# Phaeth

> Phaeth is a Paris-headquartered software company providing a digital twin platform built on world models that enables AI to predict, simulate, and recommend actions for organizational processes.

Company page on Leadbay: https://mad-max.leadbay.ai/company/phaeth.com · loaded 2026-10-29

## At a glance

- Website: https://phaeth.com
- Team based in: Paris (Leadbay's record and 2 more)
- Incorporated: Paris, France (register)
- Registry: SIREN 994 295 889
- Founded: 2025 (phaeth.com and 2 more)
- Industry: Software Development
- Employees: 2 (employees and founders, investors not counted; phaeth.com and 1 more)
- Backed by: Adrien Coutarel
- Seen in its site's code: Cloudflare (/cdn-cgi/), Google Workspace (MX aspmx.l.google.com) (read 2026-10-30)
- Address: 197 RUE SAINT-MARTIN, 75003, PARIS, fr

## What it sells, to whom

- Phaeth is a Paris-headquartered software company providing a digital twin platform built on world models that enables AI to predict, simulate, and recommend actions for organizational processes. ([phaeth.com](https://www.phaeth.com/about.html), [phaeth.com](https://www.phaeth.com/), [linkedin.com](https://linkedin.com/company/phaeth))

## Why it stands out

- Competes with: Dassault Systemes, AWS IoT TwinMaker, Azure Digital Twins ([phaeth.com](https://www.phaeth.com/))

## Products and services

- Digital Twin Platform (based on world models) ([phaeth.com](https://www.phaeth.com/), [phaeth.com](https://www.phaeth.com/twins/), [phaeth.com](https://www.phaeth.com/how-it-works/))
- Phaeth Agent (AI agent with memory) ([phaeth.com](https://www.phaeth.com/), [phaeth.com](https://www.phaeth.com/twins/), [phaeth.com](https://www.phaeth.com/how-it-works/))

## Customers and markets

- **Customers**: Hospitals/Healthcare groups, Labs/R&D departments, Athletes/Sports cohorts, Shops/Retail chains ([phaeth.com](https://www.phaeth.com/twins/))
- **Markets**: Hospitals and healthcare (e.g., wards, operating theatres). ([phaeth.com](https://www.phaeth.com/twins/), [phaeth.com](https://www.phaeth.com/industries/ecommerce.html), [phaeth.com](https://www.phaeth.com/industries/industrial.html))
- **Markets**: Laboratories (e.g., design and bench processes). ([phaeth.com](https://www.phaeth.com/twins/), [phaeth.com](https://www.phaeth.com/industries/ecommerce.html), [phaeth.com](https://www.phaeth.com/industries/industrial.html))

## Team

- Adrien Coutarel, Co-CEO · Business
- Peter Wong, Co-CEO · Technology

Backed by: Adrien Coutarel

## Where to find more

- [Lab and R&D Digital Twins: Forecast the Next Test Before It](https://www.phaeth.com/twins/product/)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/phaeth.com.md)

## Decision makers

- [Adrien Coutarel](https://mad-max.leadbay.ai/person/adrien-coutarel--phaeth.com.md), Co-CEO · Business
- [Peter Wong](https://mad-max.leadbay.ai/person/peter-wong--phaeth.com.md), Co-CEO · Technology

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 14 sites read (phaeth.com, linkedin.com, annonces-legales.lefigaro.fr, peterwong.org, entreprises.lefigaro.fr, findmemail.io, podcasts.apple.com, youtube.com, …), the French register and the BODACC.

## Best angle

2026-10-05 · News: Phaeth is a digital twin platform built on world models. (1 source)

## Signals: what happened

- 2026-10-05 · News: Phaeth is a digital twin platform built on world models. (1 source: [linkedin.com](https://www.linkedin.com/posts/adriencoutarel_digitaltwin-worldmodels-activity-7512800092794310656-cbqq))
- 2026-06-29 · News: Digital Twin Platform Built on World Models (1 source: [linkedin.com](https://www.linkedin.com/posts/adriencoutarel_phaeth-predictive-digital-twins-three-ways-activity-7471193977850028032-V85u))
- 2026-06-29 · News: Phaeth reshared Dr. Peter Wong: An AI agent without a simulator is just a very confident intern with your company credit card. 💳😅 (4 sources: [linkedin.com](https://www.linkedin.com/posts/peteryhwong_leapeast-leapeast2026-hongkong-activity-7477571635135324161-B_qq), [linkedin.com](https://www.linkedin.com/posts/peteryhwong_leapeast2026-hongkong-ai-activity-7480475219149602816-ID59), [linkedin.com](https://www.linkedin.com/posts/peteryhwong_phaeth-echo-the-digital-twin-of-your-ecommerce-activity-7493155494405021698-MA70))
- 2026-06-23 · News: Calling my slightly-too-geeky researcher friends. (1 source: [linkedin.com](https://www.linkedin.com/posts/adriencoutarel_phaeth-vitae-turn-your-research-into-a-living-activity-7475197953557680130-YPoo))
- 2026-06-04 · Fundraising: At this week's E-commerce Roundtable Luncheon, the conversation led to how enterprises are evolving with AI. It was the perfect stage to showcase how Phaeth's Agentic Platform (www.phaeth.com) is redefining the landscape … (1 source: [linkedin.com](https://www.linkedin.com/posts/peteryhwong_phaeth-ai-predictiveai-activity-7468149553666473985-r33L))
- 2024-01-01 · News: Shedding light on a lacuna: a new conjecture on Eur. Phaeth. fr. 773, 20 Kannicht (1 source: [doi.org](https://doi.org/10.19272/202401701005))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 994295889.

