# Alterpaint France

> small wholesaler industrial coatings specialist

Company page on Leadbay: https://mad-max.leadbay.ai/company/alterpaint.com · loaded 2026-10-30

## At a glance

- Website: https://alterpaint.com
- Team based in: Mer (Leadbay's record and 2 more)
- Incorporated: Mer, France (register)
- Registry: SIREN 785 302 092
- Founded: 1973 (alterpaint.com and 1 more)
- Industry: Paint, Coating, and Adhesive Manufacturing
- Employees: 23 (employees and founders, investors not counted; alterpaint.com and 1 more)
- Seen in its site's code: Google Analytics (googletagmanager.com/gtag/js), WordPress (/wp-content/) (read 2026-10-30)
- Phone: 02 54 45 52 00
- Email: contact@alterpaint.fr
- Address: RUE DE BURAY, 41500, MER, fr

## What it sells, to whom

- small wholesaler industrial coatings specialist

## Why it stands out

- Recognized in the 2020 Top des entreprises 41 awards/ranking; the group had also been distinguished in an earlier edition for an innovation. ([lanouvellerepublique.fr](https://www.lanouvellerepublique.fr/loir-et-cher/commune/mer/top-des-entreprises-41-le-groupe-bartolac-distingue), [usinenouvelle.com](https://www.usinenouvelle.com/expo/alterpaint-france-27891/))
- Selected in 2009 for Oséo Excellence, a network of high-growth French SMEs/industrial companies. ([lanouvellerepublique.fr](https://www.lanouvellerepublique.fr/loir-et-cher/commune/mer/top-des-entreprises-41-le-groupe-bartolac-distingue), [usinenouvelle.com](https://www.usinenouvelle.com/expo/alterpaint-france-27891/))

## Products and services

- Waterborne and solventborne industrial liquid paint systems in mono-coat, two-coat and three-coat configurations. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/), [usinenouvelle.com](https://www.usinenouvelle.com/expo/service-mixinginplant-alterpaint-franc-p367229380.html))
- Coatings for steel, aluminium, plastics/ABS, stainless steel, glass, cast iron, rubber, carbon and composite substrates. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/), [usinenouvelle.com](https://www.usinenouvelle.com/expo/service-mixinginplant-alterpaint-franc-p367229380.html))
- Sector solutions for agricultural equipment (ACE), decoration, foundry, gas cylinders, general industry and glass. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/), [usinenouvelle.com](https://www.usinenouvelle.com/expo/service-mixinginplant-alterpaint-franc-p367229380.html))
- Customized formulation and technical support, including application-process assistance and R&D/laboratory testing. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/), [usinenouvelle.com](https://www.usinenouvelle.com/expo/service-mixinginplant-alterpaint-franc-p367229380.html))
- **MixingInPlant**: on-site small- and medium-series color production using automated or semi-automated dosing, with formulation, training, maintenance and after-sales support. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/), [usinenouvelle.com](https://www.usinenouvelle.com/expo/service-mixinginplant-alterpaint-franc-p367229380.html))

## Customers and markets

- **Customers**: Renault Group, for a customized coating for polyamide tanks used on hybrid vehicles (reported in 2020). ([lanouvellerepublique.fr](https://www.lanouvellerepublique.fr/loir-et-cher/commune/mer/top-des-entreprises-41-le-groupe-bartolac-distingue), [fr.linkedin.com](https://fr.linkedin.com/posts/cobaty-blois_cobaty-alterpaint-visite-activity-7416841586099245056-96sH))
- **Markets**: France-based industrial customers, with international activity and group presence in Singapore plus distribution beyond the local area. ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/en/our-markets/gaz/), [alterpaint.com](https://www.alterpaint.com/en/our-markets/our-industrial-liquid-paint-solutions-for-the-agricultural-and-public-works-markets/))
- **Markets**: Agricultural and public works equipment (ACE). ([alterpaint.com](https://www.alterpaint.com/en/), [alterpaint.com](https://www.alterpaint.com/en/our-markets/gaz/), [alterpaint.com](https://www.alterpaint.com/en/our-markets/our-industrial-liquid-paint-solutions-for-the-agricultural-and-public-works-markets/))

