# Reishonger

> Reishonger (reishonger.nl) is a leading Dutch online travel blog and inspiration platform founded in 2008/2009 by Martijn and Dionne, featuring ~220,000 monthly unique visitors and 2.5 million annual visitors, covering nature, sustainable travel, city trips, family adventures, and backpacking.

Company page on Leadbay: https://mad-max.leadbay.ai/company/reishonger.nl · loaded 2026-11-04

## At a glance

- Website: https://reishonger.nl
- Team based in: Netherlands (reishonger.nl and 1 more)
- Founded: 2008 (reishonger.nl and 1 more)
- Industry: Travel Arrangements
- Employees: 14 (employees and founders, investors not counted; reishonger.nl and 1 more)
- Seen in its site's code: Google Analytics (googletagmanager.com/gtag/js), WordPress (/wp-content/), Cloudflare (cdnjs.cloudflare.com) (read 2026-11-05)

## What it sells, to whom

- Reishonger (reishonger.nl) is a leading Dutch online travel blog and inspiration platform founded in 2008/2009 by Martijn and Dionne, featuring ~220,000 monthly unique visitors and 2.5 million annual visitors, covering nature, sustainable travel, city trips, family adventures, and backpacking. ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))

## Why it stands out

- Dutch Travel Blog Awards 2025 – won two prizes as best travel blog of the Netherlands (announced January 18, 2025) ([reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- Described as an 'award winning travel platform' in its 2025 media kit ([reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- Competes with: Wereldreizigers.nl, Reisplaatje.nl, Reisjunk.nl, WeAreTravellers.nl, Salt in our Hair, The New Journey, The Salty Beachbums, Charlies Travels, Once Upon a Journey, Girlswanderlust, Backpackkit, Reisreport, Wander-Lust.nl, Travellust.nl, Reisgenie.nl, GlobeDochters.nl ([no.world-travellers.com](https://no.world-travellers.com/Over-oss/), [reisplaatje.nl](https://reisplaatje.nl/over-ons/), [hetisdemerckx.be](https://hetisdemerckx.be/nl/beste-reisblogs/))

## Products and services

- Online travel blog and platform (reishonger.nl) with travel stories, tips, and news ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- **Travel content across five themes**: Nature/wildlife/outdoor adventures, Sustainable travel and local experiences, City trips and culture, Family Adventures, World trips/backpacking/budget travel ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- Travel press trips (100+ per year) for tourist offices, airlines, hotel brands and partners ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- Media kit and brand partnership services for travel brands and destinations ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))

## Customers and markets

- **Customers**: Independent and active travelers in the Netherlands (adventurers, outdoor geeks, backpackers, culture lovers, world travelers), Tourist offices / traffic bureaus (verkeersbureaus) who invite Reishonger journalists on press trips, Airline companies, Hotel brands, Other travel industry partners and brands seeking to showcase their brand or destination to an engaged audience of travel enthusiasts ([reishonger.nl](https://www.reishonger.nl/over/), [reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/))
- **Markets**: Netherlands (primary market, 75% of audience) ([reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/reisnieuws/reishonger-zoekt-schrijvers/), [linkedin.com](https://www.linkedin.com/company/reishonger))
- **Markets**: Belgium (15% of audience, including Flemish and Surinamese/Antillean Dutch-speaking readers) ([reishonger.nl](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [reishonger.nl](https://www.reishonger.nl/reisnieuws/reishonger-zoekt-schrijvers/), [linkedin.com](https://www.linkedin.com/company/reishonger))

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/reishonger.nl.md)

Where it comes from: 17 sites read (reishonger.nl, linkedin.com, no.world-travellers.com, reisplaatje.nl, hetisdemerckx.be, thenewjourney.nl, stippl.io, host.io, …).

## Best angle

2026-10-01 · Traffic: Site visits up 217% in 3 months, 36,111 a month (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-01 · Traffic: Site visits up 217% in 3 months, 36,111 a month (1 source: [A company database](https://www.reishonger.nl/))
- 2026-09-01 · News: Dijon: tussen hertogen, wijngaarden en gastronomie (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/vincent-delaitre-aa184459_dijon-tussen-hertogen-wijngaarden-en-gastronomie-activity-7500577951743148032-4WWk))
- 2026-07-09 · News: Zapper Group's Post (1 source: [linkedin.com](https://www.linkedin.com/posts/zappergroup_karlsruhe-visitkarlsruhe-roadtrip-activity-7480992400736358401-iAHe))
- 2025-12-23 · News: Bijdrage van Lindsey Ravelle van Loon (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/lindsey-van-loon_dutchtravelblogawards-travelwriting-reishonger-activity-7409202416992010241-XCTU))
- 2025-11-06 · News: 💛 𝗥𝗘𝗜𝗦𝗛𝗢𝗡𝗚𝗘𝗥 Recent bezocht John Huizer van Reishonger West Zeeuws-Vlaanderen voor een driedaagse trip. In zijn blog laat hij zien hoe fijn het hier is, ook wanneer de zomer voorbij is. Uitwaaien … (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/gastvrij-zeeuws-vlaanderen_top-10-tips-voor-jouw-bezoek-aan-gastvrij-activity-7392206678529712128-p3ba))
- 2025-10-17 · News: Onverwacht | uniek | avontuurlijk (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/reishongertravel_onverwacht-uniek-avontuurlijk-wij-zijn-activity-7384905492915044352-9Fx0))
- 2024-12-23 · News: Voor de Reishonger-special ‘Zo mooi is Nederland!’ heb ik vanaf juni maar liefst 12 geweldige reizen mogen beleven in ons eigen mooie land. (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/johnhuizer_voor-de-reishonger-special-zo-mooi-is-nederland-activity-7277052840701833216-_Ckc))
- 2024-10-21 · News: Onze favoriete Nederlandse en Belgische bloggers op rij! (1 source: [stippl.io](https://www.stippl.io/blog/onze-favoriete-bloggers))
- 2024-09-14 · News: Avistamiento de ballenas en Reishonger de los Países Bajos (1 source: [es.linkedin.com](https://es.linkedin.com/posts/promperu_avistamiento-de-ballenas-en-reishonger-de-activity-7240737368444481536-zy3Y))
- 2019-09-01 · News: What Do We Know About Flashpacker? A Review (1 source: [researchgate.net](https://www.researchgate.net/publication/337648923_What_Do_We_Know_About_Flashpacker_A_Review))
- 2017-10-12 · Interviews: Verdwaald in IJsland?! (2 sources: [youtube.com](https://www.youtube.com/watch?v=SjYBC_3uu-8), [youtube.com](https://www.youtube.com/watch?v=P3i41MssF1g))
- 2017-01-19 · Interviews: Interview op Reishonger.nl (1 source: [reismetjehart.nl](https://www.reismetjehart.nl/interview-op-reishonger-nl/))

