# Kosas Cosmetics

> Kosas Cosmetics, LLC is a privately held Los Angeles-based clean beauty company founded in 2015 by Sheena Zadeh-Daly, known for skincare-infused, sensitive-skin-conscious color cosmetics sold direct-to-consumer and through prestige retailers worldwide.

Company page on Leadbay: https://mad-max.leadbay.ai/company/kosas.com · loaded 2026-10-30

## At a glance

- Website: https://kosas.com
- Team based in: El Segundo (Leadbay's record; Sources disagree: Encino (boringbusinessnerd.com), Los Angeles (kosas.com, a company database))
- Incorporated: California (no. 201813110028) (register)
- Registry: California Secretary of State 201813110028
- Founded: 2015 (boringbusinessnerd.com)
- Industry: Personal Care Product Manufacturing
- Employees: 301 (employees and founders, investors not counted; kosas.com and 1 more)
- Total funding: $14 million (boringbusinessnerd.com and 2 more)
- Backed by: Stripes, CircleUp Growth Partners, Beechwood Capital, Imaginary Ventures, VMG Partners, M3 Ventures, TQ Ventures, G9 Ventures, Scooter Braun, Leandra Medine and Abe Cohen, Arielle and Brandon Charnas
- Seen in its site's code: Google Workspace (MX aspmx3.googlemail.com), Mailgun (TXT mailgun.org), Zendesk (TXT mail.zendesk.com) (read 2026-10-30)
- Email: LetsChat@Kosas.com
- Address: 2330 UTAH AVENUE, SUITE 202
EL SEGUNDO, CA 90245

## What it sells, to whom

- Kosas Cosmetics, LLC is a privately held Los Angeles-based clean beauty company founded in 2015 by Sheena Zadeh-Daly, known for skincare-infused, sensitive-skin-conscious color cosmetics sold direct-to-consumer and through prestige retailers worldwide. ([kosas.com](https://kosas.com/pages/about), [forbes.com](https://www.forbes.com/sites/simonemelvin/2025/09/24/how-sheena-zadeh-built-kosas-150-million-clean-beauty-brand/), [businessoffashion.com](https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/))

## Why it stands out

- 4.4 out of 5 stars ([kosas.com](https://kosas.com/pages/product-reviews))
- WWD Beauty Independent Brand of the Year (reported by Beechwood Capital). ([beechwoodcap.com](https://www.beechwoodcap.com/portfolio/kosas/), [beautymatter.com](https://www.beautymatter.com/articles/kosas-secures-series-b-round-of-funding))
- Multiple Allure Best of Beauty awards (reported by Beechwood Capital). ([beechwoodcap.com](https://www.beechwoodcap.com/portfolio/kosas/), [beautymatter.com](https://www.beautymatter.com/articles/kosas-secures-series-b-round-of-funding))
- Competes with: ILIA Beauty, Saie, Rare Beauty, Drunk Elephant, Lawless, Lilah B., Merit Beauty, Fenty Beauty, Westman Atelier, e.l.f. ([glossy.co](https://www.glossy.co/beauty/beauty-and-wellness-briefing-the-race-to-win-the-clean-color-market/), [adlibrary.com](https://adlibrary.com/brands/kosas), [businessmodelcanvastemplate.com](https://businessmodelcanvastemplate.com/blogs/competitors/kosas-competitive-landscape))

## Products and services

- **Complexion**: Revealer Concealer, Revealer Skin-Improving Foundation SPF 25, Tinted Face Oil, DreamBeam Sunlit ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))
- **Face and cheek**: Cloud Set Baked Setting Powder, Cloud Set Loose Powder, Blush Is Life ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))
- **Eyes and brows**: 10-Second Eyeshadow, Soulgazer, Brow Pop, GrowPotion Lash and Brow Serum ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))
- **Lips**: Wet Lip Oil Gloss, Weightless Lipstick, LipFuel, Plump + Juicy Lip Booster ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))
- **Personal care**: Chemistry deodorant and other skincare/personal-care extensions ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))
- **Positioning**: makeup with active skincare benefits, clean-ingredient standards, dermatologist-tested and sensitive-skin-conscious formulas ([kosas.com](https://kosas.com/pages/about), [kosas.com](https://kosas.com/pages/help), [kosas.com](https://kosas.com/products/cloud-set-loose))

