# Victory Snacks

> Victory Snacks, Inc. is a private-label snack and beverage company headquartered in Mission Viejo, California, that produces, packages, and distributes high-quality snacks and beverages for athletic programs, universities, and NIL (Name, Image, and Likeness) initiatives.

Company page on Leadbay: https://mad-max.leadbay.ai/company/victorysnacks.com · loaded 2026-11-06

## At a glance

- Website: https://victorysnacks.com
- Team based in: Mission Viejo (Leadbay's record)
- Incorporated: California (no. 6536345) (register)
- Registry: California Secretary of State 6536345
- Industry: Victory Campus
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Microsoft Clarity (clarity.ms/tag), Shopify (cdn.shopify.com), Google Workspace (MX smtp.google.com), Mailgun (TXT mailgun.org) (read 2026-11-06)
- Address: 27281 LAS RAMBLAS 
 SUITE 200
MISSION VIEJO, CA 92691

## What it sells, to whom

- Victory Snacks, Inc. is a private-label snack and beverage company headquartered in Mission Viejo, California, that produces, packages, and distributes high-quality snacks and beverages for athletic programs, universities, and NIL (Name, Image, and Likeness) initiatives. ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [linkedin.com](https://www.linkedin.com/company/victory-food-beverage), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling))

## Why it stands out

- Competes with: TheLinkU (NIL platform partner, also a competitive space), Other private-label snack and beverage producers for athletic programs, Quest Nutrition / The Simply Good Foods Company (protein-forward snacks), Archer, Dakota Trails, and other jerky brands in the snack space ([koalagains.com](https://koalagains.com/stocks/NASDAQ/SMPL), [popgot.com](https://popgot.com/beef-jerky), [tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss))

## Products and services

- Jerky (including ham jerky, QB1 Ham Jerky) ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Seasoned nuts ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Corn puffs ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Trail mixes ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Flavored gummies ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Meat sticks ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Gourmet potato chips ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Protein popcorn (upcoming) ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Hydrogen carbonated Ready-to-Drink alcoholic mixed drinks ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Hydrogen infused sodas (low sugar, low calorie) ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Beer ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Canned cocktails ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Flavored waters ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Sports beverages ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Bezerky Jerky (own brand) ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Victory 22 (own brand) ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Victory Campus private-label products for universities ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Victory Links private-label products for golf venues ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))
- Branded vending machines ([tracxn.com](https://tracxn.com/d/companies/victorysnacks/__-Av15ymDqKXfXCIcnsxu4t1SFx2v4vxVLpbvmlDx3ss), [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))

## Customers and markets

- **Customers**: University of Houston (via LinkingCoogs NIL platform), Conference USA (Delaware, FIU, Jacksonville State, Kennesaw State, Liberty, Louisiana Tech, Middle Tennessee, Missouri State, New Mexico State, Sam Houston, UTEP, WKU), FIU Athletics (305 Snacks), Southwest Athletic Conference, University of Alabama (in discussion), University of Notre Dame (in discussion), Florida Atlantic University (in discussion), University of Tulsa (in discussion), California State University Fresno / Fresno State (in discussion), Indiana University at Indianapolis (in discussion), University of South Alabama (in discussion), University of Oklahoma (in discussion), Texas Longhorns (Quinn Ewers NIL partnership), Golf venues (via Victory Links) ([storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling), [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html), [fiusports.com](https://fiusports.com/news/2025/12/11/general-fiu-athletics-announces-partnership-with-victory-snacks-to-pioneer-new-nil-revenue-stream-through-private-label-snack-and-beverage-program.aspx))
- **Markets**: College athletics and university fan bases across the United States (NCAA Division I conferences: Conference USA, SWAC/HBCUs) ([bamastatesports.com](https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx), [conferenceusa.com](https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx), [firstcallgolf.com](https://www.firstcallgolf.com/industry-news/release/2026-01-20/victory-links-introduces-golfs-next-generation-food-beverage-revenue-generating-ecosystem-at-the-2026-pga-show))
- **Markets**: Golf facilities and PGA TOUR venues (via Victory Golf Links division) ([bamastatesports.com](https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx), [conferenceusa.com](https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx), [firstcallgolf.com](https://www.firstcallgolf.com/industry-news/release/2026-01-20/victory-links-introduces-golfs-next-generation-food-beverage-revenue-generating-ecosystem-at-the-2026-pga-show))

