# Thebrokerage.com, Inc.

> The Brokerage Inc. is a privately held, family-owned national insurance marketing organization—operating as an FMO/IMO/BGA—that supports independent agents and agencies with carrier access, insurance products, training, marketing, technology, and compliance services.

Company page on Leadbay: https://mad-max.leadbay.ai/company/thebrokerageinc.com · loaded 2026-10-30

## At a glance

- Website: https://thebrokerageinc.com
- Team based in: Whittier (Leadbay's record; Sources disagree: Flower Mound (thebrokerageinc.com, a company database))
- Incorporated: California (no. 4742326) (register)
- Registry: California Secretary of State 4742326
- Founded: 1976 (thebrokerageinc.com and 2 more)
- Founders: Ross Hopkin
- Industry: Insurance
- Employees: 195 (employees and founders, investors not counted; thebrokerageinc.com and 1 more)
- Backed by: Louise Roberson (New Agent Advisor), Arjelia Cabrera (New Agent Advisor), Aryal Casas (New Agent Advisor)
- Seen in its site's code: Google Analytics (googletagmanager.com/gtag/js), WordPress (/wp-content/), Cloudflare (/cdn-cgi/), Microsoft 365 (MX thebrokerageinc-com.mail.protection.outlook.com), SendGrid (TXT sendgrid.net) (read 2026-10-30)
- Email: support@thebrokerageinc.com
- Address: 7315 WISTERIA LN
WHITTIER, CA 90602

## What it sells, to whom

- The Brokerage Inc. is a privately held, family-owned national insurance marketing organization—operating as an FMO/IMO/BGA—that supports independent agents and agencies with carrier access, insurance products, training, marketing, technology, and compliance services. ([thebrokerageinc.com](https://thebrokerageinc.com/), [thebrokerageinc.com](https://thebrokerageinc.com/company/), [thebrokerageinc.com](https://thebrokerageinc.com/50th-anniversary/))

## Why it stands out

- Competes with: Specific named competitors were not reliably identified in the reviewed primary sources; the company competes broadly with other insurance FMOs/IMOs/BGAs serving independent agents. ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))

## Products and services

- **Broker Link**: unified agent portal for quoting, applications/enrollment, contracting, production/commission tracking, training, compliance, and product resources ([thebrokerageinc.com](https://thebrokerageinc.com), [thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Medicare Advantage, Medicare Supplement, and Prescription Drug Plans ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- ACA/health insurance ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Life insurance and final expense ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Annuities ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Disability and long-term-care insurance ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Ancillary products including cancer/critical illness, dental/vision/hearing, hospital indemnity, accident, short-term major medical, travel, and Christian health insurance ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- Marketing programs and Brokerage Bucks reimbursement/incentive programs ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- AgencyBuilder agency-growth support ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- ServiceLink virtual receptionist service ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))
- ExitPath succession-planning support ([thebrokerageinc.com](https://thebrokerageinc.com/), [akta.pro](https://akta.pro/company-profiles/00035no/the-brokerage))

## Customers and markets

- **Customers**: 25,000+ independent insurance agents nationwide, Agency owners and independent agencies selling Medicare, health, life, and ancillary insurance, Named agency partners/customers highlighted by the company include MLC Insurance Group, Local Insurance Advisors, Elite Partners, TMS Insurance Brokerage, Coverage2Care, and Senior Care Health Plans ([thebrokerageinc.com](https://thebrokerageinc.com/), [brokerlink.libsyn.com](https://brokerlink.libsyn.com/agency-owner-spotlight-martha-camarillo), [thebrokerageinc.com](https://thebrokerageinc.com/50th-anniversary/))
- **Markets**: United States, nationally, with carrier relationships across the country. ([thebrokerageinc.com](https://thebrokerageinc.com/), [thebrokerageinc.com](https://thebrokerageinc.com/berson-sokol/), [thebrokerageinc.com](https://thebrokerageinc.com/video/introducing-national-life-our-newest-carrier-partner/))
- **Markets**: Independent insurance agents, agency owners, and their teams. ([thebrokerageinc.com](https://thebrokerageinc.com/), [thebrokerageinc.com](https://thebrokerageinc.com/berson-sokol/), [thebrokerageinc.com](https://thebrokerageinc.com/video/introducing-national-life-our-newest-carrier-partner/))

