# Les Vins D'alex

> Les Vins d’Alex is a Quimper, France wine shop (caviste) and specialty beverage retailer founded/relaunched by Alexandra Brouard in 2025, selling wines, spirits, beers, ciders, non-alcoholic drinks and fine groceries.

Company page on Leadbay: https://mad-max.leadbay.ai/company/les-vins-dalex.caisse.store · loaded 2026-10-30

## At a glance

- Website: https://les-vins-dalex.caisse.store
- Team based in: Quimper (Leadbay's record)
- Incorporated: Quimper, France (register)
- Registry: SIREN 939 696 506
- Founders: Alexandra Michèle Brouard
- Employees: 0 (employees and founders, investors not counted; Leadbay's record)
- Phone: 02 98 50 86 74
- Address: 196 ROUTE DE PONT L'ABBE, 29000, QUIMPER, fr

## What it sells, to whom

- Les Vins d’Alex is a Quimper, France wine shop (caviste) and specialty beverage retailer founded/relaunched by Alexandra Brouard in 2025, selling wines, spirits, beers, ciders, non-alcoholic drinks and fine groceries. ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [annuaire-entreprises.data.gouv.fr](https://annuaire-entreprises.data.gouv.fr/etablissement/93969650600012), [entreprises.lagazettefrance.fr](https://entreprises.lagazettefrance.fr/entreprise/les-vins-d-alex-939696506))

## Products and services

- Wine ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Spirits ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Breton beers ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Apple juice and ciders ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Non-alcoholic beverages/soft drinks ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Fine grocery products, especially spreads/tartinables ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Wine-, cider-, beer- and tableware-related articles and accessories ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- Tastings/events ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [barpremium.com](https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm), [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))

## Customers and markets

- **Customers**: Local retail customers in Quimper; the shop aims to retain its established neighborhood clientele. ([letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php))
- **Markets**: Primarily local retail customers in Quimper and the surrounding Finistère area, served from the Ludugris neighborhood shop. ([boncaviste.com](https://boncaviste.com/29/quimper/les-vins-d-alex-idg), [letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [french-companies.com](https://www.french-companies.com/siren/939696506))
- **Markets**: Potentially B2B beverage customers because the registered activity is wholesale of beverages, but no publicly documented wholesale program, territories, or export markets were found. ([boncaviste.com](https://boncaviste.com/29/quimper/les-vins-d-alex-idg), [letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [french-companies.com](https://www.french-companies.com/siren/939696506))

## Team

- Alexandra Michèle Brouard, Founder/manager (gérante)

## Latest news

- 2025-07-30 · [Les Vins D'alex (29000) : siret, siren, TVA, adresse...](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506) (entreprises.lefigaro.fr)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/les-vins-dalex.caisse.store.md)

## Decision makers

- [Alexandra Michèle Brouard](https://mad-max.leadbay.ai/person/alexandra-michele-brouard--les-vins-dalex.caisse.store.md), Founder/manager (gérante)

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 15 sites read (les-vins-dalex.caisse.store, letelegramme.fr, annuaire-entreprises.data.gouv.fr, entreprises.lagazettefrance.fr, barpremium.com, entreprises.lefigaro.fr, boncaviste.com, caviste.tel, …), the French register and the BODACC. This company is not on LinkedIn.

## Best way in

- Call the front desk, 02 98 50 86 74: The front desk, in Leadbay's record, verified 2026-08-28

## Signals: what happened

- 2025-07-30 · News: Les Vins D'alex (29000) : siret, siren, TVA, adresse... (1 source: [entreprises.lefigaro.fr](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506))
- 2025-03-14 · News: Le Télégramme reported that 28-year-old sommelier Alexandra Brouard had taken over and renamed the former Le Cellier du Goût at 196 route de Pont-l’Abbé in Quimper (4 sources: [letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [annuaire-entreprises.data.gouv.fr](https://annuaire-entreprises.data.gouv.fr/etablissement/93969650600012), [entreprises.lagazettefrance.fr](https://entreprises.lagazettefrance.fr/entreprise/les-vins-d-alex-939696506))
- 2025-01-01 · News: LES VINS D’ALEX was registered as an SARL; public business records list SIREN 939 696 506, SIRET 939 696 506 00012, and €5,000 share capital (4 sources: [letelegramme.fr](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [annuaire-entreprises.data.gouv.fr](https://annuaire-entreprises.data.gouv.fr/etablissement/93969650600012), [entreprises.lagazettefrance.fr](https://entreprises.lagazettefrance.fr/entreprise/les-vins-d-alex-939696506))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 939696506.

