# Point B

> Point B is a Seattle-founded (1995), employee-owned-oriented business and technology consulting firm that combines strategy, execution, business performance, data, technology, and AI to help mid-market and enterprise organizations deliver transformation.

Company page on Leadbay: https://mad-max.leadbay.ai/company/pointb.com · loaded 2026-10-30

## At a glance

- Website: https://pointb.com
- Team based in: Seattle (pointb.com and 1 more)
- Founded: 1995 (pointb.com and 1 more)
- Industry: Business Consulting and Services
- Employees: 658 (employees and founders, investors not counted; pointb.com and 1 more)
- Backed by: Endeavour Capital, Point B Employee Stock Ownership Plan
- Seen in its site's code: Next.js (/_next/static/), OneTrust (cdn.cookielaw.org), Microsoft 365 (MX pointb-com.mail.protection.outlook.com), Atlassian (TXT atlassian-domain-verification), DocuSign (TXT docusign=), Zoom (TXT ZOOM_verify) (read 2026-10-30)

## What it sells, to whom

- Point B is a Seattle-founded (1995), employee-owned-oriented business and technology consulting firm that combines strategy, execution, business performance, data, technology, and AI to help mid-market and enterprise organizations deliver transformation. ([pointb.com](https://www.pointb.com/About), [pointb.com](https://www.pointb.com/), [endeavour.com](https://endeavour.com/portfolio/point-b/))

## Why it stands out

- Microsoft Solutions Partner for Data & AI (Azure), with Analytics on Microsoft Azure specialization (announced September 2025). ([pointb.com](https://www.pointb.com/About), [businesswire.com](https://www.businesswire.com/news/home/20250909295176/en/Point-B-Expands-Microsoft-Partnership-with-Azure-Analytics-Specialization), [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-awspartner-generativeai-activity-7503839735937806336-F_Tz))
- AWS AI Services Competency (announced September 2026). ([pointb.com](https://www.pointb.com/About), [businesswire.com](https://www.businesswire.com/news/home/20250909295176/en/Point-B-Expands-Microsoft-Partnership-with-Azure-Analytics-Specialization), [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-awspartner-generativeai-activity-7503839735937806336-F_Tz))
- Listed among Forbes America’s Best Management Consulting Firms 2024 (as reported by Sitecore). ([pointb.com](https://www.pointb.com/About), [businesswire.com](https://www.businesswire.com/news/home/20250909295176/en/Point-B-Expands-Microsoft-Partnership-with-Azure-Analytics-Specialization), [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-awspartner-generativeai-activity-7503839735937806336-F_Tz))
- Competes with: Slalom, West Monroe Partners, L.E.K. Consulting, Neal Analytics, Toptal, Other technology-enabled management consulting firms ([cbinsights.com](https://www.cbinsights.com/company/point-b))

## Products and services

- **Business Performance**: operating-model and process redesign, workflow automation, workforce/change/adoption, performance management, transformation execution and orchestration. ([pointb.com](https://www.pointb.com/), [pointb.com](https://www.pointb.com/How-we-help))
- **Data, Technology & AI**: technology modernization and systems integration, data foundations and engineering, data governance and responsible AI, AI implementation and activation, applied AI and custom solutions. ([pointb.com](https://www.pointb.com/), [pointb.com](https://www.pointb.com/How-we-help))
- **Additional service offerings**: data and analytics, digital products, process automation, hybrid cloud, digital and technology transformation, managed-service PMO, strategic assessments, organizational effectiveness, operations and supply chain, strategy and M&A, ESG and sustainability, and strategic execution. ([pointb.com](https://www.pointb.com/), [pointb.com](https://www.pointb.com/How-we-help))

## Customers and markets

- **Customers**: Mid-market and enterprise organizations across North America., Industries served include aerospace, automotive, consumer and retail, energy and utilities, financial services and insurance, healthcare and life sciences, media and technology, restaurant, and travel and hospitality., Point B states that it has 500+ client relationships spanning over a decade; Sitecore reports that Point B helps 40% of Fortune 100 businesses transform internal operations. ([pointb.com](https://www.pointb.com/), [sitecore.com](https://www.sitecore.com/solutions/customers/point-b/point-b-boosts-engagement-with-sitecore-dxp))
- **Markets**: Geography: United States and Mexico, with offices across major U.S. markets including Austin, Bay Area, Charlotte, Chicago, Dallas, Denver, New England, New York, Phoenix, Portland, Seattle, and Southern California. ([pointb.com](https://www.pointb.com/industries), [pointb.com](https://www.pointb.com/About), [pointb.com](https://www.pointb.com/About/News/David-Hanfland-Named-Chair-of-The-Executives-Club-of-Chicago-Board-of-Directors))
- **Markets**: Customer segment: mid-market and enterprise organizations in North America. ([pointb.com](https://www.pointb.com/industries), [pointb.com](https://www.pointb.com/About), [pointb.com](https://www.pointb.com/About/News/David-Hanfland-Named-Chair-of-The-Executives-Club-of-Chicago-Board-of-Directors))

