# OrderGroove

> Ordergroove is a New York-based enterprise subscription and membership technology company that helps brands convert one-time purchases into recurring, omnichannel customer relationships and revenue.

Company page on Leadbay: https://mad-max.leadbay.ai/company/ordergroove.com · loaded 2026-10-29

## At a glance

- Website: https://ordergroove.com
- Team based in: New York (ordergroove.com and 1 more)
- Founded: 2010 (ordergroove.com and 1 more)
- Founders: Greg Alvo
- Industry: Technology, Information and Internet
- Employees: 115 (employees and founders, investors not counted; ordergroove.com and 1 more)
- Total funding: $141M (ordergroove.com and 1 more)
- Backed by: Primus Capital Partners
- Seen in its site's code: HubSpot (js.hs-scripts.com), Google Tag Manager (googletagmanager.com/gtm.js), WordPress (/wp-content/), Cloudflare (/cdn-cgi/), Google Workspace (MX aspmx2.googlemail.com), Salesforce (TXT include:_spf.salesforce.com), Zendesk (TXT mail.zendesk.com) (read 2026-10-30)
- Email: info@ordergroove.com

## What it sells, to whom

- Ordergroove is a New York-based enterprise subscription and membership technology company that helps brands convert one-time purchases into recurring, omnichannel customer relationships and revenue. ([ordergroove.com](https://www.ordergroove.com/company/about/), [ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/))

## Why it stands out

- 2025 Modern Retail Awards: Best Subscription Strategy, with Tractor Supply Company, for Smart Supply. ([linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_modernretailawards-subscriptionstrategy-activity-7407089699237888000-qfGM))
- Competes with: Recharge, Chargebee, Minna Technologies, Flaunt, Prive, Subscribfy ([cbinsights.com](https://www.cbinsights.com/company/ordergroove))

## Products and services

- **Autonomous Subscriptions**: AI-agent-assisted experimentation and optimization of recurring revenue. ([ordergroove.com](https://ordergroove.com), [ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/))
- Subscription and membership infrastructure covering enrollment, billing/order lifecycle, subscriber self-service, retention, churn recovery, incentives, analytics, and A/B testing. ([ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/), [help.ordergroove.com](https://help.ordergroove.com/hc/en-us/articles/360052367594-Ordergroove-Feature-Descriptions))
- Enterprise APIs and integrations for custom/headless implementations across e-commerce, retail, voice, and agent channels. ([ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/), [help.ordergroove.com](https://help.ordergroove.com/hc/en-us/articles/360052367594-Ordergroove-Feature-Descriptions))
- Omnichannel capabilities including Subscribe and Pickup In-Store, prepaid subscriptions, bundles, cross-sells/upsells, predictive replenishment, and loyalty-oriented experiences. ([ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/), [help.ordergroove.com](https://help.ordergroove.com/hc/en-us/articles/360052367594-Ordergroove-Feature-Descriptions))
- **Ordergroove Frontier**: AI-powered Relationship Commerce solutions announced in 2025. ([ordergroove.com](https://ordergroove.com), [ordergroove.com](https://www.ordergroove.com/), [ordergroove.com](https://www.ordergroove.com/product/why-ordergroove/))

## Customers and markets

- **Customers**: Examples include Walmart, Nestlé, L’Oréal, Bonafide, The Honest Company, La Colombe, PetSmart, Peet’s Coffee, Il Makiage, Hotel Chocolat, Dollar Shave Club, OLLY, bareMinerals, e.l.f. Cosmetics, Whisker, Stumptown, ONNIT, BARK, goop Beauty, Keurig, and JustFoodForDogs., Ordergroove said it served close to 500 customers in November 2022. ([ordergroove.com](https://www.ordergroove.com/customer-stories/), [techcrunch.com](https://techcrunch.com/2022/11/10/ordergroove-picks-up-100m-to-grow-e-commerce-subscriptions-as-a-service/), [ordergroove.com](https://www.ordergroove.com/blog/press/ordergroove-funding/))
- **Markets**: Enterprise and fast-growing consumer brands seeking subscriptions, memberships, recurring revenue, and retention. ([ordergroove.com](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/), [ordergroove.com](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/), [ordergroove.com](https://www.ordergroove.com/blog/press/justfoodfordogs-partners-ordergroove-subscriptions/))
- **Markets**: Consumer categories evidenced by current wins: beauty/wellness (goop Beauty, Swanson Health), coffee/CPG and connected devices (Keurig), and pet food/pet care (JustFoodForDogs). ([ordergroove.com](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/), [ordergroove.com](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/), [ordergroove.com](https://www.ordergroove.com/blog/press/justfoodfordogs-partners-ordergroove-subscriptions/))

