# Mariette > MARIETTE is a French bakery-pastry and coffee-shop/snacking chain created in December 2021 by Groupe BC-CAP, offering breads, viennoiseries, pastries, sandwiches, salads, pizzas, wraps and beverages through company-owned shops and franchises. Company page on Leadbay: https://mad-max.leadbay.ai/company/mariette-pains-patisseries.fr · loaded 2026-10-29 ## At a glance - Website: https://mariette-pains-patisseries.fr - Team based in: Rennes (Leadbay's record; Sources disagree: Châteaugiron (mariette-pains-patisseries.fr, a company database)) - Incorporated: Rennes, France (register) - Registry: SIREN 988 766 119 - Founded: 2021 (mariette-pains-patisseries.fr and 1 more) - Founders: Boris Calle - Industry: Food and Beverage Retail - Employees: 34 (employees and founders, investors not counted; mariette-pains-patisseries.fr and 1 more) - Backed by: Nexicap - Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), WordPress (/wp-content/) (read 2026-10-30) - Address: 37 RUE VASSELOT, 35000, RENNES, fr ## What it sells, to whom - MARIETTE is a French bakery-pastry and coffee-shop/snacking chain created in December 2021 by Groupe BC-CAP, offering breads, viennoiseries, pastries, sandwiches, salads, pizzas, wraps and beverages through company-owned shops and franchises. ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/histoire-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/)) ## Why it stands out - Pain de campagne reportedly received a gold medal; no broader company awards were identified in the available sources. ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/histoire-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/)) - Competes with: Marie Blachère, Ange, Louise, Other French bakery/snacking chains ([snacking.fr](https://www.snacking.fr/actualites/actualites/6582-Mariette-la-2e-marque-de-boulangerie-de-Boris-Calle-aux-cotes-d-Augustin-pour-conquerir-la-France/), [toute-la-franchise.com](https://www.toute-la-franchise.com/franchise/mariette)) ## Products and services - Fresh breads made with French flour and natural sourdough ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - Viennoiseries, including croissants and pain au chocolat ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - Pastries including donuts, éclairs, tartlets and cookies ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - Sandwiches, salads, pizzas and wraps ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - Hot and cold beverages / French coffee-shop offer ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - Seasonal sweet and savory products ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) ## Customers and markets - **Customers**: Everyday retail bakery customers, Families and young consumers, Workers and students seeking lunch/snacking, Coffee-shop and café customers, Franchisees/entrepreneurs (B2B network customers) ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/boutiques-mariette/)) - **Markets**: France: current footprint and expansion across Auvergne, Rhône-Alpes, Alsace, Grand Ouest and now Île-de-France. ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/la-gazette-de-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/2026/09/21/mariette-pose-ses-valises-en-ile-de-france/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/)) - **Markets**: Priority site types: city centres, retail/commercial zones, town entrances with high traffic, shopping centres and travel-retail/high-flow locations. ([mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/la-gazette-de-mariette/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/2026/09/21/mariette-pose-ses-valises-en-ile-de-france/), [mariette-pains-patisseries.fr](https://mariette-pains-patisseries.fr/franchise-mariette/)) ## Team - Boris Calle, Founder of Groupe BC-CAP and the entrepreneur behind Mariette - Régis Halbert, Directeur du Développement Backed by: Nexicap ## Where to find more - [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/mariette-pains-patisseries.fr.md) ## Decision makers - [Boris Calle](https://mad-max.leadbay.ai/person/boris-calle--mariette-pains-patisseries.fr.md), Founder of Groupe BC-CAP and the entrepreneur behind Mariette - [Régis Halbert](https://mad-max.leadbay.ai/person/regis-halbert--mariette-pains-patisseries.fr.md), Directeur du Développement Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true Where it comes from: 16 sites read (mariette-pains-patisseries.fr, snacking.fr, toute-la-franchise.com, observatoiredelafranchise.fr, franchise-magazine.com, linkedin.com, lexpress-franchise.com, forum-franchise-region-sud.com, …), the French register and the BODACC. ## Best angle 2026-09-21 · Expansion: Mariette ouvre sa toute première boutique en Île-de-France (1 source) ## Signals: what happened - 2026-10-26 · News: La nouvelle carte Automne Hiver 2026/2027 est arrivée dans nos boutiques MARIETTE (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mariette-pains-patisseries_carte-automne-hiver-2026-2027-activity-7520413535470964737-5aIr)) - 2026-10-02 · News: Ils ont vu l'opportunité. Ils lont saisie. 