# inlead by Adplorer

> Inlead by Adplorer is a French local-marketing software and services business, founded in 2016, that helps franchise, retail and multi-location networks centrally create, localize, automate and measure digital marketing across their points of sale; it now operates as part of the Adplorer group.

Company page on Leadbay: https://mad-max.leadbay.ai/company/adplorer.fr · loaded 2026-10-30

## At a glance

- Website: https://adplorer.fr
- Team based in: Nantes (adplorer.fr and 1 more)
- Founded: 2016 (adplorer.fr and 1 more)
- Founders: Philippe Juredieu, Michel Faillie, Abdel Tamrane
- Industry: Software Development
- Employees: 53 (employees and founders, investors not counted; adplorer.fr and 1 more)
- Backed by: West Web Valley, Inwest Group, Bpifrance, Crédit Mutuel
- Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Google Analytics (googletagmanager.com/gtag/js), WordPress (/wp-content/) (read 2026-10-30)
- Email: service@adplorer.fr

## What it sells, to whom

- Inlead by Adplorer is a French local-marketing software and services business, founded in 2016, that helps franchise, retail and multi-location networks centrally create, localize, automate and measure digital marketing across their points of sale; it now operates as part of the Adplorer group. ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/), [linkedin.com](https://linkedin.com/company/inlead-france))

## Products and services

- Localized digital advertising campaign management across Google, YouTube, Facebook/Instagram, Microsoft/Bing, Waze and—most recently announced—ChatGPT Ads ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/), [adplorer.fr](https://www.adplorer.fr/))
- Presence Management for distributing and managing point-of-sale information across Google and major directories ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/), [adplorer.fr](https://www.adplorer.fr/))
- Review Management for online reputation and customer reviews ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/), [adplorer.fr](https://www.adplorer.fr/))
- Direct marketing for personalized customer communications and store traffic ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/), [adplorer.fr](https://www.adplorer.fr/))
- Consolidated reporting, campaign optimization and centralized/decentralized governance for networks ([adplorer.fr](https://www.adplorer.fr/inlead/), [adplorer.fr](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/), [adplorer.fr](https://www.adplorer.fr/))

## Customers and markets

- **Customers**: Alain Afflelou, Guy Hoquet, Speed Burger, Attila, Tryba, Subway, France Parebrise, Crédit Agricole, Nestenn, Salaün Holidays, CrediPro ([adplorer.fr](https://www.adplorer.fr/inlead/), [croissanceinvestissement.com](https://croissanceinvestissement.com/inlead-le-specialiste-du-marketing-digital-local-leve-12-millions-deuros/), [immomatin.com](https://www.immomatin.com/reseaux-sociaux/communiquer-reseaux-sociaux/inlead-centralise-votre-e-publicite-geolocalisee.html))
- **Markets**: Focuses on franchise networks, multi-site businesses, retail, and e-commerce sectors. ([adplorer.fr](https://www.adplorer.fr/inlead/), [forinov.fr](https://www.forinov.fr/startups/_10/INLEAD_2064/))
- **Markets**: Targets industries including mobility, luxury, health/pharma, and hospitality/tourism. ([adplorer.fr](https://www.adplorer.fr/inlead/), [forinov.fr](https://www.forinov.fr/startups/_10/INLEAD_2064/))

## Team

- Thibaut Reygner, CEO
- Philippe Juredieu, Founder
- Michel Faillie, Founder
- Abdel Tamrane, Founder

Backed by: West Web Valley, Inwest Group, Bpifrance, Crédit Mutuel

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/adplorer.fr.md)

## Decision makers

- [Thibaut Reygner](https://mad-max.leadbay.ai/person/thibaut-reygner--adplorer.fr.md), CEO
- [Philippe Juredieu](https://mad-max.leadbay.ai/person/philippe-juredieu--adplorer.fr.md), Founder
- [Michel Faillie](https://mad-max.leadbay.ai/person/michel-faillie--adplorer.fr.md), Founder
- [Abdel Tamrane](https://mad-max.leadbay.ai/person/abdel-tamrane--adplorer.fr.md), Founder

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 13 sites read (adplorer.fr, linkedin.com, croissanceinvestissement.com, immomatin.com, xplore.vc, fr.linkedin.com, lemondeinformatique.fr, agence-api.ouest-france.fr, …).

