# Hard Rock Hotel New York

> Hard Rock Hotel New York is a 446-room, 36-floor music-themed upscale hotel in Midtown Manhattan, opened in April 2022 and featuring music memorabilia, Sound of Your Stay amenities, Sessions Restaurant & Bar, RT60 Rooftop Bar & Lounge, fitness facilities, and event spaces.

Company page on Leadbay: https://mad-max.leadbay.ai/company/hotel.hardrock.com · loaded 2026-10-28

## At a glance

- Website: https://hotel.hardrock.com
- Team based in: New York City (hotel.hardrock.com and 1 more)
- Founded: 2022 (hotel.hardrock.com and 1 more)
- Industry: Hospitality
- Employees: 91 (employees and founders, investors not counted; hotel.hardrock.com and 1 more)
- Backed by: Extell Development/property owner at opening, Guggenheim Investments, 2022 refinancing lender
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), OneTrust (cdn.cookielaw.org) (read 2026-10-30)
- Email: info@hrhnewyork.com

## What it sells, to whom

- Hard Rock Hotel New York is a 446-room, 36-floor music-themed upscale hotel in Midtown Manhattan, opened in April 2022 and featuring music memorabilia, Sound of Your Stay amenities, Sessions Restaurant & Bar, RT60 Rooftop Bar & Lounge, fitness facilities, and event spaces. ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/), [hotel.hardrock.com](https://hotel.hardrock.com/news/hard-rock-hotel-new-york-makes-its-debut/))

## Why it stands out

- 2025 Noble World Hotel Awards: Outstanding Hotel Suite ([hardrock.com](https://www.hardrock.com/awards-recognition))
- Booking.com 2025 Traveller Review Award ([hardrock.com](https://www.hardrock.com/awards-recognition))
- Competes with: The Times Square/Midtown upscale hotel set, including nearby music- and lifestyle-oriented hotels, For the broader New York hospitality and entertainment market: Resorts World New York City, Bally’s, and MGM Empire City; these are competitors to Hard Rock’s separate Metropolitan Park casino proposal rather than direct competitors to the existing hotel ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/), [hoteldive.com](https://www.hoteldive.com/news/hotel-casinos-hard-rock-resorts-world-ballys-new-york/808239/), [yogonet.com](https://www.yogonet.com/international/news/2025/10/14/115803-competition-ramps-up-as-four-proposals-advance-in-race-for-new-yorks-first-fullscale-city-casinos))

## Products and services

- 446 guestrooms and suites across 36 floors, including balcony rooms and the 3,765-square-foot Rock Star Suite ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- **Sound of Your Stay program**: Wax vinyl players, Tracks curated playlists, and Picks guitar delivery ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- **Sessions Restaurant & Bar**: all-day dining and cocktails ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- RT60 Rooftop Bar & Lounge on the 34th floor, with terraces, city views, DJs, cocktails, and appetizers ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- In-room dining ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- Body Rock Fitness Center ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- Music memorabilia, curated design, and event/meeting spaces ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))

## Customers and markets

- **Customers**: Leisure travelers visiting Midtown Manhattan, Broadway, Times Square, Rockefeller Center, and Radio City Music Hall, Music-focused guests seeking branded memorabilia, music amenities, rooftop nightlife, and entertainment experiences, Families and groups accommodated in double-queen rooms and suites; business and event guests using co-working, dining, and event spaces ([hotel.hardrock.com](https://hotel.hardrock.com/new-york/rooms-and-suites.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/eat-and-drink.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/))
- **Markets**: Midtown Manhattan/New York visitors and Times Square cultural tourists. ([hotel.hardrock.com](https://hotel.hardrock.com/news/hard-rock-international-kicks-off-summer-of-soccer-with-all-teams-one-place-campaign/), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/midnight-moments.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/meetings.aspx))
- **Markets**: Leisure travelers seeking music, rooftop, dining, and branded experiences. ([hotel.hardrock.com](https://hotel.hardrock.com/news/hard-rock-international-kicks-off-summer-of-soccer-with-all-teams-one-place-campaign/), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/midnight-moments.aspx), [hotel.hardrock.com](https://hotel.hardrock.com/new-york/meetings.aspx))

