# Smb Auto

> SMB AUTO is a French Dehon Group subsidiary, founded in 1994, that develops, manufactures and distributes automotive maintenance fluids, refrigerants and related workshop/cleaning products for professional vehicle-service markets.

Company page on Leadbay: https://mad-max.leadbay.ai/company/smb-auto.com · loaded 2026-10-29

## At a glance

- Website: https://smb-auto.com
- Team based in: Plaisance-Du-Touch (Leadbay's record; Sources disagree: Passy (smb-auto.com, a company database))
- Incorporated: Plaisance-Du-Touch, France (register)
- Registry: SIREN 918 904 939
- Founded: 1994 (smb-auto.com and 1 more)
- Industry: Chemical Manufacturing
- Employees: 16 (employees and founders, investors not counted; smb-auto.com and 1 more)
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), WordPress (/wp-content/), Cloudflare (cdnjs.cloudflare.com), Cookiebot (consent.cookiebot.com), Microsoft 365 (MX smbauto-com0i.mail.protection.outlook.com), DocuSign (TXT docusign=) (read 2026-10-30)
- Address: 1 RUE GASPARD-GUSTAVE CORIOLIS, 31830, PLAISANCE-DU-TOUCH, fr

## What it sells, to whom

- SMB AUTO is a French Dehon Group subsidiary, founded in 1994, that develops, manufactures and distributes automotive maintenance fluids, refrigerants and related workshop/cleaning products for professional vehicle-service markets. ([smb-auto.com](https://www.smb-auto.com/the-company?lang=en), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [linkedin.com](https://linkedin.com/company/smbautopassy))

## Products and services

- **SMB AutoClim**: automotive air-conditioning refrigerants and related products ([smb-auto.com](https://smb-auto.com), [smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf))
- **SMB AutoCooling**: coolants, antifreeze and engine-cooling fluids ([smb-auto.com](https://smb-auto.com), [smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf))
- **SMB AutoClean**: vehicle cleaning, disinfection, windscreen-washer and workshop products ([smb-auto.com](https://smb-auto.com), [smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf))
- **SMB Auto AdBlue**: ISO 22241-compliant AdBlue products and dispensing accessories ([smb-auto.com](https://smb-auto.com), [smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf))
- Engine oils, including OILPRO and OILTECH ranges ([smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))
- R-456A refrigerant marketed as a lower-GWP alternative for older R-134a systems ([smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))
- Professional shampoos, including SHP PRO ([smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))
- Bulk AdBlue and CLEARNOX supply solutions ([smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))
- Private-label formulation, packaging and marketing support ([smb-auto.com](https://www.smb-auto.com/), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))

## Customers and markets

- **Customers**: Automotive professionals and vehicle-maintenance businesses, Professionals servicing cars, trucks and buses, agricultural/motorculture vehicles, and two-wheelers, Customers requiring automotive air-conditioning fluids, coolants/antifreeze, AdBlue, windscreen washer fluids, cleaning and workshop products, Private-label customers seeking products formulated and packaged under their own brand ([smb-auto.com](https://www.smb-auto.com/the-company?lang=en), [smb-auto.com](https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf), [smb-auto.com](https://www.smb-auto.com/?lang=en))
- **Markets**: France and Belgium are the clearest operating markets, with production/packaging sites in France and Sint-Niklaas, Belgium. ([smb-auto.com](https://www.smb-auto.com/the-company?lang=en), [smb-auto.com](https://www.smb-auto.com/archives/11902), [smb-auto.com](https://www.smb-auto.com/archives/12353))
- **Markets**: The wider Dehon Group is present in more than 40 countries across Europe, America, and Asia; SMB AUTO-specific country coverage is not enumerated. ([smb-auto.com](https://www.smb-auto.com/the-company?lang=en), [smb-auto.com](https://www.smb-auto.com/archives/11902), [smb-auto.com](https://www.smb-auto.com/archives/12353))

## Team

- Laurent Reiniche, Directeur marketing

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/smb-auto.com.md)

## Decision makers

- [Laurent Reiniche](https://mad-max.leadbay.ai/person/laurent-reiniche--smb-auto.com.md), Directeur marketing

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 12 sites read (smb-auto.com, linkedin.com, dca-plateforme.fr, smb-auto-depannage.fr, smbautowreckers.com, smbauto.com.my, smbauto.ca, synchro-diffusion.com, …), the French register and the BODACC.

