# Layer Financial Technologies

> Layer Financial Technologies Inc. provides embedded accounting software and API-based bookkeeping services for vertical SaaS platforms and neobanks serving small and medium-sized businesses.

Company page on Leadbay: https://mad-max.leadbay.ai/company/layerfi.com · loaded 2026-10-29

## At a glance

- Website: https://layerfi.com
- Team based in: San Francisco (vcnewsdaily.com and 3 more)
- Incorporated: California (no. 5720675) (register)
- Registry: California Secretary of State 5720675
- Founded: 2023 (vcnewsdaily.com)
- Founders: Daniel O'Neel
- Industry: Embedded Software Products
- Employees: 20 (employees and founders, investors not counted; layerfi.com and 1 more)
- Total funding: $9.3M (layerfi.com and 1 more)
- Backed by: Emergence Equity Management, Better Tomorrow Ventures
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Cookiebot (consent.cookiebot.com), Google Workspace (MX alt1.aspmx.l.google.com) (read 2026-10-30)
- Email: support@layerfi.com
- Address: 708 ASHBURY STREET
SAN FRANCISCO, CA 94117

## What it sells, to whom

- Layer Financial Technologies Inc. provides embedded accounting software and API-based bookkeeping services for vertical SaaS platforms and neobanks serving small and medium-sized businesses. ([layerfi.com](https://www.layerfi.com/), [linkedin.com](https://linkedin.com/company/layer-financial))

## Products and services

- Embedded Accounting API ([layerfi.com](https://www.layerfi.com/), [layerfi.com](https://www.layerfi.com/product), [docs.layerfi.com](https://docs.layerfi.com/overview))
- Pre-built/white-labeled UI components ([layerfi.com](https://www.layerfi.com/), [layerfi.com](https://www.layerfi.com/product), [docs.layerfi.com](https://docs.layerfi.com/overview))
- Embedded Bookkeeping service (human-supported) ([layerfi.com](https://www.layerfi.com/), [layerfi.com](https://www.layerfi.com/product), [docs.layerfi.com](https://docs.layerfi.com/overview))

## Customers and markets

- **Markets**: Vertical SaaS platforms ([layerfi.com](https://www.layerfi.com/), [linkedin.com](https://linkedin.com/company/layer-financial))
- **Markets**: Neobanks serving small and medium-sized businesses (SMBs) ([layerfi.com](https://www.layerfi.com/), [linkedin.com](https://linkedin.com/company/layer-financial))

## Team

- Justin Meretab, CEO
- Daniel O'Neel, Co-Founder & CTO
- Ben Duncan, Founding GTM Manager
- Luke Walquist, GTM Lead

Backed by: Emergence Equity Management, Better Tomorrow Ventures

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/layerfi.com.md)

## Decision makers

- [Justin Meretab](https://mad-max.leadbay.ai/person/justin-meretab--layerfi.com.md), CEO
- [Daniel O'Neel](https://mad-max.leadbay.ai/person/daniel-o-neel--layerfi.com.md), Co-Founder & CTO

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 12 sites read (layerfi.com, linkedin.com, docs.layerfi.com, pitchbook.com, status.layerfi.com, globenewswire.com, emcap.com, techcrunch.com, …).

## Best angle

2026-10-29 · Headcount: Headcount up 43% in a year (1 source)

## Best way in

- Write to support@layerfi.com (generic): A shared mailbox, in Leadbay's record, verified 2026-03-29

## Signals: what happened

- 2026-10-29 · Headcount: Headcount up 43% in a year (1 source: [A company database](https://www.layerfi.com/))
- 2026-10-01 · Traffic: Site visits up 21% in 3 months, 5,731 a month (1 source: [A company database](https://www.layerfi.com/))
- 2025-08-09 · Fundraising: Seed · $6.6M (1 source: [A company database](https://www.layerfi.com/))

## Working on now

- Layer provides embedded accounting and bookkeeping software for vertical SaaS platforms and neobanks serving small and medium-sized businesses.
- The company offers drop-in UI components and an API that integrates payments, banking, payroll, and inventory data to produce reconciled financial statements.
- Layer operates a service model offering white-labeled bookkeeping supported by human professionals for SMB end-users.
- The company is actively working to expand its presence within the vertical software ecosystem, focusing on automating accounting workflows for SMB platforms.

From: [Layer | Embedded Accounting for SMB platforms](https://www.layerfi.com/), [Product - Layer](https://www.layerfi.com/product), [layer](https://linkedin.com/company/layer-financial)

## Summary

Layer Financial Technologies Inc. (layerfi.com) provides an embedded accounting and AI-powered bookkeeping platform designed for vertical SaaS and fintech platforms that serve small and medium-sized businesses (SMBs) [1][2][3]. Instead of operating as a standalone accounting product, Layer enables its partners to embed white-labeled accounting and bookkeeping features directly into their own software, allowing SMBs to manage finances within the tools they already use [1][2][4]. The company was founded in 2023 by CEO Justin Meretab, formerly of Square, and Daniel O’Neel, formerly of Wealthfront [2][5][3]. Layer’s customers include SMB software platforms like Moxie, Nav, Dripos, Duet, Carry, and Reeva [6][2]. Competitors include traditional, standalone accounting platforms like QuickBooks, as well as other embedded accounting providers such as Hurdlr and Fiskl [5][7]. The company’s latest news centers on its July 2025 funding, which is being used to expand into new SMB verticals and enhance its AI-powered bookkeeping service [2].

[1]: https://www.layerfi.com/ "Layer | Embedded Accounting for SMB platforms"
[2]: https://www.globenewswire.com/news-release/2025/07/09/3112479/0/en/layer-raises-6-6m-led-by-emergence-capital-to-bring-embedded-accounting-to-the-smb-software-stack.html "Layer Raises $6.6M Led by Emergence Capital to Bring"
[3]: https://emcap.com/portfolio/layer "Emergence"
[4]: https://www.emcap.com/thoughts/our-investment-in-layer-simplifying-small-business-accounting "Our Investment in Layer: Simplifying Small Business Accounting | Emergence Capital"
[5]: https://techcrunch.com/2024/05/15/embedded-accounting-layer-2-3m-quickbooks/ "Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks | TechCrunch"
[6]: https://www.layerfi.com/posts/announcing-our-6-6m-seed-round-led-by-emergence-capital "Announcing our $6.6M Seed round led by Emergence Capital"
[7]: https://better-tomorrow-ventures.ghost.io/why-we-invested-in-layer/ "Why We Invested in Layer"
[8]: https://globalfintechseries.com/interviews/global-fintech-interview-with-justin-meretab-co%E2%80%91founder-and-ceo-of-layer/ "Global Fintech Interview With Justin Meretab, Layer"

## Sources

- [Layer Financial Technologies Inc.'s website](https://layerfi.com)
- [Product - Layer](https://www.layerfi.com/product)
- [Layer](https://linkedin.com/company/layer-financial)