# Carp Media BV > Carp Media BV (karperwereld.nl / KWO) is a Dutch media production company founded in 2011, headquartered in Utrecht, that operates the largest online carp fishing platform in the Benelux with ~250,000 monthly visitors, 10,000+ premium subscribers, and a team of 8 employees. Company page on Leadbay: https://mad-max.leadbay.ai/company/karperwereld.nl · loaded 2026-11-06 ## At a glance - Website: https://karperwereld.nl - Team based in: Utrecht (karperwereld.nl and 1 more) - Founded: 2011 (karperwereld.nl and 1 more) - Founders: Jos Benders, Mark Hofman - Industry: Media Production - Employees: 8 (employees and founders, investors not counted; karperwereld.nl and 1 more) - Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Meta Pixel (connect.facebook.net/en_US/fbevents.js), WordPress (/wp-content/), Google Workspace (MX aspmx3.googlemail.com), Mailchimp (TXT servers.mcsv.net) (read 2026-11-06) - Email: info@kwo.nl ## What it sells, to whom - Carp Media BV (karperwereld.nl / KWO) is a Dutch media production company founded in 2011, headquartered in Utrecht, that operates the largest online carp fishing platform in the Benelux with ~250,000 monthly visitors, 10,000+ premium subscribers, and a team of 8 employees. ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [linkedin.com](https://linkedin.com/in/josbenders)) ## Why it stands out - Competes with: CarpFeeling (carpfeeling.com) – Dutch/Belgian carp site with free articles, reviews, tips, videos and webshop, Vipmedia sportviscommunity (Beet, Rovers, Karper, Totalfishing.nl, Roofvisnet.nl) – Dutch/Belgian angling media platform with 8M+ contact moments, Angling Times (UK) – largest weekly angling newspaper, VBK Magazine (Belgium) – Belgian carp anglers' magazine, DynamiteBaitsTV – carp fishing YouTube channel, CC Moore Carp Fishing TV – carp fishing YouTube channel, Avid Carp Fishing TV – carp fishing YouTube channel, Korda Benelux Karpervissen TV – Dutch-language Korda channel, Fox Karpervissen TV Benelux – Dutch-language Fox channel, Blur Management (Sweden) – sailing/boat news platform (per Tracxn), BoatsNews.com (France) – yacht and sailing news platform (per Tracxn), Nautispots (Argentina) – boating news platform (per Tracxn) ([tracxn.com](https://tracxn.com/d/companies/kwo/__cOCA6rfnyWFel1ONIMHFiy_QPGJEVM7SqC7cLGiBXWs), [carp.army](https://carp.army/carp-fishing-media), [docplayer.nl](https://docplayer.nl/6496550-Print-ontdek-de-sportviscommunity-met-meer-dan-8-miljoen-contactmomenten-websites-games-marketing-e-newsletters-social-media-content.html)) ## Products and services - **KWO.nl**: online carp fishing news, video, and community platform (Benelux's most visited carp website) ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [apps.apple.com](https://apps.apple.com/us/developer/carp-media-b-v/id946867014)) - **KWO Community**: exclusive paid membership with 1,000+ exclusive videos and updates (€9.99/month or €89.99/year) ([karperwereld.nl](https://karperwereld.nl), [kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv)) - **KWO Insights**: carp fishing log & tracker mobile app ([karperwereld.nl](https://karperwereld.nl), [kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv)) - **KWO Community App**: mobile app for the KWO platform ([karperwereld.nl](https://karperwereld.nl), [kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv)) - **TV Fish**: entertainment app ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [apps.apple.com](https://apps.apple.com/us/developer/carp-media-b-v/id946867014)) - **TwelvefeetPro**: sports app ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [apps.apple.com](https://apps.apple.com/us/developer/carp-media-b-v/id946867014)) - **Carp Den Bosch**: sports app ([kwo.nl](https://www.kwo.nl/btw-revealed-topservice-veel-actie-op-windmill-lake-van-the-carp-specialist-barry-jansen/), [kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv)) - **House