# Mitsubishi Electric Automotive America

> Mitsubishi Electric Automotive America, Inc. (MEAA) is the U.S. automotive-equipment affiliate of Mitsubishi Electric Corporation, designing, developing and manufacturing electrical/electronic systems for connected, autonomous, electrified, conventional and heavy-duty vehicles.

Company page on Leadbay: https://mad-max.leadbay.ai/company/meaa-mea.com · loaded 2026-10-30

## At a glance

- Website: https://meaa-mea.com
- Team based in: Northville (meaa-mea.com and 1 more)
- Founded: 1979 (meaa-mea.com and 1 more)
- Industry: Technology, Information and Internet
- Employees: 410 (employees and founders, investors not counted; meaa-mea.com and 1 more)
- Backed by: Mitsubishi Electric US Holdings, Inc.
- Seen in its site's code: SendGrid (TXT sendgrid.net) (read 2026-10-30)
- Email: info@meaa.mea.com

## What it sells, to whom

- Mitsubishi Electric Automotive America, Inc. (MEAA) is the U.S. automotive-equipment affiliate of Mitsubishi Electric Corporation, designing, developing and manufacturing electrical/electronic systems for connected, autonomous, electrified, conventional and heavy-duty vehicles. ([meaa-mea.com](https://www.meaa-mea.com/about/), [meaa-mea.com](https://www.meaa-mea.com/products/), [mitsubishielectric.com](https://www.mitsubishielectric.com/en/pr/2026/pdf/0206.pdf))

## Why it stands out

- 2025 Best-in-Class Employer, recognized by Arthur J. Gallagher & Co. ([meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-recognized-as-best-in-class-employer-by-gallagher/), [meaa-mea.com](https://www.meaa-mea.com/news/))
- General Motors 2021 Supplier of the Year recognition (awarded to Mitsubishi Electric Corporation, including its automotive business). ([meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-recognized-as-best-in-class-employer-by-gallagher/), [meaa-mea.com](https://www.meaa-mea.com/news/))
- Competes with: Cummins, Motherson Group, Uno Minda, Other global automotive-electronics and mobility suppliers; the cited database ranks 5,994 active competitors, but this is not an official MEAA competitor list. ([tracxn.com](https://tracxn.com/d/companies/mitsubishielectricautomotiveamerica/__AoWw3QZyBmWIzyogoUdWN1ErRcWhINB3vDxxZAjUeBY), [merl.com](https://www.merl.com/company/melco))

## Products and services

- Connected infotainment, integrated cockpit solutions and rear-seat entertainment ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))
- ADAS, autonomous-driving, active-safety, autonomous-infrastructure and autonomous-testing technologies ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))
- Hybrid and EV powertrains, onboard/electrification systems and green-engineering solutions ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))
- Powertrain and body electronics, lighting and X-by-wire systems ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))
- Heavy-duty starter motors, alternators and EGR valves ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))
- Historical/current North American manufacturing examples: alternators, starters, car-audio systems, engine-control units, ignition coils and electric-power-steering motors ([meaa-mea.com](https://www.meaa-mea.com/), [meaa-mea.com](https://www.meaa-mea.com/products/), [meaa-mea.com](https://www.meaa-mea.com/about/locations/))

