# We are Travellers

> We Are Travellers (wearetravellers.nl) is a Dutch online travel magazine and content platform founded in 2013 by Roëll de Ram, headquartered in Utrecht, offering travel tips, routes, branded content campaigns, and a series of bestselling travel books.

Company page on Leadbay: https://mad-max.leadbay.ai/company/wearetravellers.nl · loaded 2026-11-04

## At a glance

- Website: https://wearetravellers.nl
- Team based in: Utrecht (wearetravellers.nl and 1 more)
- Founded: 2013 (wearetravellers.nl and 1 more)
- Founders: Roëll De Ram
- Industry: Writing and Editing
- Employees: 11 (employees and founders, investors not counted; wearetravellers.nl and 1 more)
- Backed by: Ro Creates B.V. is listed as Algemeen directeur, Founder Roëll de Ram is the principal owner
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), Meta Pixel (connect.facebook.net/en_US/fbevents.js), WordPress (/wp-includes/), Cloudflare (cdnjs.cloudflare.com) (read 2026-11-05)
- Email: info@wearetravellers.nl

## What it sells, to whom

- We Are Travellers (wearetravellers.nl) is a Dutch online travel magazine and content platform founded in 2013 by Roëll de Ram, headquartered in Utrecht, offering travel tips, routes, branded content campaigns, and a series of bestselling travel books. ([wearetravellers.nl](https://www.wearetravellers.nl/meet-we-are-travellers/), [linkedin.com](https://linkedin.com/company/we-are-travellers), [wearetravellers.nl](https://www.wearetravellers.nl/))

## Why it stands out

- VIVA400 (2019) — founder Roëll de Ram featured in the VIVA400 list ([linkedin.com](https://linkedin.com/in/roellderam), [hetisdemerckx.be](https://hetisdemerckx.be/nl/beste-reisblogs/), [theorangebackpack.nl](https://theorangebackpack.nl/reistip/leukste-nederlandse-reisblogs/))
- Featured in top lists of best Dutch travel blogs (e.g. #2 in The Orange Backpack's top 25, #10 in Het is de Merckx's top 40 for 2026) ([linkedin.com](https://linkedin.com/in/roellderam), [hetisdemerckx.be](https://hetisdemerckx.be/nl/beste-reisblogs/), [theorangebackpack.nl](https://theorangebackpack.nl/reistip/leukste-nederlandse-reisblogs/))
- Book 'Verliefd op Nederland' reached Bestseller Top 60 upon release (2020) ([linkedin.com](https://linkedin.com/in/roellderam), [hetisdemerckx.be](https://hetisdemerckx.be/nl/beste-reisblogs/), [theorangebackpack.nl](https://theorangebackpack.nl/reistip/leukste-nederlandse-reisblogs/))
- Competes with: Salt in our Hair, Reisjunk, Expeditie Aardbol, Charlies Travels, Once Upon a Journey, Girlswanderlust, Backpackkit, Wereldreizigers.nl, Reisreport, The Orange Backpack, Reisgenie, Reisjevrij, What About Her, My Travel Secret, Wander-Lust, Check Out Sam, Ik Wil Meer Reizen, The New Journey ([hetisdemerckx.be](https://hetisdemerckx.be/nl/beste-reisblogs/), [reisjunk.nl](https://www.reisjunk.nl/reisinspiratie/nederlandse-reisblogs/), [theorangebackpack.nl](https://theorangebackpack.nl/reistip/leukste-nederlandse-reisblogs/))

## Products and services

- Online travel magazine / blog (wearetravellers.nl) with daily travel tips, routes and destination guides ([wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))
- **Travel books**: Backpack Bestemmingen (2018), Verliefd op Nederland (2020), Verliefd op Europa (2021), Verliefd op de Wereld (2022), Verliefd op Azië (2025) — 6 books total with ~100,000 copies sold combined ([wearetravellers.nl](https://wearetravellers.nl), [wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/))
- Branded content and advertorials for travel organisations and travel brands ([wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))
- Social media campaigns, photo and video content, pop-ups and banners ([wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))
- Affiliate marketing collaborations (e.g. bol.com affiliate program) ([wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))
- Media appearances, press trips, speaking engagements and travel expert interviews ([wearetravellers.nl](https://www.wearetravellers.nl/), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))