🥖 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/regishalbert_%C3%A0-la-place-de-lancien-petit-casino-cette-activity-7511809634215829504-giyy)) - 2026-10-01 · News: 📍 Mariette sera au Forum Franchise de Lyon! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mariette-pains-patisseries_mariette-forumfranchiselyon-franchise-activity-7511323024227364865-hQEp)) - 2026-09-21 · Expansion: Mariette ouvre sa toute première boutique en Île-de-France (1 source: [lexpress-franchise.com](https://lexpress-franchise.com/franchise/mariette-pains-patisseries/actualites/mariette-pose-ses-valises-en-ile-de-france/)) - 2026-08-18 · News: 𝐌𝐚𝐫𝐢𝐞𝐭𝐭𝐞 𝐚𝐫𝐫𝐢𝐯𝐞 𝐛𝐢𝐞𝐧𝐭𝐨̂𝐭 𝐞𝐧 𝐈̂𝐥𝐞-𝐝𝐞-𝐅𝐫𝐚𝐧𝐜𝐞 🥐 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mariette-pains-patisseries_ouverture-paris-franchise-activity-7495482880815726592-hAFb)) - 2026-07-30 · News: 🚀 𝐏𝐫𝐞𝐦𝐢𝐞̀𝐫𝐞 𝐨𝐮𝐯𝐞𝐫𝐭𝐮𝐫𝐞 𝐌𝐚𝐫𝐢𝐞𝐭𝐭𝐞 𝐚̀ 𝐃𝐢𝐣𝐨𝐧! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mariette-pains-patisseries_d%C3%A9veloppement-mariette-bccap-activity-7488544711264251905-clrr)) - 2026-07-30 · News: Une nouvelle étape pour MARIETTE: bienvenue à Dijon! 🥖 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/boris-calle-augustin-mariette_mariette-intermarch%C3%A9-boulangerie-activity-7488625930790154240-dDlZ)) - 2026-07-29 · Expansion: Mariette pains et patisseries ouvre sa première boutique dijonnaise (1 source: [lexpress-franchise.com](https://lexpress-franchise.com/franchise/mariette-pains-patisseries/actualites/mariette-ouvre-sa-premiere-boutique-dijonnaise-70-avenue-du-drapeau/)) - 2026-01-16 · News: 📍 MARIETTE - PAINS & PATISSERIES à la rencontre des futurs franchisés au Sirha Bake & Snack 2026 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/boris-calle-augustin-mariette_mariette-pains-et-patisseries-%C3%A0-la-rencontre-activity-7417883343482081281-BdOd)) - 2025-10-29 · Interviews: Dutch Melrose (1 source: [youtube.com](https://www.youtube.com/watch?v=4F6QNnks3Sw)) - 2025-09-24 · News: 🚀 𝐍𝐨𝐮𝐯𝐞𝐥𝐥𝐞 𝐨𝐮𝐯𝐞𝐫𝐭𝐮𝐫𝐞 𝐚̀ 𝐁𝐨𝐮𝐫𝐠𝐞𝐬! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mariette-pains-patisseries_ouverture-mariette-pains-et-p%C3%A2tisseries-%C3%A0-activity-7376564065114157058--bmh)) - 2025-09-24 · News: ✨ Une nouvelle étape dans l’aventure MARIETTE! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/boris-calle-augustin-mariette_ouverture-mariette-pains-et-p%C3%A2tisseries-%C3%A0-activity-7376575307706941442-2aej)) ## Solvency From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 988766119. - Status: active, registered 2025-07-01 · SAS - Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire) - Accounts filed (comptes déposés): none published in the BODACC - Legal officers: Marie Burel, Directeur Général; Victorien Darcel, Président de SAS - Grade (Jev): D, high risk - Risk of failure within 12 months (Jev, read 2026-10-25): 34% - Risk of paying 90 days late within 12 months (Jev): 35% - Pays its invoices (Jev): Within 30 days - Cash on hand (Jev): Under 3 months of spending - Debt (Jev): No financial debt - What Jev read: Active, created 2025-07-01; No procédure collective in the BODACC ## Working on now - National rollout of the Mariette franchise network, with recent openings in Le Bosc (Hérault), Dijon and first entry into Île-de-France at Bezons. - Recruiting franchisees, especially in the Grand Ouest, Sud-Ouest and Est, while remaining open to locations across France. - Building local B2B activity at Bezons for offices, cafés, hotels, restaurants and larger nearby employers, including breakfasts, catering trays, buffets and recurring delivery. - Expanding the multi-brand Groupe BC-CAP model: Mariette is sharing franchise-development activity and a stand with sister brand Augustin. - Continuing product and brand positioning around French flour, natural levain, all-day bakery/pastry/snacking and coffee-shop formats. From: [La Gazette de Mariette - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/la-gazette-de-mariette/), [Ouvrir