- Status: active, registered 2025-01-15 · SARL
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): 2026-03-31
- Legal officers: Alexandra Brouard, Gérant
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 20%
- Risk of paying 90 days late within 12 months (Jev): 29%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): Under 3 months of spending
- Debt (Jev): No financial debt
- What Jev read: Active, created 2025-01-15; No procédure collective in the BODACC; Accounts filed for the year closed 2026-03-31 (comptes déposés)

## Working on now

- Operating and modernizing a neighborhood wine shop at 196 route de Pont-l’Abbé, Quimper, while retaining the prior cave’s local customer base.
- Selling a broad selection of wines, spirits, Breton beers, apple juice/ciders and mainly spread-based delicatessen items.
- Adding more organic and natural wines and differentiating the selection through Alexandra Brouard’s expertise.
- Exploring producer-attended tastings; no publicly evidenced 2026 launch, geographic expansion, or new customer segment found.
- The company is legally active as a Quimper SARL created 15 January 2025; its registered principal activity is beverage wholesale, while public descriptions present it as a wine shop.

From: [Vins, spiritueux, cidres, épicerie… À Quimper, Alexandra Brouard ouvre sa cave Les vins d’Alex | Le Télégramme](https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php), [Les vins d'Alex — Cave à vins à Quimper : avis, horaires & téléphone | Caviste](https://caviste.tel/f/les-vins-d-alex-14794825/), [LES VINS D'ALEX - Registration number 939696506 - Legal information, SIREN, SIRET](https://www.french-companies.com/siren/939696506)

## Summary

LES VINS D'ALEX is a wine shop located at 196 route de Pont-l'Abbé in Quimper, France [1][2]. It sells a variety of wines, spirits, beers, ciders, and fine grocery items, including tartinables [1]. The business primarily serves local customers and regulars [1]. The store was acquired in early 2025 by its current manager, Alexandra Brouard, who purchased the business from its previous owner, Daniel Guérer [1][3]. The company operates as a SARL and no external investors are mentioned [2][4]. As a neighborhood wine shop, its competitors include other local wine merchants and beverage retailers. There is a separate entity also named Les Vins d'Alex, founded in 2021 by Alexandre Frémiot, which functions as a freelance operation focused on content creation and wine-related professional services rather than a physical retail store in Quimper [5][6].

[1]: https://www.letelegramme.fr/finistere/quimper-29000/vins-spiritueux-cidres-epicerie-a-quimper-alexandra-brouard-ouvre-sa-cave-les-vins-dalex-6778049.php "Vins, spiritueux, cidres, épicerie… À Quimper, Alexandra Brouard ouvre sa cave Les vins d’Alex | Le Télégramme"
[2]: https://rubypayeur.com/societe/les-vins-d-alex-939696506 "Société LES VINS D'ALEX à QUIMPER - SIREN : 939696506"
[3]: https://www.letelegramme.fr/annonces-legales/vie-des-societes/cession-de-fonds-de-commerce-681886def725ccc3824d9c4b.php "Cession de fonds de commerce - Annonces Légales : Côtes-d'Armor, Finistère, Morbihan, Ille-et-Vilaine | Le Télégramme"
[4]: https://boncaviste.com/29/quimper/les-vins-d-alex-idg "Les vins d'Alex - Caviste Quimper (29000)"
[5]: https://linkedin.com/company/les-vins-d-alex "Les Vins d'Alex"
[6]: https://linkedin.com/in/alexandre-fr%C3%A9miot-30a04a194 "Alexandre Frémiot"
[7]: https://www.barpremium.com/cavistes/29232-quimper/bgeichcbjgdhdeaagfi.htm "Les Vins D'alex, Caviste à Quimper | Téléphone, Adresse, Horaires, Avis | BARPREMIUM.COM"
[8]: https://caviste.tel/f/les-vins-d-alex-14794825/ "Les vins d'Alex — Cave à vins à Quimper : avis, horaires & téléphone | Caviste"

## Sources

- [Les Vins D'alex's website](https://les-vins-dalex.caisse.store)
- [LES VINS D'ALEX - Registration number 939696506 - Legal information, SIREN, SIRET](https://www.french-companies.com/siren/939696506)
- [Société LES VINS D'ALEX à QUIMPER (29000)](https://entreprises.lagazettefrance.fr/entreprise/les-vins-d-alex-939696506)
- [Les Vins D'alex (29000) : siret, siren, TVA, adresse...](https://entreprises.lefigaro.fr/les-vins-d-alex-29/entreprise-939696506)