# SurePayroll

> SurePayroll, Inc. is a Paychex-owned online payroll and HR-services provider founded in 2000, focused on affordable, automated payroll, tax filing, direct deposit, and related benefits for small businesses and household employers.

Company page on Leadbay: https://mad-max.leadbay.ai/company/surepayroll.com · loaded 2026-10-30

## At a glance

- Website: https://surepayroll.com
- Team based in: Rochester (Leadbay's record and 2 more)
- Registered: California (no. 4652011) (register)
- Registry: California Secretary of State 4652011
- Founded: 2000 (surepayroll.com and 1 more)
- Industry: Financial Services
- Employees: 285 (employees and founders, investors not counted; surepayroll.com and 1 more)
- Total funding: $8M (surepayroll.com and 1 more)
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Intercom (widget.intercom.io), Webflow (data-wf-site=), OneTrust (cdn.cookielaw.org), Salesforce (TXT include:_spf.salesforce.com), HubSpot (TXT include:spf.clearslide.com include:_spf.salesforce.com include:spf-0018d001.pphosted.com include:spf.protection.outlook.com include:50783764.spf01.hubspot), Atlassian (TXT atlassian-domain-verification) (read 2026-10-30)
- Phone: 877-956-7873
- Email: help@surepayroll.com
- Address: 911 PANORAMA TRAIL SOUTH
ROCHESTER, NY 14625

## What it sells, to whom

- SurePayroll, Inc. is a Paychex-owned online payroll and HR-services provider founded in 2000, focused on affordable, automated payroll, tax filing, direct deposit, and related benefits for small businesses and household employers. ([surepayroll.com](https://www.surepayroll.com/about), [surepayroll.com](https://www.surepayroll.com/), [investor.paychex.com](https://investor.paychex.com/sec-filings/all-sec-filings/content/0000950123-10-112245/l41307exv99w1.htm))

## Why it stands out

- 11 consecutive Stevie Awards, according to SurePayroll's current About page. ([surepayroll.com](https://www.surepayroll.com/about), [news.cision.com](https://news.cision.com/surepayroll/r/surepayroll-named-finalist-for-2012-illinois-technology-association-citylights-award,c9245794))
- Recognized by PC Magazine, Accounting Today, and the American Business Awards; Michael Alter and Michael Fineberg were finalists in the 2012 Illinois Technology Association CityLIGHTS CEO and Technologist of the Year categories. ([surepayroll.com](https://www.surepayroll.com/about), [news.cision.com](https://news.cision.com/surepayroll/r/surepayroll-named-finalist-for-2012-illinois-technology-association-citylights-award,c9245794))
- Competes with: ADP (identified as a larger rival in contemporaneous acquisition coverage)., Wave Financial, Wagepoint, Patriot Software, TaxSlayer, and FreshBooks (listed by PitchBook among competitors). ([reuters.com](https://www.reuters.com/article/paychex/update-1-paychex-to-buy-closely-held-surepayroll-for-115-mln-idUKSGE6B80BN20101209/), [pitchbook.com](https://pitchbook.com/profiles/company/95047-39))

## Products and services

- Online payroll processing for W-2 employees and 1099 contractors ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- Automatic calculation, filing, and depositing of federal, state, and local payroll taxes ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- Direct deposit, automatic payroll scheduling, unlimited payroll runs, reports, paystubs, and mobile access ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- Year-end and payroll tax forms including W-2, 1099, 940, and 941 support ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- HR tools and benefits including 401(k) retirement plans, workers' compensation, health insurance, employee screening, and related services ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- Household/nanny payroll ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))
- Accountant, CPA, bank, private-label, co-branded, and reseller programs ([surepayroll.com](https://www.surepayroll.com/), [surepayroll.com](https://www.surepayroll.com/payroll), [surepayroll.com](https://www.surepayroll.com/solutions/small-business))

## Customers and markets

- **Customers**: Small businesses, solopreneurs, household employers/families, and accountants/bookkeepers or channel partners., Current site says tens of thousands of small-business owners and families trust SurePayroll; historical Paychex acquisition materials reported approximately 30,000 small-business customers in 2010 and more than 35,000 in 2012., Historical banking channel partners included Citibank, Harris Bank, and SunTrust; current customer example shown is Oakos Automotive, plus CPA/reseller customers. ([surepayroll.com](https://www.surepayroll.com/about), [surepayroll.com](https://www.surepayroll.com/), [investor.paychex.com](https://investor.paychex.com/sec-filings/all-sec-filings/content/0000950123-10-112245/l41307exv99w1.htm))
- **Markets**: United States nationwide; the official 2026 press item says SurePayroll serves small businesses across the country. ([surepayroll.com](https://www.surepayroll.com/resources/article/newsweek-best-online-platforms-2026), [surepayroll.com](https://www.surepayroll.com/industry/staffing-and-recruiting), [surepayroll.com](https://www.surepayroll.com/industries))
- **Markets**: Startups, solopreneurs, microbusinesses and small businesses. ([surepayroll.com](https://www.surepayroll.com/resources/article/newsweek-best-online-platforms-2026), [surepayroll.com](https://www.surepayroll.com/industry/staffing-and-recruiting), [surepayroll.com](https://www.surepayroll.com/industries))

