# Murchison Hume

> Murchison-Hume LLC (murchison-hume.com) is a premium plant-based home care and fragrance company founded in 2008, headquartered in Sherman Oaks, California, offering non-toxic cleaners, hand soaps, and laundry products with a focus on sustainability and style.

Company page on Leadbay: https://mad-max.leadbay.ai/company/murchison-hume.com · loaded 2026-11-06

## At a glance

- Website: https://murchison-hume.com
- Team based in: Sherman Oaks (Leadbay's record and 2 more)
- Incorporated: California (no. 201127610424) (register)
- Registry: California Secretary of State 201127610424
- Founded: 2008 (linkedin.com and 2 more)
- Founders: Max Kater
- Industry: Manufacturing
- Employees: 3 (employees and founders, investors not counted; murchison-hume.com and 1 more)
- Backed by: Marcus Lemonis, Seed round investors
- Seen in its site's code: Shopify (cdn.shopify.com), Google Workspace (MX aspmx.l.google.com), Mailchimp (TXT servers.mcsv.net), SendGrid (TXT sendgrid.net) (read 2026-11-06)
- Email: howdy@murchison-hume.com
- Address: 13036 CHANDLER BLVD.
SHERMAN OAKS, CA 91401

## What it sells, to whom

- Murchison-Hume LLC (murchison-hume.com) is a premium plant-based home care and fragrance company founded in 2008, headquartered in Sherman Oaks, California, offering non-toxic cleaners, hand soaps, and laundry products with a focus on sustainability and style. ([murchison-hume.com](https://www.murchison-hume.com/), [cbinsights.com](https://www.cbinsights.com/company/murchison-hume), [linkedin.com](https://www.linkedin.com/company/murchison-hume))

## Why it stands out

- Featured on The Profit (CNBC TV show, Season 4, Episode 6, aired September 27, 2016) ([royalpitch.com](https://royalpitch.com/the-profit-updates-from-murchison-hume/), [en.m.wikipedia.org](https://en.m.wikipedia.org/wiki/The_Profit_(TV_series)), [en.wikipedia.org](https://en.wikipedia.org/wiki/The_Profit_%28TV_series%29))
- Competes with: Procter & Gamble, Douglas, L'Occitane, Green Soap Company, Casamera, ZeroWasteStore.com ([cbinsights.com](https://www.cbinsights.com/company/murchison-hume), [tracxn.com](https://tracxn.com/d/companies/murchisonhume/__-8eWedYGKjRFST5a4I76cuCB7acqaH6cu3dqtfSqlgY), [sageandsill.com](https://sageandsill.com/collections/soaps))

## Products and services

- Counter Safe All-Purpose Cleaner ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Heirloom Dish Soap ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Superlative Hand Soap ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Laundry Detergent Sheets ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- The Stain Solution ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Everything Laundry Soap ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Luxury Wool Wash ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Leather Cleaner and Garment Groom ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Heales Gift Bundle (Vanity Tray + Konjac Sponge) ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Travel Elysian Body Wash ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Heales Apothecary Sunset Oil ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Floor Cleaners ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Bath and Body Care Items ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Hand Creams ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))
- Fragrant & Essential Oils ([murchison-hume.com](https://www.murchison-hume.com/), [crunchbase.com](https://www.crunchbase.com/organization/murchison-hume-ltd), [murchison-hume.com](https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room))

## Customers and markets

- **Customers**: Direct-to-consumer customers via murchison-hume.com, Amazon customers, Retail stockists across the United States, Retail stockists across Australia, Sage & Sill (retail partner), Wholesale partners (retail, hospitality, corporate) ([murchison-hume.com](https://www.murchison-hume.com/), [murchison-hume.com.au](https://murchison-hume.com.au/pages/stores), [murchison-hume.com](https://www.murchison-hume.com/pages/contact-us))
- **Markets**: United States (primary DTC and wholesale market, Sherman Oaks CA HQ) ([murchison-hume.com](https://www.murchison-hume.com/pages/contact-us), [murchison-hume.com](https://www.murchison-hume.com/pages/copy-of-interior-designer-trade-program), [murchison-hume.com](https://www.murchison-hume.com/))
- **Markets**: Australia (origin market, murchison-hume.com.au, Murchison-Hume Pty Ltd) ([murchison-hume.com](https://www.murchison-hume.com/pages/contact-us), [murchison-hume.com](https://www.murchison-hume.com/pages/copy-of-interior-designer-trade-program), [murchison-hume.com](https://www.murchison-hume.com/))

