# Spara

> Spara is a New York-based AI GTM-agent platform that helps sales and marketing teams engage, qualify, demo, and convert buyers across chat, email, voice, and automated workflows.

Company page on Leadbay: https://mad-max.leadbay.ai/company/spara.com · loaded 2026-10-29

## At a glance

- Website: https://spara.com
- Team based in: New York (spara.com and 1 more)
- Founders: David Walker, Zander Pease, Alexander Pease
- Industry: Software Development
- Employees: 26 (employees and founders, investors not counted; spara.com and 1 more)
- Total funding: $15M (spara.com and 1 more)
- Backed by: Radical Ventures, Inspired Capital, XYZ Ventures, FJ Labs, Remarkable Ventures
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), LinkedIn Insight (snap.licdn.com/li.lms-analytics), Next.js (/_next/static/), Cookiebot (consent.cookiebot.com), Google Workspace (MX alt2.aspmx.l.google.com), HubSpot (TXT include:_spf.google.com include:242024735.spf03.hubspot) (read 2026-10-30)

## What it sells, to whom

- Spara is a New York-based AI GTM-agent platform that helps sales and marketing teams engage, qualify, demo, and convert buyers across chat, email, voice, and automated workflows. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [inspiredcapital.com](https://www.inspiredcapital.com/insights/why-we-invested-spara))

## Products and services

- Inbound AI agents for real-time buyer engagement, qualification, routing, and meeting booking. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- AI product demos trained on customer knowledge bases and sales collateral. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- Multichannel agentic workflows spanning chat, email, text, and voice. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- Outbound sales engagement and event/webinar follow-up. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- Post-sale onboarding and PLG upsell workflows. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- Custom no-code agents with CRM and calendar integrations. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))
- Buyer-facing multimodal sales-conversation interface plus a user-facing platform for managing interaction performance. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [spara.com](https://www.spara.com/files/soc-2-compliance.pdf))

## Customers and markets

- **Customers**: Mindbody — Spara reports a 10.3% increase in MQL-to-SQL conversion and 130 qualified meetings booked in Q1 2026., Rho — Spara reports 3× inbound conversion; its launch post says the platform booked more than 90 meetings in 30 days and converted 50% of qualified traffic., Fama — Inspired Capital reports email-capture rates rising from 2.28% to 20.41%. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [inspiredcapital.com](https://www.inspiredcapital.com/insights/why-we-invested-spara))
- **Markets**: Primary market: B2B go-to-market, sales and marketing teams needing inbound lead engagement, qualification, routing and conversion. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [businessinsider.com](https://www.businessinsider.com/spara-stealth-ai-sales-startup-15-million-seed-2025-9))
- **Markets**: Customer segment: high-growth startups through large enterprises/Fortune 500; Spara says its models are trained on each customer’s sales process and brand voice. ([spara.com](https://www.spara.com/), [spara.com](https://www.spara.com/blog/spara-fixes-inbound-sales), [businessinsider.com](https://www.businessinsider.com/spara-stealth-ai-sales-startup-15-million-seed-2025-9))

## Team

- David Walker, Co-Founder & CEO
- Zander Pease, Co-Founder & CTO
- Alexander Pease, Co-founder and CTO
- Cara Grant, Director Customer Experience
- Jeremy Gurwitch, Director, Business Operations
- Lauren Thompson, Head of Marketing
- Joseph Goldbeck, Head of AI

Backed by: Radical Ventures, Inspired Capital, XYZ Ventures, FJ Labs, Remarkable Ventures

## Latest news

- 2025-10-13 · [The AI-Powered Sales Revolution - Radical Ventures](https://radical.vc/articles/the-ai-powered-sales-revolution/) (radical.vc)
- 2025-09-15 · [Stealth AI Startup Spara Raised $15 Million After Asking What to Build - Business Insider](https://www.businessinsider.com/spara-stealth-ai-sales-startup-15-million-seed-2025-9) (businessinsider.com)
- 2025-09-15 · [Spara Launches AI Platform with $15M to Modernize Sales & Marketing Pipelines](https://www.businesswire.com/news/home/20250910363947/en/Spara-Launches-AI-Platform-with-%2415M-to-Modernize-Sales-Marketing-Pipelines) (businesswire.com)
- 2025-09-15 · [Venture Capital News: Spara Launches with $15M Seed Funding](https://www.vcnewsdaily.com/access/getarticle.php?aid=nckhyqxlmp) (vcnewsdaily.com)

