# Exponent Beauty

> Exponent Beauty Inc. is a San Francisco-based clinical skincare company, founded in 2019, that uses fresh-activated powder dosing and pharmaceutical-inspired delivery technology to preserve and improve the potency and bioavailability of active ingredients.

Company page on Leadbay: https://mad-max.leadbay.ai/company/exponentbeauty.com · loaded 2026-10-30

## At a glance

- Website: https://exponentbeauty.com
- Team based in: San Francisco (Leadbay's record and 3 more)
- Incorporated: California (no. 4646712) (register)
- Registry: California Secretary of State 4646712
- Founded: 2019 (exponentbeauty.com and 1 more)
- Founders: Liz Whitman
- Industry: Retail Health and Personal Care Products
- Employees: 7 (employees and founders, investors not counted; people named as working there; Sources disagree: 6 (exponentbeauty.com, a company database))
- Backed by: Founders Fund, Unilever Ventures, SugarCap / Sugar Capital, Flybridge Capital, Bullish, Rocky Barnes, Erin Foster (Brand Advisor), Sara Foster (Brand Advisor), Charles Puza Md (Dermatologist Advisor), Rocky (Brand Advisor)
- Seen in its site's code: Microsoft Clarity (clarity.ms/tag), Shopify (cdn.shopify.com), Google Workspace (MX alt2.aspmx.l.google.com), Mailgun (TXT mailgun.org) (read 2026-10-30)
- Phone: (415) 237-3312
- Email: help@exponentbeauty.com
- Address: 1267 BAY ST
SAN FRANCISCO, CA 94123

## What it sells, to whom

- Exponent Beauty Inc. is a San Francisco-based clinical skincare company, founded in 2019, that uses fresh-activated powder dosing and pharmaceutical-inspired delivery technology to preserve and improve the potency and bioavailability of active ingredients. ([exponentbeauty.com](https://exponentbeauty.com/pages/our-science-exponent-beauty), [exponentbeauty.com](https://exponentbeauty.com/), [prnewswire.com](https://www.prnewswire.com/news-releases/exponent-beauty-pioneers-a-new-category-of-self-activated-skincare-301519413.html))

## Why it stands out

- Beauty Matter NEXT Award for Best Sustainable Packaging Design (2023) ([linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_shapes-2025-beauty-awards-the-100-products-activity-7361789164448550914-F-3r), [exponentbeauty.com](https://exponentbeauty.com/blogs/dose/exponent-wins-beauty-matter-s-next-award-for-best-sustainable-packaging-design))
- Women's Health Beauty Awards 2025: Best Retinol for Time Rewind Retinol Power Serum ([linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_shapes-2025-beauty-awards-the-100-products-activity-7361789164448550914-F-3r), [exponentbeauty.com](https://exponentbeauty.com/blogs/dose/exponent-wins-beauty-matter-s-next-award-for-best-sustainable-packaging-design))
- Shape Beauty Awards 2025: Best Serum for Clear Comeback Probiotic Enzyme Power Serum ([linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_shapes-2025-beauty-awards-the-100-products-activity-7361789164448550914-F-3r), [exponentbeauty.com](https://exponentbeauty.com/blogs/dose/exponent-wins-beauty-matter-s-next-award-for-best-sustainable-packaging-design))
- Oprah Daily Seal of Approval 2025: Best for Large Pores for Clear Comeback Probiotic Enzyme Power Serum ([linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_shapes-2025-beauty-awards-the-100-products-activity-7361789164448550914-F-3r), [exponentbeauty.com](https://exponentbeauty.com/blogs/dose/exponent-wins-beauty-matter-s-next-award-for-best-sustainable-packaging-design))
- Competes with: Clinical and clean-skincare brands offering active-ingredient products, including retinol, vitamin C, and peptide serums; specific competitor names were not reliably disclosed in the available sources. ([exponentbeauty.com](https://exponentbeauty.com/), [cbinsights.com](https://www.cbinsights.com/company/exponent-beauty))

## Products and services

- Brightening Boost Vitamin C Power Serum ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- Time Rewind Retinol Power Serum ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- Firming Filter CoQ10 Power Serum / Pro System ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- Calm Revival Green Tea Resveratrol Power Serum ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- Clear Comeback Probiotic Enzyme Power Serum ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- Needle-Free Lifting Eye Cream ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- HydroGlow Oxygen Ionizer ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))
- **Core technology**: patented Powder Dosing and Active Ion Delivery; refillable Pro System packaging ([exponentbeauty.com](https://exponentbeauty.com/), [exponentbeauty.com](https://exponentbeauty.com/collections/all))

