# Cash

> Cash (cash.nl) is a Dutch cloud-based accounting and ERP software company founded in 1984 in The Hague, acquired by Visma in September 2020, serving over 10,000 businesses and accountancy firms with integrated financial, payroll, inventory, and CRM modules.

Company page on Leadbay: https://mad-max.leadbay.ai/company/cash.nl · loaded 2026-11-04

## At a glance

- Website: https://cash.nl
- Team based in: Den Haag (cash.nl and 1 more)
- Founded: 1984 (cash.nl and 1 more)
- Industry: Software Development
- Employees: 225 (employees and founders, investors not counted; cash.nl and 1 more)
- Backed by: Visma, Hg, Warburg Pincus, TPG, CPPIB, General Atlantic
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), Google Workspace (MX ALT1.ASPMX.L.GOOGLE.com), HubSpot (TXT include:_spf.google.com  include:spf.myfasthosting.com  include:servers.mcsv.net  include:spfinc.prolocation.net include:25029105.spf07.hubspot), Mailchimp (TXT servers.mcsv.net) (read 2026-11-05)
- Email: info@cash.nl

## What it sells, to whom

- Cash (cash.nl) is a Dutch cloud-based accounting and ERP software company founded in 1984 in The Hague, acquired by Visma in September 2020, serving over 10,000 businesses and accountancy firms with integrated financial, payroll, inventory, and CRM modules. ([cash.nl](https://cash.nl/nl/over-ons), [pitchbook.com](https://pitchbook.com/profiles/company/439021-18), [unquote.com](https://www.unquote.com/nordics/official-record/3020974/hg-backed-visma-acquires-cash-software))

## Why it stands out

- Listed among Top 25 Accounting and Bookkeeping Software Companies in the Netherlands (RevenueBase, 2026) ([softwarewatcher.com](https://www.softwarewatcher.com/cash), [softwarewatcher.nl](https://www.softwarewatcher.nl/debiteurenbeheer-software/), [revenuebase.ai](https://revenuebase.ai/companies/accounting-and-bookkeeping-software-companies/netherlands))
- 4.4/5 rating on SoftwareWatcher for accounting software ([softwarewatcher.com](https://www.softwarewatcher.com/cash), [softwarewatcher.nl](https://www.softwarewatcher.nl/debiteurenbeheer-software/), [revenuebase.ai](https://revenuebase.ai/companies/accounting-and-bookkeeping-software-companies/netherlands))
- Competes with: Exact (Delft, Netherlands), SnelStart (Alkmaar, Netherlands), Visma eAccounting (Amsterdam, Netherlands), Yuki (Ar, Netherlands), MUIS Software (Heemskerk, Netherlands), e-Boekhouden.nl, Jortt (Almere, Netherlands), MoneyMonk (Utrecht, Netherlands), Intuit (Mountain View, US), Xero (Wellington, New Zealand), Sage (Newcastle, UK), Pennylane (Cherbourg, France), Wave (Toronto, Canada), FreeAgent (Edinburgh, UK) ([tracxn.com](https://tracxn.com/d/companies/cash/___62jqamGiujBsNLcBWA6RLI-DCBD9JH5HLR8Xo1Y5bk), [boekhouder.nl](https://www.boekhouder.nl/p/cash-vs-visma-eaccounting), [revenuebase.ai](https://revenuebase.ai/companies/accounting-and-bookkeeping-software-companies/netherlands))

## Products and services

- Cash Accounting (online accounting software for SMEs and accountants) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Payroll & HR (payroll and salary administration) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Trade/Handel (order and inventory management for trading businesses) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Production (production management module) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash CRM (customer relationship management) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Accountancy Portal (automated collaboration platform for accountants) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Forecasting (financial forecasting) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash Payment Service Module (betalingssoftware) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Microloon (payroll software, part of Cash for 7+ years) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- Cash ERP Suite (integrated ERP package combining all modules) ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))

