# The Real Cereal Company

> The Real Cereal Company is a Los Angeles-founded, privately held clean-label cereal brand making nostalgic organic cereals with one or two simple ingredients, zero sugar, and lower-waste PCR packaging.

Company page on Leadbay: https://mad-max.leadbay.ai/company/realcereal.com · loaded 2026-10-30

## At a glance

- Website: https://realcereal.com
- Team based in: Studio City (Leadbay's record; Sources disagree: Los Angeles (realcereal.com, a company database))
- Incorporated: California (no. 4748170) (register)
- Registry: California Secretary of State 4748170
- Founders: Daniel Abramovich, Tom Binder
- Industry: Food & Beverages
- Employees: 5 (employees and founders, investors not counted; realcereal.com and 1 more)
- Backed by: Rainfall Ventures, Fusion VC, Other angel investors
- Seen in its site's code: Hotjar (static.hotjar.com), Shopify (cdn.shopify.com), Cloudflare (cdnjs.cloudflare.com), Google Workspace (MX alt3.aspmx.l.google.com) (read 2026-10-30)
- Email: hello@realcereal.com
- Address: 12400 VENTURA BLVD 
 SUITE 444
STUDIO CITY, CA 91604

## What it sells, to whom

- The Real Cereal Company is a Los Angeles-founded, privately held clean-label cereal brand making nostalgic organic cereals with one or two simple ingredients, zero sugar, and lower-waste PCR packaging. ([realcereal.com](https://realcereal.com/), [nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/), [farmtopeople.com](https://farmtopeople.com/producers/real-cereal))

## Why it stands out

- Cereal Product of the Year at the Mindful Awards (reported by Farm to People; award year not independently confirmed in the available search results). ([farmtopeople.com](https://farmtopeople.com/producers/real-cereal))
- Competes with: Nature’s Path, Cascadian Farm, Magic Spoon, Kashi, Barbara’s/Puffins, General Mills and Post cereal brands, Kellogg/Kellanova cereal brands ([nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/), [rocketreach.co](https://rocketreach.co/the-real-cereal-company-competitors_b7029078c504d3e8))

## Products and services

- **Organic Corn Flakes**: organic corn grits and sea salt; 0g sugar; USDA organic, gluten-free, and non-GMO positioning ([realcereal.com](https://realcereal.com/products/organic-brown-rice-crisps-3-pack), [realcereal.com](https://realcereal.com/), [realcereal.com](https://realcereal.com/products/organic-corn-flakes-3-pack))
- **Organic Rice Crisps**: organic brown rice only; 0g sugar; USDA organic, gluten-free, and non-GMO positioning ([realcereal.com](https://realcereal.com/products/organic-brown-rice-crisps-3-pack), [realcereal.com](https://realcereal.com/), [realcereal.com](https://realcereal.com/products/organic-corn-flakes-3-pack))
- Products are sold in resealable pouches, commonly as 3-packs; one pouch provides approximately eight servings ([realcereal.com](https://realcereal.com/), [realcereal.com](https://realcereal.com/products/organic-corn-flakes-3-pack), [realcereal.com](https://realcereal.com/products/organic-brown-rice-crisps-3-pack))

## Customers and markets

- **Customers**: Retail and grocery consumers seeking organic, gluten-free, non-GMO, zero-sugar cereal; reported retail customers/channels include Whole Foods Market, Sprouts, Albertsons Safeway, Erewhon, Harris Teeter, The Fresh Market, Bristol Farms, Thrive Market, Target, and—per a 2025 rollout report—Fresh Thyme Market, Harmons, Raley’s, Lunds & Byerlys, Roche Bros., and Coborn’s. ([nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/), [farmtopeople.com](https://farmtopeople.com/producers/real-cereal), [target.com](https://www.target.com/b/the-real-cereal-company/-/N-q643lelno7h))
- **Markets**: United States, with nationwide grocery/online expansion as the stated commercial focus. ([realcereal.com](https://realcereal.com/), [gotoaisle.com](https://www.gotoaisle.com/case-studies/real-cereal-company-sees-2x-increase-in-units-per-store-per-week), [linkedin.com](https://www.linkedin.com/posts/acrusolutions_realcereal-target-betterforyou-activity-7499228458720464896-x7cu))
- **Markets**: Better-for-you and health-conscious cereal shoppers seeking organic, zero-sugar, gluten-free, non-GMO, vegan/vegetarian products. ([realcereal.com](https://realcereal.com/), [gotoaisle.com](https://www.gotoaisle.com/case-studies/real-cereal-company-sees-2x-increase-in-units-per-store-per-week), [linkedin.com](https://www.linkedin.com/posts/acrusolutions_realcereal-target-betterforyou-activity-7499228458720464896-x7cu))

## Team

- Daniel Abramovich, Co-Founder & CEO
- Tom Binder, Founder
- Jerry Wiener, Vice President Operations
- Guy Katsovich