## Customers and markets

- **Customers**: Direct-to-consumer skincare shoppers interested in clinically tested, ingredient-focused efficacy and clean beauty, Credo Beauty customers; Exponent launched at Credo in October 2024 and expanded nationwide, Nordstrom customers, following reported availability at select Nordstrom locations and Nordstrom.com in November 2025 ([glossy.co](https://www.glossy.co/pop/rocky-barnes-joins-erin-sara-foster-in-investing-in-exponent-beauty/), [beautyindependent.com](https://www.beautyindependent.com/exponent-beauty-instant-bestseller-credo/))
- **Markets**: United States consumer market, with shipping nationwide including Alaska, Hawaii, and APO/FPO addresses. ([exponentbeauty.com](https://exponentbeauty.com/pages/pro-contact-us), [linkedin.com](https://www.linkedin.com/posts/dawnfrancisco_exponent-beauty-national-sales-director-job-activity-7479197851881996289-bBCp), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_nordstrom-online-in-store-shoes-jewelry-activity-7396236164833189888-Kw7p))
- **Markets**: U.S. prestige retail: Credo Beauty, Nordstrom, Bluemercury, and planned/announced Dermstore distribution referenced for 2026. ([exponentbeauty.com](https://exponentbeauty.com/pages/pro-contact-us), [linkedin.com](https://www.linkedin.com/posts/dawnfrancisco_exponent-beauty-national-sales-director-job-activity-7479197851881996289-bBCp), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_nordstrom-online-in-store-shoes-jewelry-activity-7396236164833189888-Kw7p))

## Team

- Liz Whitman, Founder & CEO
- Rebecca, Creative Director
- Ali, Brand & Content Marketing Manager
- Ella, Operations
- Rania, Graphic & UX Design
- Pepin, Industrial Design
- Nancy, Product Development
- Ralph, Industrial Engineering

Backed by: Founders Fund, Unilever Ventures, SugarCap / Sugar Capital, Flybridge Capital, Bullish, Rocky Barnes, Erin Foster, Sara Foster, Charles Puza Md, Rocky

## Latest news

- 2022-07-14 · [Exponent Beauty, Self-Activated Skincare Pioneer, Unveils New Active Powder: Time Rewind Retinol](https://www.prnewswire.com/news-releases/exponent-beauty-self-activated-skincare-pioneer-unveils-new-active-powder-time-rewind-retinol-301568235.html) (prnewswire.com)
- 2022-04-07 · [Exponent Beauty Pioneers A New Category Of Self-Activated Skincare](https://www.prnewswire.com/news-releases/exponent-beauty-pioneers-a-new-category-of-self-activated-skincare-301519413.html) (prnewswire.com)

## Where to find more

- [Needle-Free Lifting Eye Cream](https://exponentbeauty.com/products/needle-free-lifting-eye-cream)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/exponentbeauty.com.md)

## Decision makers

- [Liz Whitman](https://mad-max.leadbay.ai/person/liz-whitman--exponentbeauty.com.md), Founder & CEO
- [Rebecca](https://mad-max.leadbay.ai/person/rebecca--exponentbeauty.com.md), Creative Director

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 19 sites read (exponentbeauty.com, prnewswire.com, glossy.co, beautyindependent.com, cbinsights.com, xfactor.ventures, ipqwery.com, usmarkdb.com, …).

## Best angle

2026-07-31 · Product: We are thrilled to introduce Skin Scan Pro— a digital skin diagnostic that objectively analyzes visible skin concerns, benchmarks your results against people with similar age and skin type, identifies which concerns … (1 source)

## Best way in

- Call the front desk, (415) 237-3312: The front desk, in Leadbay's record, verified 2026-10-22
- Write to help@exponentbeauty.com (generic): A shared mailbox, in Leadbay's record, verified 2026-10-22

