# Folloze

> Folloze, Inc. is a 2013-founded B2B SaaS company offering an AI-powered buyer-experience and personalization platform that helps marketing and sales teams build, activate, measure, and optimize personalized account-based campaigns and digital journeys.

Company page on Leadbay: https://mad-max.leadbay.ai/company/folloze.com · loaded 2026-10-30

## At a glance

- Website: https://folloze.com
- Team based in: San Mateo (Leadbay's record and 2 more)
- Incorporated: California (no. 3551114) (register)
- Registry: California Secretary of State 3551114
- Founded: 2013 (folloze.com and 1 more)
- Founders: Etai Beck, David Brutman, Zvika Menachemi
- Industry: Software Development
- Employees: 44 (employees and founders, investors not counted; folloze.com and 1 more)
- Total funding: $35.7M (folloze.com and 1 more)
- Backed by: NEA, Canvas Ventures, Cervin Ventures, TriplePoint Ventures, BGV / Benhamou Global Ventures, Grayhawk Ventures / Grayhawk Capital, SVB, Angel investors
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), Google Ads (googletagmanager.com/gtag/js?id=AW-), Webflow (data-wf-site=), Marketo (munchkin.marketo.net), Google Workspace (MX aspmx3.googlemail.com) (read 2026-10-30)
- Phone: (888) 428-6191
- Email: support@folloze.com
- Address: 1630 S DELAWARE ST 
 5177
SAN MATEO, CA 94402

## What it sells, to whom

- Folloze, Inc. is a 2013-founded B2B SaaS company offering an AI-powered buyer-experience and personalization platform that helps marketing and sales teams build, activate, measure, and optimize personalized account-based campaigns and digital journeys. ([folloze.com](https://www.folloze.com/company/about), [folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs))

## Why it stands out

- 2023 Martech Breakthrough Award winner. ([folloze.com](https://www.folloze.com/newsroom), [linkedin.com](https://www.linkedin.com/posts/6sense_nimble-marketing-award-finalists-activity-7248361489302970369-zriM))
- Recognized as a 2023 G2 High Performer and “Users Love Us” company; Folloze was also a 2024 Nimble Marketing Breakthrough Award finalist. ([folloze.com](https://www.folloze.com/newsroom), [linkedin.com](https://www.linkedin.com/posts/6sense_nimble-marketing-award-finalists-activity-7248361489302970369-zriM))
- Competes with: Demandbase, 6sense, RollWorks, Outreach ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [folloze.com](https://www.folloze.com/blog/article/folloze-appoints-new-vice-president-of-sales-to-lead-next-wave-of-growth-for-industry-leading-b2b-personalization-platform))

## Products and services

- Folloze Buyer Experience Platform (BX 3.0) ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- AI-powered personalized buyer journeys and account-based experiences ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Generator Agents / GeneratorAI for campaign and content creation ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Website Engager for personalized website experiences ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Impact Dashboard with Account Engagement Score and intent analytics ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Digital sales rooms and personalized microsites ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Campaign emails, on-behalf-of sales emails, LinkedIn ads, event experiences, and ABX campaign destinations ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- Integrations with Salesforce, Marketo, Eloqua, Microsoft Dynamics CRM, 6sense, Demandbase, Outreach, RollWorks, and Dun & Bradstreet; API/MCP connectivity for tools such as Slack, n8n, Clay, and custom agents ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))

## Customers and markets

- **Customers**: ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, Checkpoint, UL, Seeq, Conga, RingCentral, ForgeX, Microsoft, Additional enterprise/Fortune 500 customers; earlier disclosed customers included Digium, Vidyo, Endogastric Solutions, Versaic, Siklu, and Butterfly Investments. ([folloze.com](https://www.folloze.com/), [folloze.com](https://www.folloze.com/faqs), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- **Markets**: Primary market: enterprise B2B marketing, sales, and revenue organizations. ([folloze.com](https://www.folloze.com/blog/article/gtn-in-action-folloze-choirgtm), [folloze.com](https://www.folloze.com/partners/overview), [folloze.com](https://www.folloze.com/faqs))
- **Markets**: Use-case markets: account-based marketing/account-based experience, demand generation, digital sales rooms, personalized web and campaign destinations, sales development, partner co-selling, and field/virtual events. ([folloze.com](https://www.folloze.com/blog/article/gtn-in-action-folloze-choirgtm), [folloze.com](https://www.folloze.com/partners/overview), [folloze.com](https://www.folloze.com/faqs))