## Team

- Gabin Etchart, Étudiant à l’ESARC TOURS | Président du BDE ARKTOS · [LinkedIn](https://www.linkedin.com/in/gabinetchart)
- Laurence Gentel, Attachée de Direction Commerciale - Assistante ADV… · [LinkedIn](https://www.linkedin.com/in/laurence-gentel-7b087a9)
- Pauline Aubris, Technicienne Coloriste · [LinkedIn](https://www.linkedin.com/in/pauline-aubris-4905aa203)
- Madlinn Jimenez, Technicienne Méthodes · [LinkedIn](https://www.linkedin.com/in/madlinn-jimenez-bab531194)
- Tiphaine Guillon, Polymer Engineer looking for new opportunities · [LinkedIn](https://www.linkedin.com/in/tiphaine-guillon-143725162/en)
- Marjolaine Hallot, ITECH engineering student specializing in formulation… · [LinkedIn](https://www.linkedin.com/in/mhallot)
- Thibault Raudin, Responsable Régional chez ALTERPAINT · [LinkedIn](https://www.linkedin.com/in/thibault-raudin-15269983)
- Aubin Copin, A étudié à : IUT Orleans · [LinkedIn](https://www.linkedin.com/in/aubin-copin-943688140)
- Lou Rollin, Étudiante en deuxième année de Master Sciences et Génie des… · [LinkedIn](https://www.linkedin.com/in/lou-rollin-492378252)
- Sabine Vincenot, Assistante de Direction · [LinkedIn](https://www.linkedin.com/in/sabine-vincenot)
- Romain Trioullier, Étudiant 3eme année à IUT de Rennes/Alternant chez… · [LinkedIn](https://www.linkedin.com/in/romain-trioullier-4b5404286)
- Philippe Planeix

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/alterpaint.com.md)

## Decision makers

- [Gabin Etchart](https://mad-max.leadbay.ai/person/gabin-etchart--alterpaint.com.md), Étudiant à l’ESARC TOURS | Président du BDE ARKTOS · [LinkedIn](https://www.linkedin.com/in/gabinetchart)

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 10 sites read (alterpaint.com, usinenouvelle.com, lanouvellerepublique.fr, fr.linkedin.com, exa.ai, contract-factory.com, industry-plaza.com, bloomberg.com, …), the French register and the BODACC.

Part of Alterpaint (alterpaint.fr), which likely buys for it: Its mailbox is on alterpaint.fr; its pages name Alterpaint.

## Best angle

2026-10-30 · Headcount: Headcount up 35% in a year (1 source)

## Best way in

- LinkedIn message to Gabin Etchart: Étudiant à l’ESARC TOURS | Président du BDE ARKTOS · profile linked from the company's record
- Call the front desk, 02 54 45 52 00: The front desk, in Leadbay's record, verified 2026-08-28
- Write to contact@alterpaint.fr (generic): A shared mailbox, in Leadbay's record, verified 2026-08-11

## Signals: what happened

- 2026-10-30 · Headcount: Headcount up 35% in a year (1 source: [A company database](https://alterpaint.com/))
- 2026-10-01 · Traffic: Site visits up 382% in 3 months, 785 a month (1 source: [A company database](https://alterpaint.com/))
- 2026-01-01 · Product: Arkéa Capital announced/communicated its entry as shareholder of Bartolac to accelerate growth, innovation and international development (3 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/alterpaint_communique-presse-arkea-groupe-bartolac-activity-7417547378947162112-dFTf), [fr.linkedin.com](https://fr.linkedin.com/posts/cobaty-blois_cobaty-alterpaint-visite-activity-7416841586099245056-96sH), [arkea-capital.com](https://arkea-capital.com/arkea-capital-accompagne-le-developpement-de-bartolac/))
- 2026-01-01 · News: A COBATY Blois visit described the Mer site as a 74-person, 5,700 m² operation on 20,000 m², producing approximately 3,000 tonnes annually, about two-thirds waterborne and one-third solventborne; these figures describe the Alterpaint-Eurocoatings site/group operation rather than necessarily Alterpaint France alone (3 sources: [fr.linkedin.com](https://fr.linkedin.com/posts/alterpaint_communique-presse-arkea-groupe-bartolac-activity-7417547378947162112-dFTf), [fr.linkedin.com](https://fr.linkedin.com/posts/cobaty-blois_cobaty-alterpaint-visite-activity-7416841586099245056-96sH), [arkea-capital.com](https://arkea-capital.com/arkea-capital-accompagne-le-developpement-de-bartolac/))

## Solvency

From the national register (INSEE, INPI) and the BODACC, read 2026-10-30. SIREN 785302092.

- Status: active, registered 1900-01-01 · SAS
- Procédures collectives: none in the BODACC (no sauvegarde, redressement or liquidation judiciaire)
- Revenue (chiffre d'affaires) 2025: €15,500,889
- Net income (résultat net) 2025: €-207,576
- Accounts filed (comptes déposés): 2025-12-31, 2024-12-31, 2023-12-31
- Legal officers: Philippe Planeix, Directeur Général; Vincent Planeix, Président de SAS; ENODIA, Commissaire aux comptes titulaire
- Grade (Jev): D, high risk
- Risk of failure within 12 months (Jev, read 2026-10-25): 16%
- Risk of paying 90 days late within 12 months (Jev): 33%
- Pays its invoices (Jev): In 30 to 60 days
- Cash on hand (Jev): 3 to 12 months of spending
- Debt (Jev): Low
- What Jev read: Active, created 1900-01-01; Net loss in 2025 (résultat net); No procédure collective in the BODACC; Accounts filed for the year closed 2025-12-31 (comptes déposés)