## Team

- Jorge Lopez, Director, SurePayroll Sales
- Nikki Gloff, Director, Payroll Tax and Compliance
- Matt Wollschleger, Director of Product Development

## Latest news

- 2022-07-19 · [SurePayroll and FreshBooks Integrate Services to Simplify Payroll and Accounting Responsibilities](https://www.prnewswire.com/news-releases/surepayroll-and-freshbooks-integrate-services-to-simplify-payroll-and-accounting-responsibilities-301589669.html) (prnewswire.com)
- 2021-12-17 · [SurePayroll Named Best Payroll Service for Household Employers](https://www.prnewswire.com/news-releases/surepayroll-named-best-payroll-service-for-household-employers-301447105.html) (prnewswire.com)
- 2021-01-25 · [SurePayroll Launches Zoho Books Strategic Partnership](https://www.prnewswire.com/news-releases/surepayroll-launches-zoho-books-strategic-partnership-301213730.html) (prnewswire.com)
- 2020-03-02 · [SurePayroll Takes Home Stevie® Award Gold](https://www.prnewswire.com/news-releases/surepayroll-takes-home-stevie-award-gold-301014044.html) (prnewswire.com)
- 2011-02-09 · [Paychex Completes Buy of SurePayroll | Accounting Today](https://www.accountingtoday.com/news/paychex-completes-buy-of-surepayroll) (accountingtoday.com)

## Where to find more

- [Small Business Payroll Pricing | SurePayroll By Paychex](https://www.surepayroll.com/pricing#household)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/surepayroll.com.md)

## Decision makers

- [Jorge Lopez](https://mad-max.leadbay.ai/person/jorge-lopez--surepayroll.com.md), Director, SurePayroll Sales
- [Nikki Gloff](https://mad-max.leadbay.ai/person/nikki-gloff--surepayroll.com.md), Director, Payroll Tax and Compliance
- [Matt Wollschleger](https://mad-max.leadbay.ai/person/matt-wollschleger--surepayroll.com.md), Director of Product Development

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 23 sites read (surepayroll.com, investor.paychex.com, reuters.com, news.cision.com, pitchbook.com, sec.gov, business.usnews.com, prnewswire.com, …).

## Best angle

2026-10-22 · News: Nearly two-thirds of new employers say their first hire cost more than they expected. (1 source)

## Best way in

- Call the front desk, 877-956-7873: The front desk, in Leadbay's record, verified 2026-10-21
- Message on X: The company's own account

## Signals: what happened

- 2026-10-22 · News: Nearly two-thirds of new employers say their first hire cost more than they expected. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_smallbusiness-hiring-firsthire-activity-7519156501941260288-N126))
- 2026-03-23 · News: Getting ready to file your tax return as a household employer? (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_getting-ready-to-file-your-tax-return-as-activity-7441906907088535552-k0PB))
- 2026-03-19 · News: Employment laws change often. Staying informed is part of being a strong small business employer. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_employment-laws-change-often-staying-informed-activity-7440485006449422336-i9Uk))
- 2026-03-12 · Events: Small Business Retirement Plan Options webinar; now available on demand (3 sources: [blog.surepayroll.com](https://blog.surepayroll.com/webinars/small-business-retirement-plan-options-webinar), [surepayroll.com](https://www.surepayroll.com/resources), [surepayroll.com](https://www.surepayroll.com/resources/article/2026-employment-law-changes-small-business))
- 2026-02-05 · News: Get current on employment law updates. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_get-current-on-employment-law-updates-activity-7425214156825559041-mgSa))
- 2026-01-31 · Recognition: As the Head of Service for SurePayroll, I’m proud to share that we’ve received a 2026 Silver Stevie® Award for Customer Service Department of the Year in the 20th Annual Stevie Awards … (1 source: [linkedin.com](https://www.linkedin.com/posts/greg-magee_serviceexcellence-customerexperience-smallbusiness-activity-7423236849332305920-JbXW))
- 2026-01-14 · News: 🚨 Attention small business owners! Received a wage garnishment order? As an employer, you can't refuse a valid order. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_payrollcompliance-smallbusinesstips-employerresponsibilities-activity-7417231405711290369-MPtz))
- 2026-01-06 · News: As small business owners ramp up payroll for the year, here are a few things to keep in mind: (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_as-small-business-owners-ramp-up-payroll-activity-7414343756835106817-Iwef))
- 2025-12-30 · News: No more waiting. No more expensive legal bills. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_no-more-waiting-no-more-expensive-legal-activity-7411796223868932096-6jwV))
- 2025-12-29 · News: If you’ve been thinking about offering payroll to the small businesses in your community, now’s the best time to act. (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_ifyouvebeen-thinking-about-offering-payroll-activity-7411469069016821761-YEv_))
- 2025-12-10 · Events: From stylist to CEO, Stephanie Anderson's journey with The Living Room Hair Lounge is a testament to small business success. But running a salon means more than just great haircuts. It’s also … (1 source: [linkedin.com](https://www.linkedin.com/posts/surepayroll_smallbizsuccess-payrollmadeeasy-surepayroll-activity-7404551750377967616-i2Y4))
- 2025-06-06 · News: Advancing cloud platform engineering: Innovations in secure deployment automation, CI/CD, and Risk Mitigation for 2025 (1 source: [doi.org](https://doi.org/10.30574/wjaets.2025.15.3.0911))

