# La Vie claire

> Large retail chain organic specialist

Company page on Leadbay: https://mad-max.leadbay.ai/company/lavieclaire.com · loaded 2026-10-29

## At a glance

- Website: https://lavieclaire.com
- Team based in: Grigny (Leadbay's record; Sources disagree: France (a company database))
- Incorporated: Grigny, France (register)
- Registry: SIREN 632 000 014
- Founded: 1947 (lavieclaire.com and 1 more; Sources disagree: 1946 (lavieclaire.com))
- Industry: Retail
- Employees: 1052 (employees and founders, investors not counted; lavieclaire.com and 1 more)
- Total funding: $4M (lavieclaire.com and 1 more)
- Backed by: Famille Pelen & Cie / Pelen family, Crédit Mutuel Equity
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), WordPress (/wp-content/), Cloudflare (challenges.cloudflare.com), Microsoft 365 (MX lavieclaire-com.mail.protection.outlook.com), Brevo (TXT sendinblue.com) (read 2026-10-30)
- Address: 111 AVENUE MARCELIN BERTHELOT, 69520, GRIGNY, fr

## What it sells, to whom

- Large retail chain organic specialist

## Why it stands out

- In 2025, La Vie Claire became a société à mission (mission-driven company); this is a legal/corporate status rather than an award. ([lavieclaire.com](https://www.lavieclaire.com/), [lavieclaire.com](https://www.lavieclaire.com/notre-histoire/), [creditmutuel-equity.eu](https://www.creditmutuel-equity.eu/en/news/press-releases/la-vie-claire.html))
- Competes with: Biocoop, Naturalia, Other specialized organic-food retailers in France ([autoritedelaconcurrence.fr](https://www.autoritedelaconcurrence.fr/en/press-release/organic-food-retail-sector-autorite-unconditionally-clears-joint-takeover-la-vie), [franchise-magazine.com](https://www.franchise-magazine.com/news-franchise/reseau-vie-claire-augmentation-capital-mars-2026))

## Products and services

- **Organic grocery**: sweet and savory packaged foods ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Fresh products, fruits and vegetables ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Bulk foods and beverages ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Baby products ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Food supplements ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Hygiene and cosmetics ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Household cleaning and maintenance products ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- More than 2,000 La Vie Claire private-label organic references ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))
- Approximately 6,000 total organic food and non-food references across the store concept ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [lavieclaire.com](https://www.lavieclaire.com/la-marque-la-vie-claire/))

## Customers and markets

- **Customers**: French consumers seeking organic food and more responsible consumption, Households buying everyday groceries, fresh produce, bulk goods, beverages, hygiene, cosmetics, supplements and household products, Franchise-store customers in city-center and suburban commercial locations ([lavieclaire.com](https://www.lavieclaire.com/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/en/concept/), [franchise.lavieclaire.com](https://franchise.lavieclaire.com/le-concept/))
- **Markets**: French consumers interested in organic products. ([lavieclaire.com](https://www.lavieclaire.com/wp-content/uploads/2026/03/La-Vie-Claire_Bilan-et-perspectives_Mars-2026_Vdef.pdf), [franchise-magazine.com](https://www.franchise-magazine.com/news-franchise/reseau-vie-claire-distribution-bio-octobre-2026))
- **Markets**: Expanding presence in French-speaking international markets, particularly Belgium and Luxembourg. ([lavieclaire.com](https://www.lavieclaire.com/wp-content/uploads/2026/03/La-Vie-Claire_Bilan-et-perspectives_Mars-2026_Vdef.pdf), [franchise-magazine.com](https://www.franchise-magazine.com/news-franchise/reseau-vie-claire-distribution-bio-octobre-2026))

