# Fidelity Roof Company

> Fidelity Roof Company is an Oakland-based, family-founded Northern California roofing and building-enclosure contractor established in 1948, serving commercial, industrial, retail, institutional and residential customers; it was acquired by Highland Commercial Roofing in April 2024.

Company page on Leadbay: https://mad-max.leadbay.ai/company/fidelityroof.com · loaded 2026-10-29

## At a glance

- Website: https://fidelityroof.com
- Team based in: Oakland (Leadbay's record and 2 more)
- Incorporated: California (no. 306475) (register)
- Registry: California Secretary of State 306475
- Founded: 1948 (fidelityroof.com and 2 more)
- Industry: Construction
- Employees: 19 (employees and founders, investors not counted; fidelityroof.com and 1 more)
- Seen in its site's code: WordPress (/wp-content/) (read 2026-10-30)
- Phone: (510) 547-6330
- Address: 1075 40TH STREET
OAKLAND, CA 94608

## What it sells, to whom

- Fidelity Roof Company is an Oakland-based, family-founded Northern California roofing and building-enclosure contractor established in 1948, serving commercial, industrial, retail, institutional and residential customers; it was acquired by Highland Commercial Roofing in April 2024. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/about-fidelity-roof-company/), [prnewswire.com](https://www.prnewswire.com/news-releases/hci-equity-partners-backed-highland-commercial-roofing-acquires-fidelity-roof-company-302113785.html))

## Why it stands out

- Sika Corporation Contractor Project of the Year competition: second place in the Sustainability category for Redwood Hill Farm & Creamery, Sebastopol, California (2014). ([prweb.com](https://www.prweb.com/releases/sika_corporation_announces_contractor_project_of_the_year_winners/prweb11627218.htm))

## Products and services

- Commercial, industrial, retail and residential roof installation, replacement, repair and maintenance. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))
- **Roof systems**: built-up and modified bitumen, PVC/TPO/EPDM single-ply, elastomeric membranes, metal, composition shingles, wood shakes/shingles, tile, slate and paver systems. ([fidelityroof.com](https://fidelityroof.com), [fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/))
- Waterproofing for parking garages, pedestrian decks, patios, below-grade applications, garden roofs and concrete. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))
- In-house sheet-metal fabrication, flashings, standing-seam roofs, gutters/downspouts, copper and zinc roofing, and metal siding. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))
- Solar/PV-related roof work, green/garden roofs, LEED and energy-efficient design support. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))
- Emergency leak response, roof evaluations/reports, roof coatings/restoration, HVAC duct and expansion-joint repair, and project specifications/review. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))
- Class B general contracting for waterproofing and building-envelope applications. ([fidelityroof.com](https://fidelityroof.com/), [fidelityroof.com](https://fidelityroof.com/services/), [fidelityroof.com](https://fidelityroof.com/residential-roofing/))

## Customers and markets

- **Customers**: Commercial, industrial, retail, hospitality, residential, public-sector and institutional property owners., Named/project customers include San Francisco City Hall, Grace Cathedral, Japan Cultural and Community Center of San Francisco, Pacific Bell/AT&T in San Ramon, Zellerbach Hall, Lawrence Berkeley Lab, and the Boys & Girls Clubs of Oakland., Customer testimonials reference a large downtown San Francisco hotel, a large department-store operator, and a Bay Area sheet-metal company. ([fidelityroof.com](https://fidelityroof.com/fidelity-roof-company-celebrates-70-years-of-excellent-quality-and-service/), [fidelityroof.com](https://fidelityroof.com/for-61-years-fidelity-roof-company-keeps-a-roof-over-the-heads-of-the-boys-girls-clubs-of-oakland/), [fidelityroof.com](https://fidelityroof.com/commercial-customer-comments/))
- **Markets**: Northern California San Francisco Bay Area, including Oakland, San Jose and surrounding Bay Area communities. ([fmicorp.com](https://fmicorp.com/about/news/fmi-announces-sale-of-fidelity-roof-company-to-highland-commercial-roofing), [roofingcontractor.com](https://www.roofingcontractor.com/articles/101885-hcr-group-launches-western-roofing-platform), [fidelityroof.com](https://fidelityroof.com/services/))
- **Markets**: Commercial, industrial, retail, public-sector, HOA and residential property owners. ([fmicorp.com](https://fmicorp.com/about/news/fmi-announces-sale-of-fidelity-roof-company-to-highland-commercial-roofing), [roofingcontractor.com](https://www.roofingcontractor.com/articles/101885-hcr-group-launches-western-roofing-platform), [fidelityroof.com](https://fidelityroof.com/services/))