## Customers and markets

- **Customers**: Consumers seeking premium clean, skincare-infused makeup, especially millennial and Gen Z beauty shoppers., Customers purchasing through Kosas.com and specialty retailers including Sephora, Credo Beauty, Mecca, Space NK, Cult Beauty, Nordstrom and Goop. ([kosas.com](https://kosas.com/pages/about), [businessoffashion.com](https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/), [kosas.com](https://kosas.com/pages/help))
- **Markets**: Core market: U.S. clean/skin-care-oriented makeup consumers, with Los Angeles headquarters and nationwide retail/store activity. ([linkedin.com](https://linkedin.com/company/kosas-cosmetics), [revistahsm.com](https://revistahsm.com/kosas-convierte-sus-nuevos-polvos-cloud-set-en-un-matcha-azul-en-madrid/), [kosas.com](https://kosas.com/pages/help))
- **Markets**: International retail: Sephora markets across Canada, Europe, the Middle East, and Southeast Asia; Mecca serves Australia and New Zealand; Space NK, Cult Beauty, and other authorized retailers extend distribution. ([linkedin.com](https://linkedin.com/company/kosas-cosmetics), [revistahsm.com](https://revistahsm.com/kosas-convierte-sus-nuevos-polvos-cloud-set-en-un-matcha-azul-en-madrid/), [kosas.com](https://kosas.com/pages/help))

## Team

- Jean-Marc Plisson, President or CEO
- Taryn Montes, President
- Isha Jaiswal, Regional Chief Financial Officer
- Darren Summers, CFO / COO
- Josephine Yi, VP of E-commerce
- Julie Glover, Senior Vice President of Sales
- Jimmy Cummings, VP of Operations
- June Ning, Vice President, Product Innovation
- Jennifer Appenrodt, Vice President, Editorial Brand Strategy
- Jandee Belle, VP, Accounting & Finance
- Aude Sellem, Brand & Marketing EU Director
- Natalie Gregor, Regional Director Sales, Education, and Events

Backed by: Stripes, CircleUp Growth Partners, Beechwood Capital, Imaginary Ventures, VMG Partners, M3 Ventures, TQ Ventures, G9 Ventures, Scooter Braun, Leandra Medine and Abe Cohen, Arielle and Brandon Charnas

## Latest news

- 2023-06-15 · [Kosas Cosmetics Selects PFS for Fulfillment Operations](https://www.globenewswire.com/news-release/2023/06/15/2688880/0/en/kosas-cosmetics-selects-pfs-for-fulfillment-operations.html) (globenewswire.com)

## Where to find more

- [Revealer Concealer | Hydrating + Brightening | Kosas](https://kosas.com/products/revealer-concealer)
- [Soulgazer Lengthening Peptide Mascara | Kosas](https://kosas.com/products/soulgazer-mascara)
- [Cloud Set Loose Powder | Setting + Baking | Kosas](https://kosas.com/products/cloud-set-loose)
- [Revealer Extra Bright | Color Corrector | Kosas](https://kosas.com/products/revealer-extra-bright)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/kosas.com.md)

## Decision makers

- [Jean-Marc Plisson](https://mad-max.leadbay.ai/person/jean-marc-plisson--kosas.com.md), President or CEO
- [Taryn Montes](https://mad-max.leadbay.ai/person/taryn-montes--kosas.com.md), President
- [Isha Jaiswal](https://mad-max.leadbay.ai/person/isha-jaiswal--kosas.com.md), Regional Chief Financial Officer
- [Darren Summers](https://mad-max.leadbay.ai/person/darren-summers--kosas.com.md), CFO / COO
- [Josephine Yi](https://mad-max.leadbay.ai/person/josephine-yi--kosas.com.md), VP of E-commerce
- [Julie Glover](https://mad-max.leadbay.ai/person/julie-glover--kosas.com.md), Senior Vice President of Sales
- [Jimmy Cummings](https://mad-max.leadbay.ai/person/jimmy-cummings--kosas.com.md), VP of Operations
- [June Ning](https://mad-max.leadbay.ai/person/june-ning--kosas.com.md), Vice President, Product Innovation
- [Jennifer Appenrodt](https://mad-max.leadbay.ai/person/jennifer-appenrodt--kosas.com.md), Vice President, Editorial Brand Strategy
- [Jandee Belle](https://mad-max.leadbay.ai/person/jandee-belle--kosas.com.md), VP, Accounting & Finance

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 23 sites read (kosas.com, kosas.com.my, kosas.com.tr, forbes.com, businessoffashion.com, glossy.co, adlibrary.com, wwd.com, …).

