# Spiro UK Division Limited

> SPIRO UK DIVISION LIMITED (company no. 01175242) is an active UK private limited company, trading as Spiro, that delivers experiential marketing, advertising, exhibitions, events and brand-experience services as part of the GES group.

Company page on Leadbay: https://mad-max.leadbay.ai/company/spiro.com · loaded 2026-10-30

## At a glance

- Website: https://spiro.com
- Team based in: Birmingham (Leadbay's record; Sources disagree: Las Vegas (spiro.com, a company database))
- Incorporated: Birmingham, France (register)
- Registry: SIREN 424 353 613
- Founded: 2022 (spiro.com and 1 more)
- Industry: Events Services
- Employees: 709 (employees and founders, investors not counted; spiro.com and 1 more)
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), WordPress (/wp-content/), Microsoft 365 (MX spiro-com.mail.protection.outlook.com) (read 2026-10-30)
- Email: info@ges.com
- Address: BLOCK A EXHIBITION WAY, BIRMINGHAM, gb

## What it sells, to whom

- SPIRO UK DIVISION LIMITED (company no. 01175242) is an active UK private limited company, trading as Spiro, that delivers experiential marketing, advertising, exhibitions, events and brand-experience services as part of the GES group. ([find-and-update.company-information.service.gov.uk](https://find-and-update.company-information.service.gov.uk/company/01175242), [spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))

## Why it stands out

- Spiro states that it has received global awards and recognition; its leadership profile specifically cites Grand Ex Awards, Clios, Hatch, Addy, EX, Hermes and Campaign recognition. Specific award-winning campaigns were not independently enumerated in the available sources. ([spiro.com](https://spiro.com/about-us/))

## Products and services

- Experience strategy ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Flagship experiences ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Connected physical and digital experiences ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Custom exhibits and environments ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Meetings and events ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Brand and product activations ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Exhibit design and program management ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Permanent experiences/environments ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))
- Marketing and measurement ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/), [spiro.com](https://spiro.com/terms-and-conditions-uk/))

## Customers and markets

- **Customers**: Featured/current portfolio or case-study brands include Formula E, Bell, Meta, NFL, Tonomus, L'Oréal, Boeing, Future Proof, GE Aerospace and J.P. Morgan. ([spiro.com](https://spiro.com/), [spiro.com](https://spiro.com/our-work/))
- **Markets**: United Kingdom and Europe, strengthened by the 2Heads acquisition and UK delivery capabilities. ([open.endole.co.uk](https://open.endole.co.uk/insight/company/01175242-spiro-uk-division-limited), [spiro.com](https://spiro.com/newsroom/spiro-expands-global-creative-footprint-with-strategic-acquisition-of-2heads/), [spiro.com](https://spiro.com/our-work/))
- **Markets**: Americas, including the United States, with major brand-activation and enterprise-event work. ([open.endole.co.uk](https://open.endole.co.uk/insight/company/01175242-spiro-uk-division-limited), [spiro.com](https://spiro.com/newsroom/spiro-expands-global-creative-footprint-with-strategic-acquisition-of-2heads/), [spiro.com](https://spiro.com/our-work/))

## Team

- Jeff Stelmach, Global President
- John Trinanes, Global Chief Creative Officer
- Terry Campanaro, Global Chief Growth Officer
- Alejandro De La Cerda, Director
- Derek P. Linde, Director
- Sarah Mackenzie, VP Client Relations EMEA
- Timothy Abelskamp, Vice President Client Relations
- Justin Squires, Sr Vice President- Global Events, at Spiro, part of the GES Collective
- Barry Garbarino, VP Global Strategy & Sales Enablement
- Jennifer Shankman, Executive Vice President, Brand Activation & Events
- Cristina Pedroza, VP, Strategy
- Graham Archer, Secretary

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/spiro.com.md)

## Decision makers

- [Jeff Stelmach](https://mad-max.leadbay.ai/person/jeff-stelmach--spiro.com.md), Global President
- [John Trinanes](https://mad-max.leadbay.ai/person/john-trinanes--spiro.com.md), Global Chief Creative Officer
- [Terry Campanaro](https://mad-max.leadbay.ai/person/terry-campanaro--spiro.com.md), Global Chief Growth Officer
- [Alejandro De La Cerda](https://mad-max.leadbay.ai/person/alejandro-de-la-cerda--spiro.com.md), Director
- [Derek P. Linde](https://mad-max.leadbay.ai/person/derek-p-linde--spiro.com.md), Director
- [Sarah Mackenzie](https://mad-max.leadbay.ai/person/sarah-mackenzie--spiro.com.md), VP Client Relations EMEA
- [Timothy Abelskamp](https://mad-max.leadbay.ai/person/timothy-abelskamp--spiro.com.md), Vice President Client Relations
- [Justin Squires](https://mad-max.leadbay.ai/person/justin-squires--spiro.com.md), Sr Vice President- Global Events, at Spiro, part of the GES Collective
- [Barry Garbarino](https://mad-max.leadbay.ai/person/barry-garbarino--spiro.com.md), VP Global Strategy & Sales Enablement
- [Jennifer Shankman](https://mad-max.leadbay.ai/person/jennifer-shankman--spiro.com.md), Executive Vice President, Brand Activation & Events

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 12 sites read (spiro.com, glennspiro.com, drspiro.com, find-and-update.company-information.service.gov.uk, open.endole.co.uk, chgraph.co.uk, campaignme.com, pomanda.com, …), the French register and the BODACC.