## Team

- Etai Beck, Chief Executive Officer & Co-founder
- David Brutman, Chief Product Officer & Co-founder
- Zvika Menachemi, Co-founder identified in the 2015 launch announcement
- Mary Gilbert, Chief Marketing Officer
- Steve Bailey, Chief Revenue Officer
- Jason Mefford, Vice President of Planning & Programs
- Alon Gal, Vice President, Research & Development
- Troy Smith, Vice President, Customer Success
- Shelley Hen, Vice President of Product
- Kevin Donovan, Vice President Of Alliances & Channel Sales
- Rob Scott, Director Enterprise Sales
- Tyler Hart, Head of Revenue Marketing

Backed by: NEA, Canvas Ventures, Cervin Ventures, TriplePoint Ventures, BGV / Benhamou Global Ventures, Grayhawk Ventures / Grayhawk Capital, SVB, Angel investors

## Latest news

- 2024-10-03 · [Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential) (businesswire.com)
- 2024-02-29 · [Folloze Launches Website Engager, Transforming the Traditional Website Visit into a Personalized High-Value Touchpoint for B2B Demand Generation](https://www.businesswire.com/news/home/20240229440046/en/Folloze-Launches-Website-Engager-Transforming-the-Traditional-Website-Visit-into-a-Personalized-High-Value-Touchpoint-for-B2B-Demand-Generation) (businesswire.com)
- 2023-12-14 · [Folloze Announces GeneratorAI to Unlock the Personalized Buyer Experience at Scale for Marketers](https://www.businesswire.com/news/home/20231214926212/en/Folloze-Announces-GeneratorAI-to-Unlock-the-Personalized-Buyer-Experience-at-Scale-for-Marketers) (businesswire.com)
- 2023-09-26 · [SG Credit Partners Announces a Senior Debt Investment in Folloze](https://www.sgcreditpartners.com/news/sg-credit-partners-announces-a-senior-debt-investment-in-folloze/) (sgcreditpartners.com)
- 2023-02-28 · [Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue](https://www.businesswire.com/news/home/20230228006183/en/Folloze-AI-Powered-by-ChatGPT-adds-Critical-Layer-of-Buyer-Engagement-Insights-to-Drive-Increased-Revenue) (businesswire.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/folloze.com.md)

## Decision makers

- [Etai Beck](https://mad-max.leadbay.ai/person/etai-beck--folloze.com.md), Chief Executive Officer & Co-founder
- [David Brutman](https://mad-max.leadbay.ai/person/david-brutman--folloze.com.md), Chief Product Officer & Co-founder
- [Zvika Menachemi](https://mad-max.leadbay.ai/person/zvika-menachemi--folloze.com.md), Co-founder identified in the 2015 launch announcement
- [Mary Gilbert](https://mad-max.leadbay.ai/person/mary-gilbert--folloze.com.md), Chief Marketing Officer
- [Steve Bailey](https://mad-max.leadbay.ai/person/steve-bailey--folloze.com.md), Chief Revenue Officer
- [Jason Mefford](https://mad-max.leadbay.ai/person/jason-mefford--folloze.com.md), Vice President of Planning & Programs
- [Alon Gal](https://mad-max.leadbay.ai/person/alon-gal--folloze.com.md), Vice President, Research & Development
- [Troy Smith](https://mad-max.leadbay.ai/person/troy-smith--folloze.com.md), Vice President, Customer Success
- [Shelley Hen](https://mad-max.leadbay.ai/person/shelley-hen--folloze.com.md), Vice President of Product
- [Kevin Donovan](https://mad-max.leadbay.ai/person/kevin-donovan--folloze.com.md), Vice President Of Alliances & Channel Sales

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 24 sites read (folloze.com, businesswire.com, benhamouglobalventures.com, sgcreditpartners.com, martechseries.com, crunchbase.com, cbinsights.com, exa.ai, …).