## Latest news

- 2025-12-11 · [FIU Athletics Announces Partnership with Victory Snacks to Pioneer New NIL Revenue Stream Through Private Label Snack and Beverage Program - FIU Athletics](https://fiusports.com/news/2025/12/11/general-fiu-athletics-announces-partnership-with-victory-snacks-to-pioneer-new-nil-revenue-stream-through-private-label-snack-and-beverage-program.aspx) (fiusports.com)
- 2025-07-30 · [Victory Snacks Powers NIL Growth Across All 12 SWAC Members with Private Label Snacks & Beverage Partnership - Alabama State University Athletics](https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx) (bamastatesports.com)
- 2025-07-29 · [SWAC Enters Partnership With Victory Snacks](https://www.si.com/college/hbcu/swac/swac-enters-partnership-with-victory-snacks) (si.com)
- 2025-06-09 · [Conference USA and Victory Snacks Ink League-Wide NIL Partnership - Conference USA](https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx) (conferenceusa.com)
- 2025-04-30 · [Victory Snacks Offers A Unique Take On Private Labeling | Store Brands](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling) (storebrands.com)

## Where to find more

- [Hog Wild - Potato Chips - Sea Salt](https://houseofvictory.shop/products/hog-wild-potato-chips-sea-salt)
- [305 Panther - Chocolate Chip Cookies](https://houseofvictory.shop/products/305-panther-chocolate-chip-cookies)
- [Bronco Built - Jerky Sticks - Honey Heat](https://houseofvictory.shop/products/bronco-built-jerky-sticks-honey-heat)
- [Sting-em - Chocolate Chip Cookies](https://houseofvictory.shop/products/sting-em-chocolate-chip-cookies)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/victorysnacks.com.md)

Where it comes from: 18 sites read (victorysnacks.com, houseofvictory.shop, tracxn.com, linkedin.com, storebrands.com, conferenceusa.com, prnewswire.com, fiusports.com, …). This company is not on LinkedIn.

## Best angle

2025-12-30 · News: Victory Snacks (2 sources)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2025-12-30 · News: Victory Snacks (2 sources: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_our-vending-machines-are-excited-to-add-activity-7411799528422412288-BS6I), [linkedin.com](https://www.linkedin.com/company/victory-food-beverage))
- 2025-12-11 · Partnership: FIU Athletics Announces Partnership with Victory Snacks to Pioneer New NIL Revenue Stream Through Private Label Snack and Beverage Program (4 sources: [fiusports.com](https://fiusports.com/news/2025/12/11/general-fiu-athletics-announces-partnership-with-victory-snacks-to-pioneer-new-nil-revenue-stream-through-private-label-snack-and-beverage-program.aspx), [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_fiu-athletics-announces-partnership-with-activity-7404926333954453505-mXh8), [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_nil-victorysnacks-305snacks-activity-7405240752152145920-e1-j))
- 2025-09-15 · News: Additional NIL Revenue - every college needs it and this is exactly what Victory Snacks + Victory Campus brings to the table. (1 source: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_front-office-sports-on-instagram-beyond-activity-7373445847730065408-gxX6))
- 2025-09-15 · Partnership: Exciting write up in The Wall Street Journal discussing some of our marketing efforts and how we are helping drive incremental revenue for our college partners through our Victory Campus division! Check … (1 source: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_tv-industry-bets-ai-can-peel-ad-dollars-away-activity-7373440960380272640-0Cd4))
- 2025-09-11 · Interviews: Amazing interview with our fearless leader, Darryl Cohen, check it out! (1 source: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_expert-entrepreneur-reveals-lessons-from-activity-7371948254583844864-O7V3))
- 2025-09-11 · News: We are looking for a fun and energetic content creator at UCLA! (1 source: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_we-are-looking-for-a-fun-and-energetic-content-activity-7371949753787604992-qVZv))
- 2025-08-04 · News: Thank you HBCU Gameday 🔥 (1 source: [linkedin.com](https://www.linkedin.com/posts/victory-food-beverage_hbcu-conference-ready-to-roll-out-personalized-activity-7358202507258417154-3fiv))
- 2025-07-29 · Partnership: SWAC Enters Partnership With Victory Snacks (2 sources: [si.com](https://www.si.com/college/hbcu/swac/swac-enters-partnership-with-victory-snacks), [bamastatesports.com](https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx))
- 2025-06-09 · Partnership: Conference USA and Victory Snacks Ink League-Wide NIL Partnership (1 source: [conferenceusa.com](https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx))
- 2025-04-30 · News: Victory Snacks Offers A Unique Take On Private Labeling (1 source: [storebrands.com](https://storebrands.com/victory-snacks-offers-unique-take-private-labeling))
- 2025-04-30 · News: Fans Aren't Sleeping on New Line of Houston Cougar Snacks (1 source: [accessnewswire.com](https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/fans-arent-sleeping-on-new-line-of-houston-cougar-snacks-1021607))
- 2024-11-27 · Partnership: Texas Longhorn QB Quinn Ewers' Partners with Victory Snacks to Launch QB1 Ham Jerky (1 source: [prnewswire.com](https://www.prnewswire.com/news-releases/texas-longhorn-qb-quinn-ewers-partners-with-victory-snacks-to-launch-qb1-ham-jerky-302317786.html))

