# DIVA France

> DIVA France (also reported as Diva Salon) is a French sofa manufacturer and brand, historically known for convertible “Rapido” sofas, acquired by Market Maker in 2020; as of 2024, its operating company entered a court-supervised sale process and was headed toward a cession plan.

Company page on Leadbay: https://mad-max.leadbay.ai/company/diva.fr · loaded 2026-10-29

## At a glance

- Website: https://diva.fr
- Team based in: Paris (agencediva.fr and 1 more)
- Founded: 2009 (agencediva.fr and 1 more)
- Founders: Natalie Pinoche, Magali Lemoine
- Industry: Staffing and Recruiting
- Employees: 41 (employees and founders, investors not counted; agencediva.fr and 1 more)
- Backed by: Market Maker, Perceva

## What it sells, to whom

- DIVA France (also reported as Diva Salon) is a French sofa manufacturer and brand, historically known for convertible “Rapido” sofas, acquired by Market Maker in 2020; as of 2024, its operating company entered a court-supervised sale process and was headed toward a cession plan. ([lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330), [univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [leprogres.fr](https://www.leprogres.fr/economie/2024/07/03/le-coteau-market-maker-annonce-un-plan-de-cession-pour-diva-salon))

## Why it stands out

- NF ([guideliterie.com](https://guideliterie.com/canape-convertible-marque-avis/))
- Competes with: P3G Industries / Parisot (identified as a competing bidder in the 2020 acquisition process), Imported sofa and furniture manufacturers/distributors, including suppliers in China, Vietnam and Poland (Market Maker’s pre-acquisition sourcing base) ([lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330), [ici.fr](https://www.ici.fr/infos/economie-social/le-coteau-3-offres-de-reprise-pour-le-specialiste-du-convertible-diva-et-ses-125-salaries-1594995423))

## Products and services

- Convertible sofas, including Rapido models ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))
- Fixed sofas ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))
- Modular sofas ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))
- Sofa beds and other convertible seating ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))
- Beds ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))
- French-made upholstered furniture ([univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/), [lesechos.fr](https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330))

## Customers and markets

- **Customers**: Conforama, BUT, Accor, Maisons du Monde, Specialist furniture retailers, large retail chains and online pure-players ([le-pays.fr](https://www.le-pays.fr/coteau-42120/actualites/de-gros-nuages-au-dessus-de-l-avenir-de-diva-france-au-coteau-et-de-market-maker_14461855/), [mesinfos.fr](https://mesinfos.fr/42120-le-coteau/diva-salon-deux-clients-se-desengagent-le-fabricant-de-canapes-sur-la-corde-raide-201383.html), [univers-habitat.eu](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/))
- **Markets**: Primary geography: Pays de la Loire, France. ([edih-diva.eu](https://www.edih-diva.eu/collaborer-avec-diva/), [actuia.com](https://www.actuia.com/actualite/diva-catalyseur-dinnovation-pour-les-entreprises-des-pays-de-la-loire/), [paysdelaloire.cci.fr](https://www.paysdelaloire.cci.fr/entreprise/transition-numerique/intelligence-artificielle-diva))
- **Markets**: Primary customers: traditional SMEs and mid-sized companies with low AI maturity; eligible examples include regional firms under 250 employees, with the program also serving ETIs, associations, public bodies and administrations. ([edih-diva.eu](https://www.edih-diva.eu/collaborer-avec-diva/), [actuia.com](https://www.actuia.com/actualite/diva-catalyseur-dinnovation-pour-les-entreprises-des-pays-de-la-loire/), [paysdelaloire.cci.fr](https://www.paysdelaloire.cci.fr/entreprise/transition-numerique/intelligence-artificielle-diva))

## Team

- Natalie Pinoche, CEO Fondatrice Associée
- Magali Lemoine, Co-fondateur

Backed by: Market Maker, Perceva

## Latest news

- 2024-07-08 · [MARKET MAKER va céder DIVA SALON](https://www.fusacq.com/buzz/market-maker-va-ceder-diva-salon-a248093_fr_) (fusacq.com)
- 2023-05-25 · [Loire. Le Coteau : Diva France cherche de nouveaux alternants à former avant une embauche](https://www.leprogres.fr/economie/2023/05/25/le-coteau-diva-france-cherche-de-nouveaux-alternants-a-former-avant-une-embauche) (leprogres.fr)
- 2020-10-02 · [Diva France : Market Maker sauve 63 emplois au Coteau](https://www.activradio.com/diva-france-market-maker-sauve-63-emplois-au-coteau) (activradio.com)
- 2016-05-23 · [L'entreprise roannaise Diva France reprise par le groupe Perceva  - ICI](https://www.ici.fr/infos/economie-social/l-entreprise-roannaise-diva-france-reprise-par-le-groupe-perceva-1464006860) (ici.fr)
- 2015-01-11 · [Côte-d'Or - économie . Beaune : une nouvelle marque de whisky est née à l’enseigne du Pickwick’s](https://www.bienpublic.com/edition-cote-de-beaune/2015/01/11/les-whiskies-beaunois) (bienpublic.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/diva.fr.md)