## Team

- Juan Vicioso, Director of Carering
- Terry Compton, Director of Purchasing
- Shaun Panchoo, Director of Facilities
- Idi Diawara, Fire safety Director
- Roger Artis, Fire Life Safety Director
- Gina Pena, Assistant Director of Revenue Management
- Bernard Scott, Assistant Director of Engineering

Backed by: Extell Development/property owner at opening, Guggenheim Investments, 2022 refinancing lender

## Latest news

- 2023-06-21 · [David Salcfas Joins Hard Rock Hotel New York as General Manager](https://www.prnewswire.com/news-releases/david-salcfas-joins-hard-rock-hotel-new-york-as-general-manager-301856952.html) (prnewswire.com)
- 2022-09-30 · [6 New NYC Hotels To Visit Right Now – Forbes Travel Guide Stories](https://stories.forbestravelguide.com/6-new-nyc-hotels-to-visit-right-now) (stories.forbestravelguide.com)
- 2022-08-30 · [Tour Hard Rock Hotel New York With Designer Jeffrey Beers](https://hospitalitydesign.com/projects/hard-rock-hotel-new-york-jeffrey-beers/139053) (hospitalitydesign.com)
- 2022-04-25 · [Times Square’s Newest Hotel Opens With a Yankees-Themed Steakhouse | Eater NY](https://ny.eater.com/2022/4/25/23041459/hard-rock-hotel-new-york-city-restaurants-openings) (ny.eater.com)
- 2021-11-09 · [Hard Rock Hotel New York Begins Accepting Reservations](https://www.travelpulse.com/news/hotels-and-resorts/hard-rock-hotel-new-york-begins-accepting-reservations?ubhide=true) (travelpulse.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/hotel.hardrock.com.md)

## Decision makers

- [Juan Vicioso](https://mad-max.leadbay.ai/person/juan-vicioso--hotel.hardrock.com.md), Director of Carering
- [Terry Compton](https://mad-max.leadbay.ai/person/terry-compton--hotel.hardrock.com.md), Director of Purchasing
- [Shaun Panchoo](https://mad-max.leadbay.ai/person/shaun-panchoo--hotel.hardrock.com.md), Director of Facilities
- [Idi Diawara](https://mad-max.leadbay.ai/person/idi-diawara--hotel.hardrock.com.md), Fire safety Director
- [Roger Artis](https://mad-max.leadbay.ai/person/roger-artis--hotel.hardrock.com.md), Fire Life Safety Director

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 18 sites read (hotel.hardrock.com, hoteldive.com, yogonet.com, therealdeal.com, hospitalitydesign.com, apnews.com, ny.eater.com, prnewswire.com, …).

## Best angle

2026-10-22 · News: New York City’s Big Apple Awards (1 source)

