# Boulangerie MADO

> Boulangerie Mado is a Lyon 7 artisan bakery founded by Charlotte Coing and Jacopo Bertola in 2022, specializing in natural-levain breads and French-Italian baked goods with a strong local, organic and low-waste positioning.

Company page on Leadbay: https://mad-max.leadbay.ai/company/boulangeriemado.fr · loaded 2026-10-28

## At a glance

- Website: https://boulangeriemado.fr
- Team based in: Lyon (Leadbay's record)
- Incorporated: Lyon, France (register)
- Registry: SIREN 914 639 562
- Founders: Jacopo Bertola
- Industry: Brioches et pâtisseries de saison
- Employees: 3–5 (employees and founders, investors not counted; Leadbay's record)
- Phone: 09 54 32 89 10
- Address: 26 RUE DE LA THIBAUDIERE, 69007, LYON, fr

## What it sells, to whom

- Boulangerie Mado is a Lyon 7 artisan bakery founded by Charlotte Coing and Jacopo Bertola in 2022, specializing in natural-levain breads and French-Italian baked goods with a strong local, organic and low-waste positioning. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))

## Products and services

- Natural-sourdough breads, including large loaves and seeded wholegrain bread. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- Brioche, including Italian-style maritozzi. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- Focaccia, both savory and sweet, using seasonal ingredients. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- Panettone and other seasonal baked goods. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- Scones, including honey-infused versions. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- Italian-French bakery specialties and locally sourced/organic products. ([leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))

## Customers and markets

- **Customers**: Local consumers in Lyon, particularly customers seeking artisan sourdough, organic/local ingredients, and French-Italian bakery specialties., Customers who bring reusable bread bags, who receive a discount or participate in the bakery’s zero-waste loyalty initiative. ([gilac.com](https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html), [lefooding.com](https://lefooding.com/en/shops/mado))
- **Markets**: Primary market: local consumers in Lyon, especially Lyon 7/Guillotière and the surrounding neighborhood. ([onlylyon.com](https://www.onlylyon.com/files/1a184ed1/guide_eal_2025_2026.pdf), [calameo.com](https://www.calameo.com/books/000041897289e645e2b0f), [lagonette.org](https://www.lagonette.org/wp-content/uploads/2025/09/Annuaire-BtoB-a-jour-du-05062025-1.pdf))
- **Markets**: Professional market: Lyon restaurants and other food-service customers; Mado bread is reported on restaurant tables and at La Tiraille. ([onlylyon.com](https://www.onlylyon.com/files/1a184ed1/guide_eal_2025_2026.pdf), [calameo.com](https://www.calameo.com/books/000041897289e645e2b0f), [lagonette.org](https://www.lagonette.org/wp-content/uploads/2025/09/Annuaire-BtoB-a-jour-du-05062025-1.pdf))

## Team

- Charlotte Coing, Gérante de la Boulangerie MADO · [LinkedIn](https://www.linkedin.com/in/charlotte-coing-bb82665a)
- Jacopo Bertola, Co-founder, baker and manager

## Latest news

- 2023-10-19 · [Lyon 7e. Boulangerie Mado, un an après : «L’accueil a été très chaleureux»](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux) (leprogres.fr)
- 2022-10-07 · [Lyon 7e Arrondissement. Une boulangerie artisanale et engagée “Mado” va bientôt ouvrir](https://www.leprogres.fr/economie/2022/10/07/une-boulangerie-artisanale-et-engagee-mado-va-bientot-ouvrir) (leprogres.fr)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/boulangeriemado.fr.md)

## Decision makers

- [Charlotte Coing](https://mad-max.leadbay.ai/person/charlotte-coing--boulangeriemado.fr.md), Gérante de la Boulangerie MADO · [LinkedIn](https://www.linkedin.com/in/charlotte-coing-bb82665a)
- [Jacopo Bertola](https://mad-max.leadbay.ai/person/jacopo-bertola--boulangeriemado.fr.md), Co-founder, baker and manager

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 22 sites read (leprogres.fr, gilac.com, lefooding.com, societe.com, leguichetdesformalites.fr, mairie7.lyon.fr, onlylyon.com, calameo.com, …), the French register and the BODACC. This company is not on LinkedIn.

## Best way in

- LinkedIn message to Charlotte Coing: Gérante de la Boulangerie MADO · 1 LinkedIn post found, latest Dec 26, 2023
- Call the front desk, 09 54 32 89 10: The front desk, in Leadbay's record, verified 2026-08-28

