# Xero

> Xero Limited (ASX: XRO) is a Wellington-founded global small-business financial platform that combines cloud accounting, payroll, payments, AI-powered workflows, and third-party integrations for millions of customers worldwide.

Company page on Leadbay: https://mad-max.leadbay.ai/company/xero.com · loaded 2026-10-30

## At a glance

- Website: https://xero.com
- Team based in: Denver (Leadbay's record; Sources disagree: Te Aro (xero.com, a company database))
- Registered: California (no. 3425696) (register)
- Registry: California Secretary of State 3425696
- Founded: 2006 (xero.com and 1 more)
- Founders: Rod Drury, Hamish Edwards
- Industry: Software Development
- Employees: 6099 (employees and founders, investors not counted; xero.com and 1 more)
- Backed by: Valar Ventures / Peter Thiel, Matrix Capital Management, Accel, TCV, Craig Winkler / MYOB co-founder
- Seen in its site's code: Next.js (/_next/static/), Google Workspace (MX aspmx.l.google.com), HubSpot (TXT include:_spf.google.com include:stspg-customer.com include:eskerondemand.com include:hubspot), Atlassian (TXT atlassian-domain-verification) (read 2026-10-30)
- Address: 1615 PLATTE ST, SUITE 400
DENVER, CO 80202

## What it sells, to whom

- Xero Limited (ASX: XRO) is a Wellington-founded global small-business financial platform that combines cloud accounting, payroll, payments, AI-powered workflows, and third-party integrations for millions of customers worldwide. ([xero.com](https://www.xero.com/us/about/), [xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report))

## Why it stands out

- 2026 CNBC Changemakers: Top 50 Women Transforming Business (recognition associated with CEO Sukhinder Singh Cassidy) ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- CNBC World’s Top Fintech Companies – Enterprise Fintech ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- 2026 Fintech Breakthrough Awards: Best Use of AI in FinTech ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- G2 Best Global Software Companies 2026 ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- TrustRadius 2026 Buyer’s Choice Award, Finance and Accounting ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- Canstar 2026 Most Satisfied Customers Award for Small Business Accounting Software in Australia ([xero.com](https://www.xero.com/ie/media/awards/), [canstar.com.au](https://www.canstar.com.au/star-ratings-awards/small-business/))
- Competes with: Intuit QuickBooks, MYOB, Sage Business Cloud, FreshBooks, Zoho Books, Wave, NetSuite, Reckon ([merchantcompare.com.au](https://merchantcompare.com.au/compare/accounting-software), [resources.rework.com](https://resources.rework.com/tools/erp-finance/best-xero-alternatives), [bonafideresearch.com](https://www.bonafideresearch.com/product/6601487401/united-states-accounting-software-market))

## Products and services

- Xero accounting and compliance ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Xero Payroll ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Xero payments, invoicing and bill management ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Xero BillPay, powered by Melio in the United States ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Expenses, projects, inventory and employee-management tools ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Xero Analytics ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Just Ask Xero (JAX), an AI financial superagent in beta ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- XeroForce, a natural-language custom AI-agent builder in invite-only alpha ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- Xero Central support and learning platform ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))
- More than 1,000 third-party app integrations ([xero.com](https://www.xero.com/media/factsheet/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/7pmq9wkprhmt669h6fgjm82g/2026_Annual_Meeting_Chair_CEO_PRC_Chair_Addresses_and_Presentation))

## Customers and markets

- **Customers**: 5 million customers in 180+ countries, according to Xero’s current company materials; FY26 annual-report wording records 4.9 million customers at 31 March 2026, Primary segment: micro and small businesses, especially businesses with 1–20 employees, Accountants and bookkeepers who use Xero directly or provide it to their business clients, Adjacent customers include self-employed businesses and medium/larger businesses with more complex needs ([xero.com](https://www.xero.com/us/about/), [brandfolder.xero.com](https://brandfolder.xero.com/NE531UQB/as/xqkt6qjxpxcc3mgstvkfh676/Xero_FY26_Annual_Report))
- **Markets**: Core markets are Australia, New Zealand, the United Kingdom, the United States, Canada, Singapore, South Africa, and Ireland. ([xero.com](https://www.xero.com/media-releases/), [xero.com](https://www.xero.com/us/media-releases/xero-and-bookkeeper360-partner-on-custom-integration/), [xero.com](https://www.xero.com/us/media-releases/new-ai-innovations-xerocon-denver/))
- **Markets**: The United States is a priority growth market, with new payments, Gusto-powered payroll, Xero Coaches, AI launches, and Melio/Bookkeeper360 expansion. ([xero.com](https://www.xero.com/media-releases/), [xero.com](https://www.xero.com/us/media-releases/xero-and-bookkeeper360-partner-on-custom-integration/), [xero.com](https://www.xero.com/us/media-releases/new-ai-innovations-xerocon-denver/))