## Customers and markets

- **Customers**: Travel organisations and travel brands (B2B campaign clients), Millennial travellers / Dutch-speaking travel audience (300,000+ unique monthly visitors), bol.com (affiliate partner), Media partners: LINDA, NRC, Duic, JAN Magazine, NPO Radio 5, FunX, NOS, Nikon, Kamera Express, easyJet, Riksja Travel ([linkedin.com](https://linkedin.com/company/we-are-travellers), [wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [affiliate.bol.com](https://affiliate.bol.com/nl/succesverhaal/partner-in-de-spotlight-wearetravellers-nl/))
- **Markets**: Netherlands (primary market, Dutch-language travel blog and book series) ([wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [wearetravellers.nl](https://www.wearetravellers.nl/), [linkedin.com](https://linkedin.com/company/we-are-travellers))
- **Markets**: European travel destinations (content covers Europe, Asia, North America, and beyond) ([wearetravellers.nl](https://www.wearetravellers.nl/samenwerken/), [wearetravellers.nl](https://www.wearetravellers.nl/), [linkedin.com](https://linkedin.com/company/we-are-travellers))

## Team

- Roëll De Ram, Founder & Travelblogger

Backed by: Ro Creates B.V. is listed as Algemeen directeur, Founder Roëll de Ram is the principal owner

## Latest news

- 2019-06-08 · [In de spotlight: Roëll de Ram van We are Travellers](https://nieuws.nl/algemeen/in-de-spotlight-roell-de-ram-van-we-are-travellers) (nieuws.nl)
- 2019-04-16 · [Tips voor backpacken van WeAreTravellers | momomdo Ontdek](https://www.momondo.nl/discover/interview-wearetravellers) (momondo.nl)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/wearetravellers.nl.md)

## Decision makers

- [Roëll De Ram](https://mad-max.leadbay.ai/person/roell-de-ram--wearetravellers.nl.md), Founder & Travelblogger

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 16 sites read (wearetravellers.nl, linkedin.com, affiliate.bol.com, reizen-en-reistips.nl, hetisdemerckx.be, momondo.nl, stuurlui.nl, dutchcowboys.nl, …).

## Best angle

2026-11-04 · Headcount: Headcount up 10% in a year (1 source)

## Signals: what happened

- 2026-11-04 · Headcount: Headcount up 10% in a year (1 source: [A company database](https://www.wearetravellers.nl/))
- 2025-11-11 · News: We Are Travellers website vernieuwd met 2000+ blogs (1 source: [stuurlui.nl](https://stuurlui.nl/project/wordpress-reisblog-we-are-travellers/))
- 2025-07-04 · News: Jaaa ein-de-lijk is het zover! De nieuwe site van We Are Travellers is live www.wearetravellers.nl 🚀🔥 (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/roellderam_jaaa-ein-de-lijk-is-het-zover-de-nieuwe-activity-7346794787498258432-UqQ5))
- 2025-06-01 · News: 🇦🇺 Bienvenue chez We Are Travellers – vos experts en road trip & aventure en Australie! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/we-are-travellers-au_australie-roadtripaustralie-voyagesurmesure-activity-7335088940086939650-UYb1))
- 2025-04-07 · News: “We are Travellers, but not like our parents” (1 source: [doi.org](https://doi.org/10.4324/9781003460329-10))
- 2019-06-08 · News: In de spotlight: Roëll de Ram van We are Travellers (1 source: [nieuws.nl](https://nieuws.nl/algemeen/in-de-spotlight-roell-de-ram-van-we-are-travellers))
- 2019-04-16 · News: Tips voor backpacken van WeAreTravellers (1 source: [momondo.nl](https://www.momondo.nl/discover/interview-wearetravellers))
- 2019-03-08 · News: "Endeavor Returns Money to Saudi Arabia, Protesting Khashoggi Murder" by KATE KELLY and BEN HUBBARD via NYT Business (1 source: [linkedin.com](https://www.linkedin.com/posts/we-are-travellers_endeavor-returns-money-to-saudi-arabia-protesting-activity-6509743545119842304-FqYc))

## Working on now

- Launched 6th travel book 'Verliefd op Azië' in November 2025, co-written with Kayleigh van Proemeren and photographed with Yves Banza, now in bookstores across the Netherlands
- Relaunched wearetravellers.nl in July 2025 with a new WordPress site built by Stuurlui, featuring an interactive world map, Algolia search, and a refreshed WooCommerce webshop for books and bags
- Featured in an ING interview (March 2026) about the company's growth journey and how it scales through freelancers
- Continuing to grow the 'Verliefd op' book series as a key revenue stream beyond the blog, with nearly 100,000 copies sold across 6 titles
- Expanding content coverage with ~20 freelance bloggers contributing to 2,000+ travel blogs, targeting Dutch-speaking millennial travellers with 300,000+ monthly unique visitors
- Positioned as a travel expert and speaker for media appearances, press trips, and brand events in the Dutch travel and lifestyle space

