# Jardiland

> Jardiland is a leading French retailer specializing in garden centers, pet supplies, and outdoor lifestyle products, operating as a strategic brand under the Teract group.

Company page on Leadbay: https://mad-max.leadbay.ai/company/jardiland.com · loaded 2026-10-29

## At a glance

- Website: https://jardiland.com
- Team based in: Paris (Leadbay's record and 2 more)
- Incorporated: Paris, France (register)
- Registry: SIREN 306 844 622
- Founded: 1973 (jardiland.com and 1 more)
- Founders: Jacques Derly, Gérard Lecoq, Charles Monot, Etienne Bordet
- Industry: Retail
- Employees: 2778 (employees and founders, investors not counted; jardiland.com and 1 more)
- Backed by: Groupe InVivo
- Seen in its site's code: Zendesk (TXT mail.zendesk.com), DocuSign (TXT docusign=) (read 2026-10-30)
- Phone: +33 9 74 59 59 74
- Email: serviceclient@jardiland.com
- Address: 83 AVENUE DE LA GRANDE ARMEE, 75016, PARIS, fr

## What it sells, to whom

- Jardiland is a leading French retailer specializing in garden centers, pet supplies, and outdoor lifestyle products, operating as a strategic brand under the Teract group. ([teract.com](https://teract.com/en/our-retailers-and-brands/), [fr.wikipedia.org](https://fr.wikipedia.org/wiki/Jardiland), [jardiland.com](https://www.jardiland.com/))

## Why it stands out

- Réélue Meilleure Chaîne de Magasins en Jardineries 2025 ([jardiland.com](https://www.jardiland.com/))
- Leader in French garden centers (jardineries d'attraction) ([teract.com](https://teract.com/en/our-retailers-and-brands/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Competes with: Gamm vert, Delbard, Jardineries du Terroir, Côté Nature ([teract.com](https://teract.com/en/our-retailers-and-brands/), [modulhome.fr](https://www.modulhome.fr/pourquoi-jardiland-ferme-t-il/))

## Products and services

- Plants and seeds ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Gardening equipment and tools ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Pet food and supplies ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Outdoor furniture and decor ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Barbecues and planchas ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- Spas and pools ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))

## Customers and markets

- **Customers**: French consumers interested in gardening, pet supplies, and outdoor lifestyle ([teract.com](https://teract.com/en/our-retailers-and-brands/), [jardiland.com](https://www.jardiland.com/), [teract.com](https://teract.com/nos-enseignes-et-nos-marques/))
- **Markets**: France (primary market). ([blog.iziflux.com](https://blog.iziflux.com/2026/03/05/vendre-sur-jardiland-et-gamm-vert-les-marketplaces-jardin-et-nature-du-groupe-teract-20822707), [jardiland.com](https://www.jardiland.com/conseils-idees/pourquoi-devenir-vendeur-sur-la-marketplace-teract))
- **Markets**: Spain (planned expansion for marketplace). ([blog.iziflux.com](https://blog.iziflux.com/2026/03/05/vendre-sur-jardiland-et-gamm-vert-les-marketplaces-jardin-et-nature-du-groupe-teract-20822707), [jardiland.com](https://www.jardiland.com/conseils-idees/pourquoi-devenir-vendeur-sur-la-marketplace-teract))

## Team

- Jacques Derly, Founder
- Gérard Lecoq, Founder
- Charles Monot, Founder
- Etienne Bordet, Founder

Backed by: Groupe InVivo

## Latest news

- 2025-01-07 · [Jardiland innove dans ses différents univers](https://www.lesclesdudigital.fr/jardiland-innove-dans-ses-differents-univers/) (lesclesdudigital.fr)
- 2024-09-29 · [Jardinage : Jardiland et Gamm Vert basculent leurs points de vente dans l’omnicanal - La Revue du Digital](https://www.larevuedudigital.com/jardinage-jardiland-et-gamm-vert-basculent-dans-lomni-canal-dans-leurs-points-de-vente/) (larevuedudigital.com)
- 2018-08-24 · [L’Autorité de la concurrence autorise le rachat du groupe Jardiland par le groupe InVivo (Gamm Vert, Delbard) sous réserve qu’il se sépare de 11 magasins. | Autorité de la concurrence](https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/lautorite-de-la-concurrence-autorise-le-rachat-du-groupe-jardiland-par-le) (autoritedelaconcurrence.fr)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/jardiland.com.md)

## Decision makers

- [Jacques Derly](https://mad-max.leadbay.ai/person/jacques-derly--jardiland.com.md), Founder
- [Gérard Lecoq](https://mad-max.leadbay.ai/person/gerard-lecoq--jardiland.com.md), Founder
- [Charles Monot](https://mad-max.leadbay.ai/person/charles-monot--jardiland.com.md), Founder
- [Etienne Bordet](https://mad-max.leadbay.ai/person/etienne-bordet--jardiland.com.md), Founder

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 30 sites read (jardiland.com, jardiland.es, teract.com, fr.wikipedia.org, modulhome.fr, l-gam.com, univers-habitat.eu, invivo-digital-factory.com, …), the French register and the BODACC.

