# Deeto

> Deeto is an AI-native customer-voice and customer-orchestration platform that continuously captures, organizes, analyzes, and activates authentic customer insight across marketing, sales/revenue, customer success, product, and other go-to-market workflows.

Company page on Leadbay: https://mad-max.leadbay.ai/company/deeto.com · loaded 2026-10-29

## At a glance

- Website: https://deeto.com
- Team based in: New York (deeto.com and 1 more)
- Founded: 2022 (deeto.com and 1 more)
- Founders: Eran Baron, Golan Raz
- Industry: Technology, Information and Internet
- Employees: 42 (employees and founders, investors not counted; deeto.com and 1 more)
- Total funding: $17M (deeto.com and 1 more)
- Backed by: Jump Capital, UpWest, TAL Ventures, Mertor, TAU Ventures
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Webflow (data-wf-site=), Google Workspace (MX aspmx.l.google.com) (read 2026-10-30)
- Email: support@deeto.ai

## What it sells, to whom

- Deeto is an AI-native customer-voice and customer-orchestration platform that continuously captures, organizes, analyzes, and activates authentic customer insight across marketing, sales/revenue, customer success, product, and other go-to-market workflows. ([deeto.com](https://www.deeto.com/company), [deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product))

## Why it stands out

- Proofmap’s April 2026 vendor comparison ranked Deeto as the sole “Leader” among seven customer-reference software vendors, with an overall score of 6.38; this is an analyst ranking, not an award. ([deeto.com](https://www.deeto.com/company), [businesswire.com](https://www.businesswire.com/news/home/20260120589561/en/Deeto-Unveils-Platform-Evolution-to-Turn-Customer-Voice-Into-Actionable-Intelligence), [proofmap.com](https://proofmap.com/insights/reports/customer-reference-software-2026))
- Competes with: Influitive, InMoment, UserEvidence, Upland RO Innovation, Point of Reference, Base, Testimonial.to, Senja, Boast, Trustmary, Famewall, Endorsal ([proofmap.com](https://proofmap.com/insights/reports/customer-reference-software-2026), [linkedin.com](https://www.linkedin.com/posts/deetoai_every-testimonial-tool-on-the-market-solves-activity-7508263214799908864-Xl7L), [gartner.com](https://www.gartner.com/reviews/product/deeto-1058232591?marketSeoName=voice-of-the-customer-platforms))

## Products and services

- AI-native customer voice and customer-orchestration platform ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- Customer-reference and advocacy management ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- Continuous capture of customer conversations, feedback, interviews, usage, engagement, quotes, insights, references, and stories ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- AI-assisted organization of sentiment, stories, and customer context ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- Customer-proof activation through personalized microsites, social proof, sales-ready materials, websites, campaigns, and sales workflows ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- Analytics, automated workflows, advocate management, and CRM/integrations ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))
- **Security positioning**: SOC 2 Type II certified, HIPAA compliant, and GDPR-ready ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/product), [deeto.com](https://www.deeto.com/solutions))

## Customers and markets

- **Customers**: Atlassian, Dropbox, Klaviyo, Bloomreach, 6sense, Drata, Additional customer examples cited on Deeto’s website include organizations represented by Dustin Huffman, Ema Fajnorova, Amber Heffner, and Andy Werner; their company names were not fully disclosed in the snippets. ([deeto.com](https://www.deeto.com/), [deeto.com](https://www.deeto.com/blog-post/backed-by-17m-in-funding-deeto-is-scaling-customer-voice-into-a-gtm-powerhouse), [businesswire.com](https://www.businesswire.com/news/home/20250701431452/en/Deeto-Raises-%2412.5M-Series-A-to-Redefine-the-B2B-Buyer-Journey-with-Customer-Led-Growth))
- **Markets**: Primary market: B2B companies, especially customer marketing, advocacy, revenue, product and customer-success teams that need customer proof and intelligence operationalized. ([eurojobs.com](https://www.eurojobs.com/jobs/33090653/job-33090653), [deeto.com](https://www.deeto.com/solutions), [deeto.com](https://www.deeto.com/blog-post/omnichannel-customer-engagement-tools-compared))
- **Markets**: Geography: evidence points to North America and Europe as active scaling markets; the team is distributed internationally. ([eurojobs.com](https://www.eurojobs.com/jobs/33090653/job-33090653), [deeto.com](https://www.deeto.com/solutions), [deeto.com](https://www.deeto.com/blog-post/omnichannel-customer-engagement-tools-compared))

## Team

- Eran Baron, Co-Founder and CEO
- Golan Raz, Co-Founder & COO
- Gabi Sayah, Director of Sales & GTM
- Will Polanco, Director of Technology
- La-Or Raz, Head of Marketing
- Sofia Bortnic, Head of Product
- Boris Kogan, Chief Information Security Officer