## Customers and markets

- **Customers**: SMEs (MKB) in the Netherlands, Accountants and accountancy firms, Administration offices (administratiekantoren), Trading and wholesale businesses (groothandels), Manufacturing companies, Associations and foundations (verenigingen en stichtingen), Freelancers and start-ups, Over 10,000 companies using CASH and Microloon, managing 400,000+ administrations ([cash.nl](https://cash.nl/nl/over-ons), [cash.nl](https://cash.nl/), [news.cision.com](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000))
- **Markets**: Netherlands (primary market) - Dutch SMEs (MKB), accountants, administration offices, associations and foundations ([cash.nl](https://cash.nl/), [nl.linkedin.com](https://nl.linkedin.com/company/cash-software), [cash.nl](https://cash.nl/nl/over-ons))
- **Markets**: Norway (secondary market, part of Visma's European footprint) ([cash.nl](https://cash.nl/), [nl.linkedin.com](https://nl.linkedin.com/company/cash-software), [cash.nl](https://cash.nl/nl/over-ons))

## Team

- Robert Mijnsbergen, Owner/CEO, continued as Managing Director after acquisition
- Roy Verhaar, Director Sales & Partnerships
- Niels Olthuis, Directeur Marketing & Communicatie
- Jaap Boender, Former owner, left at 2020 acquisition
- Zita De Booij, Former owner, left at 2020 acquisition

Backed by: Visma, Hg, Warburg Pincus, TPG, CPPIB, General Atlantic

## Latest news

- 2022-04-08 · [ACM is favorable to arrangements for keeping cash affordable and available | ACM](https://www.acm.nl/en/publications/acm-favorable-arrangements-keeping-cash-affordable-and-available) (acm.nl)
- 2022-01-25 · [Visma CASH heeft een nieuwe Managing Director: maak kennis met John Dijns | Visma Nederland](https://www.visma.nl/nieuws/visma-cash-heeft-een-nieuwe-managing-director-maak-kennis-met-john-dijns) (visma.nl)
- 2021-04-13 · [Cash Software chooses ibanXS as its PSD2 Open Banking platform – IBANXS](https://ibanxs.eu/cash-software-chooses-ibanxs-as-its-psd2-open-banking-platform/) (ibanxs.eu)
- 2020-09-15 · [Strategische uitbreiding voortgezet met overname Cash Software | Visma Blog](https://nl.visma.com/blog/strategische-uitbreiding-voortgezet-met-overname-cash-software/) (nl.visma.com)
- 2020-09-09 · [Visma continues its strategic expansion in the Dutch accountancy cloud with the acquisition of Cash Software - Visma](https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000) (news.cision.com)

## Where to find more

- [Cash Blog](https://cash.nl/nl/blog?hsLang=nl)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/cash.nl.md)

## Decision makers

- [Robert Mijnsbergen](https://mad-max.leadbay.ai/person/robert-mijnsbergen--cash.nl.md), Owner/CEO, continued as Managing Director after acquisition
- [Roy Verhaar](https://mad-max.leadbay.ai/person/roy-verhaar--cash.nl.md), Director Sales & Partnerships
- [Niels Olthuis](https://mad-max.leadbay.ai/person/niels-olthuis--cash.nl.md), Directeur Marketing & Communicatie

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 30 sites read (cash.nl, microcash.nl, securcash.nl, cashweb.nl, pitchbook.com, unquote.com, news.cision.com, softwarewatcher.com, …).

