# Social First

> Social First is a Paris-based, independent French social-media and communications agency founded in 2020, providing senior-led strategy, content, community management, influencer marketing, social advertising and training for brands.

Company page on Leadbay: https://mad-max.leadbay.ai/company/socialfirst.fr · loaded 2026-10-30

## At a glance

- Website: https://socialfirst.fr
- Team based in: Paris (Leadbay's record and 2 more)
- Incorporated: Paris, France (register)
- Registry: SIREN 888 972 148
- Founded: 2020 (socialfirst.fr and 1 more)
- Founders: Jehan Le Chevoir, Johanna Zeller
- Industry: Public Relations and Communications Services
- Employees: 4 (employees and founders, investors not counted; socialfirst.fr and 1 more)
- Seen in its site's code: Google Analytics (googletagmanager.com/gtag/js), LinkedIn Insight (snap.licdn.com/li.lms-analytics), WordPress (/wp-content/) (read 2026-10-30)
- Phone: 06 59 84 55 60
- Address: 6 BOULEVARD DE SEBASTOPOL, 75004, PARIS, fr

## What it sells, to whom

- Social First is a Paris-based, independent French social-media and communications agency founded in 2020, providing senior-led strategy, content, community management, influencer marketing, social advertising and training for brands. ([socialfirst.fr](https://socialfirst.fr/), [linkedin.com](https://linkedin.com/company/agence-social-first), [pappers.fr](https://www.pappers.fr/entreprise/social-first-888972148))

## Why it stands out

- Meta Business Partner status, announced by Social First in October 2025. ([linkedin.com](https://linkedin.com/company/agence-social-first))

## Products and services

- Social-media strategy and audits ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))
- Content creation and content management ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))
- Community management and moderation ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))
- Influencer marketing ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))
- Social ads / paid social campaigns ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))
- Social-media training and consulting ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/agence-social-media-paris/))

## Customers and markets

- **Customers**: Bonobo, Cache Cache, Vib's, Fédération des Services à la Personne (Fédésap), Ministère de la Culture, Cegos, Capgemini, Biocanina, Ramsay Santé, Visma, Anotech, Septeo Solutions Notaires, Association des Barmen de France (FMB), Training clients/organizations including Lagardère, SFR, E.Leclerc, Chanel, LVMH, Le Bristol and Le Printemps ([socialfirst.fr](https://socialfirst.fr/), [malt.fr](https://www.malt.fr/profile/jehanlechevoir), [socialfirst.fr](https://socialfirst.fr/cas-clients-social-media/bonobo-jeans/))
- **Markets**: Primary geography: France, with the agency headquartered in Paris. ([socialfirst.fr](https://socialfirst.fr/), [socialfirst.fr](https://socialfirst.fr/cas-clients-social-media/cegos/), [socialfirst.fr](https://socialfirst.fr/cas-clients-social-media/association-barmen-france/))
- **Markets**: Customer segments: PME, ETI and large accounts with marketing/communications teams or involved decision-makers. ([socialfirst.fr](https://socialfirst.fr/), [socialfirst.fr](https://socialfirst.fr/cas-clients-social-media/cegos/), [socialfirst.fr](https://socialfirst.fr/cas-clients-social-media/association-barmen-france/))

## Team

- Jehan Le Chevoir, Cofounder and president/CEO · [LinkedIn](https://www.linkedin.com/in/jehan-lechevoir)
- Johanna Zeller, Cofounder/director general

## Latest news

- 2026-07-07 · [Sunsilk’s transformation shaped by Gen Z beauty trends](https://www.unilever.co.id/en/news/2026/sunsilks-gen-z-transformation-socialfirst-marketing-and-trendsetting-new-products/) (unilever.co.id)
- 2026-02-05 · [Lifeway Foods Kicks Off Big Game Weekend with Social-First Kefir Campaign Featuring Colston Loveland and D'Andre Swift](https://www.bevnet.com/pr/2026/02/05/lifeway-foods-kicks-off-big-game-weekend-with-socialfirst-kefir-campaign-featuring-colston-loveland-and-dandre-swift) (bevnet.com)
- 2025-07-15 · [Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy](https://www.unilever.com/news/news-search/2025/vaselines-socialfirst-marketing-beauty-hacks-consumer-insights-and-cultural-relevancy/) (unilever.com)
- 2024-09-23 · ["Finnish game studio Social First announces its first game, Nexus Station, a Social Sandbox MMO that they are developing to be as much a social platform as it is a game." - Games Press](https://www.gamespress.com/en-US/Finnish-game-studio-Social-First-announces-its-first-game-Nexus-Statio) (gamespress.com)
- 2024-01-19 · [Network Effect & Organic Growth - Effective Scaling In The Post-IDFA World | PocketGamer.biz](https://www.pocketgamer.biz/network-effect-and-organic-growth-effective-scaling-in-the-post-idfa-world/) (pocketgamer.biz)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/socialfirst.fr.md)

