# HomeSmart Realty Group

> HomeSmart Realty Group is founded by a collective 45 years of experience in meeting the needs of home buyers and sellers in the Long Beach area. Our Realtors and professional staff fully understand that your needs, interests and goals are the most important attributes of any transaction.

When selecting a real estate firm, the choices are abounding. Our service, support staff, broker leadership and fore-front technology tools are unparalleled and we, in advance, thank you for your business.

HomeSmart International is now composed of a 10,000 agent network with offices strategically located throughout the nation. Currently there are 34 offices in California. Our franchise’s corporate office is located in the great City of Long Beach. We are poised to offer you maximum value as your exclusive representation for your next and future real estate transactions. Many of our agents hold coveted designations, obtained through advanced education, such as ABR, GRI, CRP, and ePro affording you peak expertise at the highest levels; service you will grow to expect from HomeSmart Realty Group.

Company page on Leadbay: https://mad-max.leadbay.ai/company/homesmart.com · loaded 2026-10-30

## At a glance

- Website: https://homesmart.com
- Team based in: Signal Hill (homesmart.com and 1 more)
- Founded: 2015 (homesmart.com and 1 more)
- Founders: Matt Widdows
- Industry: Real Estate
- Employees: 777 (employees and founders, investors not counted; homesmart.com and 1 more)
- Seen in its site's code: Google Workspace (MX alt2.aspmx.l.google.com), HubSpot (TXT include:_spf.google.com include:spf.constantcontact.com  include:4078987.spf07.hubspot), Mailgun (TXT mailgun.org), Zoom (TXT ZOOM_verify) (read 2026-10-30)

## Why it stands out

- Five HomeSmart leaders were named RISMedia 2025 Real Estate Newsmakers, including Matt Widdows, Katie Cooper, Todd Sumney, Rich La Rue, and Erin Campbell. ([homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/), [homesmart.com](https://homesmart.com/press-room/five-homesmart-leaders-recognized-by-rismedia-2022-newsmakers-awards/))
- Five HomeSmart leaders were recognized in RISMedia's 2022 Newsmaker Awards; categories included Futurists, Luminaries, Trendsetters, Influencers, and Achievers. ([homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/), [homesmart.com](https://homesmart.com/press-room/five-homesmart-leaders-recognized-by-rismedia-2022-newsmakers-awards/))
- Competes with: The company competes broadly with national residential brokerage and franchise brands, particularly other 100%-commission/flat-fee and technology-enabled brokerages. Specific competitors are not named in the cited official materials; RISMedia describes HomeSmart's competitive positioning against the broader brokerage industry. ([homesmart.com](https://homesmart.com/franchising/), [rismedia.com](https://www.rismedia.com/2026/03/06/homesmart-next-chapter/))

## Products and services

- Residential brokerage services for buying, selling, and leasing homes. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt), [homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/))
- Franchise brokerage platform and support for local brokerage owners. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt), [homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/))
- **RealSmart Agent**: transaction management, document workflows, e-signature, CRM, marketing, training, and mobile functionality. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt), [homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/))
- **RealSmart Broker**: brokerage transaction review, compliance/document management, recruiting, marketing, accounting, reporting, and productivity tools. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt), [homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/))
- SmartDocs/eSign, SmartSigns, HomeSmart Client, RealSmart Vendor, buyer/broker tools, and affiliated transaction services such as title and escrow. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt), [homesmart.com](https://homesmart.com/press-room/homesmart-leadership-prominently-featured-on-8th-annual-rismedia-2025-newsmakers-list/))

## Customers and markets

- **Customers**: Residential home buyers, sellers, and lessees served through HomeSmart agents and brokerages., Real-estate agents, brokers, franchise partners, and brokerage owners who use HomeSmart's model, support, training, and technology. ([homesmart.com](https://homesmart.com/about/hs0051), [homesmart.com](https://homesmart.com/llms.txt))
- **Markets**: United States nationwide: HomeSmart states it has brokerages in 48 states and 250-plus offices, while the NorthGroup announcement says the network exceeds 27,000 agents. ([homesmart.com](https://homesmart.com/franchising/), [homesmart.com](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [homesmart.com](https://homesmart.com/press-room/homesmart-expands-oregon-presence/))
- **Markets**: Southeast: North Carolina, South Carolina, Georgia and Florida are the most recently expanded strategic markets. ([homesmart.com](https://homesmart.com/franchising/), [homesmart.com](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [homesmart.com](https://homesmart.com/press-room/homesmart-expands-oregon-presence/))

