# Growthloop

> GrowthLoop is an agentic, composable customer data platform and Compound Marketing Engine that runs on enterprise data clouds to help marketers generate audiences, orchestrate journeys, activate campaigns, and optimize performance with AI.

Company page on Leadbay: https://mad-max.leadbay.ai/company/growthloop.com · loaded 2026-10-29

## At a glance

- Website: https://growthloop.com
- Team based in: New York City (growthloop.com and 1 more)
- Founded: 2015 (growthloop.com and 1 more)
- Founders: Anthony Rotio, David Joosten, Tameem Iftikhar
- Industry: Software Development
- Employees: 82 (employees and founders, investors not counted; growthloop.com and 1 more)
- Backed by: TJC, River Pines Capital
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Next.js (/_next/static/), Google Workspace (MX aspmx.l.google.com), HubSpot (TXT include:_spf.google.com include:sendgrid.net include:44079772.spf02.hubspot), SendGrid (TXT sendgrid.net) (read 2026-10-30)

## What it sells, to whom

- GrowthLoop is an agentic, composable customer data platform and Compound Marketing Engine that runs on enterprise data clouds to help marketers generate audiences, orchestrate journeys, activate campaigns, and optimize performance with AI. ([growthloop.com](https://www.growthloop.com/company/about), [growthloop.com](https://www.growthloop.com/), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))

## Why it stands out

- Recognized by Snowflake in 2026 as an Activation & Delivery “One to Watch” in The Modern Marketing Data Stack; GrowthLoop says this was its fourth consecutive year of recognition. ([growthloop.com](https://www.growthloop.com/press/growthloop-highlighted-in-snowflake-modern-marketing-data-stack), [prnewswire.com](https://www.prnewswire.com/news-releases/growthloop-highlighted-in-snowflakes-fifth-edition-modern-marketing-data-stack-report-as-one-to-watch-302805547.html))
- Competes with: Specific named competitors were not identified in the reviewed sources; GrowthLoop is positioned against traditional marketing clouds and other CDP/marketing-activation platforms. ([growthloop.com](https://www.growthloop.com/), [cbinsights.com](https://www.cbinsights.com/company/growthloop))

## Products and services

- Agentic composable CDP ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Compound Marketing Engine ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Audience Agent for AI-generated audience segmentation ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Journey Agent and Universal Journeys for omnichannel campaign orchestration ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Insights Agent for real-time performance analysis and optimization ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Composable AI Decisioning ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))
- Engagement capabilities including email, SMS, push, real-time messaging, same-session personalization, content management, experimentation, and integrations with marketing destinations ([growthloop.com](https://www.growthloop.com/), [growthloop.com](https://www.growthloop.com/product/journeys), [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure))

## Customers and markets

- **Customers**: Publicly referenced customers and case-study organizations include Google, Indeed, Express, NASCAR, Whirlpool, Gopuff, Costco, RTVE, Boston Red Sox, Pittsburgh Penguins, PGA TOUR, NerdWallet, Mercari, Big Ten, Allegro, Fanatics, Albertsons, and Ford. ([growthloop.com](https://www.growthloop.com/case-studies), [prnewswire.com](https://www.prnewswire.com/news-releases/river-pines-capital-announces-strategic-equity-investment-in-growthloop-302590271.html), [growthloop.com](https://www.growthloop.com/press/growthloop-highlighted-in-snowflake-modern-marketing-data-stack))
- **Markets**: Enterprise marketers and data/marketing teams operating on cloud data warehouses. ([growthloop.com](https://www.growthloop.com/press/growthloop-debuts-end-to-end-commerce-media-solution), [growthloop.com](https://www.growthloop.com/press/growthloop-unveils-2026-commerce-media-investment-index), [growthloop.com](https://www.growthloop.com/press/whirlpool-and-growthloop-announce-partnership))
- **Markets**: Retailers and commerce-media/retail-media networks building advertiser monetization programs. ([growthloop.com](https://www.growthloop.com/press/growthloop-debuts-end-to-end-commerce-media-solution), [growthloop.com](https://www.growthloop.com/press/growthloop-unveils-2026-commerce-media-investment-index), [growthloop.com](https://www.growthloop.com/press/whirlpool-and-growthloop-announce-partnership))

## Team

- Anthony Rotio, Co-Founder & Co-CEO
- David Joosten, Co-Founder & Executive Chairman
- Tameem Iftikhar, Co-Founder & Chief Product and Technology Officer
- Mark Herman, Chief Financial Officer
- Apoorva Thuse, VP of Customer Solutions Group
- Jesse McGinnis, VP Product Engineering
- Yuri Bukhan, VP of Global Partnerships
- Tobias Konitzer, VP of AI
- Somer Simpson, VP of Product Management
- Monique Cadle, Vice President, People

Backed by: TJC, River Pines Capital

## Latest news

- 2023-06-01 · [Flywheel Software Rebrands to GrowthLoop](https://www.prnewswire.com/news-releases/flywheel-software-rebrands-to-growthloop-301838722.html) (prnewswire.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/growthloop.com.md)