## Team

- Sukhinder Singh Cassidy, CEO
- Rod Drury, Founder
- Hamish Edwards, Founder
- Rick Carragher, Chief Technology Officer
- Michael Strickman, Chief Marketing Officer
- Damien Coleman, Chief Legal Officer & Company Secretary at Xero
- Eric Lundeen, CFO - North America
- Eduard Oks, VP AI (North America)
- James Hsu, VP Product and Data
- Akankshu Dhawan, SVP/EGM of Product & Tech (Executive Leadership Team)
- Nick Ionita, SVP, Product Management & Executive GM
- Nathan Hurst, Chief Scientist

Backed by: Valar Ventures / Peter Thiel, Matrix Capital Management, Accel, TCV, Craig Winkler / MYOB co-founder

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/xero.com.md)

## Decision makers

- [Sukhinder Singh Cassidy](https://mad-max.leadbay.ai/person/sukhinder-singh-cassidy--xero.com.md), CEO
- [Rod Drury](https://mad-max.leadbay.ai/person/rod-drury--xero.com.md), Founder
- [Hamish Edwards](https://mad-max.leadbay.ai/person/hamish-edwards--xero.com.md), Founder
- [Rick Carragher](https://mad-max.leadbay.ai/person/rick-carragher--xero.com.md), Chief Technology Officer
- [Michael Strickman](https://mad-max.leadbay.ai/person/michael-strickman--xero.com.md), Chief Marketing Officer
- [Damien Coleman](https://mad-max.leadbay.ai/person/damien-coleman--xero.com.md), Chief Legal Officer & Company Secretary at Xero
- [Eric Lundeen](https://mad-max.leadbay.ai/person/eric-lundeen--xero.com.md), CFO - North America
- [Eduard Oks](https://mad-max.leadbay.ai/person/eduard-oks--xero.com.md), VP AI (North America)
- [James Hsu](https://mad-max.leadbay.ai/person/james-hsu--xero.com.md), VP Product and Data

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 32 sites read (xero.com, easyxero.com, careers.xero.com, brandfolder.xero.com, merchantcompare.com.au, resources.rework.com, bonafideresearch.com, clay.com, …).

## Best angle

2026-10-21 · News: The latest edition of the Long & Short of it is here 💙 (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-21 · News: The latest edition of the Long & Short of it is here 💙 (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_you-asked-we-listened-activity-7518536623492415489-adQw))
- 2026-10-21 · News: Most of us think we can spot AI scams, but they can be far more convincing than you’d think. Phishing has had a makeover, and AI tools can make some scams feel … (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_5-ways-to-protect-yourself-from-ai-scams-activity-7518793342101659649-NHtO))
- 2026-10-14 · News: Xero just connected live ledger data to Google Gemini. (2 sources: [linkedin.com](https://www.linkedin.com/posts/xero_you-can-now-ask-google-gemini-how-your-business-activity-7515935216243490816-jxUj), [linkedin.com](https://www.linkedin.com/posts/michaelastreiko_xero-just-connected-live-ledger-data-to-google-activity-7518702212798296064-YYvb))
- 2026-08-28 · News: Xero reshared Xero (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_activity-7499238309412519937-3DYP))
- 2026-08-24 · News: Manage files and reconcile the way you like to work, without switching screens 👀 (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_xerocon-denver-2026-automatic-bank-reconciliation-activity-7497644966093963264-5BK6))
- 2026-08-19 · News: We're deepening our roots in the US. 🇺🇸 (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_xero-built-for-the-us-activity-7495927059710472193-xelU))
- 2026-07-09 · News: Streamline Admin Tasks with Smart Document Capture | Xero posted on the topic (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_helping-with-the-admin-grind-activity-7480940508631093248-oe4b))
- 2026-07-08 · News: Accountants and bookkeepers spend hours managing the "unbillable in-between" work—the manual copying, pasting, chasing, and coordinating that sits between different apps, teams, and processes. (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_xeroforce-xerocon-london-2026-activity-7480620470950739969-QYsZ))
- 2026-04-28 · News: Xero has partnered w/ Anthropic to bring AI to SMBs. My conversation w/ US CEO, Matan Bar 👇 (1 source: [linkedin.com](https://www.linkedin.com/posts/xero_activity-7454688121239126016-JyR4))
- 2026-02-17 · Interviews: #244 Sukhinder Singh Cassidy: … - The High Flyers Podcast with Vidit Agarwal (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/244-sukhinder-singh-cassidy-xeros-ceo-on-intensity/id1522129912?i=1000750179535))
- 2025-09-15 · Interviews: Xerocon 2025: Xero CEO Sukhind… - The NBR Podcast (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/xerocon-2025-xero-ceo-sukhinder-singh-cassidy-on-the/id1714692208?i=1000726938181))
- 2025-07-01 · News: Post ipo equity (1 source: [A company database](https://xero.com/))