## Customers and markets

- **Customers**: Major global automakers and mobility providers; historically reported customers include Chrysler, General Motors, Ford, Honda, Isuzu, Nissan, Subaru, Volvo and Mitsubishi Motors., Transport and logistics fleet operators reached through MEAA’s aftermarket distribution network; the Seeing Machines partnership cites access to operators covering more than 1,000,000 vehicles. ([just-auto.com](https://www.just-auto.com/news/usa-electronic-components-maker-looks-for-increased-sales-growth-report/), [en.prnasia.com](https://en.prnasia.com/releases/global/seeing-machines-names-mitsubishi-electric-automotive-america-as-a-referral-partner-to-drive-accelerated-sales-of-guardian-generation-3-in-the-americas-479340.shtml))
- **Markets**: North America, especially the United States, for connected vehicles and commercial transport/logistics fleets. ([meaa-mea.com](https://www.meaa-mea.com/launch-of-guardian-generation-3-trial-with-seeing-machines-in-north-america/), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-signs-agreement-with-seeing-machines-to-promote-guardian-generation-3-driver-monitoring-technology-across-the-americas/), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-unveils-cloud-connected-flexconnect-system-powered-by-qnx-aws-cloud-at-ces-2025/))
- **Markets**: The broader Americas for Guardian Generation 3 aftermarket driver monitoring. ([meaa-mea.com](https://www.meaa-mea.com/launch-of-guardian-generation-3-trial-with-seeing-machines-in-north-america/), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-signs-agreement-with-seeing-machines-to-promote-guardian-generation-3-driver-monitoring-technology-across-the-americas/), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-unveils-cloud-connected-flexconnect-system-powered-by-qnx-aws-cloud-at-ces-2025/))

## Team

- Mike Wood, Vice President Operations
- Kelly Rickert, Director of Sensing & Data Solutions
- Nick Picone, Director- Commercial Vehicles
- Dennis Reedy, Director
- Tracy Urti, Phr, Shrm-Cp, Executive Director, Corporate Human Resources

Backed by: Mitsubishi Electric US Holdings, Inc.

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/meaa-mea.com.md)

## Decision makers

- [Mike Wood](https://mad-max.leadbay.ai/person/mike-wood--meaa-mea.com.md), Vice President Operations
- [Kelly Rickert](https://mad-max.leadbay.ai/person/kelly-rickert--meaa-mea.com.md), Director of Sensing & Data Solutions
- [Nick Picone](https://mad-max.leadbay.ai/person/nick-picone--meaa-mea.com.md), Director- Commercial Vehicles
- [Dennis Reedy](https://mad-max.leadbay.ai/person/dennis-reedy--meaa-mea.com.md), Director
- [Tracy Urti, Phr, Shrm-Cp](https://mad-max.leadbay.ai/person/tracy-urti-phr-shrm-cp--meaa-mea.com.md), Executive Director, Corporate Human Resources

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 12 sites read (meaa-mea.com, mitsubishielectric.com, just-auto.com, en.prnasia.com, tracxn.com, energy.gov, us.mitsubishielectric.com, businesswire.com, …).

## Best angle

2026-10-08 · Events: We're excited to support the upcoming Mitsubishi Electric Innovation Day and welcome Mitsubishi Electric Mobility Inc. President & CEO, Kazunori Tanaka, as the opening keynote speaker. (1 source)