## Signals: what happened

- 2025-09-01 · News: Commerce Mado à Lyon (1 source: [lefooding.com](https://lefooding.com/commerces/mado))
- 2024-12-01 · News: Fooding listing was updated and continued to list Mado at 26 Rue de la Thibaudière, with its website and phone number (3 sources: [leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [lefooding.com](https://lefooding.com/en/shops/mado), [mairie7.lyon.fr](https://mairie7.lyon.fr/actualite/gastronomie/festival-des-cuisines-du-monde-la-guillotiere-2e-edition))
- 2024-06-01 · News: Mado participated in Lyon 7’s Festival des cuisines du monde, representing Italian cuisine (3 sources: [leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux), [lefooding.com](https://lefooding.com/en/shops/mado), [mairie7.lyon.fr](https://mairie7.lyon.fr/actualite/gastronomie/festival-des-cuisines-du-monde-la-guillotiere-2e-edition))
- 2023-12-26 · News: Chez MADO on finit l'année avec un passage au JT de France 2! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/charlotte-coing-bb82665a_chez-mado-on-finit-lann%C3%A9e-avec-un-passage-activity-7145335054557204480-jr4m))
- 2023-10-19 · News: Lyon 7e. Boulangerie Mado, un an après : «L’accueil a été très chaleureux» (1 source: [leprogres.fr](https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux))
- 2022-10-14 · Expansion: Reshared from Groupe Cabinet Hermès: [SCOOP] 📢 La Boulangerie Mado ouvre aujourd'hui dans le 7ème arrondissement de Lyon 📍. (2 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/cabinethermes_scoop-la-boulangerie-mado-ouvre-aujourdhui-activity-6986622892230737920-YKlP), [linkedin.com](https://www.linkedin.com/posts/rebecca-pham-a8a843103_scoop-la-boulangerie-mado-ouvre-aujourdhui-activity-6988028118712090624-Eky0))
- 2022-10-07 · News: Lyon 7e Arrondissement. Une boulangerie artisanale et engagée “Mado” va bientôt ouvrir (1 source: [leprogres.fr](https://www.leprogres.fr/economie/2022/10/07/une-boulangerie-artisanale-et-engagee-mado-va-bientot-ouvrir))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 914639562.

- Status: active, registered 2022-06-17 · SARL
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): 2025-12-31, 2024-12-31, 2023-12-31
- Legal officers: Jacopo Bertola (bertola), Gérant; Charlotte Coing (coing), Gérant
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 15%
- Risk of paying 90 days late within 12 months (Jev): 18%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): 3 to 12 months of spending
- Debt (Jev): Low
- What Jev read: Active, created 2022-06-17; No procédure collective in the BODACC; Accounts filed for the year closed 2025-12-31 (comptes déposés)

## Working on now

- Operating a single artisan bakery at 26 rue de la Thibaudière, Lyon 7, centered on naturally leavened breads, focaccia, brioches and artisanal panettone.
- Prioritizing organic, local and seasonal ingredients, including locally sourced/paysan wheat and regional produce, as part of an ecological and short-supply-chain positioning.
- Serving both neighborhood consumers and Lyon restaurants; its country bread is reported on restaurant tables in Lyon.
- Maintaining low-waste operations through reusable fabric bread bags, customer reuse incentives and cargo-bike delivery.

From: [LES BONNES ADRESSES](https://www.onlylyon.com/files/1a184ed1/guide_eal_2025_2026.pdf), [Calaméo - Guide Engagé à Lyon 2025 2026](https://www.calameo.com/books/000041897289e645e2b0f), [Guide des bonnes pratiques RSE](https://boulangerie.org/wp-content/uploads/Guide_RSE_boulangerie-artisanale_web.pdf)

## Summary

Boulangerie Mado is an artisanal, eco-responsible bakery located at 26 Rue de la Thibaudière in Lyon’s 7th arrondissement [1][2]. Founded in 2022 by Charlotte Coing and Jacopo Bertola, the bakery specializes in natural levain breads, brioches, focaccias, and panettones made with local, organic ingredients [3][2][4]. They serve local residents and customers seeking high-quality, sustainably produced goods [1][5]. The founders operate the business as a SARL; there is no public record of external investors [6]. They compete with local bakeries in the Guillotière neighborhood [7]. There is no specific recent breaking news regarding the company.

[1]: https://www.gilac.com/fr/actualites/post/jacopo-charlotte-boulangerie-mado.html "Jacopo & Charlotte - Boulangerie MADO"
[2]: https://lefooding.com/commerces/mado "Commerce Mado à Lyon - Fooding ®"
[3]: https://www.leprogres.fr/societe/2023/10/19/boulangerie-mado-un-an-apres-l-accueil-a-ete-tres-chaleureux "Lyon 7e. Boulangerie Mado, un an après : «L’accueil a été très chaleureux»"
[4]: https://www.mylittlelyon.com/ptits-plaisirs/les-panettones-et-brioches-au-levain-naturel-de-ouf-de-la-boulangerie-artisanale-mado "La Rolls des panettones et des brioches, c'est chez Mado, boulangerie engagée du 7e - P'tits plaisirs -  My Little Lyon"
[5]: https://cabinet-hermes.fr/boulangerie-mado "Boulangerie MADO - Cabinet Hermès"
[6]: https://www.societe.com/societe/boulangerie-mado-914639562.html "Société BOULANGERIE MADO à LYON (69007). Chiffre d'affaires, extrait Kbis, bénéfice, statuts, extrait RNE, bilans, actionnaires, valeur, valorisation - 914639562"
[7]: https://lefooding.com/en/shops/mado "Shop Mado in Lyon - Fooding ®"
[8]: https://www.leprogres.fr/economie/2022/10/07/une-boulangerie-artisanale-et-engagee-mado-va-bientot-ouvrir "Lyon 7e Arrondissement. Une boulangerie artisanale et engagée “Mado” va bientôt ouvrir"

## Sources

- [Boulangerie Mado's website](https://boulangeriemado.fr)
- [LES BONNES ADRESSES](https://www.onlylyon.com/files/1a184ed1/guide_eal_2025_2026.pdf)
- [Calaméo - Guide Engagé à Lyon 2025 2026](https://www.calameo.com/books/000041897289e645e2b0f)
- [Guide des bonnes pratiques RSE](https://boulangerie.org/wp-content/uploads/Guide_RSE_boulangerie-artisanale_web.pdf)