## Best angle

2026-10-29 · Headcount: Headcount up 23% in a year (1 source)

## Signals: what happened

- 2026-10-29 · Headcount: Headcount up 23% in a year (1 source: [A company database](https://smb-auto.com/))
- 2026-10-15 · News: 🤝 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢 𝗮𝘂 𝗿𝗲𝗻𝗱𝗲𝘇-𝘃𝗼𝘂𝘀 𝗱𝘂 𝘀𝗮𝗹𝗼𝗻 𝗦𝗣𝗘𝗔𝗞 𝗞𝗨𝗕𝗢𝗧𝗔! 🚜 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_smbauto-kubota-speakkubota-activity-7516522005639360512-jFeP))
- 2026-10-08 · News: 🏁 𝗥𝗲𝘁𝗼𝘂𝗿 𝘀𝘂𝗿 𝘂𝗻𝗲 𝗷𝗼𝘂𝗿𝗻𝗲́𝗲 𝗽𝗮𝘀 𝗰𝗼𝗺𝗺𝗲 𝗹𝗲𝘀 𝗮𝘂𝘁𝗿𝗲𝘀 𝗽𝗼𝘂𝗿 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_smbauto-relationclient-circuitbeltoise-activity-7513908833157771265-5EGA))
- 2026-10-07 · News: 📣 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢 𝗿𝗲𝗰𝗿𝘂𝘁𝗲 𝗮𝘂 𝗙𝗼𝗿𝘂𝗺 𝗱𝗲 𝗹’𝗘𝗺𝗽𝗹𝗼𝗶! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_forum-de-lemploi-activity-7513508969513086977-X7rh))
- 2026-09-18 · News: Ce fut un plaisir d’accueillir les équipes et les clients de SMB AUTO sur le Circuit Jean-Pierre Beltoise (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/anthony-beltoise-7908201bb_teambuilding-journeeclient-pilotage-activity-7506746657347215360-dipP))
- 2026-05-29 · News: 📢 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢 𝗱𝗮𝗻𝘀 𝗭𝗲𝗽𝗿𝗼 𝗔𝘂𝘁𝗼 𝗡°𝟭𝟯𝟭! 📢 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_smbauto-fluidstation-innovation-activity-7466099786815930368-Rd0x))
- 2026-01-05 · News: 🥳 𝗕𝗼𝗻𝗻𝗲 𝗮𝗻𝗻𝗲́𝗲 𝟮𝟬𝟮𝟲! Toute l’équipe SMB AUTO vous souhaite une année remplie de joie, de succès et de beaux projets. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_bonneann%C3%A9e2026-activity-7413875471710351360-LXV8))
- 2025-11-28 · News: 🏆 𝗨𝗻 𝗶𝗺𝗺𝗲𝗻𝘀𝗲 𝗯𝗿𝗮𝘃𝗼 𝗮̀ 𝗹𝗮 𝗧𝗲𝗮𝗺 𝗚𝗣 𝗥𝗮𝗰𝗶𝗻𝗴, 𝗾𝘂𝗶 𝗱𝗲́𝗰𝗿𝗼𝗰𝗵𝗲 𝗹𝗲 𝘁𝗶𝘁𝗿𝗲 𝗱𝗲 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝗧𝗲𝗮𝗺 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗖𝘂𝗽 𝗦𝗲𝗿𝗶𝗲𝘀 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_gpracing-ultimatecupseries-gtendurance-activity-7400123116573847552-jPht))
- 2025-11-25 · News: 🏁 𝗦𝗢𝗟𝗨𝗧𝗥𝗔𝗡𝗦 𝟮𝟬𝟮𝟱: 𝗹𝗮 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗲 𝘁𝗲𝗿𝗺𝗶𝗻𝗲… 𝗠𝗘𝗥𝗖𝗜 𝗮̀ 𝘁𝗼𝘂𝘀! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smbautopassy_solutrans2025-smbauto-merci-activity-7399046821748289536-CUNN))
- 2025-07-23 · News: Junk Car Removal & Cash (1 source: [smbautowreckers.com](https://smbautowreckers.com/aurora-auto-wreckers/))
- 2022-10-26 · News: Championnat de France FFSA des circuits (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/smb-auto-555522227_france-smbauto-entretienauto-activity-6990965670515503104-FjYQ))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 918904939.