## Team

- Cheryl Hopkin, CEO
- Mike Smith, President Emeritus
- Ross Hopkin, Founder
- Cristin Hopkin-Bishop, Chief Operating Officer
- Micah Senter, Chief Financial Officer
- Josh Slattery, Executive Vice President
- Misty White, Director of Agency Engagement
- Laura Jordan, Director of Contracting
- Mike Papuc, National Sales Director
- Belynda DiCiaccio, Director of Operations
- John Ross Hopkin V, Director of Strategic Partnerships
- Sherry Kelson, Director of Operations

Backed by: Louise Roberson, Arjelia Cabrera, Aryal Casas

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/thebrokerageinc.com.md)

## Decision makers

- [Cheryl Hopkin](https://mad-max.leadbay.ai/person/cheryl-hopkin--thebrokerageinc.com.md), CEO
- [Mike Smith](https://mad-max.leadbay.ai/person/mike-smith--thebrokerageinc.com.md), President Emeritus
- [Ross Hopkin](https://mad-max.leadbay.ai/person/ross-hopkin--thebrokerageinc.com.md), Founder
- [Cristin Hopkin-Bishop](https://mad-max.leadbay.ai/person/cristin-hopkin-bishop--thebrokerageinc.com.md), Chief Operating Officer
- [Micah Senter](https://mad-max.leadbay.ai/person/micah-senter--thebrokerageinc.com.md), Chief Financial Officer
- [Josh Slattery](https://mad-max.leadbay.ai/person/josh-slattery--thebrokerageinc.com.md), Executive Vice President
- [Misty White](https://mad-max.leadbay.ai/person/misty-white--thebrokerageinc.com.md), Director of Agency Engagement
- [Laura Jordan](https://mad-max.leadbay.ai/person/laura-jordan--thebrokerageinc.com.md), Director of Contracting
- [Mike Papuc](https://mad-max.leadbay.ai/person/mike-papuc--thebrokerageinc.com.md), National Sales Director
- [Belynda DiCiaccio](https://mad-max.leadbay.ai/person/belynda-diciaccio--thebrokerageinc.com.md), Director of Operations

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 8 sites read (thebrokerageinc.com, akta.pro, brokerlink.libsyn.com, linkedin.com, agencybloc.com, prnewswire.com, retirable.com, thebrokerage.com).

## Best angle

2026-10-30 · Headcount: Headcount up 19% in a year (1 source)

## Signals: what happened

- 2026-10-30 · Headcount: Headcount up 19% in a year (1 source: [A company database](https://thebrokerageinc.com/))
- 2026-10-01 · Traffic: Site visits up 90% in 3 months, 25,077 a month (1 source: [A company database](https://thebrokerageinc.com/))
- 2021-03-18 · News: 100% Commission Real Estate Brokerage (1 source: [thebrokerage.com](https://thebrokerage.com/))

## Working on now

- National U.S. insurance distribution: supporting independent agents and agency owners in Medicare, ACA/health, life, annuities, disability, LTC and related products.
- Expanding life and annuity capabilities through the Berson-Sokol acquisition.
- Growing carrier access, including National Life for foreign-national life opportunities and indexed-life living benefits.
- Investing in agent growth infrastructure: recruiting/onboarding operations, digital platforms, websites, and AI-enabled business/partner analytics.
- Publishing current Medicare/ACA market guidance, including 2026 Part D changes, Ambetter ACA opportunities, and the impact of Baylor Scott & White’s Texas exit.