## Best angle

2026-10-16 · Interviews: Pourquoi Jardiland veut redeve…–Quartier d'affaires - le podcast dédié au monde de l'entreprise (1 source)

## Best way in

- Call the main line, +33 9 74 59 59 74: The main line, in Leadbay's record, verified 2026-07-23
- Message on X: The company's own account
- Write to serviceclient@jardiland.com (generic): A shared mailbox, in Leadbay's record, verified 2026-07-23

## Signals: what happened

- 2026-10-22 · News: 🌿 JARDILAND POUR DEMAIN Former les expert(e)s du végétal et de l’animalerie. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/jardiland_jardiland-teract-alternance-activity-7518936735578324992--rUf))
- 2026-10-16 · Interviews: Pourquoi Jardiland veut redeve…–Quartier d'affaires - le podcast dédié au monde de l'entreprise (1 source: [podcasts.apple.com](https://podcasts.apple.com/ch/podcast/pourquoi-jardiland-veut-redevenir-une-franchise-jardinerie/id1683861448?i=1000796580563&l=en-GB))
- 2026-10-15 · News: Les cartes de fidélité à l'ancienne et les promos génériques par email, ça ne marche plus. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/jeanne-smets_les-cartes-de-fid%C3%A9lit%C3%A9-%C3%A0-lancienne-et-les-activity-7516461628465340416-49Ol))
- 2026-10-15 · News: Jardiland (1 source: [fr.wikipedia.org](https://fr.wikipedia.org/wiki/Jardiland))
- 2026-10-10 · News: 🍂 Un bel après-midi placé sous le signe de la créativité et du partage! 🌿 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/cecile-brochard-19ab9016b_jardiland-ateliercr%C3%A9atif-couronneautomnale-activity-7514747623698923520-Dwp3))
- 2026-10-08 · News: Jardiland reshared Okube: 📣 𝗣𝗿𝗶𝘅 𝗱𝗲 𝗹𝗮 𝗠𝗲𝗶𝗹𝗹𝗲𝘂𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗴𝗻𝗲 𝗺𝘂𝗹𝘁𝗶𝗰𝗮𝗻𝗮𝗹𝗲 𝗲𝗻 𝗹𝗼𝗰𝗮𝗹 𝗮𝘂𝘅 𝗖𝗮𝘀 𝗱'𝗢𝗿. 🏆 (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/smart-traffik_drivetostore-attributionmarketing-okube-activity-7513857438933143554-5g21), [linkedin.com](https://www.linkedin.com/posts/jardiland_activity-7515347320243273728-V3qA))
- 2026-10-02 · News: 🌸 OCTOBRE ROSE chez Jardiland! 🌸 (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/nicolas-barre-9b666292_octobrerose-jardiland-ecloz-activity-7511859625605111808-r0vU))
- 2026-09-10 · News: 🌿 Les grandes plantes prennent de la hauteur! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/cecile-brochard-19ab9016b_les-grandes-plantes-prennent-de-la-hauteur-activity-7503834495377100804-8xqi))
- 2026-05-21 · Interviews: Groupe Teract; Jardiland & Gamm Vert : 1 500 points de vente et +10 000 références en marque propre (1 source: [youtube.com](https://www.youtube.com/shorts/raHgC9zfkEI))
- 2026-03-18 · Interviews: Collection Printemps/été 2026 Jardiland 🌸 (1 source: [youtube.com](https://www.youtube.com/watch?v=Bx_PTVVqDwg))
- 2026-02-06 · News: 🌱 [CONVENTION JARDILAND (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/jardiland_convention-jardiland-franchis%C3%A9s-activity-7425482980753690624-sqPn))
- 2025-01-07 · News: Jardiland innove dans ses différents univers (1 source: [lesclesdudigital.fr](https://www.lesclesdudigital.fr/jardiland-innove-dans-ses-differents-univers/))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 306844622.

- Status: active, registered 1976-01-01 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Revenue (chiffre d'affaires) 2024: €442,035,162
- Net income (résultat net) 2024: €-25,708,036
- Accounts filed (comptes déposés): 2025-06-30, 2024-06-30, 2023-06-30
- Legal officers: Hervé Onfray, Directeur Général; HOCHE & ASSOCIES, Commissaire aux comptes suppléant; ERNST & YOUNG AUDIT, Commissaire aux comptes titulaire; KPMG AUDIT ID, Commissaire aux comptes suppléant; TERACT RETAIL, Président de SAS
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 16%
- Risk of paying 90 days late within 12 months (Jev): 38%
- Pays its invoices (Jev): In 30 to 60 days
- Cash on hand (Jev): Over 24 months of spending
- Debt (Jev): Moderate
- What Jev read: Active, created 1976-01-01; Net loss in 2024 (résultat net); No procédure collective in the BODACC; Accounts filed for the year closed 2025-06-30 (comptes déposés)

## Working on now

- Accelerating digitalization through the Teract Marketplace, targeting 350+ third-party sellers by mid-2026.
- Expanding the marketplace internationally, with near-term plans for Spain.
- Increasing the penetration of private-label brands in stores to 27.5% by mid-2026.
- Optimizing support and logistics functions to improve competitiveness and reinvest in store renovation and pricing.
- Hiring for diverse roles across France, including store management, plant and pet care experts, and apprenticeship programs.
- Generalizing omni-channel services such as click & collect across the network.

