# Y-Catcher! Webdesign

> Y-Catcher! Webdesign (now Y-catcher! Online Media) is a Dutch family-owned travel publisher and affiliate/content marketing company founded in 2006 by Jenny Luten in Westknollendam, Netherlands, operating 35+ niche travel websites reaching ~4 million unique travelers and ~10 million pageviews per year.

Company page on Leadbay: https://mad-max.leadbay.ai/company/y-catcher.nl · loaded 2026-11-04

## At a glance

- Website: https://y-catcher.nl
- Team based in: Netherlands (y-catcher.nl and 1 more)
- Founded: 2006 (y-catcher.nl and 1 more)
- Founders: Jenny Luten
- Industry: Technology, Information and Internet
- Employees: 9 (employees and founders, investors not counted; y-catcher.nl and 1 more)
- Seen in its site's code: Microsoft 365 (MX ycatcher-nl0c.mail.protection.outlook.com) (read 2026-11-05)
- Email: info@y-catcher.nl

## What it sells, to whom

- Y-Catcher! Webdesign (now Y-catcher! Online Media) is a Dutch family-owned travel publisher and affiliate/content marketing company founded in 2006 by Jenny Luten in Westknollendam, Netherlands, operating 35+ niche travel websites reaching ~4 million unique travelers and ~10 million pageviews per year. ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [linkedin.com](https://linkedin.com/company/y-catcher-webdesign))

## Why it stands out

- Nominated for Dutch Travel Media Awards 2025 in the category 'Online binnen Europa' for Melvin Luten's article on the Marker Wadden on DichtbijOpVakantie.nl (September 2025) ([nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt), [linkedin.com](https://linkedin.com/in/melvin-luten-482286106))
- Competes with: Travel Talk / 27Vakantiedagen.nl (Johannes Keuning), Reachmo.re (Zeist, NL), The Salty Beachbums (Dutch travel blog), Travelmonster (Dutch travel content creators), Other Dutch niche travel affiliate publishers ([tradetracker.com](https://tradetracker.com/nl/publisher-27vakantiedagen-aan-het-woord/), [reachmo.re](https://reachmo.re/), [thesaltybeachbums.nl](https://thesaltybeachbums.nl/reisinspiratie/leukste-nederlandse-reisblogs/))

## Products and services

- 35+ niche travel websites and travel blogs (e.g., VakantieVoorTieners.nl, DichtbijOpVakantie.nl, Sneeuwsport.info, FrankrijkVakantieland.nl, Travelrumors.com, KidsErOpUit.nl, ParijsalaCarte.nl, VakantieUitzoeken.nl) ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Branded content & sponsored articles ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- SEO & linkbuilding services ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Affiliate marketing ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Banners & advertorials ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Press trips & on-location experience content ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Vlogs & multimedia content ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))
- Legacy webdesign & website maintenance for existing clients ([y-catcher.nl](https://y-catcher.nl/over-ons/), [y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/info-vaste-klanten/))

## Customers and markets

- **Customers**: Tourist destinations and tourism boards, Accommodations and holiday parks (e.g., Landal), Travel organizations and tour operators (e.g., Corendon, TUI), PR and marketing agencies, SEO agencies, Attractions (e.g., Efteling), Booking Boosters, Natuurmonumenten, Visit Portugal / Visit Madeira (via press trips) ([y-catcher.nl](https://y-catcher.nl/), [tradetracker.com](https://tradetracker.com/nl/publisher-interview-y-catcher/), [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt))
- **Markets**: Netherlands (primary market, Dutch-language travel websites) ([y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/over-ons/), [linkedin.com](https://linkedin.com/company/y-catcher-webdesign))
- **Markets**: European travel destinations (France, Portugal, Spain, winter sports regions, etc.) ([y-catcher.nl](https://y-catcher.nl/), [y-catcher.nl](https://y-catcher.nl/over-ons/), [linkedin.com](https://linkedin.com/company/y-catcher-webdesign))

## Team

- Melvin Luten, Co-owner & daily management, joined 2013
- Jesper Luten, Co-owner
- Jenny Luten, Founder, 2006