## Signals: what happened

- 2026-10-16 · News: The skincare industry is obsessed with what's IN the formula. We're obsessed with what actually gets INTO your skin. (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_the-skincare-industry-is-obsessed-with-whats-activity-7516659892896600064-APNm))
- 2026-09-01 · Traffic: Site visits up 78% in 3 months, 41,837 a month (1 source: [A company database](https://exponentbeauty.com/))
- 2026-07-31 · Product: We are thrilled to introduce Skin Scan Pro— a digital skin diagnostic that objectively analyzes visible skin concerns, benchmarks your results against people with similar age and skin type, identifies which concerns … (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_skin-scan-pro-exponent-beauty-activity-7488745260014219264-q0Fe))
- 2026-04-14 · Product: We are officially announcing our latest product launch: the HydroGlow Oxygen Ionizer. In an industry that launches products constantly, we do rarely and with intention. This is our first launch in 2+ … (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_why-skincare-delivery-matters-beyond-ingredients-activity-7449664553317203968-4ezI))
- 2026-02-10 · Interviews: Exponential Thinking: Lessons … - There Is No Alternative: Lessons in Entrepreneurial Leadership with Tina Henry Bou-Saba (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/exponential-thinking-lessons-from-three-time-entrepreneur/id1852834327?i=1000749115987))
- 2025-11-17 · Partnership: Erin, Sara, and the Oversubscribed Ventures team have championed Exponent from day one. We’re grateful for their partnership and shared commitment to making skincare that’s both clean and truly effective. (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_erin-sara-and-the-oversubscribed-ventures-activity-7396314598154326016-mJ33))
- 2025-08-11 · News: Say goodbye to dry, mature skin with that “orange peel” enlarged pore look. Our Clear Comeback Probiotic Enzyme Power Serum has won Oprah Daily’s Seal of Approval for "Best for Large Pores!" (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_struggling-with-oily-skin-these-dermatologist-approved-activity-7360727800716181504-kLX5))
- 2025-04-29 · News: We had a hypothesis that our magical, weird, satisfying, unique Power Serums would stand out on beauty retail shelves and earn consumers' curiosity and satisfaction in all the best of ways. But … (1 source: [linkedin.com](https://www.linkedin.com/posts/liz-whitman_how-exponent-beauty-became-an-instant-bestseller-activity-7322788837116567552-QcC5))
- 2025-03-24 · News: How Exponent Beauty Became An Instant Bestseller At Credo (1 source: [beautyindependent.com](https://www.beautyindependent.com/exponent-beauty-instant-bestseller-credo/))
- 2025-03-01 · Product: Beauty Independent reported strong Credo performance; Exponent expanded nationwide after becoming Credo's top third-party skincare launch of 2024, with its Vitamin C serum reaching No. 4 among bestselling serums (4 sources: [glossy.co](https://www.glossy.co/pop/rocky-barnes-joins-erin-sara-foster-in-investing-in-exponent-beauty/), [beautyindependent.com](https://www.beautyindependent.com/exponent-beauty-instant-bestseller-credo/), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr))
- 2025-02-01 · Fundraising: Rocky Barnes announced as an investor alongside existing investor-advisors Sara and Erin Foster; investment amounts undisclosed (4 sources: [glossy.co](https://www.glossy.co/pop/rocky-barnes-joins-erin-sara-foster-in-investing-in-exponent-beauty/), [beautyindependent.com](https://www.beautyindependent.com/exponent-beauty-instant-bestseller-credo/), [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponentbeauty-womenshealth-timerewindretinol-activity-7325232710891782146-Rlsr))
- 2024-10-21 · Product: I’m thrilled to announce that Exponent Beauty has officially launched our consumer line at Credo Beauty. Given our heritage of pro-grade skincare in spas, medspas, and derm offices, I could not be … (1 source: [linkedin.com](https://www.linkedin.com/posts/exponent-beauty_exponent-beauty-x-credo-beauty-a-partnership-activity-7254271506757611520-h1wc))

## Working on now

- Launching and scaling Skin Scan Pro, a diagnosis-first digital skin diagnostic that analyzes visible concerns, benchmarks users against similar age/skin-type peers, and recommends evidence-based ingredients and products—including non-Exponent products where appropriate.
- Expanding distribution in U.S. prestige beauty and professional channels: the brand is available through Credo Beauty, Nordstrom, and select Bluemercury locations, while continuing to develop spa, medspa, dermatologist-office, and specialty-retail distribution.
- Continuing development of freshly activated, clinically oriented skincare and the Power/Pro systems; recent press describes the Power Serum as developed with product innovation studio Tomorrow Lab.
- Building a national wholesale/sales function and field education/events capability; a 2026 National Sales Director posting described growth across retail, spa, medspa, and specialty beauty.