## Decision makers

- [Anthony Rotio](https://mad-max.leadbay.ai/person/anthony-rotio--growthloop.com.md), Co-Founder & Co-CEO
- [David Joosten](https://mad-max.leadbay.ai/person/david-joosten--growthloop.com.md), Co-Founder & Executive Chairman
- [Tameem Iftikhar](https://mad-max.leadbay.ai/person/tameem-iftikhar--growthloop.com.md), Co-Founder & Chief Product and Technology Officer
- [Mark Herman](https://mad-max.leadbay.ai/person/mark-herman--growthloop.com.md), Chief Financial Officer
- [Apoorva Thuse](https://mad-max.leadbay.ai/person/apoorva-thuse--growthloop.com.md), VP of Customer Solutions Group
- [Jesse McGinnis](https://mad-max.leadbay.ai/person/jesse-mcginnis--growthloop.com.md), VP Product Engineering
- [Yuri Bukhan](https://mad-max.leadbay.ai/person/yuri-bukhan--growthloop.com.md), VP of Global Partnerships
- [Tobias Konitzer](https://mad-max.leadbay.ai/person/tobias-konitzer--growthloop.com.md), VP of AI
- [Somer Simpson](https://mad-max.leadbay.ai/person/somer-simpson--growthloop.com.md), VP of Product Management
- [Monique Cadle](https://mad-max.leadbay.ai/person/monique-cadle--growthloop.com.md), Vice President, People

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 16 sites read (growthloop.com, businesswire.com, prnewswire.com, aws.amazon.com, snowflake.com, growthloop.help.unthread.io, partners.amazonaws.com, crunchbase.com, …).

## Best angle

2026-09-23 · Product: Did you catch all the incredible MCP pitches in the Humans of Martech Shark Tank-style event? (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-22 · News: Another week, another martech acquisition. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_one-more-take-on-the-braze-acquisition-activity-7519131378005958656-6fkW))
- 2026-10-13 · News: Frustrated with the limited reach and monetization in programmatic advertising? Tired of the risks around sending sensitive PII to third-party platforms? You're not alone. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_frustrated-with-the-limited-reach-and-monetization-activity-7515815681721044992-M90X))
- 2026-10-06 · News: As more retail advertisers dedicate budget to media networks, competition is heating up for retail media network operators 🔥. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_as-more-retail-advertisers-dedicate-budget-activity-7513283675720097794-48NN))
- 2026-10-06 · News: GrowthLoop reshared Martechvibe: Complex systems improve only when they remember what worked, why it worked, and under which conditions it can be repeated. GrowthLoop’s signature idea, the Causal Context Graph (CCG), is driven by the … (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_activity-7513261199405305857-F6NB))
- 2026-09-25 · News: LLM-Based Re-Ranking for Real Estate Search (1 source: [doi.org](https://doi.org/10.1145/3773078.3831907))
- 2026-09-23 · Product: Did you catch all the incredible MCP pitches in the Humans of Martech Shark Tank-style event? (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_live-martech-mcp-spotlight-shark-tank-style-activity-7508596261722308608-ANfu))
- 2026-09-04 · News: We're rooted in composability. That's why our new Content Studio allows you to build email and SMS templates inside GrowthLoop or bring content from your existing tools. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_were-rooted-in-composability-thats-why-activity-7501709994833293312-1fcG))
- 2026-09-01 · News: 💰 Retail and commerce media networks sit on rich first-party data, but for too many of them, building the custom audience segments that brands want is slow, resource-intensive, and manual. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_activity-7500628378970935297-gE62))
- 2026-08-14 · News: The new content variation tool in GrowthLoop's Engagement Suite is not your average AI content tool. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_the-new-content-variation-tool-in-growthloops-activity-7494026298323832832-HWAd))
- 2026-07-29 · Product: Today, we’re excited to launch GrowthLoop Engagement Suite, a solution that connects your cloud data, content, execution, measurement, and AI decisioning to give you a closed-loop marketing system that optimizes over time. (1 source: [linkedin.com](https://www.linkedin.com/posts/growthloop-co_today-were-excited-to-launch-growthloop-activity-7488262500317270017-7TNR))
- 2026-06-23 · News: Snowflake recognized GrowthLoop as an Activation & Delivery “One to Watch.” (4 sources: [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure), [prnewswire.com](https://www.prnewswire.com/news-releases/river-pines-capital-announces-strategic-equity-investment-in-growthloop-302590271.html), [growthloop.com](https://www.growthloop.com/press/growthloop-highlighted-in-snowflake-modern-marketing-data-stack))
- 2026-04-09 · News: Co-founders Anthony Rotio and Tameem Iftikhar became co-CEOs; former CEO Chris O’Neill remained on the board (4 sources: [businesswire.com](https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure), [prnewswire.com](https://www.prnewswire.com/news-releases/river-pines-capital-announces-strategic-equity-investment-in-growthloop-302590271.html), [growthloop.com](https://www.growthloop.com/press/growthloop-highlighted-in-snowflake-modern-marketing-data-stack))