## Working on now

- Custom industrial liquid-coating systems for demanding customers, with technical support and rapid formulation tailored to substrates, application processes and end-customer requirements.
- R&D and ecological-transition work: waterborne/low-VOC systems, alternative raw materials, new products, colors and effects; the company says its R&D effort is about 7% of annual turnover and its lab has 12 specialists.
- Growth and organizational development: a company post references future organization, investment, business growth, site expansion, recruitment and increased capacity.
- International development through the Bartolac Group structure: Alterpaint France works alongside Eurocoatings and Alterpaint Singapore, with strategic partnerships intended to extend distribution beyond its original geography.

From: [Industrial Liquid Paint Solutions - Alterpaint](https://www.alterpaint.com/en/), [Custom Industrial Liquid Paint Solutions | Alterpaint](https://www.alterpaint.com/en/our-markets/industrie/), [Cap sur l’organisation future 🎥 | alterpaint](https://fr.linkedin.com/posts/alterpaint_cap-sur-lorganisation-future-philippe-activity-7449814986870362112-lHIy), [50 Years of Innovation in Industrial Liquid Paint | Alterpaint](https://www.alterpaint.com/en/alterpaint/50-years-of-passion-and-innovation-in-the-manufacture-of-industrial-liquid-paint/), [Laboratoire R&D d'Alterpaint : Innovation en Peinture Industrielle](https://www.alterpaint.com/rd/), [Research & Paint Development in Industrial Paints | Alterpaint](https://www.alterpaint.com/en/a-powerful-dynamic-rd-lab-to-create-all-your-industrial-paint-solutions/)

## Summary

Alterpaint France is a company that designs, manufactures, and distributes high-performance liquid paint systems for industrial applications [1][2][3]. It operates as part of the Bartolac group, a family-owned business founded in 1973 by L. and Th. Planeix [2][4]. The company sells protective and decorative coatings for various substrates, including steel, aluminum, glass, plastic, rubber, carbon, and cast iron [1][5]. Its products serve diverse markets such as agriculture, foundry, glass manufacturing, gas, and general industry [1][5]. In January 2026, the Bartolac group brought in Arkéa Capital as a new investor to accelerate international growth and innovation [6]. While the company maintains numerous industrial customers, specific competitors are not listed in the provided documentation [4][3].

[1]: https://www.alterpaint.com/en/ "Industrial Liquid Paint Solutions - Alterpaint"
[2]: https://www.alterpaint.com/alterpaint/notre-histoire/ "50 Ans d'Innovation en Peinture Liquide Industrielle | Alterpaint"
[3]: https://www.usinenouvelle.com/expo/alterpaint-france-27891/ "ALTERPAINT FRANCE | Fournisseur industriel"
[4]: https://www.lanouvellerepublique.fr/loir-et-cher/commune/mer/top-des-entreprises-41-le-groupe-bartolac-distingue "Top des entreprises 41 : le groupe Bartolac distingué"
[5]: https://www.alterpaint.com/ "Solutions de Peinture Liquide Industrielle - Alterpaint"
[6]: https://fr.linkedin.com/posts/alterpaint_communique-presse-arkea-groupe-bartolac-activity-7417547378947162112-dFTf "Cap sur l’accélération.🌟 Le groupe Bartolac, avec ses filiales alterpaint et eurocoatings, intensifie son ambition de croissance en France et à l’international avec l’arrivée d’un nouvel actionnaire, Arkéa Capital. | alterpaint"
[7]: https://www.alterpaint.com/en/alterpaint/50-years-of-passion-and-innovation-in-the-manufacture-of-industrial-liquid-paint/ "50 Years of Innovation in Industrial Liquid Paint | Alterpaint"
[8]: https://www.alterpaint.com/en/our-markets/industrie/ "Custom Industrial Liquid Paint Solutions | Alterpaint"

## Sources

- [Alterpaint France's website](https://alterpaint.com)
- [Company record, via Exa](https://alterpaint.com/)
- [Cap sur l’organisation future 🎥 | alterpaint](https://fr.linkedin.com/posts/alterpaint_cap-sur-lorganisation-future-philippe-activity-7449814986870362112-lHIy)
- [Laboratoire R&D d'Alterpaint : Innovation en Peinture Industrielle](https://www.alterpaint.com/rd/)
- [Research & Paint Development in Industrial Paints | Alterpaint](https://www.alterpaint.com/en/a-powerful-dynamic-rd-lab-to-create-all-your-industrial-paint-solutions/)