## Signals: what happened

- 2026-10-22 · News: New York City’s Big Apple Awards (1 source: [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_hardrockhotelnewyork-bigappleawards-loveallserveall-activity-7519086966915637248-bnyk))
- 2026-10-15 · News: 💗🎸 PINKTOBER: Baking for a Cause, Rocking for Hope! 🎸💗 (1 source: [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_pinktober-hardrockhotelnewyork-breastcancerawareness-activity-7516593767965954048-7kc0))
- 2026-08-04 · News: Hard Rock Hotel New York (2 sources: [en.wikipedia.org](https://en.wikipedia.org/wiki/Hard_Rock_Hotel_New_York), [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_housekeepingweek-hardrockhotel-housekeepingrockstars-activity-7506318718180859904-47nG))
- 2026-05-16 · Product: Hard Rock Hotel New York once again set the stage for the Sports Illustrated Swimsuit Launch Party, celebrating one of the most iconic moments in media. (1 source: [linkedin.com](https://www.linkedin.com/posts/hard-rock-international_hard-rock-hotel-new-york-once-again-set-the-activity-7461443576946900992-IDXr))
- 2026-03-11 · News: Hard Rock Hotel New York reshared Hard Rock Hotel New York (2 sources: [linkedin.com](https://www.linkedin.com/company/hard-rock-hotel-new-york), [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_activity-7438311025914875904-YtBT))
- 2025-12-30 · News: #hardrockhotelnewyork (1 source: [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_hardrockhotelnewyork-activity-7411860684592050176-1cVA))
- 2025-10-14 · News: Hard Rock Hotel New York's Post (2 sources: [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_delivermefromnowhere-brucespringsteen-activity-7383884118666813440-1Uzz), [linkedin.com](https://www.linkedin.com/posts/hard-rock-hotel-new-york_hiring-jobs-jobalert-activity-7373709072858030080-SsLR))
- 2024-10-28 · Interviews: Hard Rock Hotel New York (2 sources: [youtube.com](https://www.youtube.com/watch?v=YdKgbEsuFUo), [youtube.com](https://www.youtube.com/watch?v=YHL6LwkndjY))
- 2023-10-28 · Interviews: hard rock hotel new york city (1 source: [youtube.com](https://www.youtube.com/watch?v=s89sH4qELl8))
- 2023-06-21 · News: David Salcfas Joins Hard Rock Hotel New York as General Manager (1 source: [prnewswire.com](https://www.prnewswire.com/news-releases/david-salcfas-joins-hard-rock-hotel-new-york-as-general-manager-301856952.html))
- 2022-09-30 · News: 6 New NYC Hotels To Visit Right Now (1 source: [stories.forbestravelguide.com](https://stories.forbestravelguide.com/6-new-nyc-hotels-to-visit-right-now))
- 2022-08-30 · Events: Tour Hard Rock Hotel New York With Designer Jeffrey Beers (1 source: [hospitalitydesign.com](https://hospitalitydesign.com/projects/hard-rock-hotel-new-york-jeffrey-beers/139053))

## Working on now

- Operating and marketing a music-centered luxury hotel in Midtown Manhattan, with 446 guestrooms/suites, rooftop and dining venues, and 16,000 square feet of event space.
- Targeting leisure travelers, music and culture audiences, corporate/group meetings, weddings, product launches, and large cultural events.
- Running global Hard Rock programming locally, including the 2026 'All Teams. One Place.' soccer campaign and Messi Legendary Suite experiences.
- Developing destination experiences around Times Square, including the Midnight Moment package with exclusive reception and VIP viewing access.
- Hosting and attracting music/media events, including Audacy's March 10, 2026 Leading Ladies event featuring Hilary Duff.
- Maintaining an active hospitality hiring pipeline across hotel-related New York roles and encouraging applicants to check back or connect on LinkedIn.

From: [Hard Rock International Kicks Off Summer of Soccer with "All Teams. One Place." Campaign](https://hotel.hardrock.com/news/hard-rock-international-kicks-off-summer-of-soccer-with-all-teams-one-place-campaign/), [Midnight Moment Package | Hard Rock Hotel New York](https://hotel.hardrock.com/new-york/midnight-moments.aspx), [Audacy's Leading Ladies Returns to Hard Rock Hotel New ...](https://audacyinc.com/press/audacys-leading-ladies-returns-to-hard-rock-hotel-new-york-with-a-special-night-featuring-hilary-duff/), [Hard Rock International and Seminole Gaming Sustain Commitment to Prevent Human Trafficking in the Hospitality Industry with New Global Initiatives and Expanded Programs](https://seminole.hardrock.com/newsroom/2026/01/hard-rock-international-and-seminole-gaming-sustain-commitment-to-prevent-human-trafficking-in-the-hospitality-industry-with-new-global-initiatives-and-expanded-programs), [Meetings | Hard Rock Hotel new York](https://hotel.hardrock.com/new-york/meetings.aspx), [NYC Event Space in Midtown Manhattan](https://hotel.hardrock.com/new-york/meetings-and-weddings.aspx)