## Team

- Philippe Oswald, gerant superette chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/philippe-oswald-a179521b1)
- Celine Boetsch, Gérant principal chez La Vie Claire SA · [LinkedIn](https://www.linkedin.com/in/celine-boetsch-a5ab88225)
- France Chouard, Gérante chez La Vie Claire, S.A. · [LinkedIn](https://www.linkedin.com/in/france-chouard-2474a2139)
- Franck Righi, Associé gérant chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/franck-righi-b4276515b)
- Jean-Louis Blervacq, co gerant chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/jean-louis-blervacq-ab3830157)
- Brigitte Brunel Marmone, Présidente du fonds de dotation La Vie Claire · [LinkedIn](https://www.linkedin.com/in/brigitte-brunel-marmone-3a2602113)
- Christelle Le Hir, Présidente du directoire
- Magali Mounier · [LinkedIn](https://www.linkedin.com/in/magali-mounier-828167337)
- Frédéric Fallourd, Cadre dirigeant chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/frédéric-fallourd-938a3115a)
- Tristan Caron, Employé polyvalent chez La Vie Claire SA · [LinkedIn](https://www.linkedin.com/in/tristan-caron-7638131b9)
- Eric Cladiere, Responsable grands comptes chez La Vie Claire SA · [LinkedIn](https://www.linkedin.com/in/eric-cladiere-1388a8185)
- Delphine Monteil, Vendeuse · [LinkedIn](https://www.linkedin.com/in/delphine-monteil-a9779b128)

Backed by: Famille Pelen & Cie / Pelen family, Crédit Mutuel Equity

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/lavieclaire.com.md)

## Decision makers

- [Philippe Oswald](https://mad-max.leadbay.ai/person/philippe-oswald--lavieclaire.com.md), gerant superette chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/philippe-oswald-a179521b1)
- [Celine Boetsch](https://mad-max.leadbay.ai/person/celine-boetsch--lavieclaire.com.md), Gérant principal chez La Vie Claire SA · [LinkedIn](https://www.linkedin.com/in/celine-boetsch-a5ab88225)
- [France Chouard](https://mad-max.leadbay.ai/person/france-chouard--lavieclaire.com.md), Gérante chez La Vie Claire, S.A. · [LinkedIn](https://www.linkedin.com/in/france-chouard-2474a2139)
- [Franck Righi](https://mad-max.leadbay.ai/person/franck-righi--lavieclaire.com.md), Associé gérant chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/franck-righi-b4276515b)
- [Jean-Louis Blervacq](https://mad-max.leadbay.ai/person/jean-louis-blervacq--lavieclaire.com.md), co gerant chez LA VIE CLAIRE · [LinkedIn](https://www.linkedin.com/in/jean-louis-blervacq-ab3830157)
- [Brigitte Brunel Marmone](https://mad-max.leadbay.ai/person/brigitte-brunel-marmone--lavieclaire.com.md), Présidente du fonds de dotation La Vie Claire · [LinkedIn](https://www.linkedin.com/in/brigitte-brunel-marmone-3a2602113)
- [Christelle Le Hir](https://mad-max.leadbay.ai/person/christelle-le-hir--lavieclaire.com.md), Présidente du directoire

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 20 sites read (lavieclaire.com, carrieres.lavieclaire.com, creditmutuel-equity.eu, autoritedelaconcurrence.fr, franchise.lavieclaire.com, franchise-magazine.com, fr.wikipedia.org, en.wikipedia.org, …), the French register and the BODACC.

## Best angle

2026-10-22 · News: Faire du bruit, c’est aussi faire bouger les habitudes. 🌱 (1 source)

## Best way in

- LinkedIn message to Philippe Oswald: gerant superette chez LA VIE CLAIRE · profile linked from the company's record
- LinkedIn message to Celine Boetsch: Gérant principal chez La Vie Claire SA · profile linked from the company's record