## Where to find more

- [AI Product Demo Agent — 24/7 Interactive Demos That Book Mee](https://www.spara.com/ai-product-demo)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/spara.com.md)

## Decision makers

- [David Walker](https://mad-max.leadbay.ai/person/david-walker--spara.com.md), Co-Founder & CEO
- [Zander Pease](https://mad-max.leadbay.ai/person/zander-pease--spara.com.md), Co-Founder & CTO
- [Alexander Pease](https://mad-max.leadbay.ai/person/alexander-pease--spara.com.md), Co-founder and CTO
- [Cara Grant](https://mad-max.leadbay.ai/person/cara-grant--spara.com.md), Director Customer Experience
- [Jeremy Gurwitch](https://mad-max.leadbay.ai/person/jeremy-gurwitch--spara.com.md), Director, Business Operations
- [Lauren Thompson](https://mad-max.leadbay.ai/person/lauren-thompson--spara.com.md), Head of Marketing
- [Joseph Goldbeck](https://mad-max.leadbay.ai/person/joseph-goldbeck--spara.com.md), Head of AI

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 25 sites read (spara.com, cyberspara.com, paspara.com, inspiredcapital.com, crunchbase.com, businessinsider.com, radical.vc, businesswire.com, …).

## Best angle

2026-10-29 · Headcount: Headcount up 73% in a year (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-29 · Headcount: Headcount up 73% in a year (1 source: [A company database](https://www.spara.com/))
- 2026-10-01 · Traffic: Site visits up 62% in 3 months, 14,481 a month (1 source: [A company database](https://www.spara.com/))
- 2026-08-13 · News: Last night, our NYC HQ was full. 100 GTM operators, incredible views, and one of the best conversations we've hosted yet. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_last-night-our-nyc-hq-was-full-100-gtm-activity-7493694137515335682-_8oE))
- 2026-07-27 · News: We sat down with Mollie B. for the latest edition of Agents of Revenue. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_we-sat-down-with-mollie-b-for-the-latest-activity-7487554176667975681-YZGJ))
- 2026-06-21 · Interviews: RAHASYA (Official Video) | Spara Music (1 source: [youtube.com](https://www.youtube.com/watch?v=uN3L7zwUy2I))
- 2026-05-14 · News: Show off your product the moment a buyer lands with interactive AI demos. Answer every question and book the sales call before they move on. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_ai-product-demo-agent-247-interactive-activity-7460726628067872768-ymBZ))
- 2026-03-20 · News: Marketers are swimming in intent data, and yet the dissatisfaction keeps growing. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_marketers-are-swimming-in-intent-data-and-activity-7440712505095573504-Z3_D))
- 2026-02-27 · News: 🚨New at Spara: Agent Workflows (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_new-at-spara-agent-workflows-most-go-to-market-activity-7433235693625143296-U9Dd))
- 2026-02-20 · News: Buyers shouldn’t have to repeat themselves. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_buyers-shouldnt-have-to-repeat-themselves-activity-7430700062797623297-u8l_))
- 2026-02-13 · News: Buyers move fast, and they gravitate toward the tools that make things easy to understand and easy to act on. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_buyers-move-fast-and-they-gravitate-toward-activity-7428151514323660800-G_Vw))
- 2026-01-26 · News: Speed-to-lead shouldn’t be about asking reps to chase everyone faster. (1 source: [linkedin.com](https://www.linkedin.com/posts/getspara_speed-to-lead-shouldnt-be-about-asking-reps-activity-7421612014231277568-jbCY))
- 2026-01-06 · Interviews: AI, Sales, and Startup Culture… — TOOLS TALENTS AND TECHNIQUES with Dustin Sutton (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/ai-sales-and-startup-culture-building-the-future/id1692838507?i=1000744004150&l=pt-BR))

