# Aguaro

> Aguaro is a Nantes-based French SaaS company founded in 2020 that provides a native ServiceNow module for Sustainable IT and Responsible AI, helping organizations measure, allocate, and reduce the environmental and financial impact of IT, cloud, AI, applications, devices, and related operations.

Company page on Leadbay: https://mad-max.leadbay.ai/company/aguaro.io · loaded 2026-10-30

## At a glance

- Website: https://aguaro.io
- Team based in: Nantes (aguaro.io and 1 more)
- Founded: 2020 (aguaro.io and 1 more)
- Founders: Matthieu Poulard, Thibaut Hag, Boris Bailly
- Industry: Desktop Computing Software Products
- Employees: 23 (employees and founders, investors not counted; aguaro.io and 1 more)
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), Framer (framerusercontent.com), Microsoft 365 (MX aguaro-io.mail.protection.outlook.com), OVHcloud mail (MX mx2.mail.ovh.net) (read 2026-10-30)

## What it sells, to whom

- Aguaro is a Nantes-based French SaaS company founded in 2020 that provides a native ServiceNow module for Sustainable IT and Responsible AI, helping organizations measure, allocate, and reduce the environmental and financial impact of IT, cloud, AI, applications, devices, and related operations. ([aguaro.io](https://www.aguaro.io/), [aguaro.io](https://www.aguaro.io/legal-notice), [aguaro.io](https://www.aguaro.io/fr/))

## Why it stands out

- Selected for ADN Booster’s 8th Financing Programme cohort in November 2023; this is an accelerator/programme selection rather than a conventional award. ([aguaro.io](https://www.aguaro.io/about), [aguaro.io](https://www.aguaro.io/blog/sustainable-ai-cybersecurite), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/))
- Member of the Institut du Numérique Responsable since 2024. ([aguaro.io](https://www.aguaro.io/about), [aguaro.io](https://www.aguaro.io/blog/sustainable-ai-cybersecurite), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/))
- Competes with: Sopht, Verdikt, Fruggr, Potentially other Sustainable IT / digital-decarbonization platforms; Aguaro positions itself as a native ServiceNow module, which differentiates it. ([lesechos.fr](https://www.lesechos.fr/start-up/deals/ces-start-up-qui-veulent-chasser-les-emissions-co2-de-linformatique-2098968), [aguaro.io](https://www.aguaro.io/fr/))

## Products and services

- Aguaro Sustainable IT and Responsible AI module, built natively on ServiceNow ([aguaro.io](https://www.aguaro.io/), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/), [aguaro.io](https://www.aguaro.io/fr/))
- **My IT Footprint**: the earlier ServiceNow add-on/application for measuring IT environmental impact and turning findings into assigned, trackable reduction actions ([aguaro.io](https://www.aguaro.io/), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/), [aguaro.io](https://www.aguaro.io/fr/))
- Capabilities spanning environmental accounting, impact allocation, reduction-roadmap scenario planning, recommendations, action management, dashboards, and employee engagement ([aguaro.io](https://www.aguaro.io/), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/), [aguaro.io](https://www.aguaro.io/fr/))
- Integrations/data connections including ServiceNow, Dynatrace, Excel, Resilio DB, Slack, Prometheus, Azure, Microsoft Teams, Greenspector, and Microsoft 365 ([aguaro.io](https://www.aguaro.io/), [adnbooster.fr](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/), [aguaro.io](https://www.aguaro.io/fr/))

## Customers and markets

- **Customers**: France Télévisions, Somfy, HELPLINE, U Tech, France Travail, CNP Assurances, Bordeaux Métropole, City of Nantes, A top-10 global bank (unnamed) ([aguaro.io](https://www.aguaro.io/customer-stories))
- **Markets**: Large public and private organizations, including technology companies. ([aguaro.io](https://www.aguaro.io/), [aguaro.io](https://www.aguaro.io/blog/shaping-digital-future-frugality-positive-impact-responsible-innovation-resilience), [aguaro.io](https://www.aguaro.io/customer-stories/helpline-carbon-data-presales))
- **Markets**: Focus on industries such as telecom, media, and IT outsourcing. ([aguaro.io](https://www.aguaro.io/), [aguaro.io](https://www.aguaro.io/blog/shaping-digital-future-frugality-positive-impact-responsible-innovation-resilience), [aguaro.io](https://www.aguaro.io/customer-stories/helpline-carbon-data-presales))

## Team

- Matthieu Poulard, CEO & co-founder
- Thibaut Hag, Head of Product / formerly DG and co-founder
- Boris Bailly, Head of R&D & co-founder
- Aurélie Bourgereau, Chief Marketing Officer
- Mehdi Saïdi, Head of Partnerships & Alliances
- Aurélie Gracia Victoria, Head of New Markets
- Sébastien Lemaire, Head of Professional Services