## Best angle

2026-10-08 · News: Live on October 15: Trey Harnden, our GTM engineer, builds a real campaign in 45 minutes with Claude or ChatGPT. A market signal in, a personalized experience for every account out. (1 source)

## Best way in

- Call the front desk, (888) 428-6191: The front desk, in Leadbay's record, verified 2026-03-29
- Message on X: The company's own account
- Write to support@folloze.com (generic): A shared mailbox, in Leadbay's record, verified 2026-03-29

## Signals: what happened

- 2026-10-08 · News: Live on October 15: Trey Harnden, our GTM engineer, builds a real campaign in 45 minutes with Claude or ChatGPT. A market signal in, a personalized experience for every account out. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_learn-to-build-a-campaign-with-ai-live-activity-7514093281446793216-O7PS))
- 2026-07-29 · News: Folloze is now officially part of the Anthropic Claude Connector Library! (1 source: [linkedin.com](https://www.linkedin.com/posts/treyharnden_folloze-is-now-officially-part-of-the-anthropic-activity-7488286421821317122-S5qz))
- 2026-07-28 · News: Everyone is talking about AI generated content. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_everyone-is-talking-about-ai-generated-content-activity-7487899731587645440-SixN))
- 2026-07-21 · News: AI made content creation faster. It also exposed a new bottleneck: getting campaigns live. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_ai-made-content-creation-faster-it-also-activity-7485370535976267776-8zHX))
- 2026-07-15 · News: The future of go to market isn't about choosing between demand gen and ABM. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_the-future-of-go-to-market-isnt-about-choosing-activity-7483188721002151936-OGdy))
- 2026-07-02 · News: Marketing platforms originally were built for a world where content was scarce. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_marketing-platforms-originally-were-built-activity-7478477610717446144-zzMz))
- 2026-06-20 · News: One of the best things about AI innovation is the ability to orchestrate the tools you need in order to deliver the agents you need. (1 source: [linkedin.com](https://www.linkedin.com/posts/folloze_activity-7474172899902255105-gi21))
- 2025-07-22 · Product: Announced general availability of Generator Agents for real-time personalized buyer experiences (4 sources: [folloze.com](https://www.folloze.com/newsroom), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential), [folloze.com](https://www.folloze.com/blog/article/folloze-appoints-new-vice-president-of-sales-to-lead-next-wave-of-growth-for-industry-leading-b2b-personalization-platform))
- 2024-10-15 · Interviews: Mary Gilbert on Implementing S... - NexGen CMO Podcast (1 source: [podcasts.apple.com](https://podcasts.apple.com/nz/podcast/mary-gilbert-on-implementing-systems-thinking-in-marketing/id1733920482?i=1000673168306))
- 2024-10-03 · News: Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential (1 source: [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential))
- 2024-10-03 · Product: Announced general availability of the Folloze Impact Dashboard and Account Engagement Score (4 sources: [folloze.com](https://www.folloze.com/newsroom), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential), [folloze.com](https://www.folloze.com/blog/article/folloze-appoints-new-vice-president-of-sales-to-lead-next-wave-of-growth-for-industry-leading-b2b-personalization-platform))
- 2024-07-22 · Leadership: Appointed Steve Bailey as Vice President of Sales (4 sources: [folloze.com](https://www.folloze.com/newsroom), [businesswire.com](https://www.businesswire.com/news/home/20241003419865/en/Folloze-Rolls-Out-Impact-Dashboard-an-Advanced-Engagement-Analytics-Engine-That-Unlocks-Powerful-Insights-and-Revenue-Potential), [folloze.com](https://www.folloze.com/blog/article/folloze-appoints-new-vice-president-of-sales-to-lead-next-wave-of-growth-for-industry-leading-b2b-personalization-platform))

## Working on now

- Folloze is positioning its platform around AI-assisted, no-code B2B buyer experiences: personalized microsites/boards, content delivery, analytics, and multithread engagement.
- The major current product push is Folloze X, a coordinated set of AI agents for GTM execution; its Campaign Agent generates landing pages, emails, and ads and was in beta with a small customer group in January 2026.
- Folloze launched an open MCP integration in June 2026 so teams can create in Claude or another LLM and deploy governed, personalized Folloze experiences directly; it also supports API-driven workflows.
- The company is targeting enterprise B2B marketing, sales, and revenue teams using ABM/ABX, demand generation, sales plays, digital sales rooms, website experiences, and event activations.
- Folloze is emphasizing network-based GTN motions through its January 2026 ChoirGTM partnership, including warm-intro rooms, multithread tracks, and partner co-sell rooms.
- A public Folloze/Outreach announcement highlights advanced sales-marketing orchestration and cites SAP as a joint customer.