## Team

- Greg Alvo, CEO and Founder
- Jeff Griggs, President
- Todd Donahue, CFO
- Paul Fredrich, Chief Product Officer
- Eric Andrews, VP of Growth
- Sukh Sidhu, Vice President, Strategic Alliances
- Lauren Lowman, Senior Vice President of Marketing
- Ali Ahsan, VP of Platform and Data Engineering
- Max Markowitz, Director, Sales - Core Markets
- Erik Fine, Director of Demand Generation

Backed by: Primus Capital Partners

## Latest news

- 2025-04-11 · [Ordergroove Combines the Power of Flexible Promotions with A/B Testing to Help Brands Drive Up to 54% More Recurring Revenue](https://www.businesswire.com/news/home/20250411736724/en/Ordergroove-Combines-the-Power-of-Flexible-Promotions-with-AB-Testing-to-Help-Brands-Drive-Up-to-54-More-Recurring-Revenue) (businesswire.com)
- 2024-05-16 · [E-Commerce Subscription Platform, Ordergroove, Announces Strategic Expansion to the UK, Driving Recurring Revenue for British Retailers, Including Hotel Chocolat, Halfords and Lily’s Kitchen](https://www.businesswire.com/news/home/20240516555879/en/E-Commerce-Subscription-Platform-Ordergroove-Announces-Strategic-Expansion-to-the-UK-Driving-Recurring-Revenue-for-British-Retailers-Including-Hotel-Chocolat-Halfords-and-Lilys-Kitchen) (businesswire.com)
- 2024-04-02 · [Ordergroove Sees New Business Growth of 152%, Powering Recurring Revenue for Ecommerce and Retail Giants](https://www.businesswire.com/news/home/20240328959112/en/Ordergroove-Sees-New-Business-Growth-of-152-Powering-Recurring-Revenue-for-Ecommerce-and-Retail-Giants) (businesswire.com)
- 2022-11-10 · [Ordergroove picks up $100M to grow e-commerce subscriptions as a service | TechCrunch](https://techcrunch.com/2022/11/10/ordergroove-picks-up-100m-to-grow-e-commerce-subscriptions-as-a-service/) (techcrunch.com)

## Where to find more

- [BARK Migrates to Ordergroove and Shopify to Unleash New Subs](https://www.ordergroove.com/blog/press/bark-migrates-to-ordergroove-and-shopify-to-unleash-new-subscriber-experiences/)
- [Daily Harvest Invests in Tech Stack with Shopify, Ordergroov](https://www.ordergroove.com/blog/press/daily-harvest-invests-in-industry-leading-tech-stack-with-shopify-ordergroove-and-klaviyo-to-power-future-growth-and-innovative-customer-experience/)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/ordergroove.com.md)

## Decision makers

- [Greg Alvo](https://mad-max.leadbay.ai/person/greg-alvo--ordergroove.com.md), CEO and Founder
- [Jeff Griggs](https://mad-max.leadbay.ai/person/jeff-griggs--ordergroove.com.md), President
- [Todd Donahue](https://mad-max.leadbay.ai/person/todd-donahue--ordergroove.com.md), CFO
- [Paul Fredrich](https://mad-max.leadbay.ai/person/paul-fredrich--ordergroove.com.md), Chief Product Officer
- [Eric Andrews](https://mad-max.leadbay.ai/person/eric-andrews--ordergroove.com.md), VP of Growth
- [Sukh Sidhu](https://mad-max.leadbay.ai/person/sukh-sidhu--ordergroove.com.md), Vice President, Strategic Alliances
- [Lauren Lowman](https://mad-max.leadbay.ai/person/lauren-lowman--ordergroove.com.md), Senior Vice President of Marketing
- [Ali Ahsan](https://mad-max.leadbay.ai/person/ali-ahsan--ordergroove.com.md), VP of Platform and Data Engineering
- [Max Markowitz](https://mad-max.leadbay.ai/person/max-markowitz--ordergroove.com.md), Director, Sales - Core Markets
- [Erik Fine](https://mad-max.leadbay.ai/person/erik-fine--ordergroove.com.md), Director of Demand Generation

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 23 sites read (ordergroove.com, help.ordergroove.com, techcrunch.com, businesswire.com, internetretailing.net, finance.yahoo.com, primuscapital.com, linkedin.com, …).