- Status: active, registered 2025-11-21 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): none published in the BODACC
- Legal officers: Adrien Coutarel, Président de SAS; Yung Wong, Directeur Général
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 31%
- Risk of paying 90 days late within 12 months (Jev): 33%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): Under 3 months of spending
- Debt (Jev): No financial debt
- What Jev read: Active, created 2025-11-21; No procédure collective in the BODACC

## Working on now

- Phaeth is a digital twin platform based on world models, focused on operationalizing processes in domains like hospital wards, laboratories, sports physiology, and retail shops.
- The platform is designed for managing populations of similar subjects (e.g., every shop in a chain, every ward in a hospital group) rather than single assets.
- It emphasizes providing ground truth for AI agents via Model Context Protocol (MCP) and offers a native Phaeth agent with memory for onboarding data and mapping to world models.
- The company operates with a dual headquarters structure in Paris and Hong Kong to ensure 24/7 global coverage.

From: [About Phaeth, An International Company From Day One](https://www.phaeth.com/about.html), [How a Digital Twin Platform Works: Connect, Ask, Grow, Ship | Phaeth](https://www.phaeth.com/how-it-works/), [Phaeth: Digital Twin Platform Built on World Models](https://www.phaeth.com/), [Digital Twin for AI Agents: Ground Truth Your Agent Can Read | Phaeth](https://www.phaeth.com/agents/), [Digital Twin Platform Comparison: Phaeth vs Dassault, AWS IoT TwinMaker, Azure Digital Twins | Phaeth](https://www.phaeth.com/compare/)

## Summary

Phaeth is a digital twin platform that uses world models to help AI agents understand and analyze operational processes, such as hospital wards, retail shops, labs, and athlete performance. Unlike traditional asset-focused digital twins that model individual physical items, Phaeth models subjects by declaring what is normal, what can be moved, and what is worth predicting, allowing the system to automatically build algorithms from existing data. The company was founded in 2025 by co-CEOs Adrien Coutarel and Dr. Peter Wong. They maintain dual headquarters in Paris and Hong Kong, operating as an international entity. The platform is designed for organizations that need to run and monitor many instances of the same kind of subject—such as every shop in a chain or every ward in a hospital—rather than engineering a single physical asset. Phaeth does not require 3D models; it connects to existing data sources like rosters, logs, and point-of-sale systems. The company sells its engine and agent software, while maintaining that the definition of a subject should eventually be open. Its primary competitors include asset-focused platforms like Dassault 3DEXPERIENCE, AWS IoT TwinMaker, and Azure Digital Twins. There is no information provided regarding external investors. Recent activity includes public outreach by the founders, such as presenting on AI and robotics in August 2026.

[1]: https://www.phaeth.com/ "Phaeth: Digital Twin Platform Built on World Models"
[2]: https://www.phaeth.com/about.html "About Phaeth, An International Company From Day One"
[3]: https://www.phaeth.com/how-it-works/ "How a Digital Twin Platform Works: Connect, Ask, Grow, Ship | Phaeth"
[4]: https://www.phaeth.com/world-models/ "Why World Models: a Declared World Model for Every Digital Twin | Phaeth"
[5]: https://www.phaeth.com/twins/ "Digital Twins for Hospitals, Labs, Athletes and Shops | Phaeth"
[6]: https://www.phaeth.com/compare/ "Digital Twin Platform Comparison: Phaeth vs Dassault, AWS IoT TwinMaker, Azure Digital Twins | Phaeth"
[7]: https://linkedin.com/company/phaeth "Phaeth"
[8]: https://www.phaeth.com/agents/ "Digital Twin for AI Agents: Ground Truth Your Agent Can Read | Phaeth"

## Sources

- [Phaeth's website](https://phaeth.com)
- [Adrien Coutarel](https://linkedin.com/in/adriencoutarel)
- [Dr. Peter Wong](https://linkedin.com/in/peteryhwong)
- [Phaeth (75003) : siret, siren, TVA, adresse...](https://entreprises.lefigaro.fr/phaeth-75/entreprise-994295889)