From: [We are thrilled to introduce Skin Scan Pro— a digital skin diagnostic that objectively analyzes visible skin concerns, benchmarks your results against people with similar age and skin type, identifies which concerns … | Exponent Beauty](https://www.linkedin.com/posts/exponent-beauty_skin-scan-pro-exponent-beauty-activity-7488745260014219264-q0Fe), [The Future of Skincare Is Better Diagnosis](https://exponentbeauty.com/blogs/dose/the-future-of-skincare-is-better-diagnosis), [How Exponent and Tomorrow Lab Created the First True Fresh Skin Care System – Eagle Country](https://lifestyle.myeaglecountry.com/story/414792/how-exponent-and-tomorrow-lab-created-the-first-true-fresh-skin-care-system/), [Exponent Beauty - Employees, Jobs, Stock & Culture | LinkedIn](https://www.linkedin.com/company/exponent-beauty)

## Summary

Exponent Beauty is a B Corp-certified skincare company that sells self-activated, clinical-grade serums designed to combat ingredient degradation [1][2][3]. Its patented system allows users to mix active powders with a hyaluronic acid hydrator at the time of use to ensure peak potency [4][2][5]. Founded by beauty industry veteran Liz Whitman, the brand is backed by investors including Founders Fund, Unilever Ventures, Sugar Capital, Flybridge Capital, Bullish, and strategic advisors Erin Foster, Sara Foster, and Rocky Barnes [2][6][5]. The company targets consumers seeking high-efficacy, clean skincare, particularly busy professionals [6]. Its products, such as the Vitamin C and Retinol Power Serums, are sold through its website and at Credo Beauty, where the brand has seen significant growth since its October 2024 launch [6][5][3]. While Exponent does not explicitly name competitors, it positions itself against conventional pre-mixed retail skincare products, which it claims lose significant potency over time [2][5].

[1]: https://exponentbeauty.com/pages/about-us "About Us"
[2]: https://www.prnewswire.com/news-releases/exponent-beauty-pioneers-a-new-category-of-self-activated-skincare-301519413.html "Exponent Beauty Pioneers A New Category Of Self-Activated Skincare"
[3]: https://exponentbeauty.com/blogs/dose/exponent-beauty-x-credo-beauty-a-partnership-that-celebrates-clean-clinical-skincare "Exponent x Credo: A Partnership That Celebrates Clean, Clinical Skincare"
[4]: https://exponentbeauty.com/ "Activated Anti-Aging Skincare"
[5]: https://www.beautyindependent.com/exponent-beauty-instant-bestseller-credo/ "How Exponent Beauty Became An Instant Bestseller At Credo | Beauty Independent"
[6]: https://www.glossy.co/pop/rocky-barnes-joins-erin-sara-foster-in-investing-in-exponent-beauty/ "Rocky Barnes joins Erin & Sara Foster in investing in Exponent Beauty - Glossy"
[7]: https://exponentbeauty.com/pages/faq "FAQ | Exponent Beauty"
[8]: https://www.prnewswire.com/news-releases/exponent-beauty-self-activated-skincare-pioneer-unveils-new-active-powder-time-rewind-retinol-301568235.html "Exponent Beauty, Self-Activated Skincare Pioneer, Unveils New Active Powder: Time Rewind Retinol"

## Sources

- [Exponent Beauty Inc.'s website](https://exponentbeauty.com)
- [We are thrilled to introduce Skin Scan Pro— a digital skin diagnostic that objectively analyzes visible skin concerns, benchmarks your results against people with similar age and skin type, identifies which concerns … | Exponent Beauty](https://www.linkedin.com/posts/exponent-beauty_skin-scan-pro-exponent-beauty-activity-7488745260014219264-q0Fe)
- [The Future of Skincare Is Better Diagnosis](https://exponentbeauty.com/blogs/dose/the-future-of-skincare-is-better-diagnosis)
- [How Exponent and Tomorrow Lab Created the First True Fresh Skin Care System – Eagle Country](https://lifestyle.myeaglecountry.com/story/414792/how-exponent-and-tomorrow-lab-created-the-first-true-fresh-skin-care-system/)
- [Exponent Beauty - Employees, Jobs, Stock & Culture | LinkedIn](https://www.linkedin.com/company/exponent-beauty)
- [Our Science | Exponent Beauty](https://exponentbeauty.com/pages/our-science-exponent-beauty)
- [Liz Whitman — xfactor ventures](https://www.xfactor.ventures/liz-whitman)