## Working on now

- Agent-led growth platform: Spara is expanding from inbound chat into coordinated chat, email, voice, text, AI product demos and autonomous GTM workflows.
- Current product emphasis is agentic workflows that reengage cold accounts, reschedule no-shows, trigger PLG upsell outreach and route opportunities to reps across channels.
- The company is positioning agents as an execution layer across the GTM stack, with deeper integrations, multimodal capabilities and enterprise controls on the roadmap.
- Current customer motion spans high-growth startups through Fortune 500/enterprise teams; public customer examples include Rho, Mindbody, Fama, Ora by Lavender, MarketMan, Jericho Security and TinyMCE.
- Geographic footprint publicly centers on New York City headquarters and U.S.-oriented enterprise selling; no international country expansion was clearly disclosed.
- Marketing is being built out: Spara advertised its first dedicated Demand Generation Manager in New York City in September 2026.

From: [The GTM AI Agent Platform – Spara](https://www.spara.com/), [Spara Blog](https://www.spara.com/blog), [🚨New at Spara: Agent Workflows | Spara](https://www.linkedin.com/posts/getspara_new-at-spara-agent-workflows-most-go-to-market-activity-7433235693625143296-U9Dd), [Spara Launches with $15M to Reinvent Inbound Sales](https://www.spara.com/blog/spara-fixes-inbound-sales), [Demand Generation Manager @ Spara](https://jobs.ashbyhq.com/spara/cc708ef3-3403-4cba-bec9-928b8da79905), [#agenticai #gtm #salestech | {Jon} Studham](https://www.linkedin.com/posts/studham_agenticai-gtm-salestech-activity-7412890475583463424-z16v)

## Summary

Spara is an enterprise-grade AI platform that provides voice, email, and chat agents to automate inbound lead engagement, qualification, and conversion [1][2][3]. It helps businesses replace manual lead workflows with always-on AI assistants that answer product questions and book meetings in real time [2][4]. Founded by David Walker and Zander Pease along with sales executive Jon Studham, the company raised $15 million in seed funding led by Radical Ventures and Inspired Capital, with backing from XYZ Ventures, FJ Labs, and various strategic angels [2][5][3]. Customers include companies like Rho, Mindbody, Fama, and MarketMan [6][5][3]. Spara operates in the crowded AI sales category, competing with various point solutions for lead engagement and automation [2][5].

[1]: https://www.spara.com/platform "The GTM AI Agent Platform – Spara"
[2]: https://www.spara.com/blog/spara-fixes-inbound-sales "Spara Launches with $15M to Reinvent Inbound Sales"
[3]: https://www.businessinsider.com/spara-stealth-ai-sales-startup-15-million-seed-2025-9 "Stealth AI Startup Spara Raised $15 Million After Asking What to Build - Business Insider"
[4]: https://radical.vc/articles/the-ai-powered-sales-revolution/ "The AI-Powered Sales Revolution - Radical Ventures"
[5]: https://www.inspiredcapital.com/insights/why-we-invested-spara "Why We Invested: Spara"
[6]: https://www.spara.com/ "Spara | The Platform for Agent-Led Growth"
[7]: https://www.spara.com/about "We believe in AI that helps humans close more sales - Spara"
[8]: https://www.spara.com/press "Press and media"

## Sources

- [Spara's website](https://spara.com)
- [Spara Blog](https://www.spara.com/blog)
- [🚨New at Spara: Agent Workflows | Spara](https://www.linkedin.com/posts/getspara_new-at-spara-agent-workflows-most-go-to-market-activity-7433235693625143296-U9Dd)
- [Demand Generation Manager @ Spara](https://jobs.ashbyhq.com/spara/cc708ef3-3403-4cba-bec9-928b8da79905)
- [#agenticai #gtm #salestech | {Jon} Studham](https://www.linkedin.com/posts/studham_agenticai-gtm-salestech-activity-7412890475583463424-z16v)
- [SOC 2 Type 2 Report](https://www.spara.com/files/soc-2-compliance.pdf)
- [Spara - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/spara-8e9d)