# pladis France

> Pladis France SAS is the French biscuit-making subsidiary of global snacking group pladis, owned by Yildiz Holding, best known locally for BN biscuits and operating a production plant in Vertou near Nantes plus a commercial/marketing office in Nanterre.

Company page on Leadbay: https://mad-max.leadbay.ai/company/bn-biscuits.com · loaded 2026-10-29

## At a glance

- Website: https://bn-biscuits.com
- Team based in: Vertou (Leadbay's record and 2 more)
- Incorporated: Vertou, France (register)
- Registry: SIREN 856 801 519
- Founded: 1896 (bn-biscuits.com)
- Industry: Food and Beverage Manufacturing
- Employees: 60 (employees and founders, investors not counted; bn-biscuits.com and 1 more; Sources disagree: 300 (bn-biscuits.com))
- Phone: 02 51 79 46 00
- Address: 27 ROUTE DU MORTIER VANNERIE, 44120, VERTOU, fr

## What it sells, to whom

- Pladis France SAS is the French biscuit-making subsidiary of global snacking group pladis, owned by Yildiz Holding, best known locally for BN biscuits and operating a production plant in Vertou near Nantes plus a commercial/marketing office in Nanterre. ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [bn-biscuits.com](https://www.bn-biscuits.com/en/legal-notices), [pladisglobal.com](http://www.pladisglobal.com/media-centre/mcvities-owner-pladis-grows-revenue-ps33bn-branded-portfolio-proves-resilient))

## Why it stands out

- Présente ses goûters comme équilibrés. ([bn-biscuits.com](https://www.bn-biscuits.com/))
- Competes with: Major branded biscuit and snacking companies, including Mondelez, Nestlé, Ferrero, Bahlsen, and private-label manufacturers, are reasonable market competitors; the reviewed company sources do not publish a formal competitor list., Within pladis’ portfolio, BN operates alongside brands such as McVitie’s and Ülker, but these are sister brands rather than competitors. ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [pladisglobal.com](http://www.pladisglobal.com/media-centre/mcvities-owner-pladis-grows-revenue-ps33bn-branded-portfolio-proves-resilient))

## Products and services

- BN filled sandwich cookies / Goûters Fourrés ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- Mini BN ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- BN chocolate-chip cookies ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- BN breakfast biscuits and cereals ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- BN Fancys ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- BN Del’Ice ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- McVitie’s products sold in France ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))
- Sultana snack products associated with pladis’ French-market portfolio ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [bn-biscuits.com](https://www.bn-biscuits.com/en/bn-is-a-civic-brand))

## Customers and markets

- **Customers**: French mass-market consumers, especially families with children; BN is reported as consumed by more than 50% of families with children. ([bn-biscuits.com](https://www.bn-biscuits.com/fr/qui-sommes-nous), [pladisglobal.com](http://www.pladisglobal.com/our-brands/bn), [ouest-france.fr](https://www.ouest-france.fr/economie/entreprises/plus-de-600-millions-de-biscuits-sortis-de-lusine-bn-a-vertou-4841195c-7d2c-11f1-a3cc-61ee167b6bba))
- **Markets**: France is the core market for BN, with manufacturing at Vertou near Nantes and commercial/marketing operations in Nanterre. ([pladisglobal.com](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant), [lineaires.com](https://www.lineaires.com/les-produits/bn-etend-encore-plus-son-offre-de-biscuits), [pladisglobal.com](http://www.pladisglobal.com/media-centre/bn-bringing-smile-through-local-sourcing))
- **Markets**: French families with children are a priority consumer segment: BN is consumed by more than 50% of families with children, according to the company’s cited 2026 data. ([pladisglobal.com](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant), [lineaires.com](https://www.lineaires.com/les-produits/bn-etend-encore-plus-son-offre-de-biscuits), [pladisglobal.com](http://www.pladisglobal.com/media-centre/bn-bringing-smile-through-local-sourcing))

## Team

- Nicolas Morille, Chief Financial Officer
- Marie-Julie Billès, Directrice des Clients Nationaux
- Julien LeGuilly, Directeur usine

## Latest news

- 2026-07-08 · [New Mini BN line reaches full speed with 600 million biscuits already produced at pladis' Vertou plant | pladis](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant) (pladisglobal.com)
- 2025-07-08 · [La Biscuiterie Nantaise BN mise sur les mini-formats pour retrouver le sourire](https://www.lejournaldesentreprises.com/article/la-biscuiterie-nantaise-bn-mise-sur-les-mini-formats-pour-retrouver-le-sourire-2123370) (lejournaldesentreprises.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/bn-biscuits.com.md)