## Team

- Peter Kater, Co-owner/Registered Agent
- Max Kater, Founder
- Sass Salter, Operations & Wholesale Sales Director - Australia/Asia Pacific at Murchison-Hume

Backed by: Marcus Lemonis, Seed round investors

## Latest news

- 2020-03-31 · [The First 10 Minutes: Inside Look at Murchison-Hume](https://www.cnbc.com/video/2020/03/31/the-first-10-minutes-murchison-hume.html) (cnbc.com)
- 2019-03-29 · [The Ariel Gordon x Murchison-Hume Jewelry Cleaner Works Without Irritating Skin — Here’s How](https://www.thezoereport.com/p/the-ariel-gordon-x-murchison-hume-jewelry-cleaner-works-without-irritating-skin-heres-how-16998409) (thezoereport.com)
- 2018-07-23 · [This Grapefruit-Scented Spray Is Like Fancy Febreze](https://nymag.com/strategist/article/murchison-hume-garment-groom-review.html) (nymag.com)
- 2016-09-28 · [Why out-of-touch branding could spell demise for this company](https://www.cnbc.com/make-it/2016/09/28/why-out-of-touch-branding-could-spell-demise-for-this-company.html) (cnbc.com)
- 2014-10-03 · [The woman behind beautiful cleaning brand Murchison-Hume - The Interiors Addict](https://theinteriorsaddict.com/the-woman-behind-beautiful-cleaning-brand-murchison-hume) (theinteriorsaddict.com)

## Where to find more

- [Laundry Detergent Sheets](https://www.murchison-hume.com/collections/best-sellers/products/laundry-detergent-sheets)
- [Heirloom Dish Soap Refill | Murchison-Hume](https://www.murchison-hume.com/collections/best-sellers/products/heirloom-dish-soap-refill-copy)
- [The Stain Solution - Fabric-Safe Stain Remover | Murchison-H](https://www.murchison-hume.com/collections/best-sellers/products/the-stain-solution)
- [All-Purpose Cleaner - Non-Toxic Surface Spray | Murchison-Hu](https://www.murchison-hume.com/collections/best-sellers/products/counter-cleaner)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/murchison-hume.com.md)

## Decision makers

- [Peter Kater](https://mad-max.leadbay.ai/person/peter-kater--murchison-hume.com.md), Co-owner/Registered Agent
- [Max Kater](https://mad-max.leadbay.ai/person/max-kater--murchison-hume.com.md), Founder
- [Sass Salter](https://mad-max.leadbay.ai/person/sass-salter--murchison-hume.com.md), Operations & Wholesale Sales Director - Australia/Asia Pacific at Murchison-Hume

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 21 sites read (murchison-hume.com, cbinsights.com, linkedin.com, tracxn.com, crunchbase.com, amazon.com, sageandsill.com, faire.com, …).

## Best angle

2026-10-01 · Traffic: Site visits up 72% in 3 months, 7,710 a month (1 source)

## Best way in

- Message on X: The company's own account
- Write to howdy@murchison-hume.com (generic): A shared mailbox, in Leadbay's record, verified 2026-10-21

