# Autoplay AI

> Autoplay AI provides an agentic onboarding OS that uses real-time behavioral analytics to power in-product, personalized AI support agents for SaaS companies.

Company page on Leadbay: https://mad-max.leadbay.ai/company/blog.autoplay.ai · loaded 2026-10-29

## At a glance

- Website: https://blog.autoplay.ai
- Team based in: Paris (Leadbay's record)
- Incorporated: Paris, France (register)
- Registry: SIREN 935 112 011
- Founders: Marie Gouilliard, Sam Nesbitt
- Industry: Autoplay Proactive SDK
- Employees: 1 (employees and founders, investors not counted; people named as working there; Sources disagree: 0 (Leadbay's record))
- Backed by: Betaworks, Drive Capital, Kima Ventures, Night Capital, Pareto Holdings
- Address: 229 RUE SAINT-HONORE, 75001, PARIS, fr

## What it sells, to whom

- Autoplay AI provides an agentic onboarding OS that uses real-time behavioral analytics to power in-product, personalized AI support agents for SaaS companies. ([blog.autoplay.ai](https://blog.autoplay.ai/about), [getautoplay.com](https://getautoplay.com/))

## Why it stands out

- SOC 2 TYPE II ([autoplay.ai](https://www.autoplay.ai/))
- ISO 42001 ([autoplay.ai](https://www.autoplay.ai/))

## Products and services

- Autoplay Proactive SDK ([autoplay.ai](https://www.autoplay.ai/), [developers.autoplay.ai](https://developers.autoplay.ai/who-we-are/overview), [getautoplay.com](https://getautoplay.com/))
- Autoplay Desktop App (Prompting assistant) ([autoplay.ai](https://www.autoplay.ai/), [developers.autoplay.ai](https://developers.autoplay.ai/who-we-are/overview), [getautoplay.com](https://getautoplay.com/))
- Agentic Onboarding OS ([autoplay.ai](https://www.autoplay.ai/), [developers.autoplay.ai](https://developers.autoplay.ai/who-we-are/overview), [getautoplay.com](https://getautoplay.com/))

## Customers and markets

- **Customers**: Sendlane ([blog.autoplay.ai](https://blog.autoplay.ai/p/life-at-a-pre-seed-startup-fast-imperfect), [blog.autoplay.ai](https://blog.autoplay.ai/p/the-autoplay-roadmap-how-our-thinking))
- **Markets**: B2B and B2C SaaS companies (focused on onboarding, support, and retention). ([developers.autoplay.ai](https://developers.autoplay.ai/who-we-are/use-cases))
- **Markets**: CX/Customer success agencies managing client deployments. ([developers.autoplay.ai](https://developers.autoplay.ai/who-we-are/use-cases))

## Team

- Marie Gouilliard, Founder
- Sam Nesbitt, Founder
- Marieliesse Gouilliard · [LinkedIn](https://www.linkedin.com/in/marieliesse-gouilliard-24a160175)

Backed by: Betaworks, Drive Capital, Kima Ventures, Night Capital, Pareto Holdings

## Where to find more

- [Autoplay AI | Agent-Led-Growth | Substack](https://blog.autoplay.ai)
- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/blog.autoplay.ai.md)

## Decision makers

- [Marie Gouilliard](https://mad-max.leadbay.ai/person/marie-gouilliard--blog.autoplay.ai.md), Founder
- [Sam Nesbitt](https://mad-max.leadbay.ai/person/sam-nesbitt--blog.autoplay.ai.md), Founder

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 13 sites read (blog.autoplay.ai, getautoplay.com, autoplay.ai, developers.autoplay.ai, pitchbook.com, crunchbase.com, caplight.com, linkedin.com, …), the French register and the BODACC.