## Latest news

- 2024-11-06 · [Empreinte carbone des entreprises : Aguaro vous aide à la réduire](https://www.lajauneetlarouge.com/en-finir-avec-lebriete-numerique-empreinte-carbone-des-entreprises/) (lajauneetlarouge.com)
- 2024-06-13 · [Quelle est la place du numérique responsable dans les politiques des établissements du sup' ? - Campus Matin](https://www.campusmatin.com/numerique/equipements-systemes-informations/vers-un-numerique-plus-responsable-dans-les-dsi-de-l-enseignement-superieur.html) (campusmatin.com)
- 2024-06-04 · [Ces start-up qui veulent chasser les émissions de CO2 de l'informatique - Les Echos](https://www.lesechos.fr/start-up/deals/ces-start-up-qui-veulent-chasser-les-emissions-co2-de-linformatique-2098968) (lesechos.fr)
- 2024-04-23 · [Scalian signe un partenariat avec Aguaro - Scalian](https://www.scalian.com/newsroom/actualites/scalian-signe-un-partenariat-avec-aguaro-my-it-footprint/) (scalian.com)
- 2023-10-16 · [Bordeaux Métropole taps ServiceNow, Aguaro in smart city programme | Computer Weekly](https://www.computerweekly.com/news/366555513/Bordeaux-Metropole-taps-ServiceNow-Aguaro-in-smart-city-programme) (computerweekly.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/aguaro.io.md)

## Decision makers

- [Matthieu Poulard](https://mad-max.leadbay.ai/person/matthieu-poulard--aguaro.io.md), CEO & co-founder
- [Thibaut Hag](https://mad-max.leadbay.ai/person/thibaut-hag--aguaro.io.md), Head of Product / formerly DG and co-founder
- [Boris Bailly](https://mad-max.leadbay.ai/person/boris-bailly--aguaro.io.md), Head of R&D & co-founder
- [Aurélie Bourgereau](https://mad-max.leadbay.ai/person/aurelie-bourgereau--aguaro.io.md), Chief Marketing Officer
- [Mehdi Saïdi](https://mad-max.leadbay.ai/person/mehdi-saidi--aguaro.io.md), Head of Partnerships & Alliances
- [Aurélie Gracia Victoria](https://mad-max.leadbay.ai/person/aurelie-gracia-victoria--aguaro.io.md), Head of New Markets
- [Sébastien Lemaire](https://mad-max.leadbay.ai/person/sebastien-lemaire--aguaro.io.md), Head of Professional Services

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 25 sites read (aguaro.io, adnbooster.fr, lesechos.fr, gritt.io, lajauneetlarouge.com, linkedin.com, carenews.com, scalian.com, …).

## Best angle

2026-09-28 · Fundraising: "Enterprise Architecture: a lever for digital sobriety." This is a core belief that we share with Club Urba-EA. (1 source)

## Signals: what happened

- 2026-10-13 · News: Meet us during the Munich Climate Week for our workshop with Greenpixie "Operationalising the Sustainable Enterprise in the Age of AI" organized by SustainableIT.org. (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_meet-us-during-the-munich-climate-week-for-activity-7515713355404300288-viXl))
- 2026-10-07 · News: Aguaro interviendra en tant qu'invité expert lors de la prochaine édition des Matinées GreenIT à Nantes, co-organisée par Bouygues Telecom et Capgemini. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/aguaro_greenit-iaresponsable-rse-activity-7513486004603871233-z5W9))
- 2026-09-28 · Fundraising: "Enterprise Architecture: a lever for digital sobriety." This is a core belief that we share with Club Urba-EA. (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_aguaro-digitalsobriety-greenit-activity-7510228363651850241-BIph))
- 2026-07-13 · News: Aguaro is proud to be recognised as a Leader in the AdVaes Matrix for IT Impact Assessment Software with leading scores on both product capabilities and strategies. (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_sustainableit-sustainableai-climate-activity-7482324189341782016-m_bn))
- 2026-05-28 · News: Excited to be part of VivaTech on June 18th as a Région Pays de la Loire‑selected start‑up championing Sustainable IT and environmental transformation of IT departments and Tech firms. (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_excited-to-be-part-of-vivatech-on-june-18th-activity-7465656839850913793-f596))
- 2026-05-13 · Hiring: 👉ServiceNow Otto: a golden opportunity to accelerate your CSR strategy (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_servicenow-otto-a-golden-opportunity-to-activity-7460267073139814400-zCRM))
- 2026-05-11 · News: 🌵 From theory to practice: how to assess and control the environmental footprint of software and applications? (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_from-theory-to-practice-how-to-assess-activity-7459506134241107968-GNdN))
- 2026-03-25 · News: 💡 D-1 before Nantes University Innovation Hub forum: ‘Energy & Digital Transitions’ (1 source: [linkedin.com](https://www.linkedin.com/posts/aguaro_d-1-before-nantes-university-innovation-activity-7442513670993018880-ZZxd))
- 2024-11-06 · News: Empreinte carbone des entreprises : Aguaro vous aide à la réduire (1 source: [lajauneetlarouge.com](https://www.lajauneetlarouge.com/en-finir-avec-lebriete-numerique-empreinte-carbone-des-entreprises/))
- 2024-06-13 · News: Quelle est la place du numérique responsable dans les politiques des établissements du sup' ? (1 source: [campusmatin.com](https://www.campusmatin.com/numerique/equipements-systemes-informations/vers-un-numerique-plus-responsable-dans-les-dsi-de-l-enseignement-superieur.html))
- 2024-06-04 · News: Ces start-up qui veulent chasser les émissions de CO2 de l'informatique (1 source: [lesechos.fr](https://www.lesechos.fr/start-up/deals/ces-start-up-qui-veulent-chasser-les-emissions-co2-de-linformatique-2098968))
- 2024-04-23 · Partnership: Scalian signe un partenariat avec Aguaro (1 source: [scalian.com](https://www.scalian.com/newsroom/actualites/scalian-signe-un-partenariat-avec-aguaro-my-it-footprint/))