## Best angle

2026-10-01 · Traffic: Site visits up 55% in 3 months, 56,636 a month (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-21 · News: Over half a million subscriptions (and counting) migrated to Ordergroove from industry-leading brands this month. (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_october-launches-activity-7518748143954436096-63l9))
- 2026-10-01 · Traffic: Site visits up 55% in 3 months, 56,636 a month (1 source: [A company database](https://www.ordergroove.com/))
- 2026-09-02 · News: Goop Beauty selected Ordergroove for an autonomous, headless subscription platform (4 sources: [ordergroove.com](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/), [ordergroove.com](https://www.ordergroove.com/press/), [ordergroove.com](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/))
- 2026-07-01 · News: Hey DS friends and colleagues, (1 source: [linkedin.com](https://www.linkedin.com/posts/greggcorella_summer-groove-2026-ordergroove-activity-7478089592617984000-_wVF))
- 2026-06-25 · News: This week, we celebrated CommerceNext with a group of senior commerce leaders across industry leading operators, strategists, and builders. (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_commercenext-subscriptions-ecommerce-activity-7476020237017092096-beDZ))
- 2026-06-18 · Product: Ordergroove introduced Autonomous Subscriptions and AI agents designed to compound recurring-revenue growth (4 sources: [ordergroove.com](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/), [ordergroove.com](https://www.ordergroove.com/press/), [ordergroove.com](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/))
- 2026-06-17 · News: Summer Groove 2026 is here! (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_summer-groove-2026-is-here-today-were-activity-7473085556407799808-IvMV))
- 2026-06-17 · News: Autonomous Subscriptions are officially here. (1 source: [linkedin.com](https://www.linkedin.com/posts/gregalvo_autonomous-subscriptions-are-officially-here-activity-7473089170589138946-5ami))
- 2026-05-29 · Customers: Keurig Dr Pepper Chooses Ordergroove as Relationship ... (1 source: [linkedin.com](https://www.linkedin.com/posts/jeffgriggs_proud-to-share-that-keurig-dr-pepper-has-activity-7460379654680440832-Hozv))
- 2026-05-21 · News: JustFoodForDogs quietly made history this spring with its largest subscription day on record. (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_omnichannel-subscriptions-activity-7463273813309378561-gUCX))
- 2026-03-17 · News: Supplements should be a subscription knockout, but only if the model is built to retain customers and grow value over time. 💊 (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_supplements-should-be-a-subscription-knockout-activity-7439705117961990144-zbpm))
- 2026-02-04 · News: Swanson Health is relentlessly focused on making the shopping experience feel as delightful as its products. (1 source: [linkedin.com](https://www.linkedin.com/posts/ordergroove-inc%2E_swanson-health-is-relentlessly-focused-on-activity-7424860995036205056-1nP3))

## Working on now

- Autonomous Subscriptions: AI agents for payment recovery, retention, analytics, and human-approved AI workflows, launched in June 2026.
- Enterprise subscription and membership infrastructure for recurring revenue, with emphasis on Relationship Commerce and cross-channel subscriber experiences.
- Expanding enterprise customer deployments: goop Beauty, Keurig, JustFoodForDogs, and Swanson Health are recent 2026 announcements.
- Modernizing brands away from homegrown subscription systems and toward flexible, headless/API-first commerce stacks.
- Supporting omnichannel experiences spanning web, mobile, retail, pickup, IoT-connected products, prepaid subscriptions, bundles, loyalty, and personalized incentives.

From: [Press Releases | Ordergroove](https://www.ordergroove.com/press/), [goop Beauty to Upgrade Customer Experience with Ordergroove’s Autonomous Subscription Platform | Ordergroove](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/), [Keurig Selects Ordergroove to Migrate Enterprise Subscription Business from Homegrown | Ordergroove](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/), [Ordergroove Partners With JustFoodForDogs to Transform Pet Parent Subscriptions Into a Modern Loyalty Experience | Ordergroove](https://www.ordergroove.com/blog/press/justfoodfordogs-partners-ordergroove-subscriptions/), [Swanson Health Re-Platforms to Ordergroove and Shopify to Power World-Class Subscriber Experiences and Long-Term Customer Growth | Ordergroove](https://www.ordergroove.com/blog/press/swanson-health-re-platforms-to-ordergroove-and-shopify-to-power-world-class-subscriber-experiences-and-long-term-customer-growth/), [Summer Groove 2026 is here! | Ordergroove](https://www.linkedin.com/posts/ordergroove-inc%2E_summer-groove-2026-is-here-today-were-activity-7473085556407799808-IvMV)