## Signals: what happened

- 2026-10-08 · Events: We're excited to support the upcoming Mitsubishi Electric Innovation Day and welcome Mitsubishi Electric Mobility Inc. President & CEO, Kazunori Tanaka, as the opening keynote speaker. (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_were-excited-to-support-the-upcoming-mitsubishi-activity-7513965067621527552-OyRd))
- 2026-09-25 · News: Mitsubishi Electric Automotive America, Inc. reshared Plug and Play Mobility & Physical AI: 🤖 What does Physical AI look like in the real world? (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_activity-7509366328902762498-mgBK))
- 2026-08-19 · News: Most ADAS discussions focus on helping vehicles understand the environment outside the car. I believe the next major step is helping vehicles better understand the people inside the car. (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_activity-7495929525843824641-cXiB))
- 2026-06-12 · Events: What an incredible week in Detroit! Thank you to everyone who joined David Kaczala and Kyle Troutt's sessions. As they shared on stage, the future of mobility is truly human-centric! (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_biosensing-humanfactorssensing-incabindetroit-activity-7471261305115578368-2Pvw))
- 2026-04-22 · News: It was an unforgettable Mitsubishi Electric Classic presented by Vensure! A beautiful weekend on the course filled with memorable moments, meaningful connections, and great energy all around. A highlight: the team spending … (2 sources: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_mitsubishielectricclassic-mitsubishielectric-activity-7452751892666986496-yv_d), [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_mitsubishielectricclassic-mitsubishielectric-activity-7457487044521684992-97aJ))
- 2026-02-06 · Product: Mitsubishi Electric announced a North American restructuring effective July 1, 2026. Mitsubishi Electric US will assume support functions and responsibility for the Mason facility; MEAA will continue operating its automotive-equipment business in North America (4 sources: [mitsubishielectric.com](https://www.mitsubishielectric.com/en/pr/2026/pdf/0206.pdf), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-recognized-as-best-in-class-employer-by-gallagher/), [meaa-mea.com](https://www.meaa-mea.com/news/))
- 2025-12-18 · Partnership: We’re excited to continue building on our collaboration with Seeing Machines! Earlier this summer, Mitsubishi Electric Automotive America (MEAA) and Seeing Machines launched a six‑week pilot of “Guardian Generation 3” with our … (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_launch-of-guardian-generation-3-trial-with-activity-7407497403634847745-NDz1))
- 2025-12-11 · News: Our team has been busy! This week, Mitsubishi Electric Automotive America (MEAA) shared insights at Car.HMI, Tech.AD, and InCabin.Sensing, discussing technologies that are enabling safer, more intuitive and more connected mobility experiences. (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_meaa-mobilitytech-hmi-activity-7404966988122337280-pjvZ))
- 2025-06-30 · Product: Mitsubishi Electric launches MELIC, a global AI innovation hub | Mitsubishi Electric Automotive America, Inc. posted on the topic (1 source: [linkedin.com](https://www.linkedin.com/posts/mitsubishi-electric-automotive-america_melic-openinnovation-ai-activity-7345512639810162689--uCJ))
- 2025-05-30 · News: Mitsubishi Electric's FLEXConnect™ Joins the Safety Cloud® Network (1 source: [businesswire.com](https://www.businesswire.com/news/home/20250530823887/en/Mitsubishi-Electrics-FLEXConnect-Joins-the-Safety-Cloud-Network))
- 2025-01-07 · Product: At CES, MEAA unveiled a cloud-connected FLEXConnect software-defined vehicle/cockpit system using QNX and AWS (4 sources: [mitsubishielectric.com](https://www.mitsubishielectric.com/en/pr/2026/pdf/0206.pdf), [meaa-mea.com](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-recognized-as-best-in-class-employer-by-gallagher/), [meaa-mea.com](https://www.meaa-mea.com/news/))
- 2023-07-12 · Interviews: Watch (1 source: [youtube.com](https://www.youtube.com/watch?v=4DnFWjOW3j0))

## Working on now

- Connected, software-defined in-cabin systems: FLEXConnect uses QNX and AWS to analyze vehicle/occupant data, support safety, personalization, wellness features and over-the-air updates.
- Commercial-fleet safety: MEAA and Seeing Machines launched a six-week North American Guardian Generation 3 pilot; the broader Americas pipeline targets transport and logistics fleets, with a reported near-term opportunity exceeding 18,000 vehicles.
- Aftermarket expansion: the first Guardian contract sourced through the MEAA referral was reported with Savannah Transport in the United States.
- Core mobility supply: MEAA continues serving major OEMs and global mobility providers with ADAS/autonomous-ready systems, infotainment, displays, audio, powertrain/body electronics, electrification and heavy-duty products.