## Best angle

2026-10-30 · Headcount: Headcount up 19% in a year (1 source)

## Best way in

- Message on X: The company's own account
- Write to LetsChat@Kosas.com (generic): A shared mailbox, in Leadbay's record, verified 2026-03-29

## Signals: what happened

- 2026-10-30 · Headcount: Headcount up 19% in a year (1 source: [A company database](https://kosas.com/))
- 2025-09-01 · Fundraising: Forbes estimated Kosas at approximately $150 million in annual sales, with roughly 200 products and profitability for several years; the estimate is not company-reported (4 sources: [forbes.com](https://www.forbes.com/sites/simonemelvin/2025/09/24/how-sheena-zadeh-built-kosas-150-million-clean-beauty-brand/), [businessoffashion.com](https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/), [wwd.com](https://wwd.com/beauty-industry-news/color-cosmetics/kosas-cosmetics-exploring-potential-sale-sources-1236118539/))
- 2024-05-09 · Interviews: In conversation with Sheena Zadeh, Founder of Kosas (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/in-conversation-with-sheena-zadeh-founder-of-kosas/id1734482578?i=1000655007022))
- 2024-02-01 · Fundraising: Business of Fashion reported approximately $120 million in 2023 retail sales versus $80 million in 2022, and identified Revealer Concealer as the top seller (4 sources: [forbes.com](https://www.forbes.com/sites/simonemelvin/2025/09/24/how-sheena-zadeh-built-kosas-150-million-clean-beauty-brand/), [businessoffashion.com](https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/), [wwd.com](https://wwd.com/beauty-industry-news/color-cosmetics/kosas-cosmetics-exploring-potential-sale-sources-1236118539/))
- 2024-01-01 · Projects: WWD reported that Kosas hired North Point to explore sale options; no completed transaction was identified in the sources reviewed (4 sources: [forbes.com](https://www.forbes.com/sites/simonemelvin/2025/09/24/how-sheena-zadeh-built-kosas-150-million-clean-beauty-brand/), [businessoffashion.com](https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/), [wwd.com](https://wwd.com/beauty-industry-news/color-cosmetics/kosas-cosmetics-exploring-potential-sale-sources-1236118539/))
- 2023-09-05 · Interviews: Sheena Zadeh-Daly, Founder of Kosas: Beginning Stages of a Brand, Creating Brand Association, Importance of Consumer Feedback & More (1 source: [podcasts.apple.com](https://podcasts.apple.com/jp/podcast/sheena-zadeh-daly-founder-of-kosas-beginning-stages/id1436902528?i=1000626778299&l=en-US))
- 2023-06-15 · Customers: Kosas Cosmetics Selects PFS for Fulfillment Operations (1 source: [globenewswire.com](https://www.globenewswire.com/news-release/2023/06/15/2688880/0/en/kosas-cosmetics-selects-pfs-for-fulfillment-operations.html))
- 2022-04-01 · Fundraising: Venture · $12M (1 source: [A company database](https://kosas.com/))
- 2021-03-17 · Interviews: Kosas Cosmetics Founder Sheena... - Beyond The Beauty with Bobbi Brown (1 source: [podcasts.apple.com](https://podcasts.apple.com/jp/podcast/kosas-cosmetics-founder-sheena-yaitanes/id1488020237?i=1000513383990))
- 2020-12-09 · Interviews: Beyond The Beauty with Bobbi Brown - Podcast (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/beyond-the-beauty-with-bobbi-brown/id1488020237))

## Working on now

- Product innovation: current/new assortment highlights Soulgazer Mascara, Cloud Set Loose Powder, Lip Pulse, Impressionist Multistick, and multiple discovery/mini sets.
- Soulgazer launch: Kosas used a multi-campus Gen Z activation with H\FC, student ambassadors, pop-ups, and sorority events across U.S. universities.
- Retention and e-commerce: Kosas is hiring a Senior Manager of Retention Marketing to own email, SMS, loyalty, lifecycle marketing, testing, and customer lifetime value.
- Creative capacity: Kosas sought an interim Creative Director for campaign launches and digital/e-commerce, social, and paid work.
- Brand proposition remains clinically proven, skin-improving, sensitive-skin-friendly clean makeup positioned as '100% Makeup. 100% Skincare.'