## Working on now

- Expanding Victory Campus NIL private-label snack and beverage platform across college athletic conferences (Conference USA, SWAC, FIU, University of Houston, UCLA)
- Launching '305 Snacks' university-branded product line with FIU Athletics to generate NIL revenue for Panthers student-athletes (Dec 2025)
- Expanding into golf market with Victory Golf Links division, exhibiting at PGA Golf Shows in Orlando (Jan 2026) with custom private-label beverages, snacks, and smart vending machines
- Adding state-of-the-art vending machines to product lineup for campus and venue distribution (Dec 2025)
- Developing 'Fours Up Snacks' brand in partnership with UCLA where proceeds benefit student-athletes
- Hiring a Director of Sales & Training (Holly Hicks, Sep 2025 - Mar 2026) to drive nationwide market expansion and distributor relationships
- Seeking part-time social content and community manager at UCLA for Fours Up Snacks brand ($500/month + unlimited snacks)

From: [FIU Athletics Announces Partnership with Victory Snacks to Pioneer New NIL Revenue Stream Through Private Label Snack and Beverage Program - FIU Athletics](https://fiusports.com/news/2025/12/11/general-fiu-athletics-announces-partnership-with-victory-snacks-to-pioneer-new-nil-revenue-stream-through-private-label-snack-and-beverage-program.aspx), [Victory Snacks Powers NIL Growth Across All 12 SWAC Members with Private Label Snacks & Beverage Partnership - Alabama State University Athletics](https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx), [Conference USA and Victory Snacks Ink League-Wide NIL Partnership - Conference USA](https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx), [victory snacks](https://linkedin.com/company/victory-food-beverage), [We are looking for a fun and energetic content creator at UCLA! | Victory Snacks](https://www.linkedin.com/posts/victory-food-beverage_we-are-looking-for-a-fun-and-energetic-content-activity-7371949753787604992-qVZv), [Introducing 305 Snacks! 🔥 Our Partnership with Florida International University Athletics will generate substantial revenue for FIU Panthers student-athletes through exclusive university-branded snacks and soon to follow beverages. | Victory Snacks](https://www.linkedin.com/posts/victory-food-beverage_nil-victorysnacks-305snacks-activity-7405240752152145920-e1-j)

## Summary

Victory Snacks is a food and beverage company based in Mission Viejo, California, that specializes in private-label products and a collegiate division called Victory Campus [1]. Through Victory Campus, the company partners with universities and athletic conferences to create school-branded snacks and beverages, such as jerky, chips, and gummies, which generate Name, Image, and Likeness (NIL) revenue for student-athletes [2][3][4]. Beyond its collegiate work, the company produces its own brands, including Bezerky Jerky and Victory 22 [2][5]. Recent news includes a December 2025 partnership with FIU Athletics to launch 305 Snacks [2][5]. No information regarding investors is available.

