# Shipup by ZigZag

> Shipup by ZigZag (shipup.co) is a Paris-based post-purchase and returns platform for e-commerce retailers, founded in 2016, now operating under the ZigZag Global brand after being acquired by ZigZag in April 2026.

Company page on Leadbay: https://mad-max.leadbay.ai/company/shipup.co · loaded 2026-11-06

## At a glance

- Website: https://shipup.co
- Team based in: Paris (shipup.co and 1 more)
- Founded: 2016 (shipup.co and 1 more)
- Founders: Romain Ogiela, Quentin Maurice, Térence Delahaye
- Industry: Technology, Information and Internet
- Employees: 50 (employees and founders, investors not counted; shipup.co and 1 more)
- Total funding: $8.2M (shipup.co and 1 more)
- Backed by: Elaia Partners, Bpifrance, Kima Ventures, NUMA, Global Blue, ZigZag Global, Maersk Growth, Circularity Capital, Plug and Play Tech Center, Ascension
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Webflow (data-wf-site=), Axeptio (static.axept.io), Google Workspace (MX aspmx.l.google.com), HubSpot (TXT include:servers.mcsv.net include:_spf.google.com include:_spf.reply.io include:sendgrid.net include:spf.mailjet.com include:2352293.spf06.hubspot), Mailchimp (TXT servers.mcsv.net), SendGrid (TXT sendgrid.net) (read 2026-11-06)
- Email: hello@shipup.co

## What it sells, to whom

- Shipup by ZigZag (shipup.co) is a Paris-based post-purchase and returns platform for e-commerce retailers, founded in 2016, now operating under the ZigZag Global brand after being acquired by ZigZag in April 2026. ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/changelog/shipup-joins-zigzag-global-to-offer-brands-a-unified-post-purchase-and-returns-platform), [zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network))

## Why it stands out

- Best eCommerce Support Business at the eCommerce Awards 2025 ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- Best Exploitation of Technology at the Direct Commerce Awards 2025 ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- Best B2B Technology Solution (2024, with DHL eCommerce UK) ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- Best eCommerce Software or Extension of the Year (2024) ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- Best eCommerce Support Business Award (2024) ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- 1st Place in RetailTech Top 50 (2024) ([zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [zigzag.global](https://www.zigzag.global/award))
- Competes with: Narvar, AfterShip, ClickPost, parcelLab, Loop Returns, Happy Returns, ReturnGO, Redo, LateShipment, Outvio, TrackingMore, ParcelWILL, Keeyu, Malomo, Wonderment, Perform.AI (formerly Parcel Perform), ShipStation, Shippo, Pango ([cwill.com](https://www.cwill.com/blogs/shipup-alternatives/), [clickpost.ai](https://www.clickpost.ai/shipup-alternatives), [keeyu.com](https://www.keeyu.com/blog/best-shipup-alternatives))

## Products and services

- Branded tracking pages ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Multichannel delivery notifications ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Smart Delivery Estimate (SDE) / AI-powered delivery estimates ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Returns management portal ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Automated carrier claims ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Logistics performance dashboards ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Post-delivery feedback forms ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- Delivery incident detection ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))
- 150+ e-commerce and carrier integrations (Shopify, Zendesk, Klaviyo, Salesforce, etc.) ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform), [businesswire.com](https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution))

## Customers and markets

- **Customers**: Zara, Carrefour, L'Occitane, Maisons du Monde, Photobox, Specsavers, Veja, Withings, NA-KD, Leclerc, Purple Carrot, Hofmann, ba&sh, Micromania, Courir, Peak Design, Faguo, Easypara, Lalalab, The Very Group, New Look, Boden, Selfridges, Sports Direct, The Hut Group, Swarovski, Land's End, DHL, Frasers Group ([shipup.co](https://www.shipup.co/en), [shipup.co](https://www.shipup.co/en/changelog/shipup-joins-zigzag-global-to-offer-brands-a-unified-post-purchase-and-returns-platform), [zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network))
- **Markets**: France (HQ in Paris, primary market) ([shipup.co](https://www.shipup.co/en), [careers.zigzag.global](https://careers.zigzag.global/shipup), [zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network))
- **Markets**: UK (ZigZag's home market, clients include Selfridges, Frasers Group, Boden, New Look, The Hut Group) ([shipup.co](https://www.shipup.co/en), [careers.zigzag.global](https://careers.zigzag.global/shipup), [zigzag.global](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network))

## Team

- Romain Ogiela, CEO & Co-Founder
- Quentin Maurice, CTO & Co-Founder
- Térence Delahaye, COO & Co-Founder
- Antoine De Séverac, VP of Customer Success
- Dounia Boulaakoul, Product Director
- Berenice Rioux, Director of Operations France
- Léa Brochard, CPTO

Backed by: Elaia Partners, Bpifrance, Kima Ventures, NUMA, Global Blue, ZigZag Global, Maersk Growth, Circularity Capital, Plug and Play Tech Center, Ascension