## Signals: what happened

- 2026-10-01 · Traffic: Site visits up 72% in 3 months, 7,710 a month (1 source: [A company database](https://www.murchison-hume.com/))
- 2023-01-09 · News: YOU KNOW THIS PERSON. We’re looking for a smart, ambitious Sales Manager to lead our Wholesale Channel in North America + Europe. Flexible hours, Work from home (and massive employee discount, obvs). … (1 source: [linkedin.com](https://www.linkedin.com/posts/max-kater-b7989a17_sales-email-workfromhome-activity-7018305287098953729-jkkh))
- 2020-11-28 · Hiring: We're hiring! MH is looking for a talented designer, LA locals only! (1 source: [linkedin.com](https://www.linkedin.com/posts/max-kater-b7989a17_graphic-designer-at-murchison-hume-los-activity-6738245782509617152-IMFW))
- 2020-03-31 · News: The First 10 Minutes: Inside Look at Murchison-Hume (1 source: [cnbc.com](https://www.cnbc.com/video/2020/03/31/the-first-10-minutes-murchison-hume.html))
- 2019-10-09 · Interviews: Max Kater - Creating a Solutio… - She's Got Moxie (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/max-kater-creating-a-solution-to-her-sons-allergy/id1283684222?i=1000452837816))
- 2019-03-29 · News: The Ariel Gordon x Murchison-Hume Jewelry Cleaner Works Without Irritating Skin (1 source: [thezoereport.com](https://www.thezoereport.com/p/the-ariel-gordon-x-murchison-hume-jewelry-cleaner-works-without-irritating-skin-heres-how-16998409))
- 2018-07-23 · News: This Grapefruit-Scented Spray Is Like Fancy Febreze (1 source: [nymag.com](https://nymag.com/strategist/article/murchison-hume-garment-groom-review.html))
- 2016-09-28 · News: Why out-of-touch branding could spell demise for this company (1 source: [cnbc.com](https://www.cnbc.com/make-it/2016/09/28/why-out-of-touch-branding-could-spell-demise-for-this-company.html))
- 2014-10-03 · News: The woman behind beautiful cleaning brand Murchison-Hume (1 source: [theinteriorsaddict.com](https://theinteriorsaddict.com/the-woman-behind-beautiful-cleaning-brand-murchison-hume))
- 2014-09-10 · News: Murchison-Hume now on Gwyneth Paltrow's goop.com (1 source: [theinteriorsaddict.com](https://theinteriorsaddict.com/murchison-hume-now-on-gwyneth-paltrows-goop-com))
- 2014-04-18 · News: Must Have: Murchison-Hume Original Fig Hand Care (1 source: [sidewalkhustle.com](https://sidewalkhustle.com/must-have-murchison-hume-original-fig-hand-care/))

## Working on now

- Premium plant-based home care and fragrance brand (non-toxic cleaners, hand soap, laundry, dish soap) sold DTC via murchison-hume.com and murchison-hume.com.au, with presence in the US and Australia
- Launched a new Rosewood Leaf + Lavender scent line across 6 products including Garment Groom, Fragrant + Essential Oil Blends, Room & Linen Spray, and Luxury Laundry Sheets
- Expanding US retail via a store locator for US stockists and an Australian stockist locator
- Actively recruiting wholesale partners (retail, hospitality, corporate) and interior designers through a dedicated trade program
- Partnering with influencers and content creators for product reviews, sponsored posts, giveaways, ambassadorships, and affiliate programs
- Selling hotel amenities (hand & body cream, lotion, soap, wash) through Buzz USA for boutique hotels, luxury resorts, and short-term rentals
- Importing packaging and product components from China (Gidea Packaging, Vanjoin Group) and Australia (Murchison-Hume Pty Ltd) as of early 2026
- Small team of ~3 employees (down 50% YoY) headquartered in Sherman Oaks, CA, with operations in Australia

From: [Contact Us | Murchison-Hume
– Murchison-Hume USA](https://www.murchison-hume.com/pages/contact-us), [Interior Designer Trade Program
– Murchison-Hume USA](https://www.murchison-hume.com/pages/copy-of-interior-designer-trade-program), [Influencer & Content Creator Partnerships
– Murchison-Hume USA](https://www.murchison-hume.com/pages/are-you-an-influencer), [Murchison-Hume USA | Premium Plant-Based Home Care](https://www.murchison-hume.com/), [NEW ROSEWOOD LEAF + LAVENDER SCENT](https://www.murchison-hume.com/collections/new-rosewood-leaf-lavender-scents), [Partner Brand Hotel Amenities for Premium Guest Stays – Buzz USA](https://shop.buzzproducts.com/pages/our-brand-collaborations)