## Team

- Dan Bowden, President and CEO
- Matt Widdows, Founder of HomeSmart in 2000

## Latest news

- 2026-03-24 · [A Brand That Supports, Agents That Shine — RISMedia](https://www.rismedia.com/2026/03/24/brand-that-supports-agents-that-shine/) (rismedia.com)
- 2021-12-20 · [Emphasizing Face-to-Face Communication — RISMedia](https://www.rismedia.com/2021/12/20/emphasizing-face-to-face-communication/) (rismedia.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/homesmart.com.md)

## Decision makers

- [Dan Bowden](https://mad-max.leadbay.ai/person/dan-bowden--homesmart.com.md), President and CEO
- [Matt Widdows](https://mad-max.leadbay.ai/person/matt-widdows--homesmart.com.md), Founder of HomeSmart in 2000

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 10 sites read (homesmart.com, gs.homesmart.com, rismedia.com, crunchbase.com, akta.pro, realtrends.com, homesmartil.com, members.midvalleyassn.realtor, …).

## Best angle

2026-09-01 · Product: HomeSmart announced a strategic relationship with loanDepot to provide lending access and mortgage solutions to HomeSmart agents and clients (4 sources)

## Signals: what happened

- 2026-10-22 · News: "Buying their first home is the first step to freedom. Equity is the base; education is the key." (1 source: [linkedin.com](https://www.linkedin.com/posts/homebuyerwalletcom_realtorlife-salemoregon-oregonrealestate-activity-7519036573611433985-xyRG))
- 2026-10-14 · News: At Home Smart, our agent-first model provides confidence, security, and transparency for you and your clients. (1 source: [linkedin.com](https://www.linkedin.com/posts/homesmart-realty-group-il_at-home-smart-our-agent-first-model-provides-activity-7516135890943930368-sLtA))
- 2026-10-04 · News: Thinking about selling your home? Get your seller guide today and learn about the process of home selling! (1 source: [linkedin.com](https://www.linkedin.com/posts/troy-zwickle-806a7a29_the-guide-to-selling-your-home-activity-7512556620090863617-bLeR))
- 2026-09-30 · News: At HomeSmart, You have the freedom to choose what's best for you and your clients on every transaction. (1 source: [linkedin.com](https://www.linkedin.com/posts/homesmart-realty-group-il_at-homesmart-you-have-the-freedom-to-choose-activity-7511062475921031168-IKn1))
- 2026-09-29 · News: Super exciting! Congratulations to all on the collective success! (1 source: [linkedin.com](https://www.linkedin.com/posts/danbowden_super-exciting-congratulations-to-all-on-activity-7510727569554726912-QiSF))
- 2026-09-22 · Expansion: HomeSmart announced a strategic merger with NorthGroup Real Estate, adding nearly 2,000 agents and taking the network above 27,000 agents; the expansion covers North Carolina, South Carolina, Georgia, and Florida (4 sources: [homesmart.com](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [homesmart.com](https://homesmart.com/press-room/), [bizjournals.com](https://www.bizjournals.com/phoenix/news/2026/10/06/homesmart-adds-2k-agents-southeast-region.html))
- 2026-09-01 · Product: HomeSmart announced a strategic relationship with loanDepot to provide lending access and mortgage solutions to HomeSmart agents and clients (4 sources: [homesmart.com](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [homesmart.com](https://homesmart.com/press-room/), [bizjournals.com](https://www.bizjournals.com/phoenix/news/2026/10/06/homesmart-adds-2k-agents-southeast-region.html))
- 2026-08-10 · News: Is the Down Payment stopping you from buuying a home? You may have more options than you realize. (1 source: [linkedin.com](https://www.linkedin.com/posts/orlando-garcia-realtor_down-payment-assistance-programs-in-southeast-activity-7492571553348562944-dgaM))
- 2026-03-25 · News: When agents have the right support, they shine. ✨ (1 source: [linkedin.com](https://www.linkedin.com/posts/homesmart-realestate_a-brand-that-supports-agents-that-shine-activity-7442681720325246976-nrMI))
- 2026-03-24 · News: A Brand That Supports, Agents That Shine (1 source: [rismedia.com](https://www.rismedia.com/2026/03/24/brand-that-supports-agents-that-shine/))
- 2026-03-01 · Customers: RISMedia reported a brand overhaul, new AI-integrated marketing capabilities, embedded e-document/e-sign functionality, and continued development of agent-team features (4 sources: [homesmart.com](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [homesmart.com](https://homesmart.com/press-room/), [bizjournals.com](https://www.bizjournals.com/phoenix/news/2026/10/06/homesmart-adds-2k-agents-southeast-region.html))
- 2021-12-20 · News: Emphasizing Face-to-Face Communication (1 source: [rismedia.com](https://www.rismedia.com/2021/12/20/emphasizing-face-to-face-communication/))

