# Sure Roofing Systems

> Sure Roofing Systems, Inc. (doing business as Sure Roofing & Waterproofing) is a family-owned, active San Francisco roofing contractor founded in 1982, incorporated in California in 1986, and serving residential and commercial customers across the Bay Area.

Company page on Leadbay: https://mad-max.leadbay.ai/company/sureroofing.com · loaded 2026-10-27

## At a glance

- Website: https://sureroofing.com
- Team based in: San Francisco (Leadbay's record and 2 more)
- Incorporated: California (no. 1194538) (register)
- Registry: California Secretary of State 1194538
- Founded: 1982 (sureroofing.com)
- Industry: Construction
- Employees: 1 (employees and founders, investors not counted; sureroofing.com and 1 more)
- Seen in its site's code: Google Analytics (googletagmanager.com/gtag/js), Squarespace (static1.squarespace.com), Cloudflare (/cdn-cgi/), Microsoft 365 (MX sureroofing-com.mail.protection.outlook.com) (read 2026-10-30)
- Email: info@sure-roofing.com
- Address: 118 SAGAMORE ST
SAN FRANCISCO, CA 94112

## What it sells, to whom

- Sure Roofing Systems, Inc. (doing business as Sure Roofing & Waterproofing) is a family-owned, active San Francisco roofing contractor founded in 1982, incorporated in California in 1986, and serving residential and commercial customers across the Bay Area. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/about-us), [sureroofing.com](https://www.sureroofing.com/contact-us))

## Why it stands out

- Diamond Certified since 2002; 25 consecutive years and highest-in-quality/helpful-expertise recognition reported in the April 2026 company report. ([diamondcertified.org](https://www.diamondcertified.org/report/sure-roofing-waterproofing/), [diamondcertified.org](https://diamondcertified.org/press/release/sure-roofing-and-waterproofing-celebrates-44th-anniversary.pdf))
- 360 verified customer surveys; 96% customer loyalty rate reported in the May 2026 Diamond Certified release. ([diamondcertified.org](https://www.diamondcertified.org/report/sure-roofing-waterproofing/), [diamondcertified.org](https://diamondcertified.org/press/release/sure-roofing-and-waterproofing-celebrates-44th-anniversary.pdf))

## Products and services

- Residential and commercial roof replacement. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Flat, pitched, shingle, tile, slate and metal roofing systems. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Roof repairs, maintenance and waterproofing. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Acrylic, urethane, epoxy and silicone roof coatings. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Roof deck conversions, eco roofs/solar and patio covers. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Historical roofing and insurance-compliance roofing assistance. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Commercial public-works roofing services. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))
- Sure Secure Hybrid flat-roof system with warranties of up to 20 years. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/roof-replacement), [sureroofing.com](https://www.sureroofing.com/residential-flat-roofs))

## Customers and markets

- **Customers**: Residential property owners, including single-family homes, ADUs, condominiums and houseboats., Commercial property owners and managers., Builders, contractors, architects and government/public-works clients., Service area: San Francisco, Marin County, San Mateo County and the broader Bay Area. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/about-us), [diamondcertified.org](https://www.diamondcertified.org/report/sure-roofing-waterproofing/))
- **Markets**: Geography: San Francisco and the broader Bay Area, specifically including Marin County and San Mateo County. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/commercial-flat-roofs), [sureroofing.com](https://www.sureroofing.com/public-works-roofing))
- **Markets**: Customers: homeowners, single-family and multi-unit/condominium properties, ADUs, houseboats, commercial and industrial properties, offices, warehouses, retail, builders, architects, property managers, and government/municipal entities. ([sureroofing.com](https://www.sureroofing.com/), [sureroofing.com](https://www.sureroofing.com/commercial-flat-roofs), [sureroofing.com](https://www.sureroofing.com/public-works-roofing))

## Team

- Richard Choy, Owner

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/sureroofing.com.md)

## Decision makers

- [Richard Choy](https://mad-max.leadbay.ai/person/richard-choy--sureroofing.com.md), Owner

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 11 sites read (sureroofing.com, forsureroofing.com, fursureroofing.com, diamondcertified.org, bbb.org, cacompanyregistry.com, linkedin.com, fyple.com, …).