une boulangerie Mariette : Forums Franchise 2026](https://mariette-pains-patisseries.fr/2026/10/02/mariette-forums-franchise-nantes-lyon-aix-en-provence/), [Mariette pose ses valises en Ile-de-France ! - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/2026/09/21/mariette-pose-ses-valises-en-ile-de-france/), [Devenir Franchisé - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/franchise-mariette/), [Franchisé Mariette multi-enseignes : Amaury Cavé](https://mariette-pains-patisseries.fr/2026/10/05/interview-amaury-cave-multifranchise-mariette-bezons/), [Franchise Boulangerie : retour sur la participation de Mariette Pains & Pâtisseries à Franchise Expo Paris 2026 - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/2026/03/16/franchise-boulangerie-retour-sur-la-participation-de-mariette-pains-patisseries-a-franchise-expo-paris-2026/) ## Summary Mariette is a modern, accessible bakery-patisserie chain owned by the French group BC-CAP, which also operates the premium brand Augustin [1][2][3]. Founded in December 2021 by Boris Calle, the brand focuses on peripheral and semi-rural areas, targeting families and active individuals with a "good value" proposition, including offers like 3=4 on breads and pastries [4][2][3][5]. The chain sells a variety of breads (using 100% natural sourdough), viennoiseries, pâtisseries, and snacking products [1][4][6]. Its products are manufactured at the group's central 6,500 m² facility, Aug'Unit [3][7]. The group BC-CAP is co-owned by founder Boris Calle and the investment fund Nexicap [2]. Competitors include large bakery networks like Marie Blachère, Ange, and Louise [2]. In the latest news, Mariette opened its first Île-de-France location in Bezons on September 21, 2026, marking a significant step in its national expansion [6]. The brand also recently joined the Fédération Française de la Franchise [7] and has begun expanding into university campus locations, such as in Rennes [5]. [1]: https://mariette-pains-patisseries.fr/franchise-mariette/ "Devenir Franchisé - Mariette Pains et Pâtisseries" [2]: https://www.snacking.fr/actualites/actualites/6582-Mariette-la-2e-marque-de-boulangerie-de-Boris-Calle-aux-cotes-d-Augustin-pour-conquerir-la-France/ "Mariette, la 2e marque de boulangerie de Boris Calle, aux côtés d’Augustin, pour conquérir la France" [3]: https://www.franchise-magazine.com/news-franchise/reseaux-boulangeries-augustin-mariette-janvier-2025 "Boulangerie : Augustin et Mariette visent 60 adresses fin 2025" [4]: https://mariette-pains-patisseries.fr/histoire-mariette/ "L'Histoire de Mariette - Mariette Pains et Pâtisseries" [5]: https://www.observatoiredelafranchise.fr/indiscretions-actualite/MARIETTE-PAINS-ET-PATISSERIES-journee-mondiale-de-la-franchise-mariette-pains-et-patisseries-devoile-ses-projets-81897.htm "Journée Mondiale de la Franchise : MARIETTE - PAINS ET PATISSERIES dévoile ses projets" [6]: https://mariette-pains-patisseries.fr/2026/09/21/mariette-pose-ses-valises-en-ile-de-france/ "Mariette pose ses valises en Ile-de-France ! - Mariette Pains et Pâtisseries" [7]: https://linkedin.com/company/bc-cap "Groupe BC-CAP : enseignes AUGUSTIN/MARIETTE - outil de production AUG'UNIT" [8]: https://www.toute-la-franchise.com/news-mariette-ouvre-ses-portes-a-vitre "MARIETTE ouvre ses portes à Vitré" ## Sources - [Mariette's website](https://mariette-pains-patisseries.fr) - [Company record, via Exa](https://mariette-pains-patisseries.fr/) - [La Gazette de Mariette - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/la-gazette-de-mariette/) - [Ouvrir une boulangerie Mariette : Forums Franchise 2026](https://mariette-pains-patisseries.fr/2026/10/02/mariette-forums-franchise-nantes-lyon-aix-en-provence/) - [Franchisé Mariette multi-enseignes : Amaury Cavé](https://mariette-pains-patisseries.fr/2026/10/05/interview-amaury-cave-multifranchise-mariette-bezons/) - [Franchise Boulangerie : retour sur la participation de Mariette Pains & Pâtisseries à Franchise Expo Paris 2026 - Mariette Pains et Pâtisseries](https://mariette-pains-patisseries.fr/2026/03/16/franchise-boulangerie-retour-sur-la-participation-de-mariette-pains-patisseries-a-franchise-expo-paris-2026/) - [Ouvrir Franchise MARIETTE - PAINS ET PATISSERIES | rentabilité ? Découvrez la boulangerie-pâtisserie française artisanale et innovante pains, viennoiseries, pâtisseries, sandwichs, salades, snacking, franchise.](https://www.observatoiredelafranchise.fr/creation-entreprise/franchise-mariette-pains-et-patisseries-5332.htm)