## Latest news

- 2026-05-20 · [Shipup et Zigzag fusionnent leur offre pour un pilotage complet du parcours post-achat](https://www.republikgroup.com/articles/df8966e6-5254-f111-8fca-000d3a3a75fd/shipup-et-zigzag-fusionnent-leur-offre-pour-un-pilotage-complet-du-parcours-post-achat) (republikgroup.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/shipup.co.md)

## Decision makers

- [Romain Ogiela](https://mad-max.leadbay.ai/person/romain-ogiela--shipup.co.md), CEO & Co-Founder
- [Quentin Maurice](https://mad-max.leadbay.ai/person/quentin-maurice--shipup.co.md), CTO & Co-Founder
- [Térence Delahaye](https://mad-max.leadbay.ai/person/terence-delahaye--shipup.co.md), COO & Co-Founder
- [Antoine De Séverac](https://mad-max.leadbay.ai/person/antoine-de-severac--shipup.co.md), VP of Customer Success
- [Dounia Boulaakoul](https://mad-max.leadbay.ai/person/dounia-boulaakoul--shipup.co.md), Product Director
- [Berenice Rioux](https://mad-max.leadbay.ai/person/berenice-rioux--shipup.co.md), Director of Operations France

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 13 sites read (shipup.co, zigzag.global, linkedin.com, businesswire.com, welcometothejungle.com, careers.zigzag.global, crunchbase.com, frenchtechjournal.com, …).

## Best angle

2026-09-16 · News: 📦 Aujourd’hui nous lançons Claims, notre nouvelle solution pour gérer les réclamations transporteurs liées aux colis perdus, en retard ou endommagés. (1 source)

## Signals: what happened

- 2026-09-16 · News: 📦 Aujourd’hui nous lançons Claims, notre nouvelle solution pour gérer les réclamations transporteurs liées aux colis perdus, en retard ou endommagés. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_aujourdhui-nous-lan%C3%A7onsclaims-notre-activity-7505890925647257600-FNuT))
- 2026-09-15 · News: NRF Retail's Big Show Europe, c’est parti 💥 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_nrf-retails-big-show-europe-cest-parti-activity-7505630070485671936-fHiE))
- 2026-05-07 · News: Shipup et Zigzag fusionnent leur offre pour un pilotage complet du parcours post-achat (3 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_ecommerce-logistique-postachat-activity-7458062648774078464-uv5m), [republikgroup.com](https://www.republikgroup.com/articles/df8966e6-5254-f111-8fca-000d3a3a75fd/shipup-et-zigzag-fusionnent-leur-offre-pour-un-pilotage-complet-du-parcours-post-achat), [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_webinaire-comment-bash-connecte-tracking-activity-7468224550527406081-0MTG))
- 2026-04-21 · Expansion: Un nouveau chapitre s’ouvre: Shipup rejoint officiellement ZigZag Global. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_ecommerce-logistique-retours-activity-7452281641370112000-MmZl))
- 2026-01-14 · News: +61% de notifications ont été envoyées via Klaviyo depuis Shipup pendant Black Friday / Cyber Monday 2025. (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_61-de-notifications-envoy%C3%A9es-via-klaviyo-activity-7417127786143956993-E8S6), [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_retours-de-colis-2-625-389-notifications-activity-7417491371961348096-aKBS))
- 2026-01-07 · News: In 2026, we’re offering a complete post-purchase experience with ZigZag Global. (1 source: [linkedin.com](https://www.linkedin.com/posts/shipupbyzigzag_shipup-wrapped-2025-from-delivery-to-returns-activity-7414611407213887488-4aDu))
- 2025-11-25 · News: Tech for Retail J2 💥 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/shipupbyzigzag_techforretail-tfr2025-ecommerce-activity-7399063702416674816-6fKg))
- 2020-06-03 · Fundraising: Series a · $6.7M (1 source: [A company database](https://www.shipup.co/en))

## Working on now

- Unified post-purchase and returns platform: Shipup officially joined ZigZag Global (announced 21 April 2026) to offer a single system covering delivery tracking, proactive notifications, returns, refunds, and automated carrier claims
- Launched 'Claims' product on 16 September 2026: automated carrier claims for lost, delayed, or damaged parcels, with pre-filled data from Zendesk, Gorgias, or Shipup, covering 10+ carriers including DHL, FedEx, UPS, Mondial Relay, and Colissimo
- Launched WhatsApp and Apple Wallet Tracking as new communication channels in 2025, enabling real-time customer notifications and preventing failed deliveries
- New Shippingbo connector launched 6 May 2026 to synchronise logistics data (warehouse to doorstep) with the post-purchase experience
- 2026 ambition: become the best-in-class and simplest post-purchase solution for mid-sized online retailers
- 78.9M parcels tracked in 2025 (including 1M+ in a single day during Black Friday/Cyber Monday week); 193M notifications sent
- 700+ brands served including Courir, Maisons du Monde, L'Occitane, Carrefour, Fnac, Photobox, Specsavers, Veja, Withings
- Combined ZigZag + Shipup business: 250 employees across UK, Spain, France, Bulgaria, Germany, and Portugal; 220+ warehouses and 3,000+ carrier lanes in 170+ countries