Backed by: Jump Capital, UpWest, TAL Ventures, Mertor, TAU Ventures

## Latest news

- 2026-01-23 · [Daily Research News Online no. 39326 - Deeto Upgrades Real-Time Customer Voice Platform](https://www.mrweb.com/drno/news39326.htm) (mrweb.com)
- 2026-01-20 · [Deeto Unveils Platform Evolution to Turn Customer Voice Into Actionable Intelligence](https://www.businesswire.com/news/home/20260120589561/en/Deeto-Unveils-Platform-Evolution-to-Turn-Customer-Voice-Into-Actionable-Intelligence) (businesswire.com)
- 2025-07-02 · [Deeto Raises $12.5 Million in Series A](https://www.thesaasnews.com/news/deeto-raises-12-5-million-in-series-a/) (thesaasnews.com)
- 2025-07-01 · [Deeto locks up $12.5M Series A](https://www.axios.com/pro/enterprise-software-deals/2025/07/01/ai-marketing-deeto-series-a-jump-capital) (axios.com)
- 2025-07-01 · [Deeto Raises $12.5M Series A to Redefine the B2B Buyer Journey with Customer-Led Growth](https://www.businesswire.com/news/home/20250701431452/en/Deeto-Raises-%2412.5M-Series-A-to-Redefine-the-B2B-Buyer-Journey-with-Customer-Led-Growth) (businesswire.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/deeto.com.md)

## Decision makers

- [Eran Baron](https://mad-max.leadbay.ai/person/eran-baron--deeto.com.md), Co-Founder and CEO
- [Golan Raz](https://mad-max.leadbay.ai/person/golan-raz--deeto.com.md), Co-Founder & COO
- [Gabi Sayah](https://mad-max.leadbay.ai/person/gabi-sayah--deeto.com.md), Director of Sales & GTM
- [Will Polanco](https://mad-max.leadbay.ai/person/will-polanco--deeto.com.md), Director of Technology
- [La-Or Raz](https://mad-max.leadbay.ai/person/la-or-raz--deeto.com.md), Head of Marketing
- [Sofia Bortnic](https://mad-max.leadbay.ai/person/sofia-bortnic--deeto.com.md), Head of Product

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 24 sites read (deeto.com, share.deeto.ai, businesswire.com, gartner.com, proofmap.com, linkedin.com, forbes.com, cbinsights.com, …).

## Best angle

2026-09-15 · Product: Live virtual event, “Octopus Arms: One Person, Every Workflow, No Extra Hours,” focused on AI/MCP extending expertise across team tools (2 sources)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-10-16 · News: Finding the right quote. Tagging the signal. Formatting the case study request. Routing the story to the right team. (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_finding-the-right-quote-tagging-the-signal-activity-7516884465005268992-Exl2))
- 2026-10-02 · News: Buyers check your claims before they trust them. (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_buyers-check-your-claims-before-they-trust-activity-7511753541942779905-eV8b))
- 2026-09-29 · News: Deeto Closes Gap in Customer Testimonial Software (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_every-testimonial-tool-on-the-market-solves-activity-7508263214799908864-Xl7L))
- 2026-09-15 · Product: Live virtual event, “Octopus Arms: One Person, Every Workflow, No Extra Hours,” focused on AI/MCP extending expertise across team tools (2 sources: [deeto.com](https://www.deeto.com/product-launch-the-next-era-of-authentic-voice), [deeto.com](https://www.deeto.com/blog-post/octopus-arms-one-person-every-workflow-no-extra-hours))
- 2026-08-04 · News: Closing the Gap in Customer Intelligence with Deeto (2 sources: [linkedin.com](https://www.linkedin.com/posts/deetoai_customer-voice-activity-7490421145331036160-ziYS), [linkedin.com](https://www.linkedin.com/posts/deetoai_88-of-organizations-report-using-ai-regularly-activity-7498005335132131328-wfq3))
- 2026-06-16 · News: Forrester made the call for 2026: trust is what B2B buyers actually spend. And the timing is brutal. About 94% of buyers run their research through an LLM now, and more than … (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_b2bmarketing-customervoice-buyertrust-activity-7472641676025577472-jsCy))
- 2026-03-26 · News: Your team has 100+ customer conversations a month. (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_gong-customerintelligence-voiceofcustomer-activity-7443004733063217154-8zSq))
- 2026-03-12 · Events: Katie Noe built a fully automated customer voice engine with a two-person PMM team. She is on stage today to show you exactly how at the Product Marketing Summit. (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_pmasummit-productmarketing-customervoice-activity-7437879103417962496-Wb2_))
- 2026-01-23 · News: Daily Research News Online no. 39326 - Deeto Upgrades Real-Time Customer Voice Platform (1 source: [mrweb.com](https://www.mrweb.com/drno/news39326.htm))
- 2026-01-20 · Product: Deeto Unveils Platform Evolution to Turn Customer Voice Into Actionable Intelligence (1 source: [businesswire.com](https://www.businesswire.com/news/home/20260120589561/en/Deeto-Unveils-Platform-Evolution-to-Turn-Customer-Voice-Into-Actionable-Intelligence))
- 2026-01-20 · Interviews: Deeto: The Next Era of Authentic Voice (1 source: [youtube.com](https://www.youtube.com/watch?v=DvVLgRKSMMM))
- 2026-01-16 · News: Something new is coming to Deeto. (1 source: [linkedin.com](https://www.linkedin.com/posts/deetoai_ai-authenticvoice-customerled-activity-7418003057361428481-0wd-))