## Decision makers

- [Jehan Le Chevoir](https://mad-max.leadbay.ai/person/jehan-le-chevoir--socialfirst.fr.md), Cofounder and president/CEO · [LinkedIn](https://www.linkedin.com/in/jehan-lechevoir)
- [Johanna Zeller](https://mad-max.leadbay.ai/person/johanna-zeller--socialfirst.fr.md), Cofounder/director general

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 19 sites read (socialfirst.fr, linkedin.com, pappers.fr, malt.fr, fr.linkedin.com, unilever.co.id, bevnet.com, unilever.com, …), the French register and the BODACC.

## Best angle

2026-08-01 · Traffic: Site visits up 289% in 3 months, 1,168 a month (1 source)

## Best way in

- LinkedIn message to Jehan Le Chevoir: Cofounder and president/CEO · profile linked from the company's record
- Call the front desk, 06 59 84 55 60: The front desk, in Leadbay's record, verified 2026-08-28

## Signals: what happened

- 2026-10-08 · News: "STOP SAYING 'SOCIAL-FIRST'!" That's what I said to a room full of social media pros last week during an honest conversation about working in the maddest discipline of all. (1 source: [linkedin.com](https://www.linkedin.com/posts/sean-cook-333b52a3_stop-saying-social-first-thats-what-activity-7513856802883694594-F_nT))
- 2026-10-02 · News: Tech founders and marketers trying to make sense of the LinkedIn algorithm right now, I feel ya. It’s all over the place. But this might give you a few ideas for what … (1 source: [linkedin.com](https://www.linkedin.com/posts/social-first-agency_activity-7511721178965819393-trDT))
- 2026-09-01 · News: Social-first is a term thrown around in a lot of briefs, decks but what’s it actually mean? My 3 step POV 🎯 (1 source: [linkedin.com](https://www.linkedin.com/posts/lauraws_social-first-is-a-term-thrown-around-in-a-activity-7500454940331646976-XFi-))
- 2026-08-01 · Traffic: Site visits up 289% in 3 months, 1,168 a month (1 source: [A company database](https://socialfirst.fr/))
- 2026-07-07 · News: Sunsilk’s transformation shaped by Gen Z beauty trends (1 source: [unilever.co.id](https://www.unilever.co.id/en/news/2026/sunsilks-gen-z-transformation-socialfirst-marketing-and-trendsetting-new-products/))
- 2026-03-23 · Product: A few days on from announcing the return of Pixel Worlds (1 source: [linkedin.com](https://www.linkedin.com/posts/social-first-games_socialfirst-pixelworlds-gaming-activity-7441770929434775552-EGRI))
- 2026-02-05 · News: Lifeway Foods Kicks Off Big Game Weekend with Social-First Kefir Campaign Featuring Colston Loveland and D'Andre Swift (1 source: [bevnet.com](https://www.bevnet.com/pr/2026/02/05/lifeway-foods-kicks-off-big-game-weekend-with-socialfirst-kefir-campaign-featuring-colston-loveland-and-dandre-swift))
- 2025-10-01 · Partnership: Announced Meta Business Partner status (3 sources: [linkedin.com](https://linkedin.com/company/agence-social-first), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_nous-sommes-fiers-daccompagner-septeo-solutions-activity-7361328190465724416-Eu-m), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_social-first-x-fedesap-activity-7313141560164954113-Riyk))
- 2025-10-01 · Product: Announced Anotech selected Social First for LinkedIn strategy and deployment (3 sources: [linkedin.com](https://linkedin.com/company/agence-social-first), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_nous-sommes-fiers-daccompagner-septeo-solutions-activity-7361328190465724416-Eu-m), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_social-first-x-fedesap-activity-7313141560164954113-Riyk))
- 2025-09-23 · News: You've heard the phrase "Social-First," so let's define it + tell ya why it matters! ⬇️ (1 source: [linkedin.com](https://www.linkedin.com/posts/jackappleby_youve-heard-the-phrase-social-first-so-activity-7376241087562014721-VZY_))
- 2025-08-01 · Product: Announced Septeo Solutions Notaires selected Social First to redesign its social-media strategy (3 sources: [linkedin.com](https://linkedin.com/company/agence-social-first), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_nous-sommes-fiers-daccompagner-septeo-solutions-activity-7361328190465724416-Eu-m), [fr.linkedin.com](https://fr.linkedin.com/posts/agence-social-first_social-first-x-fedesap-activity-7313141560164954113-Riyk))
- 2025-07-16 · News: Marketing’s hottest new club is: 🪩 “SOCIAL FIRST" 🪩 (1 source: [linkedin.com](https://www.linkedin.com/posts/jessicacbuckley_marketings-hottest-new-club-is-social-activity-7351370277416542208-Qn0i))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 888972148.

