# Upgraid

> Upgraid (upgraid.us) is a Boston-based energy technology company founded in 2025 that provides an AI-powered sales enablement platform for building energy upgrades.

Company page on Leadbay: https://mad-max.leadbay.ai/company/upgraid.us · loaded 2026-10-29

## At a glance

- Website: https://upgraid.us
- Team based in: Boston (upgraid.us and 1 more)
- Founded: 2025 (upgraid.us and 1 more)
- Founders: Daniel Cramer
- Industry: Energy Technology
- Employees: 5 (employees and founders, investors not counted; upgraid.us and 1 more)
- Backed by: Slater Technology Fund
- Seen in its site's code: Microsoft 365 (MX upgraid-us.mail.protection.outlook.com) (read 2026-10-30)

## What it sells, to whom

- Upgraid (upgraid.us) is a Boston-based energy technology company founded in 2025 that provides an AI-powered sales enablement platform for building energy upgrades. ([upgraid.us](https://upgraid.us/), [upgraid.us](https://www.upgraid.us/about), [linkedin.com](https://linkedin.com/company/upgraid-re))

## Why it stands out

- NAESCO Affiliate Member ([members.naesco.org](https://members.naesco.org/affiliate-member-preferred-partners/Details/upgraid-4728629), [members.naesco.org](https://members.naesco.org/activemembercompanydirectory/Details/upgraid-4728613))
- Competes with: Various traditional energy efficiency and feasibility consulting services ([upgraid.us](https://upgraid.us/), [upgraid.us](https://www.upgraid.us/))

## Products and services

- AI-powered building analysis and sales intelligence platform ([upgraid.us](https://upgraid.us/), [upgraid.us](https://www.upgraid.us/))
- Lead targeting and prospect qualification tools ([upgraid.us](https://upgraid.us/), [upgraid.us](https://www.upgraid.us/))
- Automated proposal generation and feasibility assessment tools ([upgraid.us](https://upgraid.us/), [upgraid.us](https://www.upgraid.us/))

## Customers and markets

- **Customers**: Building upgrade providers, Energy service companies (ESCOs), Utilities, Energy efficiency programs ([members.naesco.org](https://members.naesco.org/affiliate-member-preferred-partners/Details/upgraid-4728629), [members.naesco.org](https://members.naesco.org/activemembercompanydirectory/Details/upgraid-4728613))
- **Markets**: Building upgrade providers, Energy Service Companies (ESCOs), utilities, and energy efficiency program administrators in North America and now expanding into Portugal/Europe. ([upgraid.us](https://upgraid.us/), [members.naesco.org](https://members.naesco.org/affiliate-member-preferred-partners/Details/upgraid-4728629), [greentownlabs.com](https://greentownlabs.com/wp-content/uploads/2026/02/Upgraid-Full-Stack-Engineer-JD.pdf))

## Team

- Daniel Cramer, Chief Product Officer & Co-Founder
- Darya Guettler, Chief Technology Officer

Backed by: Slater Technology Fund

## Latest news

- 2026-08-25 · [Mend Well Launches Expanded Chronic Condition Management, Extending Surgical Care Into Long-Term Obesity and Hypertension Support](https://www.prnewswire.com/news-releases/mend-well-launches-expanded-chronic-condition-management-extending-surgical-care-into-long-term-obesity-and-hypertension-support-302858838.html) (prnewswire.com)
- 2025-06-18 · [Mend Expands Upgraid™ to Address Obesity-Related Surgical Barriers and - MEND](https://mend.me/blogs/the-blog/mend-expands-upgraid-to-address-obesity-related-surgical-barriers-and-drive-long-term-wellness) (mend.me)
- 2024-04-10 · [OrthoLoneStar Expands Use of Mend Perioperative Solutions Across the Network](https://www.prnewswire.com/news-releases/ortholonestar-expands-use-of-mend-perioperative-solutions-across-the-network-302112283.html) (prnewswire.com)
- 2024-03-13 · [Mend Partners with Dr. Andrew Wickline to Enhance Perioperative Care - MEND](https://mend.me/blogs/the-blog/mend-partners-with-orthopedic-surgeon-andrew-wickline-to-enhance-perioperative-care-with-upgraid) (mend.me)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/upgraid.us.md)