## Summary

Hard Rock Hotel New York is a 446-room hotel and entertainment destination in Midtown Manhattan designed by Jeffrey Beers International [1][2]. It sells luxury lodging, dining, and curated music-themed experiences to travelers and locals [1][3]. The property was developed by Gary Barnett’s Extell Development, which secured $325 million in refinancing from Guggenheim Investments prior to the hotel's April 2022 opening [4]. Hard Rock International, owned by the Seminole Tribe of Florida, manages the brand [3][5]. Its latest news includes offering exclusive seasonal savings for stays through March 2027 and ongoing Pinktober awareness initiatives [1].

[1]: https://hotel.hardrock.com/new-york/ "NYC Hotels in Midtown Manhattan | Hard Rock Hotel New York"
[2]: https://hospitalitydesign.com/projects/hard-rock-hotel-new-york-jeffrey-beers/139053 "Tour Hard Rock Hotel New York With Designer Jeffrey Beers"
[3]: https://hotel.hardrock.com/news/hard-rock-hotel-new-york-makes-its-debut/ "Hard Rock Hotel New York Makes Its Debut"
[4]: https://therealdeal.com/new-york/2022/03/08/extell-lands-325m-refi-for-times-square-hard-rock-hotel/ "Extell Gets $325M Refi at Times Square Hard Rock Hotel"
[5]: https://apnews.com/article/sports-travel-business-manhattan-new-york-city-4318485335ba7cbf32998f06cdf80721 "Hard Rock has 3 potential sites for a New York City casino | AP News"
[6]: https://ny.eater.com/2022/4/25/23041459/hard-rock-hotel-new-york-city-restaurants-openings "Times Square’s Newest Hotel Opens With a Yankees-Themed Steakhouse | Eater NY"
[7]: https://www.prnewswire.com/news-releases/hard-rock-hotels-ranks-1-in-guest-satisfaction-2023-jd-power-study-301886324.html "Hard Rock Hotels Ranks #1 in Guest Satisfaction 2023 J.D. Power Study"
[8]: https://www.prnewswire.com/news-releases/david-salcfas-joins-hard-rock-hotel-new-york-as-general-manager-301856952.html "David Salcfas Joins Hard Rock Hotel New York as General Manager"

## Sources

- [Hard Rock Hotel New York's website](https://hotel.hardrock.com)
- [Hard Rock International Kicks Off Summer of Soccer with "All Teams. One Place." Campaign](https://hotel.hardrock.com/news/hard-rock-international-kicks-off-summer-of-soccer-with-all-teams-one-place-campaign/)
- [Midnight Moment Package | Hard Rock Hotel New York](https://hotel.hardrock.com/new-york/midnight-moments.aspx)
- [Audacy's Leading Ladies Returns to Hard Rock Hotel New ...](https://audacyinc.com/press/audacys-leading-ladies-returns-to-hard-rock-hotel-new-york-with-a-special-night-featuring-hilary-duff/)
- [Hard Rock International and Seminole Gaming Sustain Commitment to Prevent Human Trafficking in the Hospitality Industry with New Global Initiatives and Expanded Programs](https://seminole.hardrock.com/newsroom/2026/01/hard-rock-international-and-seminole-gaming-sustain-commitment-to-prevent-human-trafficking-in-the-hospitality-industry-with-new-global-initiatives-and-expanded-programs)
- [Meetings | Hard Rock Hotel new York](https://hotel.hardrock.com/new-york/meetings.aspx)
- [NYC Event Space in Midtown Manhattan](https://hotel.hardrock.com/new-york/meetings-and-weddings.aspx)
- [NYC Hospitality Careers | Hotel Jobs in Midtown Manhattan | Hard Rock Hotel New York](https://hotel.hardrock.com/new-york/careers.aspx)
- [Search Gaming & Hospitality Jobs - Seminole Hard Rock Careers](https://careers.hardrock.com/jobs?jobLocationCombined=US-NY-NEW+YORK)