- Status: active, registered 2020-09-07 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): 2025-09-30, 2024-09-30, 2023-09-30
- Legal officers: Jehan Le Chevoir, Président de SAS; Johanna Zeller, Directeur Général
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 19%
- Risk of paying 90 days late within 12 months (Jev): 27%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): 3 to 12 months of spending
- Debt (Jev): No financial debt
- What Jev read: Active, created 2020-09-07; No procédure collective in the BODACC; Accounts filed for the year closed 2025-09-30 (comptes déposés)

## Working on now

- France-focused social-media agency serving PME, ETI and large accounts, with senior-led strategy, content management, community management, influence marketing and social ads.
- Recent client work centers on B2B and professional-services positioning: Septeo Solutions Notaires is undergoing a social strategy, editorial, visual-identity and distribution/social-ads overhaul.
- Anotech recently selected Social First for LinkedIn strategy and deployment.
- The agency continues to develop employee advocacy and LinkedIn activation, illustrated by the Cegos program and workshops.
- Its positioning emphasizes measurable organic reach, engagement and business outcomes rather than content production alone.

From: [Social First - Agence Social Media et Influence à Paris](https://socialfirst.fr/), [Social First - Agence Social Media](https://linkedin.com/company/agence-social-first), [Nous sommes fiers d'accompagner Septeo Solutions Notaires dans la refonte de sa stratégie social media. | Social First - Agence Social Media](https://fr.linkedin.com/posts/agence-social-first_nous-sommes-fiers-daccompagner-septeo-solutions-activity-7361328190465724416-Eu-m), [Cegos - Case Study](https://socialfirst.fr/cas-clients-social-media/cegos/), [Cas Clients-Association des Barmen de France-Social First](https://socialfirst.fr/cas-clients-social-media/association-barmen-france/)

## Summary

Social First (socialfirst.fr) is an independent Paris-based agency specializing in social media strategy, content management, influence marketing, and social advertising. Founded in 2020 by Jehan Le Chevoir and Johanna Zeller, the company provides expert social media guidance to PMEs, ETIs, and large accounts to help them improve brand visibility and engagement. The agency sells its services to businesses with active marketing teams looking for strategic or operational support. Its portfolio includes clients such as Bonobo, Cache Cache, Fédésap, and Septeo Solutions Notaires. The firm operates without external funding, and it does not publicly list specific competitors. In latest news, Social First announced in September 2025 that it has been named a Meta Business Partner.

[1]: https://socialfirst.fr/ "Social First - Agence Social Media et Influence à Paris"
[2]: https://linkedin.com/company/agence-social-first "Social First - Agence Social Media"
[3]: https://socialfirst.fr/cas-clients-social-media/ "Nos Cas Clients Social Media - Social First"
[4]: https://socialfirst.fr/cas-clients-social-media/bonobo-jeans/ "Cas Clients - Communication Marque de Mode - Social First"
[5]: https://socialfirst.fr/mentions-legales/ "Mentions légales - Social First - Agence Social Media et Influence"
[6]: https://fr.linkedin.com/posts/jehan-lechevoir_cest-non-sans-fiert%C3%A9-que-je-vous-annonce-activity-7375823705337409536-puul "C'est, non sans fierté, que je vous annonce en ce lundi matin que Social First - Agence Social Media est officiellement Méta Business Partner. | Jehan Le Chevoir"
[7]: https://www.pappers.fr/entreprise/social-first-888972148 "Société SOCIAL FIRST : Chiffre d'affaires, statuts, extrait d'immatriculation"
[8]: https://fr.linkedin.com/posts/agence-social-first_social-first-x-association-des-barmen-de-activity-7298015987151306753-_Akz "Comment on a généré 500K de reach et 10,5% de taux d'engagement sur une audience ultra-affinitaire, sans paid media? | Social First - Agence Social Media"

## Sources

- [Social First's website](https://socialfirst.fr)
- [Nous sommes fiers d'accompagner Septeo Solutions Notaires dans la refonte de sa stratégie social media. | Social First - Agence Social Media](https://fr.linkedin.com/posts/agence-social-first_nous-sommes-fiers-daccompagner-septeo-solutions-activity-7361328190465724416-Eu-m)
- [Cegos - Case Study](https://socialfirst.fr/cas-clients-social-media/cegos/)
- [Cas Clients-Association des Barmen de France-Social First](https://socialfirst.fr/cas-clients-social-media/association-barmen-france/)
- [Jehan L., Social media strategist et formateur agréé](https://www.malt.fr/profile/jehanlechevoir)
- [Agence Social Media Paris - Présentation de Social First](https://socialfirst.fr/agence-social-media-paris/)