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 424353613.

- Status: active, registered 1999-09-01
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): none published in the BODACC
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 35%
- Risk of paying 90 days late within 12 months (Jev): 38%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): Over 24 months of spending
- Debt (Jev): No financial debt
- What Jev read: Active, created 1999-09-01; No procédure collective in the BODACC

## Working on now

- Scaling Brand Activations & Events (BAE), with emphasis on measurable commercial impact, global client relationships and complex event portfolios.
- Expanding the UK and European creative footprint through the 2Heads integration, while combining creative, digital and strategic capabilities.
- Serving enterprise customers across technology, financial services, aerospace, consumer, sports and entertainment; showcased clients include Meta, J.P. Morgan, NFL, Formula E, Bell, Boeing, GE, L’Oréal and Tonomus.
- Growing Middle East work, including immersive cultural and family-entertainment experiences such as Abu Dhabi’s Mansour Kids Festival.
- Building scalable exhibit programs, from one-off turnkey booths to multi-show global programs, supported by in-house creative, fabrication, logistics, measurement and program management.
- Hiring and strengthening senior commercial leadership, notably Karen DeVault for global growth accounts.

From: [Newsroom | Spiro®](https://spiro.com/newsroom/), [Newsroom | Get the latest from Spiro™](https://spiro.com/newsroom/spiro-expands-global-creative-footprint-with-strategic-acquisition-of-2heads/), [Brand Activation | Live Event Marketing | Experiential Activations](https://spiro.com/our-work/), [Newsroom | Get the latest from Spiro™](https://spiro.com/newsroom/newsroom-spiro-middle-east-reimagines-abu-dhabis-flagship-kids-festival-into-an-immersive-mansour-universe/), [Newsroom | Get the latest from Spiro™](https://spiro.com/newsroom/spiro-expands-brand-activations-events-leadership/), [Custom Exhibit Design | Trade Show & Event Booth Design](https://spiro.com/solutions/custom-exhibits/)

## Summary

Spiro is a global experiential marketing agency that operates as a division of GES, providing brand activations, live events, exhibit design, and immersive storytelling to help companies build stronger connections with their audiences. It serves clients across various sectors including technology, aerospace, financial services, consumer goods, and energy. Spiro is owned by GES, which was acquired by the private equity firm Truelink Capital. The company recently expanded by acquiring the creative agency 2Heads in December 2025 to increase its footprint in the UK and European markets. Its notable clients include Meta, J.P. Morgan, the NFL, Boeing, and GE.

[1]: https://spiro.com/newsroom/spiro-expands-global-creative-footprint-with-strategic-acquisition-of-2heads/ "Newsroom | Get the latest from Spiro™"
[2]: https://open.endole.co.uk/insight/company/01175242-spiro-uk-division-limited "Spiro UK Division Limited - Company Profile - Endole"
[3]: https://spiro.com/our-work/ "Brand Activation | Live Event Marketing | Experiential Activations"
[4]: https://chgraph.co.uk/c/01175242 "SPIRO UK DIVISION LIMITED — chgraph"
[5]: https://campaignme.com/agency/spiro/ "Spiro - Campaign Middle East"
[6]: https://pomanda.com/company/01175242/viad-service-companies-limited "Spiro Uk Division Limited - Company Profile - Pomanda"
[7]: https://www.eventmarketer.com/wp-content/uploads/2022/09/spiro-portrait.pdf "CONTACT INFO"
[8]: https://pulse2.com/truelink-capital-2heads/ "Truelink Capital Expands Portfolio With GES Acquisition Of 2Heads"

## Sources

- [Spiro Uk Division Limited's website](https://spiro.com)
- [Company record, via Exa](https://spiro.com/)
- [Newsroom | Spiro®](https://spiro.com/newsroom/)
- [Newsroom | Get the latest from Spiro™](https://spiro.com/newsroom/newsroom-spiro-middle-east-reimagines-abu-dhabis-flagship-kids-festival-into-an-immersive-mansour-universe/)
- [Newsroom | Get the latest from Spiro™](https://spiro.com/newsroom/spiro-expands-brand-activations-events-leadership/)
- [Custom Exhibit Design | Trade Show & Event Booth Design](https://spiro.com/solutions/custom-exhibits/)
- [Spiro® | Experiential Marketing Strategy | Event Marketing Planning](https://spiro.com/solutions/brand-activations-and-events/)