## Decision makers

- [Daniel Cramer](https://mad-max.leadbay.ai/person/daniel-cramer--upgraid.us.md), Chief Product Officer & Co-Founder
- [Darya Guettler](https://mad-max.leadbay.ai/person/darya-guettler--upgraid.us.md), Chief Technology Officer

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 22 sites read (upgraid.us, linkedin.com, builtin.com, members.naesco.org, greentownlabs.com, buildingefficiencypodcast.com, greentown.org, prnewswire.com, …).

## Best angle

2026-10-01 · Traffic: Site visits up 326% in 3 months, 1,411 a month (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-06 · News: Post by Upgraide (1 source: [linkedin.com](https://www.linkedin.com/posts/upgraide-artificial-intelligence_activity-7513162916242628608-49J9))
- 2026-10-05 · News: Great speaking with Jim Schafer about the ESCO market, talent, and most importantly how Upgraid is supporting ESCOs' critical work making our buildings healthier and more efficient. Thanks Jim! (1 source: [linkedin.com](https://www.linkedin.com/posts/brodie-boland-590354_148-why-ai-could-expand-the-esco-market-activity-7512939821955346432-sEiC))
- 2026-10-01 · Traffic: Site visits up 326% in 3 months, 1,411 a month (1 source: [A company database](https://www.upgraid.us/))
- 2026-08-25 · Product: Mend Well Launches Expanded Chronic Condition Management, Extending Surgical Care Into Long-Term Obesity and Hypertension Support (1 source: [prnewswire.com](https://www.prnewswire.com/news-releases/mend-well-launches-expanded-chronic-condition-management-extending-surgical-care-into-long-term-obesity-and-hypertension-support-302858838.html))
- 2026-06-16 · News: Had a great time speaking with Michael about what we're building at Upgraid. (1 source: [linkedin.com](https://www.linkedin.com/posts/brodie-boland-590354_had-a-great-time-speaking-with-michael-about-activity-7472766518565605376-XZ2M))
- 2026-06-03 · News: Excited to support Brodie and the Upgraid team. (1 source: [linkedin.com](https://www.linkedin.com/posts/alexanderlnorman_upgraid-intelligent-sales-enablement-for-activity-7467778427207680001-1Hdi))
- 2026-06-02 · News: (New job post!) Humans spend ~90% of our time in buildings. The built environment drives more than a third of greenhouse gas emissions. It shapes the economic mobility of our societies, the … (1 source: [linkedin.com](https://www.linkedin.com/posts/brodie-boland-590354_upgraid-intelligent-sales-enablement-for-activity-7467697834449010688-0y7I))
- 2026-03-13 · News: I left McKinsey to start my own venture: Upgraid RE. We’re building tools to give superpowers to the teams upgrading buildings. It's a new world for me. Luckily, I’m surrounded by people … (1 source: [linkedin.com](https://www.linkedin.com/posts/daniel-cramer007_i-left-mckinsey-to-start-my-own-venture-activity-7438319979390787584-l4CC))
- 2025-10-09 · News: The Increasing Use of Artificial Intelligence in the Process of Software Development (1 source: [hdl.handle.net](https://hdl.handle.net/10216/170089))
- 2025-06-18 · Expansion: mend™ Expands its Upgraid™ Platform to Tackle Obesity-Related Surgical Barriers (2 sources: [mend.me](https://mend.me/blogs/the-blog/mend-expands-upgraid-to-address-obesity-related-surgical-barriers-and-drive-long-term-wellness), [linkedin.com](https://www.linkedin.com/posts/colorcon-ventures_mend-expands-upgraid-to-address-obesity-related-activity-7342542312264134656-p66-))
- 2024-04-10 · Expansion: OrthoLoneStar Expands Use of Mend Perioperative Solutions Across the Network (1 source: [prnewswire.com](https://www.prnewswire.com/news-releases/ortholonestar-expands-use-of-mend-perioperative-solutions-across-the-network-302112283.html))
- 2024-03-13 · Partnership: Mend Partners with Dr. Andrew Wickline to Enhance Perioperative Care (1 source: [mend.me](https://mend.me/blogs/the-blog/mend-partners-with-orthopedic-surgeon-andrew-wickline-to-enhance-perioperative-care-with-upgraid))