Backed by: Rainfall Ventures, Fusion VC, Other angel investors

## Latest news

- 2025-01-02 · [How The Real Cereal Co. Is Strategizing Around Simplicity | Nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/) (nosh.com)

## Where to find more

- [Organic Rice Crisps 3-Pack - The Real Cereal Company](https://realcereal.com/products/organic-brown-rice-crisps-3-pack)
- [Organic Corn Flakes 3-Pack - The Real Cereal Company](https://realcereal.com/products/organic-corn-flakes-3-pack)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/realcereal.com.md)

## Decision makers

- [Daniel Abramovich](https://mad-max.leadbay.ai/person/daniel-abramovich--realcereal.com.md), Co-Founder & CEO
- [Tom Binder](https://mad-max.leadbay.ai/person/tom-binder--realcereal.com.md), Founder
- [Jerry Wiener](https://mad-max.leadbay.ai/person/jerry-wiener--realcereal.com.md), Vice President Operations

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 15 sites read (realcereal.com, nosh.com, farmtopeople.com, target.com, foodbevy.com, tracxn.com, gotoaisle.com, linkedin.com, …).

## Best angle

2026-10-30 · Headcount: Headcount up 25% in a year (1 source)

## Best way in

- Write to hello@realcereal.com (generic): A shared mailbox, in Leadbay's record, verified 2026-10-21

## Signals: what happened

- 2026-10-30 · Headcount: Headcount up 25% in a year (1 source: [A company database](https://realcereal.com/))
- 2026-03-10 · Events: Expo West 2026… still humbled by the love our Real Cereal booth received. What a week. (1 source: [linkedin.com](https://www.linkedin.com/posts/daniel-abramovich-580b11105_expo-west-2026-still-humbled-by-the-love-activity-7437147380136845312-BDK7))
- 2026-01-13 · News: The Real Cereal Company 2026 momentum is UNSTOPPABLE! 🥣🚀 (2 sources: [linkedin.com](https://www.linkedin.com/posts/tom-binder_the-real-cereal-company-2026-momentum-is-activity-7416860626553241600-vfKe), [linkedin.com](https://www.linkedin.com/posts/danscharff_hot-brands-of-2026-the-real-cereal-company-activity-7417567475942346752-Xb1j))
- 2026-01-08 · News: Your grocery haul just got REAL! The Real Cereal Company is now available nationwide at Whole Foods Market 💚 (2 sources: [linkedin.com](https://www.linkedin.com/posts/the-real-cereal-company_activity-7414923928344801281-eSEA), [linkedin.com](https://www.linkedin.com/posts/the-real-cereal-company_your-grocery-haul-just-got-real-the-real-activity-7416110757810966528-I0uT))
- 2026-01-06 · News: It was a great session today at the Google Campus for the E-commerce in 2026 panel. I truly enjoyed diving into the future of the industry and sharing how we are positioning … (1 source: [linkedin.com](https://www.linkedin.com/posts/daniel-abramovich-580b11105_it-was-a-great-session-today-at-the-google-activity-7414313989805088769-V5zE))
- 2025-09-01 · Expansion: Foodbevy reported expansion into Fresh Thyme Market, Harmons, Raley’s, Lunds & Byerlys, Roche Bros., and Coborn’s (4 sources: [nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/), [foodbevy.com](https://www.foodbevy.com/this-week-in-cpg-09-08-25/), [farmtopeople.com](https://farmtopeople.com/producers/real-cereal))
- 2025-06-21 · News: We put the REAL in cereal. (1 source: [linkedin.com](https://www.linkedin.com/posts/the-real-cereal-company_we-put-the-real-in-cereal-activity-7341980709156192256-rEpi))
- 2025-04-28 · News: From the Forager Program to the cereal aisle — The Real Cereal Company is officially back at Sprouts Farmers Market nationwide! (1 source: [linkedin.com](https://www.linkedin.com/posts/tom-binder_from-the-forager-program-to-the-cereal-aisle-activity-7322600847064899585-3VWW))
- 2025-03-19 · Interviews: The Real Cereal Company - Emerging Brands Podcast (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/the-real-cereal-company/id1623229639?i=1000700152056))
- 2025-02-25 · News: The Real Cereal Company (1 source: [linkedin.com](https://www.linkedin.com/company/the-real-cereal-company))
- 2025-01-02 · News: How The Real Cereal Co. Is Strategizing Around Simplicity (1 source: [nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/))
- 2025-01-01 · Expansion: The company said it was pursuing larger-chain expansion, including Publix and Whole Foods, and seeking a permanent Sprouts placement (4 sources: [nosh.com](https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/), [foodbevy.com](https://www.foodbevy.com/this-week-in-cpg-09-08-25/), [farmtopeople.com](https://farmtopeople.com/producers/real-cereal))

## Working on now

- Scaling U.S. retail distribution for its two core cereals—organic corn flakes and organic rice crisps—positioned as organic, zero-sugar, gluten-free, and non-GMO.
- Expanding nationwide through Whole Foods Market and Albertsons Companies banners, including Safeway, Albertsons, ACME, Vons, Jewel-Osco, and Shaw’s; Target nationwide was announced in August 2026.
- Building wholesale and marketplace reach, including a January 2026 launch on Thrive Market.
- Continuing category-building, retailer, investor, and partner conversations after its Cereal Bar booth at Natural Products Expo West 2026; the founders teased further updates.