## Working on now

- Scale the national 100% commission brokerage through mergers, franchises and aligned regional broker partnerships; the NorthGroup merger is the clearest current example.
- Expand geographically in the U.S., especially the Southeast and underserved state/regional markets; recent moves include NorthGroup’s NC/SC/GA/FL footprint and southern/central Oregon offices.
- Modernize the agent experience through the RealSmart platform, AI-enhanced marketing, integrated eDoc/eSign, team dashboards, analytics and recruiting workflows.
- Build dedicated programs and community for agent teams, including operational tools, training, mentorship and cross-market collaboration.
- Increase consumer and agent value through preferred lending and service-provider relationships, national marketplace offerings and education/networking events.

From: [HomeSmart Merges With NorthGroup, Tops 27,000 Agents](https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/), [Homesmart: The Next Chapter — RISMedia](https://www.rismedia.com/2026/03/06/homesmart-next-chapter/), [HomeSmart Expands Oregon Presence with New Franchise](https://homesmart.com/press-room/homesmart-expands-oregon-presence/), [Growth Summit 2026 - Growth Summit 2026](https://gs.homesmart.com/), [HomeSmart Names Guild Mortgage Preferred Lender to Elevate Homebuyer Experience - HomeSmart Corporate](https://homesmart.com/press-room/homesmart-names-guild-mortgage-preferred-lender/)

## Summary

HomeSmart is a residential real estate brokerage and franchisor that operates on a 100% commission model, allowing agents to retain their full commission in exchange for flat transaction fees. It provides a proprietary technology platform to support agents, franchise partners, and consumers in buying, selling, and leasing properties. HomeSmart generates revenue through transaction fees, franchise royalties, and affiliated title and mortgage services. Its competitors include eXp Realty, Realty ONE Group, Redfin, Compass, and various traditional brokerage incumbents. Recent news includes a September 2026 merger with NorthGroup Real Estate, expanding its network to over 27,000 agents.

[1]: https://homesmart.com/llms.txt "homesmart.com"
[2]: https://homesmart.com/press-room/ "HomeSmart Newsroom | The Latest News & Press Releases"
[3]: https://homesmart.com/press-room/homesmart-announces-rebrand/ "HomeSmart Announces Forward-Thinking Rebrand, Embodying Vision for Brokerage - HomeSmart Corporate"
[4]: https://homesmart.com/press-room/homesmart-northgroup-real-estate-merger/ "HomeSmart Merges With NorthGroup, Tops 27,000 Agents"
[5]: https://homesmart.com/about/hs0051 "About HomeSmart Realty Group | Real Estate Brokerage"
[6]: https://www.rismedia.com/2026/03/06/homesmart-next-chapter/ "Homesmart: The Next Chapter — RISMedia"
[7]: https://akta.pro/company-profiles/0008epn/homesmart-international "HomeSmart International company profile: firmographics, business model, customers, competitors | akta.pro"
[8]: https://www.rismedia.com/2025/09/05/homesmart-25-years-of-giving-100-percent-to-agents/ "Twenty-Five Years of Giving 100% to Agents — RISMedia"

## Sources

- [HomeSmart Realty Group's website](https://homesmart.com)
- [Company record, via Exa](https://homesmart.com/real-estate-office/california/long-beach/68-realty-group)
- [HomeSmart Expands Oregon Presence with New Franchise](https://homesmart.com/press-room/homesmart-expands-oregon-presence/)
- [Growth Summit 2026 - Growth Summit 2026](https://gs.homesmart.com/)
- [HomeSmart Names Guild Mortgage Preferred Lender to Elevate Homebuyer Experience - HomeSmart Corporate](https://homesmart.com/press-room/homesmart-names-guild-mortgage-preferred-lender/)
- [HomeSmart International - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/homesmart-international)