# AUG'UNIT – Atelier de fabrication semi-artisanale de pains et pâtisseries

> AUG’UNIT is Groupe BC-CAP’s semi-industrial/semi-artisanal bakery and pastry production, R&D and supply facility in Châteaugiron, France, combining artisan methods with industrial technology for its Augustin and Mariette networks and B2B customers.

Company page on Leadbay: https://mad-max.leadbay.ai/company/online.fliphtml5.com · loaded 2026-10-29

## At a glance

- Website: https://online.fliphtml5.com
- Team based in: Châteaugiron (online.fliphtml5.com and 1 more)
- Founded: 2016 (online.fliphtml5.com and 1 more)
- Founders: Boris Calle
- Industry: Food and Beverage Manufacturing
- Employees: 5 (employees and founders, investors not counted; online.fliphtml5.com and 1 more)

## What it sells, to whom

- AUG’UNIT is Groupe BC-CAP’s semi-industrial/semi-artisanal bakery and pastry production, R&D and supply facility in Châteaugiron, France, combining artisan methods with industrial technology for its Augustin and Mariette networks and B2B customers. ([fr.linkedin.com](https://fr.linkedin.com/company/aug%27unit), [fr.linkedin.com](https://fr.linkedin.com/company/bc-cap), [tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/))

## Products and services

- Bread and specialty breads, including baguettes, pavés and seeded/country recipes ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- Frozen raw bread dough (cru-surgelé) using controlled fermentation, levain and natural ferments ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- **Bakery pastries**: choux pastry, tarts, muffins, donuts and flans ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- **Fine pastries**: macarons, entremets and yule logs ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- Desserts and ready-to-bake/finish products ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- Snacking and customized recipes developed through integrated R&D ([tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [cdn.inwink.com](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))

## Customers and markets

- **Customers**: Groupe BC-CAP’s AUGUSTIN and MARIETTE networks, Retail and mass-grocery professionals (GMS), Hotels, restaurants and commercial/quick-service foodservice, Collective/institutional catering, Coffee shops, snacking chains and other food brands/networks ([fr.linkedin.com](https://fr.linkedin.com/company/bc-cap), [tribunedesboulangerspatissiers.fr](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/), [toute-la-franchise.com](https://www.toute-la-franchise.com/news-augustin-l-art-du-pain-renouvelle-carte-printemps-ete))
- **Markets**: France, centered on the Châteaugiron/Brittany production site. ([sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette), [toute-la-franchise.com](https://www.toute-la-franchise.com/news-augunit-et-augustin-exposent-savoir-faire-au-sirha-bake-snack-2026), [nuxt.toute-la-franchise.com](https://nuxt.toute-la-franchise.com/news-mariette-ouvre-ses-portes-a-vitre))
- **Markets**: Internal franchise/retail networks: AUGUSTIN for urban locations and MARIETTE for commercial zones, outskirts and shopping galleries. ([sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette), [toute-la-franchise.com](https://www.toute-la-franchise.com/news-augunit-et-augustin-exposent-savoir-faire-au-sirha-bake-snack-2026), [nuxt.toute-la-franchise.com](https://nuxt.toute-la-franchise.com/news-mariette-ouvre-ses-portes-a-vitre))

## Team

- Boris Calle, Founder of Groupe BC-CAP and identified as manager of SARL AUG’UNIT

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/online.fliphtml5.com.md)

## Decision makers

- [Boris Calle](https://mad-max.leadbay.ai/person/boris-calle--online.fliphtml5.com.md), Founder of Groupe BC-CAP and identified as manager of SARL AUG’UNIT

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 13 sites read (online.fliphtml5.com, fr.linkedin.com, tribunedesboulangerspatissiers.fr, cdn.inwink.com, sirha-bakeandsnack.com, fichesociete.fr, toute-la-franchise.com, pagesjaunes.fr, …).