From: [Launch of Guardian Generation 3 Trial with Seeing Machines in North America – MEAA](https://www.meaa-mea.com/launch-of-guardian-generation-3-trial-with-seeing-machines-in-north-america/), [Mitsubishi Electric's FLEXConnect™ Joins the Safety Cloud® Network - MEAA](https://www.meaa-mea.com/mitsubishi-electrics-flexconnect-joins-the-safety-cloud-network/), [Mitsubishi Electric Automotive America Unveils Cloud-Connected FLEXConnect System Powered by QNX & AWS Cloud at CES 2025 – MEAA](https://www.meaa-mea.com/mitsubishi-electric-automotive-america-unveils-cloud-connected-flexconnect-system-powered-by-qnx-aws-cloud-at-ces-2025/), [Seeing Machines inks first Guardian contract via Mitsubishi referral | AIM:SEE, OTC:SEEMF](https://www.proactiveinvestors.com/companies/news/1079026/seeing-machines-inks-first-guardian-contract-via-mitsubishi-referral-1079026.html), [Mitsubishi Electric Automotive America, Inc.](https://www.linkedin.com/company/mitsubishi-electric-automotive-america)

## Summary

Mitsubishi Electric Automotive America, Inc. (MEAA) is a U.S.-based affiliate of the Mitsubishi Electric Corporation that designs, manufactures, and supplies electrical and electronic systems for the automotive, heavy-duty truck, and coach industries [1][2][3]. Its portfolio includes connected infotainment, ADAS, powertrain components, electrification technologies, and heavy-duty parts like starters and alternators [1][4][5]. The company was established in 1979 to support the North American automotive market [1][2]. It is a subsidiary of the Mitsubishi Electric Corporation, which provides investment and capital for its operations, such as a $70 million expansion of its U.S. facilities in 2013 [3][6]. MEAA serves global mobility providers, transport companies, and logistics fleets [4][2][3]. As of June 2025, MEAA has been conducting trials for the Guardian Generation 3 aftermarket driver-monitoring system in collaboration with Seeing Machines Limited [2][5]. Additionally, the company recently unveiled its cloud-connected FLEXConnect cockpit system at CES 2025 [7].

[1]: https://www.meaa-mea.com/about/ "About - MEAA"
[2]: https://www.meaa-mea.com/launch-of-guardian-generation-3-trial-with-seeing-machines-in-north-america/ "Launch of Guardian Generation 3 Trial with Seeing Machines in North America - MEAA"
[3]: https://www.meaa-mea.com/about/locations/ "Locations - MEAA"
[4]: https://www.meaa-mea.com/ "Home - MEAA"
[5]: https://www.meaa-mea.com/mitsubishi-electric-automotive-america-signs-agreement-with-seeing-machines-to-promote-guardian-generation-3-driver-monitoring-technology-across-the-americas/ "Mitsubishi Electric Automotive America Signs Agreement with Seeing Machines to Promote Guardian Generation 3 Driver Monitoring Technology Across the Americas - MEAA"
[6]: https://www.mitsubishielectric.com/news/2013/1008.html "MITSUBISHI ELECTRIC News Releases Mitsubishi Electric to Invest $70 Million in North American Auto Facilities"
[7]: https://www.meaa-mea.com/mitsubishi-electric-automotive-america-unveils-cloud-connected-flexconnect-system-powered-by-qnx-aws-cloud-at-ces-2025/ "Mitsubishi Electric Automotive America Unveils Cloud-Connected FLEXConnect System Powered by QNX & AWS Cloud at CES 2025 - MEAA"
[8]: https://www.meaa-mea.com/ca-supply-chain-act/ "CA Supply Chain Act - MEAA"

## Sources

- [Mitsubishi Electric Automotive America, Inc.'s website](https://meaa-mea.com)
- [Mitsubishi Electric's FLEXConnect™ Joins the Safety Cloud® Network - MEAA](https://www.meaa-mea.com/mitsubishi-electrics-flexconnect-joins-the-safety-cloud-network/)
- [Seeing Machines inks first Guardian contract via Mitsubishi referral | AIM:SEE, OTC:SEEMF](https://www.proactiveinvestors.com/companies/news/1079026/seeing-machines-inks-first-guardian-contract-via-mitsubishi-referral-1079026.html)
- [Mitsubishi Electric Automotive America, Inc.](https://www.linkedin.com/company/mitsubishi-electric-automotive-america)