## Best angle

2026-09-22 · Recognition: Vous êtes au CDRC - Convention Des Réseaux Commerciaux Paris? Passez voir l'équipe inlead by Adplorer au STAND 10 et tentez votre chance à notre roue des prix (1 source)

## Signals: what happened

- 2026-10-05 · News: Nous sommes heureux d’annoncer qu’Adplorer prend désormais en charge ChatGPT Ads. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_nous-sommes-heureux-dannoncer-quadplorer-activity-7512873012841517057-YpiE))
- 2026-10-01 · Traffic: Site visits up 70% in 3 months, 1,293 a month (1 source: [A company database](https://adplorer.fr/))
- 2026-09-22 · Recognition: Vous êtes au CDRC - Convention Des Réseaux Commerciaux Paris? Passez voir l'équipe inlead by Adplorer au STAND 10 et tentez votre chance à notre roue des prix (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_vous-%C3%AAtes-au-cdrc-convention-des-r%C3%A9seaux-activity-7508072099240976384-S1nK))
- 2026-08-26 · News: Le marketing de réseau en silo gaspille vos budgets, mais l'unification de vos données payantes, organiques et de réputation débloque des synergies pour un meilleur ROAS. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_boucler-la-boucle-locale-la-n%C3%A9cessit%C3%A9-de-activity-7498351488927178753-MPr3))
- 2026-07-23 · News: 🚨 Grande mise à jour pour les annonceurs locaux: Google Local Services Ads (LSA) migre vers Performance Max! (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_annonces-local-services-als-pour-le-marketing-activity-7485954601867784193-3aV-))
- 2026-06-16 · News: Le ChatGPT Ads Manager est officiellement arrivé, ouvrant de nouvelles opportunités pour les franchises et annonceurs multi-sites de capturer l'intention au cœur des conversations IA. Notre nouveau guide décrypte tout ce qu'il … (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_le-chatgpt-ads-manager-est-officiellement-activity-7472623101911126016-Es4J))
- 2025-12-12 · News: Inlead by Adplorer reshared Adplorer: One global team, one shared vision. (1 source: [linkedin.com](https://www.linkedin.com/posts/inlead-france_activity-7405232201090420737-pZq3))
- 2025-06-03 · News: 🔔 L’été approche… et vos clients changent leurs habitudes de recherche. (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_gbp-activity-7335632602571206656--XP4))
- 2025-05-27 · News: 📊 Le coût par lead est-il vraiment un indicateur suffisant pour évaluer vos campagnes PPC? Pas si sûr... (1 source: [fr.linkedin.com](https://fr.linkedin.com/posts/inlead-france_pourquoi-le-cpl-ne-suffit-plus-en-ppc-guide-activity-7333092110184722432-QJH5))
- 2019-03-01 · News: Venture (1 source: [A company database](https://adplorer.fr/))

## Working on now

- Focusing on local digital marketing automation for franchise and retail networks.
- Recent launch and support for ChatGPT Ads integration within their marketing workflow.
- Active engagement with clients such as Camif Habitat for local acquisition strategy.
- Continued education and guidance for clients on major industry changes, such as the migration of Local Services Ads (LSA) to Performance Max.

From: [inlead by adplorer](https://linkedin.com/company/inlead-france), [Nous sommes heureux d’annoncer qu’Adplorer prend désormais en charge ChatGPT Ads. | Inlead by Adplorer](https://fr.linkedin.com/posts/inlead-france_nous-sommes-heureux-dannoncer-quadplorer-activity-7512873012841517057-YpiE), [Une belle rencontre avec les équipes d’Inlead au siège Camif Habitat 🤝 | Inlead by Adplorer](https://www.linkedin.com/posts/inlead-france_activity-7470122201170477057-ftXb), [ChatGPT Ads : faites de la publicité sur ChatGPT | Inlead](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/)

## Summary

Inlead by Adplorer is a software company providing a marketing automation platform for franchises, retail networks, and multi-site businesses to manage local digital advertising, presence, and reputation. It assists these networks in deploying and personalizing localized marketing campaigns across Google, Meta, and other digital channels. Founded in 2016 by Philippe Juredieu, Michel Faillie, and Abdel Tamrane, the company was acquired by RelevanC in 2021 and subsequently joined the Adplorer group. Investors include West Web Valley, Inwest Group, Bpifrance, and Crédit Mutuel. Customers include major brands like Alain Afflelou, Guy Hoquet, and Tryba. Recent updates include integration with ChatGPT Ads and support for Google Local Services Ads.

[1]: https://www.adplorer.fr/inlead/ "Inlead by Adplorer – Marketing Local des Franchises"
[2]: https://linkedin.com/company/inlead-france "Inlead by Adplorer"
[3]: https://www.lemondeinformatique.fr/actualites/lire-marketing-digital-inlead-leve-1-2-meteuro-pour-accelerer-en-france-74677.html "Marketing digital: Inlead lève 1,2 M€ pour accélérer en France - Le Monde Informatique"
[4]: https://agence-api.ouest-france.fr/pays-de-la-loire/loire-atlantique/numerique-la-startup-nantaise-inlead-rachetee-par-relevanc-29e3dd17-f404-4dce-a930-7731de852b55 "Numérique. La startup nantaise Inlead rachetée par RelevanC"
[5]: https://www.crunchbase.com/organization/inlead-fr "Inlead - Crunchbase Company Profile & Funding"
[6]: https://www.xplore.vc/post/startup-1ere-levee-de-fonds-pour-la-startup-inlead "Startup - 1ère levée de fonds pour la startup Inlead"
[7]: https://www.xplore.vc/portefeuille/inlead "Xplore Startup | Inlead"
[8]: https://www.adplorer.fr/ "Experts en Publicité Locale - Adplorer"

## