# The Standard East Village

> The Standard, East Village is a 21-story, roughly 144–145-room lifestyle hotel at 25 Cooper Square in Manhattan, formerly Cooper Square Hotel, operated under The Standard brand and now part of Hyatt following its 2024 acquisition of Standard International.

Company page on Leadbay: https://mad-max.leadbay.ai/company/standardhotels.com · loaded 2026-10-29

## At a glance

- Website: https://standardhotels.com
- Team based in: New York (standardhotels.com and 1 more)
- Founded: 2012 (standardhotels.com and 1 more)
- Industry: Hospitality
- Employees: 37 (employees and founders, investors not counted; standardhotels.com and 1 more)
- Backed by: André Balazs was an owner.
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), OneTrust (cdn.cookielaw.org) (read 2026-10-30)

## What it sells, to whom

- The Standard, East Village is a 21-story, roughly 144–145-room lifestyle hotel at 25 Cooper Square in Manhattan, formerly Cooper Square Hotel, operated under The Standard brand and now part of Hyatt following its 2024 acquisition of Standard International. ([en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village), [investors.hyatt.com](https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx), [hotelinvestmenttoday.com](https://www.hotelinvestmenttoday.com/Development/Brands/Latest-news-Hyatt-completes-Standard-acquisition-IHG-first-Vignette-in-Egypt-Auberge-adds-Puerto-Rico))

## Why it stands out

- The broader Standard brand is described as award-winning, but I found no reliable, property-specific award list for The Standard, East Village. ([investors.hyatt.com](https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx), [thepointsguy.com](https://thepointsguy.com/news/standard-world-of-hyatt-brands/))
- Competes with: Comparable lifestyle-hospitality competitors include Hilton’s Graduate and NoMad, Accor/Ennismore’s The Hoxton, and IHG’s Kimpton; these are sector peers rather than direct property-level competitors. ([thepointsguy.com](https://thepointsguy.com/news/standard-world-of-hyatt-brands/), [hoteldive.com](https://www.hoteldive.com/news/lifestyle-luxury-brand-acquisition-/724975/))

## Products and services

- **Hotel accommodations**: approximately 144–145 rooms. ([standardhotels.com](https://standardhotels.com), [gritt.io](https://www.gritt.io/company/the-standard-east-village/), [en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village))
- **Café Standard**: all-day café/restaurant with a street-side presence and indoor mushroom farm. ([gritt.io](https://www.gritt.io/company/the-standard-east-village/), [en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village), [investors.hyatt.com](https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx))
- **NO BAR**: weekend drinks, DJs, and art programming. ([gritt.io](https://www.gritt.io/company/the-standard-east-village/), [en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village), [investors.hyatt.com](https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx))
- Lifestyle hospitality, dining, nightlife, and event programming under The Standard brand. ([gritt.io](https://www.gritt.io/company/the-standard-east-village/), [en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village), [investors.hyatt.com](https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx))

## Customers and markets

- **Customers**: Hotel guests and lifestyle travelers; the property also attracts local and visiting diners, drinkers, nightlife audiences, and arts/culture patrons through Café Standard, NO BAR, and programming. ([en.wikipedia.org](https://en.wikipedia.org/wiki/The_Standard,_East_Village), [thepointsguy.com](https://thepointsguy.com/news/standard-world-of-hyatt-brands/))
- **Markets**: New York City leisure and design-conscious travelers, especially guests seeking East Village/Lower Manhattan views and nightlife. ([standardhotels.com](https://www.standardhotels.com/culture/nyfw-ss27-standard-east-village), [standardhotels.com](https://www.standardhotels.com/culture/the-penthouse-edit), [standardhotels.com](https://www.standardhotels.com/culture/chasing-sun-garden-yinka-ilori))
- **Markets**: Creative communities spanning fashion, art, design, music and culture. ([standardhotels.com](https://www.standardhotels.com/culture/nyfw-ss27-standard-east-village), [standardhotels.com](https://www.standardhotels.com/culture/the-penthouse-edit), [standardhotels.com](https://www.standardhotels.com/culture/chasing-sun-garden-yinka-ilori))

## Team

- Meaghan Montagano, Director of Food and Beverage
- Kimberly Charles, Director of Front Office
- Angel Hernandez, Director of Food And Beverage
- Ava Baten Carey, Head of Marketing
- Jason Brown, Chief Engineer

Backed by: André Balazs was an owner.

## Latest news

- 2024-01-22 · [The Standard, East Village: An Oasis of Art, Design, & Soul](https://graziamagazine.com/us/articles/the-standard-east-village-hotel-art-design-rahm-bowen-waone/) (graziamagazine.com)
- 2023-11-28 · [Hamburger America, From a Burger Documentarian, Opens in the Village - The New York Times](https://www.nytimes.com/2023/11/28/dining/nyc-restaurant-news.html) (nytimes.com)
- 2011-11-19 · [Cooper Square Hotel is Now The Standard, East Village; Go About Your Business - The Village Voice](https://www.villagevoice.com/cooper-square-hotel-is-now-the-standard-east-village-go-about-your-business/) (villagevoice.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/standardhotels.com.md)

## Decision makers

- [Meaghan Montagano](https://mad-max.leadbay.ai/person/meaghan-montagano--standardhotels.com.md), Director of Food and Beverage
- [Kimberly Charles](https://mad-max.leadbay.ai/person/kimberly-charles--standardhotels.com.md), Director of Front Office
- [Angel Hernandez](https://mad-max.leadbay.ai/person/angel-hernandez--standardhotels.com.md), Director of Food And Beverage
- [Ava Baten Carey](https://mad-max.leadbay.ai/person/ava-baten-carey--standardhotels.com.md), Head of Marketing

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 22 sites read (standardhotels.com, en.wikipedia.org, investors.hyatt.com, hotelinvestmenttoday.com, gritt.io, thepointsguy.com, hoteldive.com, therealdeal.com, …).

## Best angle

2026-10-06 · News: A little love for our corner of New York from Condé Nast Traveller ❤️ (1 source)

## Signals: what happened

- 2026-10-06 · News: A little love for our corner of New York from Condé Nast Traveller ❤️ (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_our-readers-have-spoken-these-are-the-best-activity-7513264589443174401-szwW))
- 2026-10-01 · News: This September, The Standard, East Village became a stage for fashion in all kinds of forms—from our first-ever runway show with PIPENCO, to intimate presentations with DWARMIS and Amari Carter, to designer … (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_nyfw-ss27-the-standard-east-village-activity-7511541760477577216-MkRy))
- 2026-09-14 · News: Got knife skills? Bring ’em. (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_got-knife-skills-bring-em-were-opening-activity-7505244790574436352-osn-))
- 2026-07-30 · News: What happens when one of the internet's most beloved pugs turns 10? The answer: more than 200 guests, a Veuve Clicquot birthday toast, and a Garden full of wagging tails. 🐾 (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_200-guests-one-very-good-boy-kumas-birthday-activity-7488622480476188673-h6FJ))
- 2026-06-26 · News: This summer, following the sun leads to the East Village. ☀️ Fresh from its debut at Milan Design Week, Chasing The Sun has transformed The Garden at The Standard, East Village into … (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_this-summer-following-the-sun-leads-to-the-activity-7476328036179668992-NLZn))
- 2025-12-09 · News: Last month, we welcomed guests across the fashion, beauty, and art worlds to celebrate the New York debut of Su Mustecaplioglu’s project CHROMA at Cuna Bar & Lounge. The intimate evening also … (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_last-month-we-welcomed-guests-across-the-activity-7404218669037150209-a-Tp))
- 2025-12-05 · News: Earlier this week, a warm, candlelit Cuna set the tone for a Shichiken Sake tasting presented by Alain Ducasse—an intimate evening of refined pours and easy conversation. Kanpai to everyone who joined … (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_earlier-this-week-a-warm-candlelit-cuna-activity-7402781362618855427-yeI1))
- 2025-11-03 · News: The Standard, East Village (1 source: [linkedin.com](https://www.linkedin.com/company/the-standard-east-village))
- 2025-10-30 · News: NYC, meet Cuna. 🌶️ Chef Maycoll Calderon brings his bold, story-driven cooking to The Standard, East Village, blending Mexican culinary traditions with the rhythm of New York. Inspired by Mérida and rooted … (1 source: [linkedin.com](https://www.linkedin.com/posts/the-standard-east-village_nyc-meet-cuna-chef-maycoll-calderon-activity-7389677027185815553-sao1))
- 2024-01-22 · News: The Standard, East Village: An Oasis of Art, Design, & Soul (1 source: [graziamagazine.com](https://graziamagazine.com/us/articles/the-standard-east-village-hotel-art-design-rahm-bowen-waone/))
- 2023-11-28 · Expansion: Hamburger America, From a Burger Documentarian, Opens in the Village (1 source: [nytimes.com](https://www.nytimes.com/2023/11/28/dining/nyc-restaurant-news.html))
- 2011-11-19 · News: Cooper Square Hotel is Now The Standard, East Village; Go About Your Business (1 source: [villagevoice.com](https://www.villagevoice.com/cooper-square-hotel-is-now-the-standard-east-village-go-about-your-business/))

## Working on now

- Cultural programming and fashion: the hotel hosted NYFW SS27 activity, including a first-ever runway show and events across the property.
- Supporting emerging designers: The Penthouse Edit with RAISEfashion brought 16 brands to the Penthouse for exposure, customer interaction and shopping.
- Experiential food, beverage and art programming: the summer Chasing The Sun residency by Yinka Ilori transformed The Garden in partnership with Veuve Clicquot.
- Core hospitality: rooms, suites, Café Standard, The Garden, NO BAR, room service and event/photography use remain the property’s principal offerings.

From: [NYFW SS27 | The Standard, East Village](https://www.standardhotels.com/culture/nyfw-ss27-standard-east-village), [The Penthouse Edit | The Standard, East Village](https://www.standardhotels.com/culture/the-penthouse-edit), [Chasing The Sun With Yinka Ilori | The Garden at The Standard, East](https://www.standardhotels.com/culture/chasing-sun-garden-yinka-ilori), [East Village Hotel, NYC | The Standard Hotels](https://www.standardhotels.com/new-york/properties/east-village)

## Summary

The Standard, East Village is a boutique hotel located at 25 Cooper Square in New York City, featuring 145 rooms, a restaurant called Cuna, a bar and lounge, and a street-side café [1][2][3]. It provides lodging, dining, and event spaces to travelers, local residents, NYU students and faculty, and corporate partners [1][4]. Sansiri PLC was a key investor that held a majority stake starting in 2017 to facilitate international expansion [5]. The hotel competes within the lifestyle hospitality sector. Recent news includes the finalized acquisition by Hyatt, which is integrating the brand into the World of Hyatt loyalty program [5][6].

[1]: https://www.standardhotels.com/new-york/properties/east-village "East Village Hotel, NYC | The Standard Hotels"
[2]: https://www.standardhotels.com/culture/its-a-whole-new-standard "It's a Whole New Standard"
[3]: https://www.cntraveler.com/stories/2014-10-08/how-andre-balazs-created-the-anti-hotel "How André Balazs Created The Anti-Hotel | Condé Nast Traveler"
[4]: https://www.standardhotels.com/en-GB/new-york/properties/east-village/faqs "FAQs for The Standard, East Village, NYC | The Standard Hotels"
[5]: https://investors.hyatt.com/news/investor-news/news-details/2024/Hyatt-to-Acquire-Standard-International-and-its-Iconic-Hotel-Brands-The-Standard-and-Bunkhouse-Hotels-Expanding-Its-Leading-Position-in-Lifestyle-Hospitality/default.aspx "Hyatt Hotels Corporation - Hyatt to Acquire Standard International and its Iconic Hotel Brands, The Standard and Bunkhouse Hotels, Expanding Its Leading Position in Lifestyle Hospitality"
[6]: https://en.wikipedia.org/wiki/Standard_Hotels "Standard Hotels"
[7]: https://www.timeout.com/newyork/hotels/the-standard-east-village "The Standard East Village | Hotels in East Village, New York"
[8]: https://www.travelweekly.com/Hotels/New-York-NY/The-Standard-East-Village-p58347374 "The Standard, East Village- First Class New York, NY Hotels- GDS Reservation Codes: Travel Weekly"

## Sources

- [The Standard, East Village's website](https://standardhotels.com)
- [NYFW SS27 | The Standard, East Village](https://www.standardhotels.com/culture/nyfw-ss27-standard-east-village)
- [The Penthouse Edit | The Standard, East Village](https://www.standardhotels.com/culture/the-penthouse-edit)
- [Chasing The Sun With Yinka Ilori | The Garden at The Standard, East](https://www.standardhotels.com/culture/chasing-sun-garden-yinka-ilori)
- [Standard High Line Sold 400 Million | Andre Balazs](https://therealdeal.com/new-york/2014/02/18/standard-hotel-sells-for-400m-to-standard-international/)