[1]: https://www.linkedin.com/company/victory-food-beverage "Victory Snacks"
[2]: https://fiusports.com/news/2025/12/11/general-fiu-athletics-announces-partnership-with-victory-snacks-to-pioneer-new-nil-revenue-stream-through-private-label-snack-and-beverage-program.aspx "FIU Athletics Announces Partnership with Victory Snacks to Pioneer New NIL Revenue Stream Through Private Label Snack and Beverage Program - FIU Athletics"
[3]: https://storebrands.com/victory-snacks-offers-unique-take-private-labeling "Victory Snacks Offers A Unique Take On Private Labeling | Store Brands"
[4]: https://www.si.com/college/hbcu/swac/swac-enters-partnership-with-victory-snacks "SWAC Enters Partnership With Victory Snacks"
[5]: https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/victory-snacks-partners-with-florida-international-university-fiu-athlet-1116713 "Victory Snacks Partners with Florida International University (FIU) Athletics to Pioneer New NIL Revenue Stream Through Private Label Snack and Beverage Program"
[6]: https://www.athleticbusiness.com/operations/marketing/article/15745013/fresno-state-other-schools-join-branded-snacks-nil-initiative "Fresno State, Other Schools Join Branded Snacks NIL Initiative | Athletic Business"
[7]: https://bamastatesports.com/news/2025/7/30/baseball-victory-snacks-powers-nil-growth-across-all-12-swac-members-with-private-label-snacks-beverage-partnership.aspx "Victory Snacks Powers NIL Growth Across All 12 SWAC Members with Private Label Snacks & Beverage Partnership - Alabama State University Athletics"
[8]: https://conferenceusa.com/news/2025/6/8/general-conference-usa-and-victory-snacks-ink-league-wide-nil-partnership.aspx "Conference USA and Victory Snacks Ink League-Wide NIL Partnership - Conference USA"

## Sources

- [Victory Snacks, Inc.'s website](https://victorysnacks.com)
- [victory snacks](https://linkedin.com/company/victory-food-beverage)
- [We are looking for a fun and energetic content creator at UCLA! | Victory Snacks](https://www.linkedin.com/posts/victory-food-beverage_we-are-looking-for-a-fun-and-energetic-content-activity-7371949753787604992-qVZv)
- [Introducing 305 Snacks! 🔥 Our Partnership with Florida International University Athletics will generate substantial revenue for FIU Panthers student-athletes through exclusive university-branded snacks and soon to follow beverages. | Victory Snacks](https://www.linkedin.com/posts/victory-food-beverage_nil-victorysnacks-305snacks-activity-7405240752152145920-e1-j)
- [Holly Hicks](https://linkedin.com/in/holly-hicks-victory22)
- [Victory Links: Introduces steadfast food and beverage solutions | The First Call](https://www.firstcallgolf.com/industry-news/release/2026-01-20/victory-links-introduces-golfs-next-generation-food-beverage-revenue-generating-ecosystem-at-the-2026-pga-show)
- [Fans Aren't Sleeping on New Line of Houston Cougar Snacks](https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/fans-arent-sleeping-on-new-line-of-houston-cougar-snacks-1021607)
- [Victory Snacks, Inc. Mission Viejo, CA - filing information](https://www.bizprofile.net/ca/mission-viejo/victory-snacks-inc)
- [Amazing interview with our fearless leader, Darryl Cohen, check it out! | Victory Snacks](https://www.linkedin.com/posts/victory-food-beverage_expert-entrepreneur-reveals-lessons-from-activity-7371948254583844864-O7V3)
- [Darryl Cohen](https://linkedin.com/in/darryl-cohen-3141867)