From: [The Real Cereal Company - Real Ingredients, Real Simple](https://realcereal.com/), [Aisle — Real Cereal Company Sees 2x Increase in Units Per Store Per Week](https://www.gotoaisle.com/case-studies/real-cereal-company-sees-2x-increase-in-units-per-store-per-week), [Big news for our client, The Real Cereal Company! 🥣 | Acru Solutions](https://www.linkedin.com/posts/acrusolutions_realcereal-target-betterforyou-activity-7499228458720464896-x7cu), [The Real Cereal Company 2026 momentum is UNSTOPPABLE! 🥣🚀 | Tom Binder](https://www.linkedin.com/posts/tom-binder_the-real-cereal-company-2026-momentum-is-activity-7416860626553241600-vfKe), [Whole Foods Market just got REAL 🥣 | The Real Cereal Company](https://www.linkedin.com/posts/the-real-cereal-company_activity-7414923928344801281-eSEA), [Expo West 2026… still humbled by the love our Real Cereal booth received. What a week. | Daniel Abramovich](https://www.linkedin.com/posts/daniel-abramovich-580b11105_expo-west-2026-still-humbled-by-the-love-activity-7437147380136845312-BDK7)

## Summary

The Real Cereal Company is a Los Angeles-based brand that produces organic, non-GMO, gluten-free, and sugar-free breakfast cereals, specifically organic corn flakes and rice crisps [1][2][3]. Founded in 2021 by Daniel Abramovich and Tom Binder, the company focuses on providing clean-label, nostalgic alternatives to traditional processed cereals [2][3]. The company sells to health-conscious consumers nationwide through major retailers including Whole Foods, Sprouts, Albertsons Safeway, and others [2][4]. It has raised $2 million in seed funding led by Rainfall Ventures [5][3]. Key competitors include Oats Overnight, Alpino, and Brami [3]. As of September 2025, the brand expanded into additional retailers, including Fresh Thyme Market and Raley’s [6][7].

[1]: https://realcereal.com/ "The Real Cereal Company - Real Ingredients, Real Simple"
[2]: https://farmtopeople.com/producers/real-cereal "Farm to People"
[3]: https://tracxn.com/d/companies/the-real-cereal/__308QSFvvQ2lz1YsHd0N--77WCa3XpeXYOAxoS3C0Ogw "The Real Cereal - 2026 Company Profile, Team, Funding & Competitors - Tracxn"
[4]: https://www.gotoaisle.com/case-studies/real-cereal-company-sees-2x-increase-in-units-per-store-per-week "Aisle — Real Cereal Company Sees 2x Increase in Units Per Store Per Week"
[5]: https://www.nosh.com/news/2025/how-the-real-cereal-co-is-strategizing-around-simplicity/ "How The Real Cereal Co. Is Strategizing Around Simplicity | Nosh.com"
[6]: https://www.linkedin.com/posts/tom-binder_we-got-some-news-the-real-cereal-company-activity-7368683982672125953-lUG6 "WE GOT SOME NEWS!!! The Real Cereal Company is launching this September at: | Tom Binder"
[7]: https://www.foodbevy.com/this-week-in-cpg-09-08-25/ "Restricted to Premium Members Only"
[8]: https://farmtopeople.com/product/add-rlc-6456 "Farm to People"

## Sources

- [The Real Cereal Company's website](https://realcereal.com)
- [Big news for our client, The Real Cereal Company! 🥣 | Acru Solutions](https://www.linkedin.com/posts/acrusolutions_realcereal-target-betterforyou-activity-7499228458720464896-x7cu)
- [The Real Cereal Company 2026 momentum is UNSTOPPABLE! 🥣🚀 | Tom Binder](https://www.linkedin.com/posts/tom-binder_the-real-cereal-company-2026-momentum-is-activity-7416860626553241600-vfKe)
- [Whole Foods Market just got REAL 🥣 | The Real Cereal Company](https://www.linkedin.com/posts/the-real-cereal-company_activity-7414923928344801281-eSEA)
- [Expo West 2026… still humbled by the love our Real Cereal booth received. What a week. | Daniel Abramovich](https://www.linkedin.com/posts/daniel-abramovich-580b11105_expo-west-2026-still-humbled-by-the-love-activity-7437147380136845312-BDK7)
- [The Real Cereal Company](https://www.crunchbase.com/organization/the-real-cereal-company)