## Decision makers

- [Natalie Pinoche](https://mad-max.leadbay.ai/person/natalie-pinoche--diva.fr.md), CEO Fondatrice Associée
- [Magali Lemoine](https://mad-max.leadbay.ai/person/magali-lemoine--diva.fr.md), Co-fondateur

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 23 sites read (agencediva.fr, madiva.fr, lesechos.fr, univers-habitat.eu, leprogres.fr, le-pays.fr, mesinfos.fr, ici.fr, …).

## Best angle

2026-10-29 · Headcount: Headcount up 21% in a year (1 source)

## Signals: what happened

- 2026-10-29 · Headcount: Headcount up 21% in a year (1 source: [A company database](https://agencediva.fr/))
- 2024-11-19 · News: Diva France (1 source: [inprise.fr](https://www.inprise.fr/diva-france/))
- 2024-09-01 · News: Later reporting states the company entered liquidation, although the exact judgment details were not independently verified in the reviewed primary sources (4 sources: [le-pays.fr](https://www.le-pays.fr/coteau-42120/actualites/de-gros-nuages-au-dessus-de-l-avenir-de-diva-france-au-coteau-et-de-market-maker_14461855/), [mesinfos.fr](https://mesinfos.fr/42120-le-coteau/diva-salon-deux-clients-se-desengagent-le-fabricant-de-canapes-sur-la-corde-raide-201383.html), [leprogres.fr](https://www.leprogres.fr/economie/2024/07/03/le-coteau-market-maker-annonce-un-plan-de-cession-pour-diva-salon))
- 2024-07-08 · Events: MARKET MAKER va céder DIVA SALON (1 source: [fusacq.com](https://www.fusacq.com/buzz/market-maker-va-ceder-diva-salon-a248093_fr_))
- 2024-07-03 · News: 📢 Alerte industrie: Diva France en quête d'un repreneur 🛋️Le fabricant de canapés Diva France, fleuron de l'industrie française basé au Coteau (42), est à nouveau mis en vente. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/thomas-bonte59_loire-le-coteau-market-maker-annonce-un-activity-7214225289072029697-aFSF))
- 2024-03-01 · News: Market Maker sought judicial reorganization for Diva France while citing weak orders and customer disengagement; the case was initially postponed for more information (4 sources: [le-pays.fr](https://www.le-pays.fr/coteau-42120/actualites/de-gros-nuages-au-dessus-de-l-avenir-de-diva-france-au-coteau-et-de-market-maker_14461855/), [mesinfos.fr](https://mesinfos.fr/42120-le-coteau/diva-salon-deux-clients-se-desengagent-le-fabricant-de-canapes-sur-la-corde-raide-201383.html), [leprogres.fr](https://www.leprogres.fr/economie/2024/07/03/le-coteau-market-maker-annonce-un-plan-de-cession-pour-diva-salon))
- 2023-05-25 · News: Loire. Le Coteau : Diva France cherche de nouveaux alternants à former avant une embauche (1 source: [leprogres.fr](https://www.leprogres.fr/economie/2023/05/25/le-coteau-diva-france-cherche-de-nouveaux-alternants-a-former-avant-une-embauche))
- 2020-10-02 · News: Diva France : Market Maker sauve 63 emplois au Coteau (1 source: [activradio.com](https://www.activradio.com/diva-france-market-maker-sauve-63-emplois-au-coteau))
- 2016-05-23 · News: L'entreprise roannaise Diva France reprise par le groupe Perceva (1 source: [ici.fr](https://www.ici.fr/infos/economie-social/l-entreprise-roannaise-diva-france-reprise-par-le-groupe-perceva-1464006860))
- 2015-01-11 · News: Côte-d'Or - économie . Beaune : une nouvelle marque de whisky est née à l’enseigne du Pickwick’s (1 source: [bienpublic.com](https://www.bienpublic.com/edition-cote-de-beaune/2015/01/11/les-whiskies-beaunois))

## Working on now

- Helping SMEs, mid-sized companies and public organizations in Pays de la Loire adopt data, AI and human-centered/green robotics through diagnostics, training, prototyping and implementation support.
- 2026 operating priorities include scaling diagnostics and experimentation: the program describes targets of 1,500 prequalification interviews and 450 needs assessments by 30 April 2026; earlier reporting set objectives of 35 prototypes and 55 trainings by 2026.
- DIVA is expanding its internal catalog of AI software and applications in 2026 so advisors can recommend solutions to supported companies.
- The program is focused on ethical, responsible and GDPR-aware AI adoption, with examples including Aqualeg’s multilingual customer-support agent and Shortways’ generative-AI digital assistant.