## Best angle

2026-09-24 · Hiring: USD cash pallet opportunity currently available in Zurich, Hong Kong, Shanghai and Turkey, with the relevant cash holdings managed through Brink’s. (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-11-04 · Headcount: Headcount up 317% in a year (1 source: [A company database](https://cash.nl/))
- 2026-10-21 · News: Document (1 source: [sec.gov](https://www.sec.gov/Archives/edgar/data/907471/000090747126000042/cash9302026earningsrelease.htm))
- 2026-09-24 · Hiring: USD cash pallet opportunity currently available in Zurich, Hong Kong, Shanghai and Turkey, with the relevant cash holdings managed through Brink’s. (1 source: [linkedin.com](https://www.linkedin.com/posts/isa-hussain-01799b2a6_cashpallets-brinks-activity-7508892271216488448-lBeq))
- 2026-07-24 · News: Il nuovo design delle banconote in euro ha preso forma: ora spetta a noi scegliere il progetto migliore. (1 source: [it.linkedin.com](https://it.linkedin.com/posts/cst-cash-solutions_cst-cashsolutions-euro-activity-7486415165878611968-yrpd))
- 2026-07-01 · Partnership: Brincr, Cash, eAccounting Nederland, and Rompslomp.nl announced deeper collaboration within Visma - four brands, one mission, reaching 100,000+ entrepreneurs in the Netherlands with a shared management team and cross-referencing (4 sources: [nl.linkedin.com](https://nl.linkedin.com/posts/pim-van-schaik_gister-ging-het-nieuws-naar-buiten-brincr-activity-7483806487551606784-pV7e), [nl.linkedin.com](https://nl.linkedin.com/posts/cash-software_wist-je-dat-bankmutaties-matchen-nog-makkelijker-activity-7449728423729455104-RFZE), [ibanxs.eu](https://ibanxs.eu/cash-software-chooses-ibanxs-as-its-psd2-open-banking-platform/))
- 2026-04-30 · News: We’re making it even easier to stack bitcoin. (1 source: [linkedin.com](https://www.linkedin.com/posts/cash-app_were-making-it-even-easier-to-stack-bitcoin-activity-7455646283400155136-M87p))
- 2026-04-03 · News: Cash App just became the first major U.S. payments platform to bring pay-over-time flexibility to peer-to-peer (P2P) money transfers. (1 source: [linkedin.com](https://www.linkedin.com/posts/cash-app_cash-app-just-became-the-first-major-us-activity-7445869512140423168-f7dS))
- 2026-04-01 · Product: Cash launched new bank transaction matching features with payment characteristics for automatic bank transaction recognition (4 sources: [nl.linkedin.com](https://nl.linkedin.com/posts/pim-van-schaik_gister-ging-het-nieuws-naar-buiten-brincr-activity-7483806487551606784-pV7e), [nl.linkedin.com](https://nl.linkedin.com/posts/cash-software_wist-je-dat-bankmutaties-matchen-nog-makkelijker-activity-7449728423729455104-RFZE), [ibanxs.eu](https://ibanxs.eu/cash-software-chooses-ibanxs-as-its-psd2-open-banking-platform/))
- 2026-03-26 · Interviews: How to Use Cash App: Full Beginner's Guide (2026 Update) (1 source: [youtube.com](https://www.youtube.com/watch?v=auFTrrmJ0Qg))
- 2026-02-12 · News: You really typed "hey just wanted to follow up on that $47 for dinner lol no rush" didn't you. We won’t make you do that anymore. (1 source: [linkedin.com](https://www.linkedin.com/posts/cash-app_you-really-typed-hey-just-wanted-to-follow-activity-7427720686951100416-5nAX))
- 2025-11-14 · Product: LAUNCHED: Cash App Green - Turn everyday spending into benefits

Today, millions of Americans have multiple income streams. And yet, there always seems to be requirements for direct deposit in order… (1 source: [linkedin.com](https://www.linkedin.com/posts/cash-app_launched-cash-app-green-turn-everyday-activity-7395180793939009537-HpZb))
- 2025-11-13 · News: Cash App Debuts 151 Upgrades, Including Stablecoin Support (1 source: [linkedin.com](https://www.linkedin.com/posts/urlinkedup_cash-app-debuts-151-upgrades-including-stablecoin-activity-7394839096973713408-KTp3))

## Working on now

- Intensified collaboration with Brincr, eAccounting Nederland, and Rompslomp.nl under Visma, reaching 100,000+ entrepreneurs in the Netherlands with a shared customer identity and joint roadmap (announced July 2026)
- Migrating Cash Lonen and Microloon users to Cash Payroll before both legacy products stop on 31 December 2026
- Launching the renewed ING Premium bank integration in CashWeb in the first week of November 2026, with automatic migration for all ING-linked accounts
- Releasing CASH B26h (8 September 2026) with improvements to ICP VAT filing, invoice credit limits, and the new CashWeb mobile app replacing the old CASH app
- Positioning as an integrated ERP suite for Dutch SMEs (MKB) covering accounting, payroll, inventory, forecasting, and benchmarking in one flow
- Hiring a Financial Controller (32-40 hours, Amsterdam & Den Haag) to support ARR growth and EBITDA focus in the growing SaaS environment