## Summary

Murchison-Hume is a lifestyle brand that produces premium, plant-based home care, laundry, and personal care products designed to be both effective and aesthetically pleasing [1][2]. The company sells items such as all-purpose cleaners, dish soaps, and laundry detergents directly to consumers via its website and through wholesale channels [2][3]. Founded in 2008 by Max Kater, the brand originated from her need to find safe, non-toxic cleaning solutions for her son’s allergies [4][5][3]. While the company has received a total of $400,000 in funding [5], it remains a private entity [2]. Competitors include the Green Soap Company and other home care brands [5]. No significant external investment news has been reported since its initial funding years ago [5].

[1]: https://www.murchison-hume.com/ "Murchison-Hume USA | Premium Plant-Based Home Care"
[2]: https://www.crunchbase.com/organization/murchison-hume-ltd "MURCHISON-HUME - Crunchbase Company Profile & Funding"
[3]: https://www.faire.com/en-au/brand/b_4us97pghta "Murchison-Hume wholesale products"
[4]: https://www.cnbc.com/make-it/2016/09/28/why-out-of-touch-branding-could-spell-demise-for-this-company.html "Why out-of-touch branding could spell demise for this company"
[5]: https://www.cbinsights.com/company/murchison-hume "Murchison-Hume - Products, Competitors, Financials, Employees, Headquarters Locations"
[6]: https://www.murchison-hume.com/blogs/mh-blog/from-the-runway-to-your-living-room "Leather Cleaner and Garment Groom: From The Runway To Your Living Room
– Murchison-Hume USA"
[7]: https://linkedin.com/in/max-kater-b7989a17 "Max Kater"
[8]: https://www.murchison-hume.com/blogs/mh-blog/your-clothes-want-better-soap "Your Clothes Want Better Soap.
– Murchison-Hume USA"

## Sources

- [Murchison-Hume LLC's website](https://murchison-hume.com)
- [Contact Us | Murchison-Hume
– Murchison-Hume USA](https://www.murchison-hume.com/pages/contact-us)
- [Interior Designer Trade Program
– Murchison-Hume USA](https://www.murchison-hume.com/pages/copy-of-interior-designer-trade-program)
- [Influencer & Content Creator Partnerships
– Murchison-Hume USA](https://www.murchison-hume.com/pages/are-you-an-influencer)
- [NEW ROSEWOOD LEAF + LAVENDER SCENT](https://www.murchison-hume.com/collections/new-rosewood-leaf-lavender-scents)
- [Partner Brand Hotel Amenities for Premium Guest Stays – Buzz USA](https://shop.buzzproducts.com/pages/our-brand-collaborations)
- [Murchison-hume Llc | See Full Importer History | ImportGenius](https://www.importgenius.com/importers/murchison-hume-llc)
- [Murchison-Hume - Employees, Jobs, Stock & Culture | LinkedIn](https://www.linkedin.com/company/murchison-hume)
- [Murchison-Hume - 2026 Company Profile, Funding & Competitors - Tracxn](https://tracxn.com/d/companies/murchisonhume/__-8eWedYGKjRFST5a4I76cuCB7acqaH6cu3dqtfSqlgY)
- [Skin Care Products for Hotels | Hotel Amenities Suppliers | BUZZ – Buzz USA](https://shop.buzzproducts.com/collections/skin-care)
- [Find a Stockist | Where to Buy Murchison-Hume in Australia
– Murchison-Hume Australia](https://murchison-hume.com.au/pages/stores)
- [Fragrant + Essential Oil Blends – Cerqular](https://cerqular.com/products/fragrance-oil-choose-from-11-scents)
- [Find a Stockist | Murchison-Hume Retailers Near You
– Murchison-Hume USA](https://www.murchison-hume.com/pages/store-locator)
- [Murchison-hume LLC Los Angeles, CA - filing information](https://www.bizprofile.net/ca/los-angeles/murchison-hume-llc)
- [The Profit Updates from Murchison-Hume - Royal Pitch](https://royalpitch.com/the-profit-updates-from-murchison-hume/)