From: [Collaborer avec DIVA | DIVA European Digital Innovation Hub](https://www.edih-diva.eu/collaborer-avec-diva/), [DIVA : catalyseur d'innovation pour les entreprises des ...](https://www.actuia.com/actualite/diva-catalyseur-dinnovation-pour-les-entreprises-des-pays-de-la-loire/), [Intelligence artificielle | DIVA (Digital Innovation Value Accelerator) | CCI Pays de la loire](https://www.paysdelaloire.cci.fr/entreprise/transition-numerique/intelligence-artificielle-diva), [Révéler le potentiel de vos données](https://www.atlanpole.fr/wp-content/uploads/2024/10/PPT-DIVA_Prospection_2024.pdf)

## Summary

Diva France was a French manufacturer of sofas, armchairs, and beds, notably recognized for inventing the Rapido mechanism, which allows sofa beds to open easily without removing cushions [1]. It was acquired by Market Maker in 2020 after previous ownership by Perceva and the Adova group [1][2][3]. Diva France ceased operations in September 2024 following a liquidation and its products are no longer available [1]. Its primary customers included major retailers like Conforama and But, as well as the Accor hotel chain [4][2].

[1]: https://www.marques-de-france.fr/listing/diva-france/ "Diva France - Canapés convertibles - Marques de France"
[2]: https://www.lesechos.fr/pme-regions/auvergne-rhone-alpes/canapes-diva-salon-repris-par-market-maker-1257330 "Canapés : Diva Salon repris par Market Maker - Les Echos"
[3]: https://www.le-pays.fr/coteau-42120/actualites/de-gros-nuages-au-dessus-de-l-avenir-de-diva-france-au-coteau-et-de-market-maker_14461855/ "De gros nuages au-dessus de l'avenir de Diva France, au Coteau, et de Market Maker - Le Pays Roannais"
[4]: https://www.ici.fr/infos/economie-social/l-entreprise-roannaise-diva-france-reprise-par-le-groupe-perceva-1464006860 "L'entreprise roannaise Diva France reprise par le groupe Perceva  - ICI"
[5]: https://www.societe.com/societe/diva-france-537632192.html "Société DIVA FRANCE à TORCY (77200). Chiffre d'affaires, extrait Kbis, bénéfice, statuts, extrait RNE, bilans, actionnaires - 537632192"
[6]: https://www.leprogres.fr/economie/2023/05/25/le-coteau-diva-france-cherche-de-nouveaux-alternants-a-former-avant-une-embauche "Loire. Le Coteau : Diva France cherche de nouveaux alternants à former avant une embauche"
[7]: https://www.ici.fr/infos/economie-social/le-coteau-3-offres-de-reprise-pour-le-specialiste-du-convertible-diva-et-ses-125-salaries-1594995423 "Le Coteau : trois offres de reprise pour le spécialiste du convertible Diva et ses 125 salariés - ICI"

## Sources

- [Diva France's website](https://diva.fr)
- [Company record, via Exa](https://agencediva.fr/)
- [Collaborer avec DIVA | DIVA European Digital Innovation Hub](https://www.edih-diva.eu/collaborer-avec-diva/)
- [DIVA : catalyseur d'innovation pour les entreprises des ...](https://www.actuia.com/actualite/diva-catalyseur-dinnovation-pour-les-entreprises-des-pays-de-la-loire/)
- [Intelligence artificielle | DIVA (Digital Innovation Value Accelerator) | CCI Pays de la loire](https://www.paysdelaloire.cci.fr/entreprise/transition-numerique/intelligence-artificielle-diva)
- [Révéler le potentiel de vos données](https://www.atlanpole.fr/wp-content/uploads/2024/10/PPT-DIVA_Prospection_2024.pdf)
- [Diva évolue tout en faisant perdurer son savoir-faire français - Univers Habitat](https://www.univers-habitat.eu/mobilier/2022/12/21/diva-evolue-tout-en-faisant-perdurer-son-savoir-faire-francais_10600/)