From: [The Brokerage Inc. - FMO/IMO/GA for Medicare, Health, & Life Insurance](https://thebrokerageinc.com/), [The Brokerage Inc. Acquires Berson-Sokol](https://thebrokerageinc.com/berson-sokol/), [Introducing National Life: Our Newest Carrier Partner – The Brokerage Inc.](https://thebrokerageinc.com/video/introducing-national-life-our-newest-carrier-partner/), [New Agent Advisor Manager – The Brokerage Inc.](https://thebrokerageinc.com/careers/new-agent-advisor-manager/), [Webmaster and Junior PHP Developer – The Brokerage Inc.](https://thebrokerageinc.com/careers/webmaster-junior-php-developer/), [Business Performance & Partner Insights Analyst – The Brokerage Inc.](https://thebrokerageinc.com/careers/business-performance-partner-insights-analyst/)

## Summary

The Brokerage Inc. is a family-owned Field Marketing Organization, Independent Marketing Organization, and Brokerage General Agency founded in 1976 by Ross and Cheryl Hopkin [1][2][3]. It provides independent insurance agents with products, technology, marketing support, and carrier contracts [1][4][3]. The company sells access to Medicare, health, life, disability, and annuity products from over 75 insurance carriers [4][3]. Its customers are 25,000+ independent insurance agents and agency principals nationwide [4][3]. The firm remains independent and does not utilize outside investors [1]. Key competitors include Integrity Marketing Group, Ritter Insurance Marketing, Word & Brown, and other national insurance distribution platforms [3]. Recent news includes the April 2026 acquisition of Berson-Sokol to expand life and annuity offerings [3] and an August 2026 partnership with AgencyBloc to provide agents with enhanced operational technology [5].

[1]: https://thebrokerageinc.com/company/ "About Us - The Brokerage Inc."
[2]: https://thebrokerageinc.com/50th-anniversary/ "50th Anniversary of The Brokerage Inc."
[3]: https://akta.pro/company-profiles/00035no/the-brokerage "The Brokerage company profile: firmographics, business model, customers, competitors | akta.pro"
[4]: https://thebrokerageinc.com/ "The Brokerage Inc. - FMO/IMO/GA for Medicare, Health, & Life Insurance"
[5]: https://www.agencybloc.com/about-us/the-brokerage-inc-joins-agencybloc-partner-program/ "The Brokerage, Inc. Joins AgencyBloc Partner Program"
[6]: https://www.prnewswire.com/news-releases/the-brokerage-inc-launches-single-sign-on-access-to-magnifacts-agentvizion-platform-302490418.html "The Brokerage Inc. Launches Single Sign-On Access to Magnifact's AgentVizion Platform"
[7]: https://thebrokerageinc.com/podcast/one-bedroom-apartment-to-fmo-part-2/ "One-Bedroom Apartment to FMO: Part 2 – The Brokerage Inc."
[8]: https://retirable.com/advice/news/retirable-the-brokerage-inc-partnership "Retirable Announces Partnership With The Brokerage Inc."

## Sources

- [Thebrokerage.com, Inc.'s website](https://thebrokerageinc.com)
- [The Brokerage Inc. Acquires Berson-Sokol](https://thebrokerageinc.com/berson-sokol/)
- [Introducing National Life: Our Newest Carrier Partner – The Brokerage Inc.](https://thebrokerageinc.com/video/introducing-national-life-our-newest-carrier-partner/)
- [New Agent Advisor Manager – The Brokerage Inc.](https://thebrokerageinc.com/careers/new-agent-advisor-manager/)
- [Webmaster and Junior PHP Developer – The Brokerage Inc.](https://thebrokerageinc.com/careers/webmaster-junior-php-developer/)
- [Business Performance & Partner Insights Analyst – The Brokerage Inc.](https://thebrokerageinc.com/careers/business-performance-partner-insights-analyst/)
- [If You Started Selling Medicare in 2025, You Have Never Sold Part D in a Normal Market – The Brokerage Inc.](https://thebrokerageinc.com/pdp-subsidy-2026/)
- [Ambetter ACA 2026: Your Biggest Payday Yet – The Brokerage Inc.](https://thebrokerageinc.com/video/ambetter-aca-2026-your-biggest-payday-yet/)
- [What Baylor Scott & White’s Exit Means for Agents and How to Turn it into Opportunity – The Brokerage Inc.](https://thebrokerageinc.com/bsw-exit/)