## Working on now

- Agentic AI-powered, warehouse-native marketing: GrowthLoop is positioning its Composable AI Decisioning/Compound Marketing Engine as a platform for outcome-driven audience, journey, and campaign decisions.
- Commerce media and retail media networks: the August 2026 launch combines audience intelligence, onsite/offsite activation, and closed-loop measurement for retailers and commerce-media teams.
- Enterprise lifecycle marketing and direct-to-consumer growth: Whirlpool is using GrowthLoop for KitchenAid Small Appliances audience building, subsegmentation, activation, and experimentation.
- Retail-media monetization: Gopuff and BevMo! are enabling advertiser audience targeting using geography, purchase history, and order frequency; U.K. customer targeting is planned later in 2026.
- Go-to-market and product expansion: the co-CEO model assigns Anthony Rotio to distribution/partnerships and Tameem Iftikhar to product, engineering, and AI innovation.
- Geographic signal: the 2026 Commerce Media Investment Index surveyed U.S. and Canadian marketing professionals; Gopuff’s rollout also points to expansion into the U.K.

From: [GrowthLoop news and announcements](https://www.growthloop.com/press), [GrowthLoop debuts end-to-end commerce media solution](https://www.growthloop.com/press/growthloop-debuts-end-to-end-commerce-media-solution), [GrowthLoop unveils 2026 Commerce Media Investment Index](https://www.growthloop.com/press/growthloop-unveils-2026-commerce-media-investment-index), [Whirlpool Corporation and GrowthLoop announce partnership](https://www.growthloop.com/press/whirlpool-and-growthloop-announce-partnership), [Gopuff and GrowthLoop announce partnership](https://www.growthloop.com/press/gopuff-partners-with-growthloop), [Anthony Rotio and Tameem Iftikhar named GrowthLoop co-CEOs](https://www.growthloop.com/press/anthony-rotio-and-tameem-iftikhar-named-growthloop-co-ceos)

## Summary

GrowthLoop is an agentic, composable Customer Data Platform (CDP) that operates directly on a company's data cloud to automate audience segmentation, journey orchestration, and marketing campaigns [1][2][3]. It sells to enterprise-level organizations, helping marketing teams leverage first-party data without technical engineering support [1][2][3]. Founded by Christopher Sell, David Joosten, Anthony Rotio, and Tameem Iftikhar, the company is now led by co-CEOs Rotio and Iftikhar [1][4]. It is backed by investors including The Jordan Company and River Pines Capital [1][3]. Customers include Costco, Google, NASCAR, Albertsons, Ford, and Fanatics Advertising [3][4][5]. The company competes in the broader martech and data activation space [1][6]. As of August 2026, its latest news is the launch of an end-to-end commerce media network solution integrated with partners like The Trade Desk and Moloco [5].

[1]: https://www.growthloop.com/company/about "About GrowthLoop - A Composable CDP powered by your data cloud"
[2]: https://www.growthloop.com/ "GrowthLoop | Agentic composable CDP"
[3]: https://www.prnewswire.com/news-releases/river-pines-capital-announces-strategic-equity-investment-in-growthloop-302590271.html "River Pines Capital Announces Strategic Equity Investment in GrowthLoop"
[4]: https://www.growthloop.com/press/anthony-rotio-and-tameem-iftikhar-named-growthloop-co-ceos "Anthony Rotio and Tameem Iftikhar named GrowthLoop co-CEOs"
[5]: https://www.growthloop.com/press/growthloop-debuts-end-to-end-commerce-media-solution "GrowthLoop debuts end-to-end commerce media solution"
[6]: https://www.growthloop.com/press/growthloop-unveils-its-compound-marketing-engine "GrowthLoop Unveils its Compound Marketing Engine"
[7]: https://www.growthloop.com/press "GrowthLoop news and announcements"
[8]: https://www.businesswire.com/news/home/20260113029326/en/TJC-Deepens-Financial-Partnership-with-GrowthLoop-as-Enterprises-Modernize-Marketing-with-Agentic-AI-and-Composable-Data-Infrastructure "TJC Deepens Financial Partnership with GrowthLoop as Enterprises Modernize Marketing with Agentic AI and Composable Data Infrastructure"

## Sources

- [GrowthLoop's website](https://growthloop.com)
- [GrowthLoop unveils 2026 Commerce Media Investment Index](https://www.growthloop.com/press/growthloop-unveils-2026-commerce-media-investment-index)
- [Whirlpool Corporation and GrowthLoop announce partnership](https://www.growthloop.com/press/whirlpool-and-growthloop-announce-partnership)
- [Gopuff and GrowthLoop announce partnership](https://www.growthloop.com/press/gopuff-partners-with-growthloop)