## Signals: what happened

- 2026-10-22 · News: Faire du bruit, c’est aussi faire bouger les habitudes. 🌱 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_faire-du-bruit-cest-aussi-faire-bouger-activity-7518970751912337408-zmGM))
- 2026-10-14 · News: Quand le packaging donne autant envie que le produit! 🤩 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/anne-sophie-pallas-1117bb18_lavieclaire-packaging-innovation-activity-7516162167432376321-qWm3))
- 2026-10-02 · News: La Vie claire (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_chez-la-vie-claire-le-mieux-manger-nest-activity-7511685271306866688-aeId), [fr.wikipedia.org](https://fr.wikipedia.org/wiki/La_Vie_claire))
- 2026-10-01 · Product: Se lancer en franchise, c’est aussi savoir sur qui compter 🙌 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_se-lancer-en-franchise-cest-aussi-savoir-activity-7511338915266658304-3Gzn))
- 2026-09-17 · News: Deux franchisés, deux projets, deux nouvelles ouvertures ☀️ (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_la-vie-claire-voit-double-activity-7506328772111998976-gAfN), [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_la-vie-claire-voit-double-activity-7519004158566309890-94eX))
- 2026-08-29 · News: Depuis 80 ans, La Vie Claire cultive une bio qui a du goût ... (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_depuis-80-ans-la-vie-claire-cultive-une-activity-7498656806328586240-I_c2))
- 2026-07-24 · News: La Vie Claire (company) (1 source: [en.wikipedia.org](https://en.wikipedia.org/wiki/La_Vie_Claire_(company)))
- 2026-03-29 · News: Nos-80-ans.pdf (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_nos-80-anspdf-activity-7443205202280861696-hP_Z))
- 2026-02-27 · Expansion: À l’occasion de ses 80 ans, La Vie Claire ouvre une nouvelle étape de son développement. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/la-vie-claire-sa_%C3%A0-loccasion-de-ses-80-ans-la-vie-claire-activity-7433147639728074753-N7PI))
- 2025-05-20 · News: La Vie Claire SA (1 source: [fr.linkedin.com](https://fr.linkedin.com/company/la-vie-claire-sa))
- 2025-01-10 · News: Organic Distribution (1 source: [azap.com](https://www.azap.com/en/blog/press-releases/la-vie-claire-adapts-to-strong-demand-fluctuations-with-azap))
- 2023-10-29 · Interviews: Superteams: La Vie Claire (1 source: [youtube.com](https://www.youtube.com/watch?v=WxUQvHysaDc))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 632000014.

- Status: active, registered 1900-01-01 · SA à directoire
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Revenue (chiffre d'affaires) 2025: €262,377,488
- Net income (résultat net) 2025: €1,093,678
- Accounts filed (comptes déposés): 2025-12-31, 2024-12-31, 2023-12-31
- Legal officers: Brigitte Brunel-Marmone (brunel), Membre du conseil de surveillance; Elisabeth Caseau (chante), Membre du conseil de surveillance; Hubert Jaricot, Membre du conseil de surveillance; Christelle Le Hir, Membre du directoire; Alexandre Senaffe, Membre du directoire; CREDIT MUTUEL EQUITY SCR, Membre du conseil de surveillance
- Grade (Jev): C, moderate risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 9%
- Risk of paying 90 days late within 12 months (Jev): 19%
- Pays its invoices (Jev): In 30 to 60 days
- Cash on hand (Jev): Under 3 months of spending
- Debt (Jev): Low
- What Jev read: Active, created 1900-01-01; Profitable in 2025 (résultat net); No procédure collective in the BODACC; Accounts filed for the year closed 2025-12-31 (comptes déposés)

## Working on now

- Focus on becoming the No. 2 organic specialist retailer in France.
- Executing 'Cap Clair' strategic plan for scaling and growth in 2026.
- Rapid expansion of the retail network with 24 openings in 2026 and targeting ~40 in 2027.
- Developing multi-franchise partnerships and strengthening the franchise model.
- Expanding into international markets, specifically French-speaking countries starting with Belgium.
- Testing new retail formats via shop-in-shop corners in Botanic garden centers.
- Product innovation, including launching 1,000 new products over two years.