## Working on now

- Deeto is positioning its January 2026 platform evolution as an AI-native customer-orchestration system: continuously capture customer conversations, feedback and sentiment, organize them into intelligence, and activate them across sales, marketing, customer success and product workflows.
- The company is expanding beyond classic advocacy/reference management toward a shared customer-voice system of record, with use cases spanning growth, retention, product decisions and revenue workflows.
- Its named vertical focus includes technology, financial services, health and life sciences, services/consulting, and industrial/manufacturing.
- The product roadmap/current messaging emphasizes continuous feedback ingestion, AI analysis, routing and orchestration; the Gong integration adds bidirectional call-data ingestion and activation without custom engineering.

From: [Deeto Unveils Platform Evolution to Turn Customer Voice Into Actionable Intelligence](https://www.businesswire.com/news/home/20260120589561/en/Deeto-Unveils-Platform-Evolution-to-Turn-Customer-Voice-Into-Actionable-Intelligence), [Customer Voice Solutions for Teams and Industries | Deeto](https://www.deeto.com/solutions), [Gong + Deeto Integration: Turning Insights Into Action | Deeto Blog](https://www.deeto.com/blog-post/gong-deeto-integration-turning-insights-into-action), [How to Centralize Customer Feedback Across Every Team | Deeto Blog](https://www.deeto.com/blog-post/how-to-centralize-customer-feedback-across-teams)

## Summary

Deeto is an AI-native customer orchestration platform that captures and analyzes authentic customer feedback, sentiment, and stories to help businesses build trust and accelerate growth. It automates the transformation of these insights into actionable content and intelligence for sales, marketing, product, and customer success teams. The company was founded in 2022 by Eran Baron, Golan Raz, and Yossi Gelman. Notable customers include Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense. Competitors include firms like UserEvidence and Peerbound. In January 2026, Deeto launched a platform evolution to function as a unified system of record for customer voice.

[1]: https://www.deeto.com/ "Deeto: The AI-Powered Platform for Customer Orchestration"
[2]: https://www.deeto.com/company "About Deeto: Our Mission & Vision"
[3]: https://www.businesswire.com/news/home/20250701431452/en/Deeto-Raises-%2412.5M-Series-A-to-Redefine-the-B2B-Buyer-Journey-with-Customer-Led-Growth "Deeto Raises $12.5M Series A to Redefine the B2B Buyer Journey with Customer-Led Growth"
[4]: https://www.businesswire.com/news/home/20260120589561/en/Deeto-Unveils-Platform-Evolution-to-Turn-Customer-Voice-Into-Actionable-Intelligence "Deeto Unveils Platform Evolution to Turn Customer Voice Into Actionable Intelligence"
[5]: https://linkedin.com/company/deetoai "Deeto"
[6]: https://www.forbes.com/sites/carrierubinstein/2024/11/13/turning-customer-experience-into-sales-power/ "Turning Customer Experience Into Sales Power"
[7]: https://www.cbinsights.com/company/deeto "Deeto - Products, Competitors, Financials, Employees, Headquarters Locations"
[8]: https://www.thesaasnews.com/news/deeto-raises-12-5-million-in-series-a/ "Deeto Raises $12.5 Million in Series A"

## Sources

- [Deeto's website](https://deeto.com)
- [Customer Voice Solutions for Teams and Industries | Deeto](https://www.deeto.com/solutions)
- [Gong + Deeto Integration: Turning Insights Into Action | Deeto Blog](https://www.deeto.com/blog-post/gong-deeto-integration-turning-insights-into-action)
- [How to Centralize Customer Feedback Across Every Team | Deeto Blog](https://www.deeto.com/blog-post/how-to-centralize-customer-feedback-across-teams)