of Carp (houseofcarp.com / houseofcarp.nl)**: additional trading name ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [apps.apple.com](https://apps.apple.com/us/developer/carp-media-b-v/id946867014)) - Advertising and media services for the European angling industry ([kwo.nl](https://www.kwo.nl/over-kwo/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [apps.apple.com](https://apps.apple.com/us/developer/carp-media-b-v/id946867014)) ## Customers and markets - **Customers**: 10,000+ premium KWO subscribers (paying customers), 20,000+ paying customers across the platform (per Jos Benders' LinkedIn), European angling brands and companies (advertising clients) including Nash, Korda, Fox, JRC, Pro Line, Dream Baits, CC Moore, The Carp Specialist, Fish Inn Hengelsport, De Tacklebox, Leonard Sports/LFT, Sportex, NTEC, Vass, Martin SB, Carp fishing enthusiasts across the Benelux and Europe (UK, Germany, Czech Republic streaming partnerships) ([linkedin.com](https://www.linkedin.com/company/carp-media-bv), [linkedin.com](https://linkedin.com/in/josbenders), [kwo.nl](https://www.kwo.nl/adverteren/)) - **Markets**: Benelux (Netherlands, Belgium) - primary market for KWO community, content, and e-commerce ([kwo.nl](https://www.kwo.nl/adverteren/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [kwo.nl](https://www.kwo.nl/)) - **Markets**: European angling market - advertising and brand partnerships with the largest companies in the European angling market ([kwo.nl](https://www.kwo.nl/adverteren/), [linkedin.com](https://www.linkedin.com/company/carp-media-bv), [kwo.nl](https://www.kwo.nl/)) ## Team - Jos Benders, Co-Founder & Managing Director (since September 2012 - Mark Hofman, Co-Founder - Marvin Holleman, Development & Product lead ## Where to find more - [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/karperwereld.nl.md) ## Decision makers - [Jos Benders](https://mad-max.leadbay.ai/person/jos-benders--karperwereld.nl.md), Co-Founder & Managing Director (since September 2012 - [Mark Hofman](https://mad-max.leadbay.ai/person/mark-hofman--karperwereld.nl.md), Co-Founder Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true Where it comes from: 8 sites read (karperwereld.nl, carpboard.karperwereld.nl, kwo.nl, linkedin.com, apps.apple.com, transfirm.nl, bedrijvenregister.nl, nl.linkedin.com). ## Signals: what happened - 2025-11-28 · Recognition: 🔥 Top 4 van Nederland… Dat lees je goed. (1 source: [nl.linkedin.com](https://nl.linkedin.com/posts/luuk-zomerhuis_top-4-van-nederland-dat-lees-je-goed-activity-7400076742914166784-7rb_)) ## Working on now - Largest online publisher for the Benelux angling (carp fishing) industry, with ~250,000 monthly visitors across its platforms - Actively growing content creation: video production, KWO Boulevard newsletters, and exclusive member-only movies (500+ ad-free movies on the member platform) - Launched and iterating on KWO Insights app (renamed from KWO Logboek in Oct 2025), a carp fishing log & tracker with weather data, catch predictions, and community insights; Pro tier with 14-day catch predictions based on 100,000+ catches - Expanding KWO Specials bait range with new Octo Spice boilie variant (Oct 2026) - Running the 'For The Future' carp stocking project for 2025/2026 season, funding local angling associations in the Benelux with €5,000+ budget - Operating KWO Shop (kwoshop.nl) e-commerce for carp apparel, bait, and merchandise; warehouse in Halsteren, Netherlands - Hosting and participating in Carp Den Bosch 2026 trade show (Jan 17-18, 2026) at Brabanthallen, 's-Hertogenbosch - Running member winactions including fishing trips with Pilaar & Hofman at Koperen Plas in partnership with The Carp Specialist - KWO Insights app now supports English