## Decision makers

- [Nicolas Morille](https://mad-max.leadbay.ai/person/nicolas-morille--bn-biscuits.com.md), Chief Financial Officer
- [Marie-Julie Billès](https://mad-max.leadbay.ai/person/marie-julie-billes--bn-biscuits.com.md), Directrice des Clients Nationaux
- [Julien LeGuilly](https://mad-max.leadbay.ai/person/julien-leguilly--bn-biscuits.com.md), Directeur usine

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 15 sites read (bn-biscuits.com, pladisglobal.com, annuaire-entreprises.data.gouv.fr, ouest-france.fr, fr.wikipedia.org, lejournaldesentreprises.com, exa.ai, kisskisscarlotta.fr, …), the French register and the BODACC.

## Best angle

2026-10-06 · Partnership: 🩷 Odysséa 2026 🩷 Ce week-end, plusieurs collaboratrices de Pladis ont participé à la course Odysséa pour soutenir la lutte contre le cancer du sein. (1 source)

## Best way in

- Call the main line, 02 51 79 46 00: The main line, in Leadbay's record, verified 2026-08-28

## Signals: what happened

- 2026-10-21 · News: 🍪 Croquez la Rentrée: quand pladis France donne du goût! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/puissance3_pladisglobal-activity-7518559215200940032-zLaK))
- 2026-10-06 · Partnership: 🩷 Odysséa 2026 🩷 Ce week-end, plusieurs collaboratrices de Pladis ont participé à la course Odysséa pour soutenir la lutte contre le cancer du sein. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/bn-biscuits-pladis_octobrerose-odyss%C3%A9a-pladis-activity-7513176458618392576-QDfm))
- 2026-09-29 · News: Retour sur notre Journée des Alternant·e·s! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/bn-biscuits-pladis_alternance-vieentreprise-communicationinterne-activity-7510641951172456449-qC2e))
- 2026-09-01 · Fundraising: Parent group pladis reported 2025 revenue of £3.272 billion, EBITDA of £473.7 million, and £100.5 million of capital expenditure globally; the report specifically included the €5.4 million Vertou investment (4 sources: [agence-api.ouest-france.fr](https://agence-api.ouest-france.fr/agriculture/agroalimentaire/agroalimentaire-pladis-a-investi-plus-de-5-m-euros-dans-la-biscuiterie-bn-a-vertou-1e688764-4fca-476a-826c-1d27a12b602b), [pladisglobal.com](http://www.pladisglobal.com/media-centre/mcvities-owner-pladis-grows-revenue-ps33bn-branded-portfolio-proves-resilient), [ouest-france.fr](https://www.ouest-france.fr/economie/entreprises/plus-de-600-millions-de-biscuits-sortis-de-lusine-bn-a-vertou-4841195c-7d2c-11f1-a3cc-61ee167b6bba))
- 2026-07-08 · Fundraising: New Mini BN line reaches full speed with 600 million biscuits already produced at pladis' Vertou plant (1 source: [pladisglobal.com](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant))
- 2026-04-21 · News: Première mise en avant BN - pladis France sur le bassin d'arcachon à Hyper U Gujan-mestras (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/mohamed-hadj-mati-6ba1131b6_premi%C3%A8re-mise-en-avant-bn-pladis-france-activity-7452318579166834689-bLkO))
- 2026-04-01 · News: #happinesswitheverybite #pladisglobal #lifeatpladis (1 source: [linkedin.com](https://www.linkedin.com/posts/pladisglobal_happinesswitheverybite-pladisglobal-lifeatpladis-activity-7445017284026241024-XeUn))
- 2025-10-01 · News: Mini BN production line commissioned at Vertou; by July 2026 it was fully operational (2 sources: [pladisglobal.com](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant), [linkedin.com](https://www.linkedin.com/feed/update/urn:li:activity:7501270929407328256))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 856801519.