From: [La Vie Claire change d’échelle en 2026 : croissance et expansion pour ses 80 ans](https://www.lavieclaire.com/wp-content/uploads/2026/03/La-Vie-Claire_Bilan-et-perspectives_Mars-2026_Vdef.pdf), [La Vie Claire met le paquet sur les ouvertures](https://www.circuits-bio.com/vie-des-enseignes/la-vie-claire-met-le-paquet-sur-les-ouvertures), [La Vie Claire : un réseau qui se densifie, de nouveaux territoires qui s’ouvrent](https://www.toute-la-franchise.com/news-la-vie-claire-reseau-densifie-nouveaux-territoires), [Alimentaire bio : l’enseigne La Vie Claire accélère son expansion](https://www.franchise-magazine.com/news-franchise/reseau-vie-claire-distribution-bio-octobre-2026), [Ouverture d'un magasin La Vie Claire à Saint Priest et Villeurbanne !](https://franchise.lavieclaire.com/2-ouvertures-la-vie-claire-en-region-lyonnaise/ouvertures/)

## Summary

It sells a wide range of organic food, fresh produce, bulk goods, cosmetics, and household products to health-conscious consumers, with over 6,000 references including 2,000 under its own brand [1][3][4]. The company is a family-owned business, controlled by the Pelen family since 1996 [5][2]. In February 2026, Crédit Mutuel Equity acquired a minority stake to support the brand's development [3][5]. Latest news indicates the company is celebrating its 80th anniversary in 2026, focusing on an expansion plan called Cap Clair that includes launching 1,000 new products, opening 26 new stores this year, and modernizing its existing network [3]. La Vie Claire is currently one of the leading specialized organic retailers in France and the country's number one organic franchise brand [3][6].

[1]: https://www.lavieclaire.com/ "Accueil - La Vie Claire - Spécialistes de l'alimentation et des produits bio"
[2]: https://www.lavieclaire.com/notre-histoire/ "Découvrez l'histoire de La Vie Claire - La Vie Claire - Spécialistes de l'alimentation et des produits bio"
[3]: https://www.lavieclaire.com/wp-content/uploads/2026/03/La-Vie-Claire_Bilan-et-perspectives_Mars-2026_Vdef.pdf "La Vie Claire change d’échelle en 2026 : croissance et expansion pour ses 80 ans"
[4]: https://franchise.lavieclaire.com/en/concept/ "Our store concept - La Vie Claire | Espace franchisé"
[5]: https://www.creditmutuel-equity.eu/en/news/press-releases/la-vie-claire.html "La Vie Claire | Crédit Mutuel Equity"
[6]: https://www.lavieclaire.com/wp-content/uploads/2026/09/CP_La-Vie-Claire_Bilan-Perspectives_022025-DEF.pdf "CP_La Vie Claire_Bilan-Perspectives_022025"
[7]: https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/secteur-de-la-distribution-de-produits-biologiques-lautorite-autorise-sans "Secteur de la distribution de produits biologiques : l’Autorité autorise sans conditions la prise de contrôle conjoint de La Vie Claire par Crédit Mutuel Equity et Famille Pelen & Cie | Autorité de la concurrence"
[8]: https://www.lavieclaire.com/la-marque-la-vie-claire/ "Pourquoi choisir la marque La Vie Claire ? - La Vie Claire - Spécialistes de l'alimentation et des produits bio"

## Sources

- [La Vie Claire's website](https://lavieclaire.com)
- [La Vie Claire met le paquet sur les ouvertures](https://www.circuits-bio.com/vie-des-enseignes/la-vie-claire-met-le-paquet-sur-les-ouvertures)
- [La Vie Claire : un réseau qui se densifie, de nouveaux territoires qui s’ouvrent](https://www.toute-la-franchise.com/news-la-vie-claire-reseau-densifie-nouveaux-territoires)
- [Alimentaire bio : l’enseigne La Vie Claire accélère son expansion](https://www.franchise-magazine.com/news-franchise/reseau-vie-claire-distribution-bio-octobre-2026)
- [Ouverture d'un magasin La Vie Claire à Saint Priest et Villeurbanne !](https://franchise.lavieclaire.com/2-ouvertures-la-vie-claire-en-region-lyonnaise/ouvertures/)