From: [New Beauty Products | Kosas Cosmetics](https://kosas.com/collections/new), [How Kosas Successfully Launched A New Product with H\FC - H\FC](https://homefromcollege.com/blog/case-studies/kosas-soulgazer-launch), [Kosas convierte sus nuevos polvos Cloud Set en un matcha azul en Madrid](https://revistahsm.com/kosas-convierte-sus-nuevos-polvos-cloud-set-en-un-matcha-azul-en-madrid/), [About Kosas – Makeup for Skincare Freaks
– Kosas Cosmetics](https://kosas.com/pages/about), [Senior Manager, Retention Marketing job at Kosas in Los Angeles](https://trabajos.univision.com/job/23-14660_02450833FEB5F5341DF659EDD1658A33), [Kosas is hiring an Interim Creative Director (Maternity Coverage) — starting immediately. | Claudia Reyes Kruse](https://www.linkedin.com/posts/littleclaud_kosas-is-hiring-an-interim-creative-director-activity-7434416936181997568-qIur)

## Summary

Kosas Cosmetics is a Los Angeles-based clean beauty brand founded in 2015 by Sheena Zadeh-Daly [1][2][3]. The company specializes in skincare-infused makeup, focusing on products that offer cosmetic benefits while nourishing the skin with active ingredients like hyaluronic acid [1][4][5]. Its primary customers are individuals seeking minimalist, "glass skin" aesthetics [1][2]. Key competitors include brands like Haus Labs, Iredale Cosmetics, and various clean beauty peers [6]. The brand has grown significantly, with annual sales estimated at $150 million as of 2025 [1][2]. Recent news includes the May 2026 launch of its Plump + Juicy Double Cleansing System and ongoing exploration of potential sale opportunities [1][4][3].

[1]: https://www.forbes.com/sites/simonemelvin/2025/09/24/how-sheena-zadeh-built-kosas-150-million-clean-beauty-brand/ "How Sheena Zadeh Built $150 Million Clean Beauty Brand Kosas"
[2]: https://www.businessoffashion.com/articles/beauty/kosas-masters-the-art-of-reinvention/ "Kosas Masters the Art of Reinvention | BoF"
[3]: https://wwd.com/beauty-industry-news/color-cosmetics/kosas-cosmetics-exploring-potential-sale-sources-1236118539/ "Clean Beauty Brand Kosas Said to Be Exploring Sale Options"
[4]: https://www.glossy.co/beauty/kosas-delves-deeper-into-skin-care-with-community-top-of-mind/ "Kosas delves deeper into skin care, with community top of mind - Glossy"
[5]: https://theindustry.beauty/the-interview-kosas-founder-sheena-zadeh-daly-on-the-rapid-growth-of-her-skincare-infused-makeup-brand/ "The Interview: Kosas founder Sheena Zadeh-Daly on the rapid growth of her skincare-infused makeup brand - TheIndustry.beauty"
[6]: https://pitchbook.com/profiles/company/228608-47 "Kosas 2026 Company Profile: Valuation, Funding & Investors | PitchBook"
[7]: https://www.beautyindependent.com/kosas-clean-beauty-brand-secures-series-b-funding/ "Kosas On The Rise: The Clean Beauty Brand Secures Series B Funding | Beauty Independent"
[8]: https://www.stripes.co/investments/kosas "Stripes | Kosas Investor"

## Sources

- [Kosas Cosmetics, LLC's website](https://kosas.com)
- [Company record, via Exa](https://kosas.com/)
- [New Beauty Products | Kosas Cosmetics](https://kosas.com/collections/new)
- [How Kosas Successfully Launched A New Product with H\FC - H\FC](https://homefromcollege.com/blog/case-studies/kosas-soulgazer-launch)
- [Kosas convierte sus nuevos polvos Cloud Set en un matcha azul en Madrid](https://revistahsm.com/kosas-convierte-sus-nuevos-polvos-cloud-set-en-un-matcha-azul-en-madrid/)
- [About Kosas – Makeup for Skincare Freaks
– Kosas Cosmetics](https://kosas.com/pages/about)
- [Senior Manager, Retention Marketing job at Kosas in Los Angeles](https://trabajos.univision.com/job/23-14660_02450833FEB5F5341DF659EDD1658A33)
- [Kosas is hiring an Interim Creative Director (Maternity Coverage) — starting immediately. | Claudia Reyes Kruse](https://www.linkedin.com/posts/littleclaud_kosas-is-hiring-an-interim-creative-director-activity-7434416936181997568-qIur)
- [sec.gov](https://www.sec.gov/Archives/edgar/data/1740411/0001740411-20-000001.txt)
- [Scooter Braun, Leandra Medine, Arielle Charnas Invest in Kosås](https://wwd.com/beauty-industry-news/beauty-features/feature/scooter-braun-leandra-medine-arielle-charnas-kosas-1202770327/)