# Danceology

> Danceology, Inc. (Danceology Performing Arts Campus) is a San Diego-based dance education and performing-arts studio founded by Nicole “Niki” Lucia in 2002, serving recreational through professional dancers through classes, competitive training, events, private lessons, adaptive dance, and pathway consulting.

Company page on Leadbay: https://mad-max.leadbay.ai/company/danceology.biz · loaded 2026-10-30

## At a glance

- Website: https://danceology.biz
- Team based in: San Diego (Leadbay's record and 2 more)
- Incorporated: California (no. 2291427) (register)
- Registry: California Secretary of State 2291427
- Founded: 2002 (danceology.biz)
- Industry: Year-round dance classes
- Employees: 27 (employees and founders, investors not counted; people named as working there; Sources disagree: 10 (danceology.biz, a company database))
- Seen in its site's code: WordPress (/wp-content/), Microsoft 365 (MX danceology-biz.mail.protection.outlook.com) (read 2026-10-30)
- Phone: (858) 613-1155
- Email: frontdesk@danceology.biz
- Address: 10750 THORNMINT ROAD SUITE 102
SAN DIEGO, CA 92127

## What it sells, to whom

- Danceology, Inc. (Danceology Performing Arts Campus) is a San Diego-based dance education and performing-arts studio founded by Nicole “Niki” Lucia in 2002, serving recreational through professional dancers through classes, competitive training, events, private lessons, adaptive dance, and pathway consulting. ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [dance-teacher.com](https://dance-teacher.com/niki-lucia-danceology/))

## Why it stands out

- 2022 Studio of the Year at The Dance Awards ([danceology.biz](https://danceology.biz/), [dance-teacher.com](https://dance-teacher.com/niki-lucia-danceology/))
- The Dance Awards recognition was associated with a team of roughly 150 competitive dancers ([danceology.biz](https://danceology.biz/), [dance-teacher.com](https://dance-teacher.com/niki-lucia-danceology/))

## Products and services

- Year-round dance classes for ages 3+ and all levels ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Competitive company training and performance preparation ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Pre-pointe and pointe instruction ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Adaptive dance programs ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Private lessons ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Camps, clinics, workshops, and intensives ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Affiliate programs ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Dance-team consulting for high-school and college dancers ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Dance-program consulting for college and conservatory applicants ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))
- Online booking and purchasing for classes, private lessons, camps, clinics, workshops, and intensives ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/our-story/), [danceology.biz](https://danceology.biz/faculty/))

## Customers and markets

- **Customers**: Recreational dancers and families, Competitive dancers and teams, Professional and pre-professional dancers, High-school and college-bound dancers seeking dance-team consulting, College and conservatory dance-program applicants ([danceology.biz](https://danceology.biz/), [dance-teacher.com](https://dance-teacher.com/niki-lucia-danceology/))
- **Markets**: San Diego, California, centered at 10750 Thornmint Road in the 4S Ranch area. ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/new-to-dpac/), [danceology.biz](https://danceology.biz/faqs/))
- **Markets**: Children and dancers ages 3+ across beginner through advanced levels; no experience is required for entry-level participation. ([danceology.biz](https://danceology.biz/), [danceology.biz](https://danceology.biz/new-to-dpac/), [danceology.biz](https://danceology.biz/faqs/))

## Team

- Nicole Lucia, Owner/artistic Director/dpc Director
- Niki Lucia, Owner of Danceology
- Julie Friedrich, Ballet Program Director
- Julia Pearson, Children's Program Director 8yr and Under
- Megan Mcbride Moore, Tap Program Director
- Alexa Huey, Assistant Dpac Director Jazz, Lyrical, Pom & Contemporary…
- Tiffani King, Jazz & Technique / Company Ambassador
- Jackie Mougel, Acro & Jazz
- Kc Constantino-Hellenkamp, Technique & Ballet Company Ambassador College Consultant
- Tory Brown, Operations Manager / Jazz, Tap, & Lyrical
- Vanessa Torre, Technique & Ballet
- Allison Hill, Tap

## Latest news

- 2022-12-01 · [Danceology Owner Niki Lucia Believes in a Winning Mindset - Dance Teacher](https://dance-teacher.com/niki-lucia-danceology/) (dance-teacher.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/danceology.biz.md)

## Decision makers

- [Nicole Lucia](https://mad-max.leadbay.ai/person/nicole-lucia--danceology.biz.md), Owner/artistic Director/dpc Director
- [Niki Lucia](https://mad-max.leadbay.ai/person/niki-lucia--danceology.biz.md), Owner of Danceology
- [Julie Friedrich](https://mad-max.leadbay.ai/person/julie-friedrich--danceology.biz.md), Ballet Program Director
- [Julia Pearson](https://mad-max.leadbay.ai/person/julia-pearson--danceology.biz.md), Children's Program Director 8yr and Under
- [Megan Mcbride Moore](https://mad-max.leadbay.ai/person/megan-mcbride-moore--danceology.biz.md), Tap Program Director

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 18 sites read (danceology.biz, thedanceawards.com, dance-teacher.com, linkedin.com, rocketreach.co, exa.ai, chamberofcommerce.com, americanosports.com, …).