## Best angle

2026-10-07 · News: Nouvelle saison, nouvelles recettes: le labo R&D d'Aug'Unit est en pleine effervescence.🔬🥐 (1 source)

## Signals: what happened

- 2026-10-07 · News: Nouvelle saison, nouvelles recettes: le labo R&D d'Aug'Unit est en pleine effervescence.🔬🥐 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_augunit-rechercheetd%C3%A9veloppement-boulangerie-activity-7513497433096687616-R7Q5))
- 2026-08-11 · News: AUG'UNIT – Atelier de fabrication semi-artisanale de pains et pâtisseries reshared AUG'UNIT – Atelier de fabrication semi-artisanale de pains et pâtisseries (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_activity-7492907974085046274-9VrD))
- 2026-06-26 · News: Derrière nos sandwichs vegan et végétarien, il y a un choix que nous assumons pleinement. 🌱 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_nouvellecarteps2026-vegan-upcycling-activity-7476174921992220674-umpr))
- 2026-06-03 · News: 𝐍𝐨𝐮𝐯𝐞𝐚𝐮 𝐚𝐮 𝐜𝐚𝐭𝐚𝐥𝐨𝐠𝐮𝐞 𝐀𝐮𝐠'𝐔𝐧𝐢𝐭: 𝐥𝐚 𝐁𝐚𝐠𝐮𝐞𝐭𝐭𝐞 𝐝'𝐀𝐧𝐭𝐚𝐧. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_augunit-boulangerieprofessionnelle-nouveaucatalogue-activity-7467842540059406336-MuC6))
- 2026-05-21 · News: fêtedesmères #sainthonoré #pâtisserie #augunit (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_f%C3%AAtedesm%C3%A8res-sainthonor%C3%A9-p%C3%A2tisserie-activity-7463136758176796672-ZYJR))
- 2026-05-01 · Product: Augustin launched a Spring–Summer 2026 savory menu developed by AUG’UNIT’s R&D teams and supplied ready to implement across the network (3 sources: [fr.linkedin.com](https://fr.linkedin.com/company/bc-cap), [toute-la-franchise.com](https://www.toute-la-franchise.com/news-augustin-l-art-du-pain-renouvelle-carte-printemps-ete), [sirha-bakeandsnack.com](https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette))
- 2026-04-16 · News: Atelier de fabrication semi-artisanale de pains et pâtisseries (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_nouvellecarte-printemps%C3%A9t%C3%A92026-developpement-activity-7450437986959282176-oHj9), [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_patisserie-savoirfaire-innovation-activity-7465673434010853376-FmO5))
- 2026-01-29 · News: Stand Aug'Unit SIRHA 2026 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aug%27unit_stand-augunit-sirha-2026-activity-7413886915147616257-A7RK))

## Working on now

- Product/R&D: developing seasonal, ready-to-implement savoury ranges for the AUGUSTIN network; the Spring–Summer 2026 menu was developed and tested at AUG’UNIT.
- Innovation: the R&D laboratory is actively preparing new seasonal recipes before catalogue launch.
- Quality/brand: commercializing the 2026 Concours Général Agricole gold-medal campaign-country bread across AUGUSTIN and MARIETTE outlets.
- Capacity: BC-CAP is expanding production, including a reported investment of nearly €3 million in a new viennoiserie production line.
- Customers: serving the group’s AUGUSTIN and MARIETTE networks while pursuing external food-service, retail and B2B customers.