- Status: active, registered 1956-01-01 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Revenue (chiffre d'affaires) 2024: €88,800,160
- Net income (résultat net) 2024: €-7,113,948
- Accounts filed (comptes déposés): 2024-12-31, 2023-12-31, 2022-12-31
- Legal officers: Timothy Brett, Président de SAS; PRICEWATERHOUSECOOPERS AUDIT, Commissaire aux comptes titulaire
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 16%
- Risk of paying 90 days late within 12 months (Jev): 33%
- Pays its invoices (Jev): In 30 to 60 days
- Cash on hand (Jev): 3 to 12 months of spending
- Debt (Jev): Low
- What Jev read: Active, created 1956-01-01; Net loss in 2024 (résultat net); No procédure collective in the BODACC; Accounts filed for the year closed 2024-12-31 (comptes déposés)

## Working on now

- Scaling Mini BN production in France: a €5.4m dedicated line at Vertou is fully operational, has produced more than 600m biscuits, and is intended to support continued growth and packaging flexibility.
- Expanding BN’s French portfolio: the 2026 Petits Gourmands range launched in chocolate-hazelnut and salted-butter-caramel variants, made with French wheat and without preservatives.
- Maintaining local sourcing and French manufacturing: all BN wheat and sugar come from suppliers whose factories are in France; 80% of BN suppliers are French businesses.
- Driving brand demand through innovation and marketing: BN Del’ice launched in April 2025, while a September 2026 back-to-school campaign used the Mahna Mahna sonic asset.

From: [New Mini BN line reaches full speed with 600 million biscuits already produced at pladis' Vertou plant | pladis](http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant), [BN étend encore plus son offre de biscuits](https://www.lineaires.com/les-produits/bn-etend-encore-plus-son-offre-de-biscuits), [BN: bringing a smile through local sourcing | pladis](http://www.pladisglobal.com/media-centre/bn-bringing-smile-through-local-sourcing), [This week we went back to school with BN and its iconic “Mahna Mahna” tune! 🎒](https://www.linkedin.com/feed/update/urn:li:activity:7501270929407328256)

## Summary

Pladis France is a snacking company and subsidiary of the global group pladis, which was formed in 2016 by Yildiz Holding. It manufactures and sells biscuits, notably the iconic BN brand, along with McVitie’s and Sultana, primarily to French families and children. The company operates a production plant in Vertou and a commercial office in Nanterre. Its primary competitors include major food companies like Mondelez. Recent news includes a 5.4 million euro investment in a new Mini BN production line in Vertou, which became fully operational in October 2025 and has already produced over 600 million biscuits.

[1]: https://www.bn-biscuits.com/fr/qui-sommes-nous "Qui sommes-nous ?"
[2]: https://www.pladisglobal.com/our-brands/bn "BN | pladis"
[3]: http://www.pladisglobal.com/media-centre/new-mini-bn-line-reaches-full-speed-600-million-biscuits-already-produced-pladis-vertou-plant "New Mini BN line reaches full speed with 600 million biscuits already produced at pladis' Vertou plant | pladis"
[4]: http://www.pladisglobal.com/media-centre/bn-bringing-smile-through-local-sourcing "BN: bringing a smile through local sourcing | pladis"
[5]: https://fr.wikipedia.org/wiki/Biscuiterie_nantaise "Biscuiterie nantaise"
[6]: https://www.lejournaldesentreprises.com/article/sous-pavillon-anglais-americain-ou-turc-bn-tente-de-garder-son-adn-2119481 "Sous pavillon anglais, américain ou turc, BN tente de garder son ADN"
[7]: https://www.lejournaldesentreprises.com/article/la-biscuiterie-nantaise-bn-mise-sur-les-mini-formats-pour-retrouver-le-sourire-2123370 "La Biscuiterie Nantaise BN mise sur les mini-formats pour retrouver le sourire"

## Sources

- [Pladis France's website](https://bn-biscuits.com)
- [Company record, via Exa](https://bn-biscuits.com/)
- [BN étend encore plus son offre de biscuits](https://www.lineaires.com/les-produits/bn-etend-encore-plus-son-offre-de-biscuits)
- [This week we went back to school with BN and its iconic “Mahna Mahna” tune! 🎒](https://www.linkedin.com/feed/update/urn:li:activity:7501270929407328256)
- [BN | pladis](http://www.pladisglobal.com/our-brands/bn)
- [Société PLADIS FRANCE à 44120 VERTOU - SIREN 856 801 519 | L’Annuaire des Entreprises](https://annuaire-entreprises.data.gouv.fr/entreprise/pladis-france-856801519)