From: [From GTM to GTN in Action: Redefining the B2B Buyer Journey](https://www.folloze.com/blog/article/gtn-in-action-folloze-choirgtm), [Bring Your Own AI, Deploy Live: Folloze's Open Approach](https://www.folloze.com/blog/article/bring-your-own-ai-mcp), [Folloze 2026 LIVE](https://www.folloze.com/press-releases/folloze-plus-outreach-empowers-sales-and-marketing-with-advanced-orchestration-to-engage-prospects-and-further-pipeline-goals), [When Marketers Test AI the Way Work Really Happens](https://www.folloze.com/blog/article/marketers-test-ai-the-way-they-work), [Folloze FAQ: B2B Marketing Solutions & Buyer Experience Platform](https://www.folloze.com/faqs), [Content Experience and Intelligence Platform for B2B Marketers](https://www.folloze.com/platform/overview)

## Summary

Folloze, Inc. is a B2B buyer experience platform that enables marketing, sales, and revenue teams to create, personalize, and scale account-based marketing (ABM) campaigns through a no-code interface [1][2][3]. The platform uses AI to automate content creation and microsite delivery while capturing buyer engagement signals [1][4]. Founded in 2013 by Etai Beck, David Brutman, and Zvika Menachemi, the company is headquartered in San Mateo, California [5][6]. Investors include Benhamou Global Ventures, Canvas Ventures, Cervin Ventures, Grayhawk Capital, and SG Credit Partners [6][7]. Notable customers include Autodesk, Cisco, ServiceNow, Google Cloud, and Oracle [2][3][7]. PathFactory is among its competitors [6]. Most recently, in July 2025, Folloze launched Generator Agents, a suite of AI-powered creative tools for real-time, hyper-personalized buyer experiences [4].

[1]: https://www.folloze.com/ "Deliver Personalized Content with Folloze: Buyer Experience Platform for ABM at Scale"
[2]: https://www.sgcreditpartners.com/news/sg-credit-partners-announces-a-senior-debt-investment-in-folloze/ "SG Credit Partners Announces a Senior Debt Investment in Folloze"
[3]: https://www.businesswire.com/news/home/20221004005361/en/Folloze-Announces-the-General-Availability-of-its-Buyer-Experience-Platform-3.0 "Folloze Announces the General Availability of its Buyer Experience Platform 3.0"
[4]: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/folloze-announces-the-general-availability-of-generator-agents-to-deliver-highly-personalized-buyer-experiences-in-real-time/ "Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences in Real Time"
[5]: https://www.crunchbase.com/organization/folloze "Folloze - Crunchbase Company Profile & Funding"
[6]: https://www.cbinsights.com/company/folloze "Folloze - Products, Competitors, Financials, Employees, Headquarters Locations"
[7]: https://benhamouglobalventures.com/folloze-advances-intelligent-personalized-marketing-with-11m-in-series-b-funding-and-announces-new-board-members/ "Folloze Advances Intelligent Personalized Marketing With $11M in Series B Funding and announces new board members - BGV"
[8]: https://www.folloze.com/newsroom?46ec2b1c_page=5 "Folloze Newsroom - Stay Up-to-Date with Our Latest Press Releases"

## Sources

- [Folloze, Inc.'s website](https://folloze.com)
- [Company record, via Exa](https://folloze.com/)
- [From GTM to GTN in Action: Redefining the B2B Buyer Journey](https://www.folloze.com/blog/article/gtn-in-action-folloze-choirgtm)
- [Bring Your Own AI, Deploy Live: Folloze's Open Approach](https://www.folloze.com/blog/article/bring-your-own-ai-mcp)
- [Folloze 2026 LIVE](https://www.folloze.com/press-releases/folloze-plus-outreach-empowers-sales-and-marketing-with-advanced-orchestration-to-engage-prospects-and-further-pipeline-goals)
- [When Marketers Test AI the Way Work Really Happens](https://www.folloze.com/blog/article/marketers-test-ai-the-way-they-work)
- [Folloze FAQ: B2B Marketing Solutions & Buyer Experience Platform](https://www.folloze.com/faqs)
- [Content Experience and Intelligence Platform for B2B Marketers](https://www.folloze.com/platform/overview)
- [About Folloze - Revolutionizing B2B Marketing with Digital Experiences](https://www.folloze.com/company/about)
- [Israeli B2B marketing platform Folloze raises $11m - Globes](https://en.globes.co.il/en/article-israeli-b2b-marketing-platform-folloze-raises-11m-1001305330)
- [Folloze Raises $3.3 Million in Funding to Transform B2B Sales and 
      Marketing](https://www.businesswire.com/news/home/20150408005172/en/Folloze-Raises-3.3-Million-Funding-Transform-B2B)