## Team

- Zachary Cadet, Vice President/ General Manager
- Ken White, President

## Latest news

- 2024-05-29 · [FMI Announces Sale of Fidelity Roof Company to Highland Commercial Roofing | FMI Corp](https://fmicorp.com/about/news/fmi-announces-sale-of-fidelity-roof-company-to-highland-commercial-roofing) (fmicorp.com)
- 2024-04-11 · [HCI Equity Partners-Backed Highland Commercial Roofing Acquires Fidelity Roof Company](https://www.prnewswire.com/news-releases/hci-equity-partners-backed-highland-commercial-roofing-acquires-fidelity-roof-company-302113785.html) (prnewswire.com)
- 2024-04-11 · [Highland Commercial Roofing Acquires Fidelity Roof Company - HCI Equity](https://www.hciequity.com/highland-commercial-roofing-acquires-fidelity-roof-company/) (hciequity.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/fidelityroof.com.md)

## Decision makers

- [Zachary Cadet](https://mad-max.leadbay.ai/person/zachary-cadet--fidelityroof.com.md), Vice President/ General Manager
- [Ken White](https://mad-max.leadbay.ai/person/ken-white--fidelityroof.com.md), President

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 16 sites read (fidelityroof.com, prnewswire.com, hciequity.com, roofingcontractor.com, cbinsights.com, fmicorp.com, ww2.arb.ca.gov, houzz.com, …).

## Best angle

2026-10-29 · Headcount: Headcount up 12% in a year (1 source)

## Best way in

- Call the front desk, (510) 547-6330: The front desk, in Leadbay's record, verified 2026-03-29

## Signals: what happened

- 2026-10-29 · Headcount: Headcount up 12% in a year (1 source: [A company database](https://fidelityroof.com/))
- 2026-09-21 · News: Governor Newsom proclaimed a statewide state of emergency today to get California ready for what forecasters expect to be an unusually strong El Niño season. (1 source: [linkedin.com](https://www.linkedin.com/posts/fidelity-roof-company_california-declares-state-of-emergency-ahead-activity-7507914206025871360-kTnD))
- 2026-09-18 · News: The best roofing outcomes start long before anyone gets on the roof. (1 source: [linkedin.com](https://www.linkedin.com/posts/fidelity-roof-company_commercialroofing-roofing-fidelityroof-activity-7506743260825083904-4MVe))
- 2026-09-18 · News: Zachary Cadet’s is always ready to help! Fidelity Roof Company has been serving Northern California for over 70+ years. (1 source: [linkedin.com](https://www.linkedin.com/posts/spenser-salas-037b6b418_zachary-cadets-is-always-ready-to-help-activity-7506762876896907264-0v0Z))
- 2026-08-01 · Traffic: Site visits up 108% in 3 months, 792 a month (1 source: [A company database](https://fidelityroof.com/))
- 2026-05-10 · Hiring: Cinco de Mayo was a great opportunity to bring our team together to celebrate, connect, and enjoy food and great people! We’re grateful for the people who make Fidelity such a strong … (1 source: [linkedin.com](https://www.linkedin.com/posts/fidelity-roof-company_cinco-de-mayo-was-a-great-opportunity-to-activity-7459057473686183936-0Mz_))
- 2026-01-20 · Partnership: We’re proud to formally launch The HCR Group — a unified commercial roofing platform built to become the Commercial Roofing Partner of Choice across the Western U.S. (1 source: [linkedin.com](https://www.linkedin.com/posts/the-hcr-group_thehcrgroup-commercialroofing-partnerofchoice-activity-7419357948667203584-Dymo))
- 2024-05-29 · Product: FMI Announces Sale of Fidelity Roof Company to Highland Commercial Roofing (1 source: [fmicorp.com](https://fmicorp.com/about/news/fmi-announces-sale-of-fidelity-roof-company-to-highland-commercial-roofing))
- 2024-04-11 · Partnership: HCI Equity Partners-Backed Highland Commercial Roofing Acquires Fidelity Roof Company (1 source: [prnewswire.com](https://www.prnewswire.com/news-releases/hci-equity-partners-backed-highland-commercial-roofing-acquires-fidelity-roof-company-302113785.html))
- 2024-04-11 · News: Highland Commercial Roofing Acquires Fidelity Roof Company (1 source: [hciequity.com](https://www.hciequity.com/highland-commercial-roofing-acquires-fidelity-roof-company/))
- 2023-07-28 · News: An IRCC success story, from apprentice to Project Manager, VP, and partial owner. Enjoy this motivational article of Gustavo Sanchez with Fidelity Roof Company. (1 source: [linkedin.com](https://www.linkedin.com/posts/independent-roofing-contractors-of-california_the-story-of-gustavo-sanchez-activity-7090737768506552320-piUl))