## Best angle

2026-10-01 · Traffic: Site visits up 36% in 3 months, 1,882 a month (1 source)

## Best way in

- Call the front desk, (858) 613-1155: The front desk, in Leadbay's record, verified 2026-10-21
- Message on X: The company's own account
- Write to frontdesk@danceology.biz (generic): A shared mailbox, in Leadbay's record, verified 2026-10-21

## Signals: what happened

- 2026-10-01 · Traffic: Site visits up 36% in 3 months, 1,882 a month (1 source: [A company database](https://danceology.biz/))
- 2026-06-22 · News: For the first time in the world of dancesport! (1 source: [linkedin.com](https://www.linkedin.com/posts/t%C3%B3th-istv%C3%A1n-46a8941b3_danceology-stephanydanceacademy-danceeducation-activity-7474803216149561344-HA9K))
- 2024-06-06 · Interviews: Danceology - Podcast (1 source: [podcasts.apple.com](https://podcasts.apple.com/us/podcast/danceology/id1737478873))
- 2022-12-01 · News: Danceology Owner Niki Lucia Believes in a Winning Mindset (1 source: [dance-teacher.com](https://dance-teacher.com/niki-lucia-danceology/))
- 2022-03-11 · Interviews: [INSIDE SEVENTEEN] 디노 & 승관 ‘Cheating on You’ DANCEOLOGY 비하인드 (DINO & SEUNGKWAN 'DANCEOLOGY' BEHIND) (1 source: [youtube.com](https://www.youtube.com/watch?v=ZeFNDB4gBkQ))
- 2021-04-30 · News: The Discourse on Folk Song Dance from Danceology (1 source: [doi.org](https://doi.org/10.56100/kfs.2021.04.61.7))
- 2020-11-29 · Interviews: [INSIDE SEVENTEEN] 디노의 DANCEOLOGY 비하인드 (DINO'S DANCEOLOGY Behind) (1 source: [youtube.com](https://www.youtube.com/watch?v=t_x7Cx6vK48))
- 2019-05-15 · Interviews: [DINO'S DANCEOLOGY] Chris Brown (1 source: [youtube.com](https://www.youtube.com/watch?v=f6YX3W85vsw))
- 2018-04-25 · Interviews: Watch (1 source: [youtube.com](https://www.youtube.com/watch?v=V-7-cxUMVDY))

## Working on now

- Operating Danceology Performing Arts Campus, a 14,000-square-foot San Diego facility offering year-round dance education for recreational and professional dancers, ages 3+.
- Serving a broad local student base through recreational classes, competitive company training, pre-pointe/pointe, adaptive dance, private lessons, and consulting for high-school/college dancers and college/conservatory dance programs.
- Building the 2026–27 tap program: the October newsletter introduces tap program director Megan McBride Moore, faculty Allison and Gwen, and guest artist Melissa Tannús.
- Celebrating 25 years of Danceology and emphasizing growth, connection, confidence, community, and continued training.

From: [Danceology - San Diego's Premier Dance Studio in 4S Ranch](https://danceology.biz/), [DPAC NEWSLETTER OCT 15TH](https://danceology.biz/wp-content/uploads/2026/10/DPAC-NEWSLETTER-OCT-15TH.pdf)

## Summary

Danceology, Inc. is a premier dance studio and performing arts campus based in San Diego, California, founded by Niki Lucia in 2002 [1][2][3]. The studio provides dance education across various styles—including ballet, contemporary, acrobatics, and hip-hop—to students ranging from toddlers to young adults, catering to both recreational and professional tracks [1][2][4]. Niki Lucia founded the studio, initially partnering with her mother, Jeanne Lucia, for the expansion of their current 14,000-square-foot facility [5][4]. The studio operates as a for-profit entity and does not list external institutional investors [5][4]. Customers include local families and dancers seeking competitive training, college preparatory consulting, or adaptive dance programs [1][4]. While the studio faces local competition from entities like Tutu Ballet Academy, its primary focus is its own competitive dance company, which won the 2022 Studio of the Year award [2][3][6]. Current offerings include 2026 summer camps, workshops, and intensive programs [1].

[1]: https://danceology.biz/ "Danceology - San Diego's Premier Dance Studio in 4S Ranch"
[2]: https://danceology.biz/our-story/ "OUR STORY - DANCEOLOGY"
[3]: https://linkedin.com/company/danceology-inc. "DANCEOLOGY, INC."
[4]: https://dance-teacher.com/former-san-diego-charger-girl-nicole-lucia-leads-tour-dance-facility/ "Former San Diego Charger Girl Nicole Lucia Leads a Tour of Her Dance Facility - Dance Teacher"
[5]: https://dance-teacher.com/niki-lucia-danceology/ "Danceology Owner Niki Lucia Believes in a Winning Mindset - Dance Teacher"
[6]: https://danceology.biz/faqs/ "FAQS - DANCEOLOGY"
[7]: https://danceology.biz/competitive-company/ "COMPETITIVE COMPANY - DANCEOLOGY"
[8]: https://danceology.biz/consulting-services/ "CONSULTING SERVICES - DANCEOLOGY"

## Sources

- [Danceology, Inc.'s website](https://danceology.biz)
- [DPAC NEWSLETTER OCT 15TH](https://danceology.biz/wp-content/uploads/2026/10/DPAC-NEWSLETTER-OCT-15TH.pdf)
- [Nicole Lucia](https://linkedin.com/in/nicole-lucia-79ab0a9b)