## Working on now

- Scaling its AI engine for North American building diagnostic and upgrade enablement.
- Actively onboarding new building upgrade providers, ESCOs, and utilities as customers.
- Expanding international presence with a new sales team focused on Portugal and European markets.
- Integrating multi-source data including satellite imagery, utility records, and capital plans to automate sales pitches.

From: [Upgraid — Intelligent sales enablement for building upgrades](https://upgraid.us/), [Upgraid  -Preferred Partners - National Association of Energy Service Companies | NAESCO](https://members.naesco.org/affiliate-member-preferred-partners/Details/upgraid-4728629), [(New job post!) Humans spend ~90% of our time in buildings. The built environment drives more than a third of greenhouse gas emissions. It shapes the economic mobility of our societies, the … | Brodie Boland](https://www.linkedin.com/posts/brodie-boland-590354_upgraid-intelligent-sales-enablement-for-activity-7467697834449010688-0y7I)

## Summary

Upgraid is an energy technology company that provides an AI-powered intelligence platform for the built environment [1]. It enables energy services companies, utilities, and retrofit teams to identify, qualify, and propose building upgrade projects more efficiently by using satellite imagery, physics-based energy modeling, and public data to diagnose building systems and financial context [2][3][4]. The company was founded in 2025 by CEO Brodie Boland, CTO Darya Guettler, and CPO Daniel Cramer [2][1]. While specific investors are not explicitly detailed, its talent and networks include connections to the Slater Technology Fund and McKinsey & Company [1]. Upgraid's customers are primarily building upgrade providers, such as energy service companies (ESCOs), that seek to reduce sales cycles and improve conversion rates by arriving at client meetings with pre-assessed data [3][1]. The platform competes with traditional, manual, and time-intensive methods of conducting onsite audits and feasibility studies [5][4]. As of October 2026, the company continues to gain traction, with some of the largest ESCOs already utilizing its platform to scale their retrofit operations [3].

[1]: https://linkedin.com/company/upgraid-re "Upgraid"
[2]: https://greentownlabs.com/members/upgraid-re/ "Upgraid - Greentown Labs"
[3]: https://www.buildingefficiencypodcast.com/podcast-episodes/148-why-ai-could-expand-the-esco-market-not-just-speed-it-up "#148 Why AI Could Expand the ESCO Market, Not Just Speed It Up — Nenni & Associates"
[4]: https://greentown.org/members/upgraid "Upgraid - Greentown Boston Member"
[5]: https://www.upgraid.us/ "Upgraid — Intelligent sales enablement for building upgrades"
[6]: https://www.upgraid.us/about "Upgraid — Intelligent sales enablement for building upgrades"
[7]: https://members.naesco.org/affiliate-member-preferred-partners/Details/upgraid-4728629 "Upgraid  -Preferred Partners - National Association of Energy Service Companies | NAESCO"
[8]: https://www.linkedin.com/posts/brodie-boland-590354_had-a-great-time-speaking-with-michael-about-activity-7472766518565605376-XZ2M "Had a great time speaking with Michael about what we're building at Upgraid. | Brodie Boland"

## Sources

- [Upgraid's website](https://upgraid.us)
- [Upgraid — Intelligent sales enablement for building upgrades](https://upgraid.us/)
- [(New job post!) Humans spend ~90% of our time in buildings. The built environment drives more than a third of greenhouse gas emissions. It shapes the economic mobility of our societies, the … | Brodie Boland](https://www.linkedin.com/posts/brodie-boland-590354_upgraid-intelligent-sales-enablement-for-activity-7467697834449010688-0y7I)