## Team

- David Parker, Chief Financial Officer
- Kirsten Markley, Vice President, Consumer & Retail
- Eric Gutierrez, Vice President, Total Rewards, HRIS, and Wellness
- Tina Opp, Vice President, Payer
- Patrick Riley, Vice President Operations
- Anna Norris, Vice President, Industrials and Mobility
- Joel Smith, Vice President Information Technology
- Luciana Torgoman, Vice President of Transformation
- Kelli Melissa Purvis, Vice President Human Resources
- Katie Franklin, VP, Finance & Accounting

Backed by: Endeavour Capital, Point B Employee Stock Ownership Plan

## Latest news

- 2025-09-09 · [Point B Expands Microsoft Partnership with Azure Analytics Specialization](https://www.businesswire.com/news/home/20250909295176/en/Point-B-Expands-Microsoft-Partnership-with-Azure-Analytics-Specialization) (businesswire.com)
- 2025-06-18 · [Point B Opens Restaurant Technology Innovation Center to Help Multi-Unit Restaurants Assess Technology Options](https://www.businesswire.com/news/home/20250618457184/en/Point-B-Opens-Restaurant-Technology-Innovation-Center-to-Help-Multi-Unit-Restaurants-Assess-Technology-Options) (businesswire.com)
- 2025-03-31 · [Point B Appoints Consulting Veteran David Hanfland as Chief Executive Officer](https://www.businesswire.com/news/home/20250331314422/en/Point-B-Appoints-Consulting-Veteran-David-Hanfland-as-Chief-Executive-Officer) (businesswire.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/pointb.com.md)

## Decision makers

- [David Parker](https://mad-max.leadbay.ai/person/david-parker--pointb.com.md), Chief Financial Officer
- [Kirsten Markley](https://mad-max.leadbay.ai/person/kirsten-markley--pointb.com.md), Vice President, Consumer & Retail
- [Eric Gutierrez](https://mad-max.leadbay.ai/person/eric-gutierrez--pointb.com.md), Vice President, Total Rewards, HRIS, and Wellness
- [Tina Opp](https://mad-max.leadbay.ai/person/tina-opp--pointb.com.md), Vice President, Payer
- [Patrick Riley](https://mad-max.leadbay.ai/person/patrick-riley--pointb.com.md), Vice President Operations
- [Anna Norris](https://mad-max.leadbay.ai/person/anna-norris--pointb.com.md), Vice President, Industrials and Mobility
- [Joel Smith](https://mad-max.leadbay.ai/person/joel-smith--pointb.com.md), Vice President Information Technology
- [Luciana Torgoman](https://mad-max.leadbay.ai/person/luciana-torgoman--pointb.com.md), Vice President of Transformation
- [Kelli Melissa Purvis](https://mad-max.leadbay.ai/person/kelli-melissa-purvis--pointb.com.md), Vice President Human Resources
- [Katie Franklin](https://mad-max.leadbay.ai/person/katie-franklin--pointb.com.md), VP, Finance & Accounting

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 22 sites read (pointb.com, endeavour.com, sitecore.com, cbinsights.com, cascadiacapital.com, insights.pointb.com, markets.financialcontent.com, businesswire.com, …).

## Best angle

2026-09-22 · Product: The launch date gets circled on every project calendar. (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-15 · News: What transformation initiatives are actually moving the needle for consumer and retail brands? (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_what-transformation-initiatives-are-actually-activity-7516509451051528192-VU6c))
- 2026-10-13 · News: Our payer clients have cut costs, lifted productivity, and grown revenue without adding headcount. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_beyond-the-pressure-real-results-for-health-activity-7515813405795033089-NZeN))
- 2026-10-09 · News: One last buzz from The Summer 2026 Hive! 🐝 Get to know our Hive crew as they recap their summer internship with Point B. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b-communications_thehive-internshipexperience-agencylife-activity-7514378080866578435-vLNO))
- 2026-10-08 · News: Store donation participation is up 75%. Ad-hoc data requests now get fulfilled 80% faster. The team is saving 40 hours a month that used to go to manual data entry. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_powering-food-recovery-through-data-automation-activity-7514003722553810946-jerK))
- 2026-10-06 · News: Completing a merger is one thing. Realizing sustained value is another. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_completing-a-merger-is-one-thing-realizing-activity-7513279693047934976-Tob5))
- 2026-10-01 · News: 70–80% of digital transformation initiatives fail to hit their strategic goals. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-aerospace-digitaltransformation-activity-7511466978906169344-QzZx))
- 2026-10-01 · News: Two quarters. A LOT happened. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b-communications_pointbcommunications-agencylife-quarterlyrecap-activity-7511478750757191681-W1bK))
- 2026-09-22 · Product: The launch date gets circled on every project calendar. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-restaurantindustry-technologytransformation-activity-7508206499547111424-dHnb))
- 2026-09-15 · News: Millions in recoverable revenue. That's what stays locked away when a health system's analytics team spends its time filling one-off report requests instead of building for outcomes. (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_rethinking-healthcare-analytics-activity-7505650928461635584-GDN3))
- 2026-09-10 · Partnership: We're proud to share that Point B has earned the AWS AI Services Competency, recognizing the expertise we've built as an AWS Partner since 2020 in delivering generative AI and intelligent automation … (1 source: [linkedin.com](https://www.linkedin.com/posts/point-b_pointb-awspartner-generativeai-activity-7503839735937806336-F_Tz))
- 2025-09-09 · Partnership: Point B Expands Microsoft Partnership with Azure Analytics Specialization (1 source: [businesswire.com](https://www.businesswire.com/news/home/20250909295176/en/Point-B-Expands-Microsoft-Partnership-with-Azure-Analytics-Specialization))
- 2025-06-18 · Expansion: Point B Opens Restaurant Technology Innovation Center to Help Multi-Unit Restaurants Assess Technology Options (1 source: [businesswire.com](https://www.businesswire.com/news/home/20250618457184/en/Point-B-Opens-Restaurant-Technology-Innovation-Center-to-Help-Multi-Unit-Restaurants-Assess-Technology-Options))