## Best angle

2026-04-15 · News: Today we released the Autoplay Chat SDK. (2 sources)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-05-07 · News: Autoplay reshared Marieliesse Gouilliard: Every company today has three tools sitting in their stack: (1 source: [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_activity-7458119639764520960-6vXJ))
- 2026-05-06 · News: Just lost 20 minutes trying to wrap up a super simple task on HubSpot. Why? (Yes, partly because I’m not the most expert user) But also because the chatbot couldn’t understand what … (1 source: [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_activity-7457787625060548609-OB0Y))
- 2026-04-16 · Fundraising: With claude code and our recipe 🧑🍳 - it no longer takes much to step up your user-level support and get your users to value 🍽️ 🍪 (1 source: [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_intercom-setup-recipe-autoplay-sdk-activity-7450553779168542720-D3r6))
- 2026-04-15 · News: Today we released the Autoplay Chat SDK. (2 sources: [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_activity-7449989938894360577-HUwN), [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_activity-7457407101506752513-quZA))
- 2026-03-20 · Partnership: Great week in Casablanca with Leyton & Leyton CognitX - thankful for the collaboration and excited for what we’re building together! (1 source: [linkedin.com](https://www.linkedin.com/posts/autoplay-ai_great-week-in-casablanca-with-leyton-leyton-activity-7440775667413200896-7fhC))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 935112011.

- Status: active, registered 2024-11-05 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Accounts filed (comptes déposés): none published in the BODACC
- Legal officers: Marie-Liesse Gouilliard, Directeur Général; Samuel Nesbitt, Président de SAS
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 26%
- Risk of paying 90 days late within 12 months (Jev): 41%
- Pays its invoices (Jev): Within 30 days
- Cash on hand (Jev): Over 24 months of spending
- Debt (Jev): No financial debt
- What Jev read: Active, created 2024-11-05; No procédure collective in the BODACC

## Working on now

- Building the Autoplay Proactive SDK to stream real-time product activity into AI agents.
- Enabling proactive in-product onboarding, support, and activation by giving chatbots real-time user context.
- Shipping AI agents within internal business tools to automate messy workflows.

From: [Your AI Chatbot Is Waiting to Be Asked.  - by Sam nesbitt](https://blog.autoplay.ai/p/your-ai-chatbot-is-waiting-to-be), [A week in Casablanca with Leyton and Leyton CognitX.](https://blog.autoplay.ai/p/a-week-in-casablanca-with-leyton), [Overview - Autoplay SDK](https://developers.autoplay.ai/who-we-are/overview)

## Summary

Autoplay is an AI platform designed to improve product adoption by understanding user intent and providing automated, real-time guidance [1][2]. It sells to software teams, specifically subscription and usage-based SaaS companies, by integrating with their existing analytics and support tools to reduce user churn [3][2]. Founded by Sam Nesbitt and Marieliesse Gouilliard, the company raised $2.1 million in a pre-seed round led by Drive Capital, with participation from Betaworks Ventures, Kima Ventures, Night Capital, and Pareto Holdings [2][4]. Key customers include ActiveCampaign and Marketer AS [2]. Competitors include traditional session replay and analytics platforms like FullStory, Contentsquare, and Hotjar [5].

[1]: https://www.autoplay.ai/about "About | The AI Onboarding & Adoption Agent | Autoplay"
[2]: https://www.caplight.com/company/autoplay "Autoplay Valuation & Funding History | Caplight"
[3]: https://blog.autoplay.ai/about "About - Autoplay AI"
[4]: https://www.linkedin.com/posts/samuelnesbitt_betaworks-focuses-on-ai-applications-in-its-activity-7257428561689563136-dctZ "Excited to announce the launch of our new company with Marieliesse Gouilliard - Autoplay. | Sam Nesbitt"
[5]: https://blog.autoplay.ai/p/session-replays-ai-where-the-market "Session Replays + AI: Where the Market Is Going (And Why We’re Taking a Different Route)"
[6]: https://www.autoplay.ai/ "Your personal prompting companion for back-to-back tasks"
[7]: https://blog.autoplay.ai/p/the-autoplay-roadmap-how-our-thinking "The Autoplay Roadmap: How Our Thinking Evolved"
[8]: https://blog.autoplay.ai/p/the-future-belongs-to-products-that "The Future Belongs to Products That Nail Adoption"

## Sources

- [Autoplay Ai's website](https://blog.autoplay.ai)
- [Your AI Chatbot Is Waiting to Be Asked.  - by Sam nesbitt](https://blog.autoplay.ai/p/your-ai-chatbot-is-waiting-to-be)
- [A week in Casablanca with Leyton and Leyton CognitX.](https://blog.autoplay.ai/p/a-week-in-casablanca-with-leyton)
- [Overview - Autoplay SDK](https://developers.autoplay.ai/who-we-are/overview)
- [Autoplay - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/autoplay-e8d9)