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/y-catcher.nl.md)

## Decision makers

- [Melvin Luten](https://mad-max.leadbay.ai/person/melvin-luten--y-catcher.nl.md), Co-owner & daily management, joined 2013
- [Jesper Luten](https://mad-max.leadbay.ai/person/jesper-luten--y-catcher.nl.md), Co-owner
- [Jenny Luten](https://mad-max.leadbay.ai/person/jenny-luten--y-catcher.nl.md), Founder, 2006

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 7 sites read (y-catcher.nl, linkedin.com, tradetracker.com, nl.linkedin.com, indespotlights.nl, webdesignbedrijven.nu, offerti.nl).

## Signals: what happened

- 2025-09-01 · News: Nominated for Dutch Travel Media Awards 2025 (Online binnen Europa) for Marker Wadden article on DichtbijOpVakantie.nl (4 sources: [y-catcher.nl](https://y-catcher.nl/over-ons/), [tradetracker.com](https://tradetracker.com/nl/publisher-interview-y-catcher/), [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt))
- 2025-06-01 · Product: Launched AI travel assistant 'Zonnie' on VakantieUitzoeken.nl (4 sources: [y-catcher.nl](https://y-catcher.nl/over-ons/), [tradetracker.com](https://tradetracker.com/nl/publisher-interview-y-catcher/), [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt))
- 2025-02-14 · News: Fijn dat Vanessa al meerdere keren voor ons op pad is geweest als travelreporter. Als ervaren wintersporter gaat zij deze winter een paar keer voor ons mee op persreizen in wintersportgebieden. (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_vakantiemarketing-travelbloggers-wintersport-activity-7296148986480975872-Zdjc))
- 2024-10-01 · News: Y-catcher! Online Media (1 source: [nl.linkedin.com](https://nl.linkedin.com/company/y-catcher-webdesign))
- 2024-10-01 · Product: Announced acquisition of TravelRumors.com (4 sources: [y-catcher.nl](https://y-catcher.nl/over-ons/), [tradetracker.com](https://tradetracker.com/nl/publisher-interview-y-catcher/), [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt))
- 2024-05-23 · News: Stage bij Y-Catcher (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_stage-bij-y-catcher-communicatie-reisbranche-activity-7199352902052708352-14J-))
- 2024-02-21 · News: Y-Catcher! breidt uit met overname van KidsErOpUit.nl, het toonaangevende platform voor gezinsuitjes en actieve vakanties (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_y-catcher-breidt-uit-met-overname-van-kidseropuitnl-activity-7166062625590607873-zYl_))
- 2024-02-01 · Product: Announced acquisition of KidsErOpUit.nl (4 sources: [y-catcher.nl](https://y-catcher.nl/over-ons/), [tradetracker.com](https://tradetracker.com/nl/publisher-interview-y-catcher/), [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt))
- 2023-12-21 · Partnership: Wij willen alle relaties, partners en klanten hartelijk bedanken voor de fijne samenwerking afgelopen jaar. Op naar een mooi, nieuw jaar! (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_wij-willen-alle-relaties-partners-en-klanten-activity-7143593674533175296-IyWy))
- 2023-10-20 · News: Wij kondigen met trots aan dat wij donderdag 19 oktober negen reiswebsites hebben overgenomen van De Vakantie Specialist. Deze nieuwe strategische overname stelt Y-Catcher! in staat haar positie in de reisbranche verder … (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_wij-kondigen-met-trots-aan-dat-wij-donderdag-activity-7121140494880882688-e5Um))
- 2023-08-07 · News: Wij gaan vakanties verkopen in Frankrijk &meer! (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/y-catcher-webdesign_contentmarketing-vakantiemarketing-duurzamemarketing-activity-7094352247702138880-GDKH))