From: [Gister ging het nieuws naar buiten: Brincr, Cash, eAccounting Nederland en Rompslomp.nl gaan binnen Visma nauwer samenwerken. Vier merken, één missie. 🤝 | Pim van Schaik](https://nl.linkedin.com/posts/pim-van-schaik_gister-ging-het-nieuws-naar-buiten-brincr-activity-7483806487551606784-pV7e), [Cash - Medewerkers, Vacatures, Aandelen & Cultuur | LinkedIn](https://nl.linkedin.com/company/cash-software), [De vernieuwde ING-bankkoppeling in CashWeb](https://cash.nl/knowledge/vernieuwde-ing-bankkoppeling-in-cashweb), [CASH B26h - Uitleverdatum 8 september 2026](https://cash.nl/knowledge/laatste-update-4), [Home](https://cash.nl/), [Financial Controller](https://cash.nl/financial-controller)

## Summary

Cash (Visma Cash B.V.) is a Dutch software company that provides an integrated online ERP suite for accounting, payroll, inventory, and project management [1][2][3]. It sells these cloud-based solutions to accountants, administrative offices, and SMEs [2][4][5]. Founded in 1984, the company was acquired by the Visma Group in 2020 and currently operates as an independent entity within that group [6][4][3]. Key competitors include various accounting and ERP software providers [7]. Recent news highlights that legacy services Microloon and Cash Lonen will be discontinued on December 31, 2026, with users transitioning to Cash Payroll [7].

[1]: https://cash.nl/nl/over-ons "Cash brengt bedrijven in beweging"
[2]: https://cash.nl/ "Dé Suite voor accountants en ondernemers"
[3]: https://www.embeddedfinanceindex.com/companies/cash "Cash · Embedded Finance Index 2026"
[4]: https://news.cision.com/visma/r/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software,c3680000 "Visma continues its strategic expansion in the Dutch accountancy cloud with the acquisition of Cash Software - Visma"
[5]: https://www.softwarewatcher.com/cash "Cash by Visma | Advice on choosing the best software for you"
[6]: https://www.unquote.com/nordics/official-record/3020974/hg-backed-visma-acquires-cash-software "Hg-backed Visma acquires Cash Software | Unquote"
[7]: https://linkedin.com/company/cash-software "Cash"
[8]: https://www.visma.nl/nieuws/visma-cash-heeft-een-nieuwe-managing-director-maak-kennis-met-john-dijns "Visma CASH heeft een nieuwe Managing Director: maak kennis met John Dijns | Visma Nederland"

## Sources

- [Cash's website](https://cash.nl)
- [Gister ging het nieuws naar buiten: Brincr, Cash, eAccounting Nederland en Rompslomp.nl gaan binnen Visma nauwer samenwerken. Vier merken, één missie. 🤝 | Pim van Schaik](https://nl.linkedin.com/posts/pim-van-schaik_gister-ging-het-nieuws-naar-buiten-brincr-activity-7483806487551606784-pV7e)
- [Cash - Medewerkers, Vacatures, Aandelen & Cultuur | LinkedIn](https://nl.linkedin.com/company/cash-software)
- [De vernieuwde ING-bankkoppeling in CashWeb](https://cash.nl/knowledge/vernieuwde-ing-bankkoppeling-in-cashweb)
- [CASH B26h - Uitleverdatum 8 september 2026](https://cash.nl/knowledge/laatste-update-4)
- [Financial Controller](https://cash.nl/financial-controller)
- [Visma zet zijn strategische uitbreiding in de Nederlandse accountancy cloud voort met de overname van Cash Software | Visma Newsroom](https://www.visma.com/newsroom/visma-zet-zijn-strategische-uitbreiding-in-de-nederlandse-accountancy-cloud-voort-met-de-overname-van-cash-software-86e818c4)
- [Visma continues its strategic expansion in the Dutch accountancy cloud with the acquisition of Cash Software | Visma](https://www.mynewsdesk.com/visma/pressreleases/visma-continues-its-strategic-expansion-in-the-dutch-accountancy-cloud-with-the-acquisition-of-cash-software-3121968)