## Best angle

2026-10-01 · Traffic: Site visits up 207% in 3 months, 1,070 a month (1 source)

## Signals: what happened

- 2026-10-01 · Traffic: Site visits up 207% in 3 months, 1,070 a month (1 source: [A company database](https://www.sureroofing.com/))
- 2026-05-06 · News: Diamond Certified published a 44th-anniversary company-report update, citing new projects, 24 consecutive years of certification, 360 verified customer surveys and 96% customer loyalty (3 sources: [diamondcertified.org](https://diamondcertified.org/press/release/sure-roofing-and-waterproofing-celebrates-44th-anniversary.pdf), [diamondcertified.org](https://www.diamondcertified.org/report/sure-roofing-waterproofing/), [sureroofing.com](https://www.sureroofing.com/))

## Working on now

- Expanding and servicing its core San Francisco Bay Area residential and commercial roofing market, including Marin and San Mateo counties.
- Commercial work around sensitive rooftop equipment—HVAC, solar panels, security, fire-alarm, and enterprise internet equipment—with minimal operational disruption.
- Pursuing public-works opportunities for San Francisco City and County and other Bay Area government facilities, subject to C-39 licensing, prevailing-wage, bonding, and LBE requirements.
- Educating local customers through a steady 2026 blog program covering flat-roof costs, steep-roof costs, tile selection, Title 24, insurance compliance, marine-climate deterioration, and condo decision-making.
- Most recent disclosed project: a Mission District building near San Francisco General Hospital restored with a two-stage silicone coating system after adhesion testing, rather than full replacement.

From: [San Francisco Residential & Commercial Roofing Contractor | Sure](https://www.sureroofing.com/), [San Francisco Commercial Flat Roof Services | Sure](https://www.sureroofing.com/commercial-flat-roofs), [San Francisco Public Works Roofing Services | Sure](https://www.sureroofing.com/public-works-roofing), [Blog | Sure](https://www.sureroofing.com/blog), [Roof Coating Case Study San Francisco | Sure](https://www.sureroofing.com/blog/roof-coating-case-study-san-francisco), [What Does a New Flat Roof Actually Cost in San Francisco? | Sure](https://www.sureroofing.com/blog/what-does-a-new-flat-roof-actually-cost-in-san-francisco-2026)

## Summary

Sure Roofing Systems, Inc. is a family-owned, Diamond Certified roofing contractor based in San Francisco that has served the Bay Area since 1982 [1][2][3]. Founded by Richard Choy, the company provides installation, maintenance, and repair for residential and commercial properties, specializing in flat, shingle, tile, slate, and metal roofing [1][2][3]. They also offer proprietary systems like the Sure Secure Hybrid flat roof, roof deck conversions, and insurance compliance documentation [2][4][5]. The business remains family-owned and privately held, with no external venture investment reported [1][2][6]. As of May 2026, the company celebrated its 44th anniversary [3].

[1]: https://www.sureroofing.com/about-us "About Sure Roofing & Waterproofing | Serving The Bay Since 1982 | Sure"
[2]: https://www.sureroofing.com/ "San Francisco Residential & Commercial Roofing Contractor | Sure"
[3]: https://diamondcertified.org/press/release/sure-roofing-and-waterproofing-celebrates-44th-anniversary.pdf "Sure Roofing & Waterproofing Diamond Certified Company Report SUMMARY UPDATE Celebrates 44th anniversary, new projects completed, new survey responses posted"
[4]: https://www.sureroofing.com/commercial-flat-roofs "San Francisco Commercial Flat Roof Services | Sure"
[5]: https://www.sureroofing.com/insurance-roofing "San Francisco Insurance Roofing Services | Sure"
[6]: https://www.bbb.org/us/ca/san-francisco/profile/roofing-contractors/sure-roofing-waterproofing-inc-1116-11782 "Sure Roofing & Waterproofing, Inc. | BBB Business Profile"
[7]: https://www.diamondcertified.org/press/release/sure-roofing-waterproofing-celebrates-43rd-anniversary.pdf "Sure Roofing & Waterproofing Diamond Certified Company Report SUMMARY UPDATE Celebrates 43rd anniversary, publishes new blog on its website, new survey responses posted"
[8]: https://linkedin.com/company/sure-roofing-systems "Sure Roofing Systems"

## Sources

- [Sure Roofing Systems, Inc.'s website](https://sureroofing.com)
- [San Francisco Public Works Roofing Services | Sure](https://www.sureroofing.com/public-works-roofing)
- [Blog | Sure](https://www.sureroofing.com/blog)
- [Roof Coating Case Study San Francisco | Sure](https://www.sureroofing.com/blog/roof-coating-case-study-san-francisco)
- [What Does a New Flat Roof Actually Cost in San Francisco? | Sure](https://www.sureroofing.com/blog/what-does-a-new-flat-roof-actually-cost-in-san-francisco-2026)
- [SURE ROOFING SYSTEMS, INC. | California Companies Direcotry](https://www.cacompanyregistry.com/companies/sure-roofing-systems-inc/)