## Working on now

- U.S. digitally driven small-business self-service payroll: SurePayroll positions itself for startups, solopreneurs, microbusinesses and small businesses nationwide, including employers paying W-2 employees and 1099 contractors.
- Household-employer/nanny payroll remains a distinct market, with 2026 content focused on nanny taxes and Schedule H.
- Vertical expansion/content is aimed at staffing and recruiting firms, salons, accountants/bookkeepers, resellers and other small-business segments.
- The product focus is payroll-first automation: tax calculation/filing, direct deposit, unlimited payroll runs, online paystubs and mobile/web processing rather than a broad enterprise HCM suite.
- As a Paychex platform, SurePayroll serves the self-service small-business segment alongside Paychex Flex and Paycor; Paychex’s FY2026 report says the company is investing in AI-driven HCM broadly, but does not announce a SurePayroll-specific AI launch.

From: [Newsweek Names SurePayroll Among America's Best Online Platforms for 2026](https://www.surepayroll.com/resources/article/newsweek-best-online-platforms-2026), [SurePayroll Resources](https://www.surepayroll.com/resources), [Staffing Payroll Software & Services | SurePayroll](https://www.surepayroll.com/industry/staffing-and-recruiting), [Referral Terms & Conditions | SurePayroll By Paychex](https://www.surepayroll.com/legal/referral-terms-conditions), [2026 |](https://investor.paychex.com/sec-filings/all-sec-filings/content/0001193125-26-382815/d112171dars.pdf)

## Summary

SurePayroll is a Software-as-a-Service provider specializing in online payroll, HR, and benefits administration for small businesses, household employers, and accountants [1][2][3]. Founded in 2000, the company was acquired by Paychex in 2011 and operates as a wholly owned subsidiary [1][2][3]. It serves small businesses, accountants, and banking partners through direct and private-label channels [1][2]. Competitors include Gusto, Patriot, ADP, Paycor, and Intuit QuickBooks [4][5][3]. The company continues to evolve its service suite, including recent expansions like the 2022 acquisition of NannyChex and various accounting software integrations [3][6].

[1]: https://www.sec.gov/Archives/edgar/data/723531/000095012310112245/l41307exv99w1.htm "exv99w1"
[2]: https://news.cision.com/surepayroll/about "SurePayroll"
[3]: https://business.usnews.com/payroll-software/surepayroll "SurePayroll Payroll Software Review 2026 | U.S. News & World Report"
[4]: https://www.reuters.com/article/paychex/update-1-paychex-to-buy-closely-held-surepayroll-for-115-mln-idUKSGE6B80BN20101209/ "Paychex to buy closely held SurePayroll for $115 mln"
[5]: https://www.surepayroll.com/resources/article/best-small-business-payroll-solutions "Best Small Business Payroll Solutions"
[6]: https://www.prnewswire.com/news-releases/surepayroll-launches-zoho-books-strategic-partnership-301213730.html "SurePayroll Launches Zoho Books Strategic Partnership"
[7]: https://www.surepayroll.com/ "SurePayroll By Paychex | Online Payroll & HR Services"
[8]: https://en.wikipedia.org/wiki/SurePayroll "Paychex"

## Sources

- [Surepayroll, Inc.'s website](https://surepayroll.com)
- [Newsweek Names SurePayroll Among America's Best Online Platforms for 2026](https://www.surepayroll.com/resources/article/newsweek-best-online-platforms-2026)
- [SurePayroll Resources](https://www.surepayroll.com/resources)
- [Staffing Payroll Software & Services | SurePayroll](https://www.surepayroll.com/industry/staffing-and-recruiting)
- [Referral Terms & Conditions | SurePayroll By Paychex](https://www.surepayroll.com/legal/referral-terms-conditions)
- [2026 |](https://investor.paychex.com/sec-filings/all-sec-filings/content/0001193125-26-382815/d112171dars.pdf)
- [exv99w1](https://investor.paychex.com/sec-filings/all-sec-filings/content/0000950123-10-112245/l41307exv99w1.htm)
- [SurePayroll Named Finalist for 2012 Illinois Technology Association CityLIGHTS Award - SurePayroll](https://news.cision.com/surepayroll/r/surepayroll-named-finalist-for-2012-illinois-technology-association-citylights-award,c9245794)