## Working on now

- Operating as a mission-driven SaaS publisher specializing in Sustainable IT and Responsible AI.
- Focusing on ServiceNow-native solutions to measure, model, and reduce environmental impacts for large organizations.
- Actively integrating with new AI governance tools like ServiceNow's AI Control Tower and Otto to manage environmental costs of AI.
- Expanding offering beyond IT departments toward broader operational sustainability management.

From: [Shaping the digital future: frugality, positive impact, responsible innovation and resilience](https://www.aguaro.io/blog/shaping-digital-future-frugality-positive-impact-responsible-innovation-resilience), [Otto, AI Control Tower: Synergies with Aguaro’s native ServiceNow module](https://www.aguaro.io/blog/servicenow-otto-ai-control-tower), [How to mitigate the environmental and social costs of AI projects in large organisations?](https://www.aguaro.io/blog/mitigating-ai-esg-impacts)

## Summary

Aguaro is a Nantes-based software publisher that provides a SaaS platform for Sustainable IT and Responsible AI, enabling organizations to measure, track, and reduce their digital environmental footprint. It operates as a module built natively on the ServiceNow platform, allowing users to automate environmental impact reporting directly within their existing IT operational workflows. The company was co-founded by Matthieu Poulard, Thibaut Hag, and Boris Bailly. Information regarding its investors is not specified in the provided documents. Aguaro sells its solutions to medium and large public and private organizations, specifically targeting CIOs, CTOs, and sustainability managers. Notable customers include Schneider Electric, Michelin, Crédit Agricole, BNP Paribas, La Banque Postale, and several French government entities such as Bordeaux Métropole and France Télévisions. Its competitors are not explicitly listed, though the company notes recent industry recognition as a leader in IT impact assessment software by the AdVaes Matrix. Latest updates as of mid-2026 include recognition as a leader in the AdVaes Matrix for IT Impact Assessment Software (July 2026) and ongoing collaboration with ServiceNow to expand its native integration capabilities. The company is also currently leading the Impact'IApp project, an initiative to develop an environmental assessment framework for digital applications.

[1]: https://www.aguaro.io/ "The Leading ServiceNow Module for Sustainable IT & Responsible AI."
[2]: https://www.aguaro.io/about "Aguaro  Who is this Cactus ?"
[3]: https://www.aguaro.io/blog/shaping-digital-future-frugality-positive-impact-responsible-innovation-resilience "Shaping the digital future: frugality, positive impact, responsible innovation and resilience"
[4]: https://www.lajauneetlarouge.com/en-finir-avec-lebriete-numerique-empreinte-carbone-des-entreprises/ "Empreinte carbone des entreprises : Aguaro vous aide à la réduire"
[5]: https://linkedin.com/company/aguaro "Aguaro"
[6]: https://www.carenews.com/anrse/aguaro "Aguaro |"
[7]: https://www.aguaro.io/solution/add-on-version "Turn your ServiceNow as a quickwin to meet to sustainability targets"
[8]: https://www.scalian.com/en/newsroom/press-releases/scalian-signe-un-partenariat-strategique-avec-aguaro/ "Scalian signs a strategic partnership with Aguaro - Scalian"

## Sources

- [Aguaro's website](https://aguaro.io)
- [Company record, via Exa](https://aguaro.io/)
- [Otto, AI Control Tower: Synergies with Aguaro’s native ServiceNow module](https://www.aguaro.io/blog/servicenow-otto-ai-control-tower)
- [How to mitigate the environmental and social costs of AI projects in large organisations?](https://www.aguaro.io/blog/mitigating-ai-esg-impacts)
- [Aguaro et Qoontoo rejoignent la 8ème promo du Programme Financement ! - ADN Booster](https://www.adnbooster.fr/aguaro-et-qoontoo-rejoignent-la-8eme-promo-du-programme-financement/)
- [Aguaro  Qui est ce cactus ?](https://www.aguaro.io/fr/about)