## Working on now

- AI-native financial management: expanding JAX, XeroForce, cash-flow actions, payment follow-ups, bill protection, and automated month-end workflows for small businesses and accountants.
- Everyday-workspace AI: live Xero financial data is being connected to Google Gemini, Microsoft 365, Claude, and ChatGPT so users can query data and take action without switching applications.
- US expansion: Xero is adding payments capabilities and Xero Payroll powered by Gusto, while launching Xero Coaches and strengthening Melio-based accounts-payable/receivable offerings.
- Platform/ecosystem expansion: Xero reports more than 1,000 certified App Store apps, rapidly growing custom-app registrations, and expanding MCP/developer tooling.
- Product segmentation: Xero launched Ultra for Australian medium-sized businesses and continues building industry benchmarking, productivity intelligence, and country-specific compliance tools such as Irish VAT.

From: [Media releases | Xero](https://www.xero.com/media-releases/), [Xero and Bookkeeper360 partner on a first-of-its-kind custom integration for SMB customers | Xero US](https://www.xero.com/us/media-releases/xero-and-bookkeeper360-partner-on-custom-integration/), [Xero brings real-time financial intelligence to Google Gemini | Xero US](https://www.xero.com/us/media-releases/xero-brings-real-time-financial-intelligence-to-google-gemini/), [Xero Announces New AI Innovations for Small Businesses and Accountants at Xerocon US | Xero US](https://www.xero.com/us/media-releases/new-ai-innovations-xerocon-denver/)

## Summary

Xero is a global cloud-based software platform that provides financial management tools for small businesses and their advisors [1][2]. It offers solutions for accounting, payroll, payments, and operational tasks like inventory and expense management [1][3]. The platform primarily serves micro and small businesses with 1 to 20 employees, though it supports medium-sized businesses and the self-employed [3][2]. Founded in 2006 by Rod Drury and Hamish Edwards, Xero is publicly traded on the Australian Securities Exchange (ASX: XRO) [1][4][5]. Its main competitors include other accounting and payroll software providers. Xero’s ecosystem integrates with over 1,000 third-party apps and various financial institutions [1][6]. Recent news includes the October 2025 completion of its US$2.5 billion acquisition of Melio to enhance US bill payment capabilities [7][8]. The company is currently focused on an AI-driven strategy centered on JAX, its AI financial superagent, and has recently partnered with Anthropic to integrate Claude’s advanced reasoning into its platform [7][6].

[1]: https://www.xero.com/us/media/factsheet/ "Media Factsheet | Xero US"
[2]: https://brandfolder.xero.com/8HSCTPAX/at/58c3kwfprwfp5qbz5c95fh8g/Xero_Limited_FY24_Annual_Report.pdf "Xero Ltd FY24 Annual Report"
[3]: https://brandfolder.xero.com/NE531UQB/at/8cqv8n9824gphpgzff8sj35/Xero_Annual_Report_FY25.pdf "Xero Ltd FY25 Annual Report"
[4]: https://en.wikipedia.org/wiki/Xero "Xero"
[5]: https://companyresearch.nzx.com/announcements/attachments/56711 "Xero announces initial public offering of $15 million"
[6]: https://www.ftassociation.org/fintech-explained-qa-matan-bar-us-ceo-melio-xero/ "Fintech Explained Q&A: Matan Bar, US CEO, Xero"
[7]: https://brandfolder.xero.com/NE531UQB/as/8k8bk7j9cf4xs5t9jq46s/Xero_Ltd_H1FY26_Interim_Report_XERO "Xero Ltd H1FY26 Interim Report"
[8]: https://www.nasdaq.com/press-release/xero-acquire-melio-leading-us-smb-bill-pay-solution-accelerate-global-growth-2025-06 "Xero to acquire Melio, a leading US SMB bill pay solution, to accelerate global growth | Nasdaq"

## Sources

- [Xero Inc.'s website](https://xero.com)
- [Company record, via Exa](https://xero.com/)
- [Media releases | Xero](https://www.xero.com/media-releases/)
- [Xero and Bookkeeper360 partner on a first-of-its-kind custom integration for SMB customers | Xero US](https://www.xero.com/us/media-releases/xero-and-bookkeeper360-partner-on-custom-integration/)
- [Xero brings real-time financial intelligence to Google Gemini | Xero US](https://www.xero.com/us/media-releases/xero-brings-real-time-financial-intelligence-to-google-gemini/)
- [Xero Announces New AI Innovations for Small Businesses and Accountants at Xerocon US | Xero US](https://www.xero.com/us/media-releases/new-ai-innovations-xerocon-denver/)
- [Brian Gaynor: Xero gives business lesson in IPO boldness - NZ Herald](https://www.nzherald.co.nz/business/brian-gaynor-xero-gives-business-lesson-in-ipo-boldness/MJ6EPPNIS4XFWGEZ4X6TTLMYHE/)