From: [Augustin – L'Art du Pain renouvelle sa carte Printemps-Été 2026 : une offre salée ambitieuse, au service de ses franchisés et de leurs clients](https://www.toute-la-franchise.com/news-augustin-l-art-du-pain-renouvelle-carte-printemps-ete), [Actualités de la Franchise AUGUSTIN | Toute la Franchise](https://nuxt.toute-la-franchise.com/franchise/augustin/news), [Groupe BC-CAP : enseignes AUGUSTIN/MARIETTE - outil de production AUG'UNIT](https://fr.linkedin.com/company/bc-cap)

## Summary

AUG'UNIT is a semi-artisanal production workshop based in Châteaugiron, France, that manufactures bread, pastries, and snacking products. As the industrial production arm of the BC-CAP Group, it supplies the group's own brands, Augustin and Mariette, while also serving external B2B clients including restaurant chains, coffee shops, retailers, and the hospitality sector. Latest news includes the company winning a Gold Medal at the 2026 Concours Général Agricole for its industrial country bread and the ongoing development of seasonal autumn-winter menus.

[1]: https://linkedin.com/company/aug'unit "AUG'UNIT – Atelier de fabrication semi-artisanale de pains et pâtisseries"
[2]: https://www.observatoiredelafranchise.fr/indiscretions-actualite/AUGUSTIN-LART-DU-PAIN-augustin-bc-cap-renforce-son-autonomie-et-innove-avec-augunit-80338.htm "Augustin : BC-CAP renforce son autonomie et innove avec AUG'UNIT"
[3]: https://www.sirha-bakeandsnack.com/fr/partner/6129ca44-44c5-f011-8195-0022487f0371/aug-unit-augustin-mariette "AUG'UNIT - AUGUSTIN & MARIETTE"
[4]: https://www.cbinsights.com/company/augunit-sarl "Aug'Unit SARL - Products, Competitors, Financials, Employees, Headquarters Locations"
[5]: https://actu.fr/bretagne/vitre_35360/lentreprise-augunit-rachete-les-locaux-de-marine-harvest_2966092.html "L'entreprise Aug'Unit rachète les locaux de Marine Harvest"
[6]: https://www.societe.com/societe/aug-unit-538926734.html "Société AUG'UNIT à CHATEAUGIRON (35410). Chiffre d'affaires, extrait Kbis, bénéfice, statuts, extrait RNE, bilans, actionnaires, valeur, valorisation - 538926734"
[7]: https://www.toute-la-franchise.com/news-augunit-et-augustin-exposent-savoir-faire-au-sirha-bake-snack-2026 "AUG’UNIT et AUGUSTIN exposent leur savoir-faire au SIRHA Bake & Snack 2026"
[8]: https://www.observatoiredelafranchise.fr/indiscretions-actualite/AUGUSTIN-LART-DU-PAIN-augustin-aug-unit-decroche-l-or-au-concours-general-agricole-83475.htm "AUGUSTIN : Aug’Unit décroche l’Or au Concours Général Agricole"

## Sources

- [AUG'UNIT – Atelier de fabrication semi-artisanale de pains et pâtisseries's website](https://online.fliphtml5.com)
- [Company record, via Exa](https://online.fliphtml5.com/hrdra/zepu)
- [Augustin – L'Art du Pain renouvelle sa carte Printemps-Été 2026 : une offre salée ambitieuse, au service de ses franchisés et de leurs clients](https://www.toute-la-franchise.com/news-augustin-l-art-du-pain-renouvelle-carte-printemps-ete)
- [Actualités de la Franchise AUGUSTIN | Toute la Franchise](https://nuxt.toute-la-franchise.com/franchise/augustin/news)
- [Groupe BC-CAP : enseignes AUGUSTIN/MARIETTE - outil industriel AUG'UNIT](https://fr.linkedin.com/company/bc-cap)
- [BC-CAP veut révolutionner le marché de la boulangerie ...](https://tribunedesboulangerspatissiers.fr/bc-cap-veut-revolutionner-le-marche-de-la-boulangerie-patisserie/)
- [ATELIER DE FABRICATION PAINS & PÂTISSERIES](https://cdn.inwink.com/fe432013-33bd-4440-94a1-c786ae51e40a/670132a9-7587-486d-a360-73c3c0b62da8)
- [AUG'UNIT (Chateaugiron) : SIRET, SIREN, TVA](https://fichesociete.fr/entreprise/augunit-538926734)