## Summary

Ordergroove is a technology platform that enables retailers and direct-to-consumer brands to transform one-time purchases into recurring revenue through subscription and membership programs [1][2]. It serves enterprise and mid-market brands across various industries, including L’Oréal, PetSmart, The Honest Company, and Keurig [3][4][2]. Founded in 2010 by Greg Alvo, the company has raised over $150 million in total funding [2][5]. Latest news includes Keurig selecting Ordergroove in May 2026 to migrate its enterprise subscription business [4], and a 67% year-over-year growth in active subscriptions reported in September 2025 [7]. Ordergroove operates as a platform-agnostic solution, integrating with e-commerce systems like Shopify, Salesforce, and BigCommerce [2]. Competitors include other subscription management providers, though the company distinguishes itself through its focus on Relationship Commerce and enterprise-scale infrastructure [3][2].

[1]: https://www.businesswire.com/news/home/20240328959112/en/Ordergroove-Sees-New-Business-Growth-of-152-Powering-Recurring-Revenue-for-Ecommerce-and-Retail-Giants "Ordergroove Sees New Business Growth of 152%, Powering Recurring Revenue for Ecommerce and Retail Giants"
[2]: https://internetretailing.net/company-spotlight-ordergroove/ "COMPANY SPOTLIGHT Ordergroove - InternetRetailing"
[3]: https://www.ordergroove.com/blog/press/ordergroove-funding/ "Ordergroove Raises Over $100 Million to Fuel Its Rapid Growth, Helping Brands and Retailers Increase Customer Lifetime Value and Generate Recurring Revenue | Ordergroove"
[4]: https://finance.yahoo.com/news/keurig-selects-ordergroove-migrate-enterprise-130000174.html "Keurig Selects Ordergroove to Migrate Enterprise Subscription Business from Homegrown"
[5]: https://techcrunch.com/2022/11/10/ordergroove-picks-up-100m-to-grow-e-commerce-subscriptions-as-a-service/ "Ordergroove picks up $100M to grow e-commerce subscriptions as a service | TechCrunch"
[6]: https://primuscapital.com/primus-announces-strategic-growth-investment-in-ordergroove-2/ "Primus Capital Announces Strategic Growth Investment in Ordergroove | Primus Capital | Growth-Oriented Private Equity Investments"
[7]: https://www.ordergroove.com/blog/relationship-commerce-gains-momentum-as-ordergroove-grows-subscriptions-67-yoy/ "Relationship Commerce Gains Momentum as Ordergroove Grows Subscriptions 67% YoY | Ordergroove"
[8]: https://linkedin.com/company/ordergroove-inc. "Ordergroove"

## Sources

- [Ordergroove's website](https://ordergroove.com)
- [Company record, via Exa](https://www.ordergroove.com/)
- [Press Releases | Ordergroove](https://www.ordergroove.com/press/)
- [goop Beauty to Upgrade Customer Experience with Ordergroove’s Autonomous Subscription Platform | Ordergroove](https://www.ordergroove.com/blog/press/goop-beauty-ordergroove-subscriptions/)
- [Keurig Selects Ordergroove to Migrate Enterprise Subscription Business from Homegrown | Ordergroove](https://www.ordergroove.com/blog/press/keurig-selects-ordergroove-enterprise-subscriptions/)
- [Ordergroove Partners With JustFoodForDogs to Transform Pet Parent Subscriptions Into a Modern Loyalty Experience | Ordergroove](https://www.ordergroove.com/blog/press/justfoodfordogs-partners-ordergroove-subscriptions/)
- [Swanson Health Re-Platforms to Ordergroove and Shopify to Power World-Class Subscriber Experiences and Long-Term Customer Growth | Ordergroove](https://www.ordergroove.com/blog/press/swanson-health-re-platforms-to-ordergroove-and-shopify-to-power-world-class-subscriber-experiences-and-long-term-customer-growth/)
- [Summer Groove 2026 is here! | Ordergroove](https://www.linkedin.com/posts/ordergroove-inc%2E_summer-groove-2026-is-here-today-were-activity-7473085556407799808-IvMV)
- [We launched Autonomous Subscriptions last week, and the feedback has been great. | Greg Alvo](https://www.linkedin.com/posts/gregalvo_we-launched-autonomous-subscriptions-last-activity-7475616168020516864-Lo47)
- [About Ordergroove & Our History, Mission & Values | Ordergroove](https://www.ordergroove.com/company/about/)
- [Ordergroove - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/ordergroove)