## Working on now

- Operating locally in the Northern California Bay Area while participating in The HCR Group, a Western U.S. commercial-roofing platform launched in January 2026.
- Building shared resources, safety and operational consistency across HCR Group companies while retaining local customer relationships.
- Pursuing a ‘Roofing Partner of Choice’ positioning through customer engagement, cross-company sales collaboration and a people-first culture.
- Recent company activity includes team-building and participation in HCR Group’s February 2026 national sales meeting.

From: [HCR Group Launches Western Roofing Platform | Roofing Contractor](https://www.roofingcontractor.com/articles/101885-hcr-group-launches-western-roofing-platform), [What an incredible few days at The HCR Group’s national sales meeting 👏 | Zachary Cadet](https://www.linkedin.com/posts/zachary-cadet-2925a1263_httpslnkdings4yepra-activity-7424855383208411136-GCcP), [The best roofing outcomes start long before anyone gets on the roof. | Fidelity Roof Company](https://www.linkedin.com/posts/fidelity-roof-company_commercialroofing-roofing-fidelityroof-activity-7506743260825083904-4MVe), [Fidelity Roof Company](https://www.linkedin.com/company/fidelity-roof-company)

## Summary

Fidelity Roof Company is a full-service roofing and building enclosure provider based in Oakland, California, established in 1948 by Ernest M. Upshaw. The company sells roofing installation, maintenance, repair, and waterproofing services to commercial, industrial, retail, and residential property owners across Northern California. In April 2024, the company was acquired by Highland Commercial Roofing, a portfolio company backed by the private equity firm HCI Equity Partners. As an acquired entity, it does not have independent venture capital investors. Its competitors include firms such as Crest Exteriors.

[1]: https://www.prnewswire.com/news-releases/hci-equity-partners-backed-highland-commercial-roofing-acquires-fidelity-roof-company-302113785.html "HCI Equity Partners-Backed Highland Commercial Roofing Acquires Fidelity Roof Company"
[2]: https://fidelityroof.com/ "All SF Bay Area, San Jose, Oakland, Best Commercial Roofing Contractor"
[3]: https://www.hciequity.com/highland-commercial-roofing-acquires-fidelity-roof-company/ "Highland Commercial Roofing Acquires Fidelity Roof Company - HCI Equity"
[4]: https://www.roofingcontractor.com/articles/99354-highland-commercial-roofing-acquires-fidelity-roof-company "Highland Commercial Roofing Acquires Fidelity Roof Company | Roofing Contractor"
[5]: https://fidelityroof.com/about-fidelity-roof-company/ "Commercial, Retail Roofing Contractor Berkeley Fremont Hayward"
[6]: https://fidelityroof.com/services/ "SF Bay Area Best Commercial Roof Leak Repair Oakland San Jose"
[7]: https://fidelityroof.com/a-long-history-of-roofing/ "History of Fidelity Roof Company"
[8]: https://www.cbinsights.com/company/fidelity-roof-company "Fidelity Roof Company - Products, Competitors, Financials, Employees, Headquarters Locations"

## Sources

- [Fidelity Roof Company's website](https://fidelityroof.com)
- [HCR Group Launches Western Roofing Platform | Roofing Contractor](https://www.roofingcontractor.com/articles/101885-hcr-group-launches-western-roofing-platform)
- [What an incredible few days at The HCR Group’s national sales meeting 👏 | Zachary Cadet](https://www.linkedin.com/posts/zachary-cadet-2925a1263_httpslnkdings4yepra-activity-7424855383208411136-GCcP)
- [The best roofing outcomes start long before anyone gets on the roof. | Fidelity Roof Company](https://www.linkedin.com/posts/fidelity-roof-company_commercialroofing-roofing-fidelityroof-activity-7506743260825083904-4MVe)
- [Fidelity Roof Company](https://www.linkedin.com/company/fidelity-roof-company)
- [Fidelity Roof Company in Business 70 Years-Leading Oakland Roofing Co.](https://fidelityroof.com/fidelity-roof-company-celebrates-70-years-of-excellent-quality-and-service/)