and Dutch, with more languages planned, signaling international expansion - Team of 8 employees (down ~11% YoY), headquartered in Utrecht, Netherlands From: [Carp Media BV](https://www.linkedin.com/company/carp-media-bv), [KWO – Dé karpercommunity van de Benelux!](https://www.kwo.nl/), [Carp Media B.V. - Android developer info on AppBrain](https://www.appbrain.com/dev/Carp+Media+B.V./), [Uitzetprojecten voor ’25/26 I KWO For The Future – KWO](https://www.kwo.nl/uitzetprojecten-2025-kwo-for-the-future/), [KWO pakt groots uit op Carp Den Bosch 2026 – KWO](https://www.kwo.nl/kwo-pakt-groots-uit-op-carp-den-bosch-2026/), [KWO Boulevard – Dubbelrun: Twee keer 20kg+(!) & de snelst groeiende karper van NL?! – KWO](https://www.kwo.nl/kwo-boulevard-dubbelrun-twee-keer-20kg-de-snelst-groeiende-karper-van-nl/) ## Summary Carp Media B.V., operating under the brand KWO (Karperwereld Online), is a Dutch media company that functions as the largest online publisher for the Benelux angling industry. It provides carp fishing news, educational content, and entertainment through its website, a community membership platform, and e-commerce shop. The company sells branded apparel, bait, and merchandise to carp anglers and offers advertising services to fishing brands. Founded in 2011/2012 by Jos Benders, Mark Hofman, and a third partner, it remains a privately held firm with no external venture capital mentioned. Its customers are primarily sport fishermen, while competitors consist of other angling media and content platforms. As of November 2026, the company continues to focus on growing its community and expanding content production. [1]: https://www.kwo.nl/over-kwo/ "Over KWO – KWO" [2]: https://www.kwo.nl/adverteren/ "Adverteren op KWO – KWO" [3]: https://linkedin.com/in/josbenders "Jos Benders" [4]: https://www.linkedin.com/company/carp-media-bv "Carp Media BV" [5]: https://linkedin.com/in/mahofman "Mark Hofman" [6]: https://www.kwo.nl/jobs-stage-kwo/ "Jobs en Stage bij KWO – KWO" [7]: https://www.bedrijvenregister.nl/de-bilt/carp-media-bv "Carp Media B.V. - Bedrijvenregister bedrijfsinformatie" [8]: https://www.transfirm.nl/nl/organisatie/56289413-000025856774-carp-media-b.v. "Carp Media B.V. | Utrecht TransFirm" ## Sources - [Carp Media BV's website](https://karperwereld.nl) - [Company record, via Exa](https://karperwereld.nl/) - [KWO – Dé karpercommunity van de Benelux!](https://www.kwo.nl/) - [Carp Media B.V. - Android developer info on AppBrain](https://www.appbrain.com/dev/Carp+Media+B.V./) - [Uitzetprojecten voor ’25/26 I KWO For The Future – KWO](https://www.kwo.nl/uitzetprojecten-2025-kwo-for-the-future/) - [KWO pakt groots uit op Carp Den Bosch 2026 – KWO](https://www.kwo.nl/kwo-pakt-groots-uit-op-carp-den-bosch-2026/) - [KWO Boulevard – Dubbelrun: Twee keer 20kg+(!) & de snelst groeiende karper van NL?! – KWO](https://www.kwo.nl/kwo-boulevard-dubbelrun-twee-keer-20kg-de-snelst-groeiende-karper-van-nl/) - [KWO Boulevard – Nieuwe boilie: OCTO Spice & BATTLE van Korda vs. Nash?! – KWO](https://www.kwo.nl/kwo-boulevard-nieuwe-boilie-octo-spice-battle-van-korda-vs-nash/) - [KWO BOULEVARD – Gave zomervangsten & DEZE VACATURE mag je niet missen! – KWO](https://www.kwo.nl/kwo-boulevard-gave-zomervangsten-deze-vacature-mag-je-niet-missen/) - [KWO Boulevard – Vakantievissen, transfernieuws & de mooiste vis van de UK?! – KWO](https://www.kwo.nl/kwo-boulevard-vakantievissen-transfernieuws-de-mooiste-vis-van-de-uk/) - [‎KWO Insights App - App Store](https://apps.apple.com/us/app/kwo-insights/id6736829764) - [KWO Insights - Apps op Google Play](https://play.google.com/store/apps/details?hl=nl&id=app.logboek.kwo) - [Carp Media BV](https://linkedin.com/company/carp-media-bv) - [Carp fishing magazines, YouTube channels, podcasts and shows: the full list · Carp Army](https://carp.army/carp-fishing-media)