## Working on now

- Point B is positioning itself around execution-led transformation for an AI-driven world, combining Business Performance with Data, Technology & AI.
- Current capability emphasis: operating-model and process redesign, workflow automation, transformation execution, technology modernization and system integration, data foundations, responsible AI, AI implementation, and applied/custom AI.
- The firm is focusing on operationalizing technology in industry contexts, including a restaurant-technology innovation center where operators can test technologies in a live environment.
- Leadership focus includes CEO David Hanfland’s continued transformation of the consulting business.

From: [Point B | Home](https://www.pointb.com/), [Industries | Point B](https://www.pointb.com/industries), [About Us | Point B](https://www.pointb.com/About), [Newsroom](https://www.pointb.com/About/News), [Point B Appoints Consulting Veteran David Hanfland as Chief Executive Officer](https://www.pointb.com/About/News/Point-B-Appoints-Consulting-Veteran-David-Hanfland-as-Chief-Executive-Officer), [Point B Opens Restaurant Technology Innovation Center](https://www.pointb.com/About/News/Point-B-Opens-Restaurant-Technology-Innovation-Center)

## Summary

Point B is a consulting firm that helps organizations manage business transformation by integrating strategy, operations, data, technology, and AI [1][2]. It sells business performance and technology services—such as process redesign, AI implementation, and digital development—to enterprise and mid-market organizations across industries including aerospace, finance, healthcare, and retail [2][3][4]. Founded in 1995, the firm is headquartered in Seattle [5]. It maintains an employee-owned model via an Employee Stock Ownership Program [6][7]. In 2022, the investment firm Endeavour acquired a significant equity stake in Point B [5][6]. Recent news includes the November 2024 acquisition of the software firm Lumston to expand its near-shore digital capabilities [4] and the appointment of David Hanfland as Chief Executive Officer [8]. Point B positions itself as a partner that stays with clients from strategy through execution [2].

[1]: https://www.pointb.com/About "About Us | Point B"
[2]: https://www.pointb.com/ "Point B | Home"
[3]: https://www.pointb.com/Industries "Industries | Point B"
[4]: https://insights.pointb.com/l/323391/2024-11-12/b7smx "Point B Announces Strategic Acquisition of Lumston"
[5]: https://endeavour.com/portfolio/point-b/ "Point B - Endeavour"
[6]: https://markets.financialcontent.com/wral/article/bizwire-2022-1-18-point-b-partners-with-endeavour-ignites-growth-and-deepens-industry-and-technology-expertise "Point B Partners with Endeavour, Ignites Growth and Deepens Industry and Technology Expertise"
[7]: https://www.cascadiacapital.com/news/cascadia-capital-advises-point-b-in-its-recapitalization-by-endeavour-capital/ "Cascadia Capital advises Point B in its investment from Endeavour Capital - Cascadia Capital"
[8]: https://www.pointb.com/About/News "Newsroom"

## Sources

- [Point B's website](https://pointb.com)
- [Company record, via Exa](https://pointb.com/)
- [Industries | Point B](https://www.pointb.com/industries)
- [Point B Appoints Consulting Veteran David Hanfland as Chief Executive Officer](https://www.pointb.com/About/News/Point-B-Appoints-Consulting-Veteran-David-Hanfland-as-Chief-Executive-Officer)
- [Point B Opens Restaurant Technology Innovation Center](https://www.pointb.com/About/News/Point-B-Opens-Restaurant-Technology-Innovation-Center)