## Working on now

- Publisher of 35+ niche travel websites and blogs in the Netherlands, reaching ~4 million unique travelers and ~10 million pageviews annually
- Acquired DeVakantieGids.nl on 10 July 2026, expanding its travel publishing portfolio
- Acquired TravelRumors.com in October 2024, a leading platform for travel experiences and inspiration
- Acquired KidsErOpUit.nl in February 2024, a platform for family outings and active vacations
- Acquired 9 vacation websites from De Vakantie Specialist in October 2023
- Acquired 8 vacation websites from eRCeeMedia (including DichtbijOpVakantie.nl, Sneeuwsport.info, FrankrijkVakantieland.nl) in 2020
- Launched Zonnie, an AI-powered vacation assistant on VakantieUitzoeker.nl (June 2025)
- Nominated for the Dutch Travel Media Awards 2025 in the category Online within Europe for an article about the Marker Wadden on Dichtbijopvakantie.nl (September 2025)
- Family-run business (Jenny Luten, sons Melvin and Jesper, and others) based in Westknollendam, Noord-Holland, Netherlands
- Focus on SEO, content marketing, and affiliate marketing for tourism destinations, accommodations, and travel products

From: [Y-catcher! Online Media | Uitgever toeristische websites](https://y-catcher.nl/), [Y-catcher! Publishers Vakantiewebsites | Content & Affiliate](https://y-catcher.nl/over-ons/), [Blog | Artikelen over succesvolle en goed vindbare websites](https://y-catcher.nl/artikelen-en-blog-over-goed-vindbare-websites/), [Genomineerd! 🎉 Het artikel van Melvin Luten over de Marker Wadden op Dichtbijopvakantie.nl is genomineerd voor de Dutch Travel Media Awards 2025 in de categorie Online binnen Europa. Een mooie erkenning voor … | Y-catcher! Online Media](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt), [Y-Catcher! Webdesign](https://linkedin.com/company/y-catcher-webdesign), [SEO-Optimized Travel Content & Marketing | Increase your website traffic](https://www.y-catcher.com/)

## Summary

Y-catcher! Online Media is a family-owned travel publishing company that manages over 35 niche travel websites and blogs. Founded in 2006 by Jenny Luten, it initially operated as a web design agency but pivoted to focus exclusively on its own portfolio of affiliate and content marketing websites in 2020. The company does not seek outside investment. Y-catcher! It does not have direct competitors in the traditional sense, as it operates its own independent publishing network. Most recently, on July 10, 2026, the company expanded its portfolio by acquiring DeVakantieGids.nl.

[1]: https://y-catcher.nl/over-ons/ "Y-catcher! Publishers Vakantiewebsites | Content & Affiliate"
[2]: https://tradetracker.com/nl/publisher-interview-y-catcher/ "Publisher interview: Y-catcher! | TradeTracker NL"
[3]: https://y-catcher.nl/ "Y-catcher! Online Media | Uitgever toeristische websites"
[4]: https://y-catcher.nl/info-vaste-klanten/ "Info vaste klanten Y-catcher! | Websitebouw & -onderhoud"
[5]: https://y-catcher.nl/artikelen-en-blog-over-goed-vindbare-websites/ "Blog | Artikelen over succesvolle en goed vindbare websites"
[6]: https://y-catcher.nl/overname-travelrumors-com/ "Overname Travel Rumors | Y-catcher! Online Media"
[7]: https://y-catcher.nl/overname-vakantiewebsites-2023/ "Overname Y-catcher! 9 vakantiewebsites (oktober 2023)"
[8]: https://linkedin.com/in/jennyluten "Jenny Luten"

## Sources

- [Y-Catcher! Webdesign's website](https://y-catcher.nl)
- [Genomineerd! 🎉 Het artikel van Melvin Luten over de Marker Wadden op Dichtbijopvakantie.nl is genomineerd voor de Dutch Travel Media Awards 2025 in de categorie Online binnen Europa. Een mooie erkenning voor … | Y-catcher! Online Media](https://nl.linkedin.com/posts/y-catcher-webdesign_waarom-de-marker-wadden-op-je-bucketlist-activity-7370023866808639488-RvZt)
- [Y-Catcher! Webdesign](https://linkedin.com/company/y-catcher-webdesign)
- [SEO-Optimized Travel Content & Marketing | Increase your website traffic](https://www.y-catcher.com/)
- [Melvin Luten](https://linkedin.com/in/melvin-luten-482286106)