## Working on now

- Leading Dutch online travel magazine and inspiration platform for independent, off-the-beaten-path travellers, with 2.5M+ visitors/year and 375K monthly page views (2025 media kit)
- Audience split: 75% Dutch, 15% Belgian, 10% other; five content themes: nature/outdoor, sustainable travel, city trips, family adventures, world trips/backpacking
- Active content publishing in late 2026: Harry Potter roadtrip in England (Oct 29), Kuala Lumpur guide (Oct 27), 11 winter destinations from Lapland to Japan (Oct 26), Canada Algonquin Park (Oct 19), Rhodos holiday guide (Oct 15)
- Operates a Reisshop (travel shop) selling curated tour packages: Sicily, Sweden, Slovenia, Philippines, Guatemala/Belize, Vietnam, Thailand, Namibia, Armenia, Georgia, Finland, India, Norway, Iceland
- Participates in 100+ press/fam trips per year with tourist offices, airlines, hotel brands and other partners worldwide
- Won two prizes at the Dutch Travel Blog Awards on January 18, 2025, as best travel blog of the Netherlands
- Team of ~14 employees (12 in Netherlands, 1 in Belgium) plus a network of ~50 contributing writers/bloggers; workforce down 17.6% YoY per LinkedIn
- Key team: Martijn Huizer (Creator/Owner), Dionne Huizer (Editor in Chief), Bart Smit (PR & Marketing), plus contributors including Sandra Roodenburg, Kim, Anne Marie, Mirte Voorend, Denise Dissel, Theo Molenaar, and others

From: [MEDIA KIT](https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf), [Reishonger](https://www.linkedin.com/company/reishonger), [Reishonger - inspirerende reisverhalen, unieke reistips en actueel nieuws](https://www.reishonger.nl/), [Team Reishonger, auteur op Reishonger](https://www.reishonger.nl/author/team-reishonger/), [Onze favoriete Nederlandse en Belgische bloggers op rij!  — Stippl Blog](https://www.stippl.io/blog/onze-favoriete-bloggers)

## Summary

Reishonger.nl is een toonaangevend Nederlands reisplatform en online magazine dat inspiratie, reistips en actueel nieuws biedt voor onafhankelijke en actieve reizigers [1][2][3]. Het is in 2008 opgericht door Martijn en Dionne Huizer [1][4][3]. Het platform verkoopt geen producten zelf, maar genereert inkomsten via advertenties, advertorials en samenwerkingen met partners zoals verkeersbureaus, hotels en reisorganisaties [2][5]. De site richt zich op avonturiers, backpackers, gezinnen en wereldreizigers [1][4]. Er zijn geen externe investeerders bekend; het is een privaat bedrijf dat met een team van vrijwillige redacteuren en schrijvers werkt [3][5]. Recente ontwikkelingen omvatten de publicatie van diverse reisreportages, zoals over Armenië en Canada, en de viering van het winnen van twee Dutch Travel Blog Awards in januari 2025 [6].

[1]: https://www.reishonger.nl/over/ "Over ons | Reishonger.nl"
[2]: https://www.reishonger.nl/wp-content/uploads/mediakit/Reishonger-mediakit-2025.pdf "MEDIA KIT"
[3]: https://linkedin.com/company/reishonger "Reishonger"
[4]: https://www.stippl.io/blog/onze-favoriete-bloggers "Onze favoriete Nederlandse en Belgische bloggers op rij!  — Stippl Blog"
[5]: https://www.reishonger.nl/reisnieuws/reishonger-zoekt-schrijvers/ "Schrijvers gezocht! Kom jij Team Reishonger versterken?"
[6]: https://www.reishonger.nl/ "Reishonger - inspirerende reisverhalen, unieke reistips en actueel nieuws"
[7]: https://linkedin.com/in/denisedissel "Denise Dissel"
[8]: https://www.reishonger.nl/persberichten/feedback-geven-leuker-maken/ "Hoe kunnen we feedback geven leuker maken? | Reishonger.nl"

## Sources

- [Reishonger's website](https://reishonger.nl)
- [Reishonger](https://www.linkedin.com/company/reishonger)
- [Team Reishonger, auteur op Reishonger](https://www.reishonger.nl/author/team-reishonger/)