From: [Teract publie des résultats semestriels en recul, porté par une profonde transformation de son modèle - Univers Habitat](https://www.univers-habitat.eu/brico-jardin/2026/02/19/teract-publie-des-resultats-semestriels-en-recul-porte-par-une-profonde-transformation-de-son-modele/), [Année positive côté jardin pour Teract](https://habitat.zepros.fr/actus/annee-positive-cote-jardin-teract), [Interview de TERACT, comment vendre sur Jardiland et Gamm Vert](https://blog.iziflux.com/2026/03/05/vendre-sur-jardiland-et-gamm-vert-les-marketplaces-jardin-et-nature-du-groupe-teract-20822707), [TERACT - Search results(153 vacancies/1)-Display all](https://recrutement.teract.com/job/list-of-jobs.aspx?LCID=2057&showSearchUrl=1), [🌿 Et si un partage pouvait ouvrir une porte vers un métier d'avenir? | Nadège F.](https://fr.linkedin.com/posts/nad%C3%A8gefaller_et-si-un-partage-pouvait-ouvrir-une-porte-activity-7495449227813294082-j-tx)

## Summary

Jardiland is the leading French retailer specializing in gardening, pet supplies, outdoor living, and home decoration [1][2][3]. It sells plants, gardening tools, pet food and accessories, outdoor furniture, and food products to individual consumers [4]. Founded in 1973, the company was acquired in 2018 by InVivo Retail, a subsidiary of the InVivo Group, which also owns the Gamm Vert and Delbard brands [1][3][5]. L-GAM, an investment company, previously acquired Jardiland in 2014 and retains a minority stake [1][6]. Jardiland operates a network of approximately 200 stores [1][3]. Its competitors include various retailers in the gardening and pet sectors, such as Leroy Merlin in home and garden equipment [7]. In 2024, the company's website was recognized as the best e-commerce site in the gardening and pet category, as it continues to expand its digital marketplace and omnichannel services [2].

[1]: https://www.l-gam.com/portfolio/jardiland "Groupe Jardiland - L-GAM"
[2]: https://www.invivo-digital-factory.com/fr/realisations/retail/e-commerce-b2c/ "E-Commerce B2C – Digital Factory"
[3]: https://fr.wikipedia.org/wiki/Jardiland "Jardiland"
[4]: https://www.jardiland.com/ "Jardinerie, animalerie, aménagement et décoration - Jardiland"
[5]: https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/lautorite-de-la-concurrence-autorise-le-rachat-du-groupe-jardiland-par-le "L’Autorité de la concurrence autorise le rachat du groupe Jardiland par le groupe InVivo (Gamm Vert, Delbard) sous réserve qu’il se sépare de 11 magasins. | Autorité de la concurrence"
[6]: https://www.l-gam.com/final-close-of-l-gam-fund "L-GAM Acquires Jardiland - L-GAM"
[7]: https://www.autoritedelaconcurrence.fr/sites/default/files/commitments/18DCC148versionpublique.pdf "Décision n° 18-DCC-148 du 24 août 2018 relative à la prise de contrôle exclusif de la société Jardiland par la société InVivo Retail"
[8]: https://www.invivo-group.com/sites/default/files/documents/2022-11/jardiland_invivo_retail_closing_en_final.pdf "InVivo Retail completes its acquisition of Jardiland"

## Sources

- [Jardiland's website](https://jardiland.com)
- [Teract publie des résultats semestriels en recul, porté par une profonde transformation de son modèle - Univers Habitat](https://www.univers-habitat.eu/brico-jardin/2026/02/19/teract-publie-des-resultats-semestriels-en-recul-porte-par-une-profonde-transformation-de-son-modele/)
- [Année positive côté jardin pour Teract](https://habitat.zepros.fr/actus/annee-positive-cote-jardin-teract)
- [Interview de TERACT, comment vendre sur Jardiland et Gamm Vert](https://blog.iziflux.com/2026/03/05/vendre-sur-jardiland-et-gamm-vert-les-marketplaces-jardin-et-nature-du-groupe-teract-20822707)
- [TERACT - Search results(153 vacancies/1)-Display all](https://recrutement.teract.com/job/list-of-jobs.aspx?LCID=2057&showSearchUrl=1)
- [🌿 Et si un partage pouvait ouvrir une porte vers un métier d'avenir? | Nadège F.](https://fr.linkedin.com/posts/nad%C3%A8gefaller_et-si-un-partage-pouvait-ouvrir-une-porte-activity-7495449227813294082-j-tx)