From: [Samenwerken met een van de grootste reisblogs van Nederland](https://www.wearetravellers.nl/samenwerken/), [We Are Travellers website vernieuwd met 2000+ blogs - WordPress bureau uit Utrecht | Stuurlui Fullservice WP](https://stuurlui.nl/project/wordpress-reisblog-we-are-travellers/), [De ING interviewde mij over mijn bedrijf We Are Travellers! 🚀 Heel leuk om een keer over mijn ondernemersreis te vertellen, als je nieuwsgierig bent, je vindt het stuk hier: | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_groeifase-1-bedrijf-groeien-door-freelancers-activity-7444444407942021120-iy-a), [Onverwachte marketingkracht van print: van blog naar boekenreeks](https://www.dutchcowboys.nl/lifestyle/de-onverwachte-marketingkracht-van-print-van-blog-naar-boekenreeks), [Benieuwd hoe de nieuwe site van We Are Travellers tot stand is gekomen? 🚀 Op de site van mijn webbouwers Stuurlui kun je nu een uitgebreide case lezen: | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_benieuwd-hoe-de-nieuwe-site-van-we-are-travellers-activity-7396148012378382336-n4nB), [Jaaa ein-de-lijk is het zover! De nieuwe site van We Are Travellers is live www.wearetravellers.nl 🚀🔥 | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_jaaa-ein-de-lijk-is-het-zover-de-nieuwe-activity-7346794787498258432-UqQ5)

## Summary

We Are Travellers is a Dutch online travel magazine and community founded in 2013 by Roëll de Ram [1][2][3]. It serves primarily millennial travelers (ages 18–35) seeking inspiration for backpacking, city trips, and sun-drenched vacations [4][5]. The company functions as a media platform, selling travel-related books through an integrated WooCommerce shop and offering marketing services such as advertorials and social media campaigns to travel brands [3][6][7]. It was bootstrapped by its founder without external venture capital [8]. The platform's competitors include various other travel blogs, review sites like Tripadvisor, and traditional travel guides [4]. Recent news includes the launch of a redesigned website in July 2025 and the release of the book Verliefd op Azië [6][8].

[1]: https://www.wearetravellers.nl/ "We Are Travellers: Reisroutes, tips & de mooiste reisboeken"
[2]: https://www.wearetravellers.nl/meet-we-are-travellers/ "Ontmoet het WeAreTravellers team | We Are Travellers"
[3]: https://www.wearetravellers.nl/samenwerken/ "Samenwerken met een van de grootste reisblogs van Nederland"
[4]: https://www.momondo.nl/discover/interview-wearetravellers "Tips voor backpacken van WeAreTravellers | momomdo Ontdek"
[5]: https://linkedin.com/company/we-are-travellers "We Are Travellers"
[6]: https://stuurlui.nl/project/wordpress-reisblog-we-are-travellers/ "We Are Travellers website vernieuwd met 2000+ blogs - WordPress bureau uit Utrecht | Stuurlui Fullservice WP"
[7]: https://www.dutchcowboys.nl/lifestyle/de-onverwachte-marketingkracht-van-print-van-blog-naar-boekenreeks "Onverwachte marketingkracht van print: van blog naar boekenreeks"
[8]: https://linkedin.com/in/roellderam "Roëll de Ram"

## Sources

- [We Are Travellers's website](https://wearetravellers.nl)
- [De ING interviewde mij over mijn bedrijf We Are Travellers! 🚀 Heel leuk om een keer over mijn ondernemersreis te vertellen, als je nieuwsgierig bent, je vindt het stuk hier: | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_groeifase-1-bedrijf-groeien-door-freelancers-activity-7444444407942021120-iy-a)
- [Benieuwd hoe de nieuwe site van We Are Travellers tot stand is gekomen? 🚀 Op de site van mijn webbouwers Stuurlui kun je nu een uitgebreide case lezen: | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_benieuwd-hoe-de-nieuwe-site-van-we-are-travellers-activity-7396148012378382336-n4nB)
- [Jaaa ein-de-lijk is het zover! De nieuwe site van We Are Travellers is live www.wearetravellers.nl 🚀🔥 | Roëll de Ram](https://nl.linkedin.com/posts/roellderam_jaaa-ein-de-lijk-is-het-zover-de-nieuwe-activity-7346794787498258432-UqQ5)