- Status: active, registered 2022-08-24 · SAS
- Procédures collectives: Jugement d'ouverture de liquidation judiciaire, 2026-02-18 ([BODACC](https://www.bodacc.fr/pages/annonces-commerciales-detail/?q.id=id:A202600331532))
- Accounts filed (comptes déposés): none published in the BODACC
- Legal officers: Damien Benages, Président de SAS
- Grade (Jev): E, not rated
- Risk of failure within 12 months (Jev, read 2026-10-25): 94%
- Risk of paying 90 days late within 12 months (Jev): 77%
- Pays its invoices (Jev): After 90 days
- Cash on hand (Jev): Under 3 months of spending
- Debt (Jev): High
- What Jev read: Active, created 2022-08-24; Jugement d'ouverture de liquidation judiciaire (BODACC, 2026-02-18)

## Working on now

- Automotive and industrial-vehicle fluids and workshop products, including coolant, engine oil, air-conditioning products, washer fluid, and cleaning products.
- Expanding digital product guidance: a 24/7 oil and coolant adviser developed with Olyslager, searchable by vehicle make/model and covering six vehicle/equipment categories.
- Serving professional customers such as garages, distributors, fleet/transport operators, and other vehicle/equipment professionals, with current outreach toward industrial vehicles, commercial vehicles, trucks, agriculture, landscaping, and construction/mining equipment.
- Maintaining customer and partner engagement through industry events, including Kubota’s SPEAK event and customer relationship activities.

From: [NOUVEAU CONSEILLER SMB EN LIGNE - Smb auto](https://www.smb-auto.com/archives/11902), [SMB AUTO AU SALON SOLUTRANS 2025 - Smb auto](https://www.smb-auto.com/archives/12353), [Accueil - Smb auto](https://www.smb-auto.com/), [smb auto](https://linkedin.com/company/smbautopassy), [🤝 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢 𝗮𝘂 𝗿𝗲𝗻𝗱𝗲𝘇-𝘃𝗼𝘂𝘀 𝗱𝘂 𝘀𝗮𝗹𝗼𝗻 𝗦𝗣𝗘𝗔𝗞 𝗞𝗨𝗕𝗢𝗧𝗔! 🚜 | SMB AUTO](https://fr.linkedin.com/posts/smbautopassy_smbauto-kubota-speakkubota-activity-7516522005639360512-jFeP)

## Summary

SMB AUTO is a French company specializing in the design, manufacturing, and distribution of chemical maintenance products and technical fluids for all types of vehicles. Founded in 1994, it operates as a subsidiary of the family-owned DEHON Group. The company sells products such as coolants, refrigerants, cleaning agents, AdBlue, lubricants, and workshop supplies to automotive professionals, including fleet managers, transport companies, and distributors. SMB AUTO does not publicly disclose a list of competitors or specific investors, as it is a subsidiary of the DEHON Group. Its latest news includes participation in the SOLUTRANS 2025 trade fair and the launch of an online advisor for coolants and oils.

[1]: https://www.smb-auto.com/the-company?lang=en "The company - Smb auto"
[2]: https://www.smb-auto.com/archives/12353 "SMB AUTO AU SALON SOLUTRANS 2025 - Smb auto"
[3]: https://www.smb-auto.com/ "Accueil - Smb auto"
[4]: https://www.smb-auto.com/wp-content/uploads/2021/07/CATALOGUE-SMB-29-07-21-site-internet.pdf "COOLING"
[5]: https://www.smb-auto.com/legal-notice?lang=en "Legal - Smb auto"
[6]: https://linkedin.com/company/smbautopassy "SMB AUTO"
[7]: https://www.smb-auto.com/?lang=en "Home - Smb auto"
[8]: https://www.dca-plateforme.fr/fournisseur/smb-auto/ "SMB AUTO - DCA Plateforme"

## Sources

- [SMB Auto's website](https://smb-auto.com)
- [Company record, via Exa](https://smb-auto.com/)
- [NOUVEAU CONSEILLER SMB EN LIGNE - Smb auto](https://www.smb-auto.com/archives/11902)
- [🤝 𝗦𝗠𝗕 𝗔𝗨𝗧𝗢 𝗮𝘂 𝗿𝗲𝗻𝗱𝗲𝘇-𝘃𝗼𝘂𝘀 𝗱𝘂 𝘀𝗮𝗹𝗼𝗻 𝗦𝗣𝗘𝗔𝗞 𝗞𝗨𝗕𝗢𝗧𝗔! 🚜 | SMB AUTO](https://fr.linkedin.com/posts/smbautopassy_smbauto-kubota-speakkubota-activity-7516522005639360512-jFeP)