From: [📦 Excited to announce that today we’re launching Claims at Shipup by ZigZag, our new solution for managing claims related to lost, delayed, or damaged parcels. | Joseph Thurston](https://www.linkedin.com/posts/josephthurston_excited-to-announce-that-today-were-launching-activity-7505900042545717248-_tSa), [Product updates | Shipup by ZigZag](https://www.shipup.co/en/product-updates), [Shipup joins ZigZag: the unified post-purchase platform](https://www.shipup.co/en/changelog/shipup-joins-zigzag-global-to-offer-brands-a-unified-post-purchase-and-returns-platform), [ZigZag completes acquisition of Shipup to become a global post-purchase and returns network](https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network), [Shipup rejoint ZigZag : la plateforme post-achat unifiée](https://www.shipup.co/changelog/shipup-rejoint-zigzag-global-pour-offrir-aux-marques-une-gestion-unifiee-du-post-achat-des-retours), [Un nouveau chapitre s’ouvre: Shipup rejoint officiellement ZigZag Global. | Shipup by ZigZag](https://fr.linkedin.com/posts/shipupbyzigzag_ecommerce-logistique-retours-activity-7452281641370112000-MmZl)

## Summary

Shipup by ZigZag is a post-purchase experience platform that provides e-commerce retailers with tools for shipment tracking, personalized customer communication, delivery incident management, and returns orchestration. It aims to reduce support costs and increase repeat purchases by providing a branded, transparent experience from order to refund [1][2][3]. Founded in 2016 by Romain Ogiela, Quentin Maurice, and Terence Delahaye, the company was acquired by ZigZag Global in April 2026 to create a unified post-purchase network [1][4][5]. Previously, Global Blue acquired a majority stake in Shipup in 2022 [6][7]. Shipup serves over 700 brands, including L'Occitane, Veja, and Withings [1].

[1]: https://www.shipup.co/en/changelog/shipup-joins-zigzag-global-to-offer-brands-a-unified-post-purchase-and-returns-platform "Shipup joins ZigZag: the unified post-purchase platform"
[2]: https://www.shipup.co/en "Shipup | Delivery Experience Customization"
[3]: https://www.shipup.co/en/platform/unified-post-purchase-and-returns-platform "Order tracking and returns management | Shipup by ZigZag"
[4]: https://www.zigzag.global/blogs/zigzag-completes-the-acquisition-of-shipup-to-become-a-global-post-purchase-and-returns-network "ZigZag completes acquisition of Shipup to become a global post-purchase and returns network"
[5]: https://www.crunchbase.com/organization/shipup "Shipup - Crunchbase Company Profile & Funding"
[6]: https://www.businesswire.com/news/home/20221004005613/en/Global-Blue-Announces-the-Acquisition-of-a-Majority-Stake-in-Shipup-a-Leading-Post-purchase-Experience-Solution "Global Blue Announces the Acquisition of a Majority Stake in Shipup, a Leading Post-purchase Experience Solution"
[7]: https://www.frenchtechjournal.com/french-tech-journal-shipup-ships-out-techstars-goes-green/ "French Tech Journal: Shipup Ships Out and Techstars Goes Green"
[8]: https://jobs.stationf.co/companies/shipup "Shipup by ZigZag is hiring! Find job and internship opportunities"

## Sources

- [Shipup by ZigZag's website](https://shipup.co)
- [📦 Excited to announce that today we’re launching Claims at Shipup by ZigZag, our new solution for managing claims related to lost, delayed, or damaged parcels. | Joseph Thurston](https://www.linkedin.com/posts/josephthurston_excited-to-announce-that-today-were-launching-activity-7505900042545717248-_tSa)
- [Product updates | Shipup by ZigZag](https://www.shipup.co/en/product-updates)
- [Shipup rejoint ZigZag : la plateforme post-achat unifiée](https://www.shipup.co/changelog/shipup-rejoint-zigzag-global-pour-offrir-aux-marques-une-gestion-unifiee-du-post-achat-des-retours)
- [Un nouveau chapitre s’ouvre: Shipup rejoint officiellement ZigZag Global. | Shipup by ZigZag](https://fr.linkedin.com/posts/shipupbyzigzag_ecommerce-logistique-retours-activity-7452281641370112000-MmZl)
- [In 2026, we’re offering a complete post-purchase experience with ZigZag Global. | Shipup by ZigZag](https://www.linkedin.com/posts/shipupbyzigzag_shipup-wrapped-2025-from-delivery-to-returns-activity-7414611407213887488-4aDu)
- [Shipup by ZigZag - Profile](https://www.welcometothejungle.com/en/companies/shipup/meetings)
- [Shipup | Shipup new Careers](https://careers.zigzag.global/shipup)
- [Shipup secures € 6 million in Series A funding to accelerate international expansion](https://www.elaia.com/wp-content/uploads/2020/07/Shipup-Series-A-Press-Release-June-30-2020.pdf)
- [Shipup company information, funding & investors | Dealroom.co](https://app.dealroom.co/companies/shipup)
- [Shipup Jobs and Careers | Welcome to the Jungle (formerly Otta)](https://app.welcometothejungle.com/companies/Shipup)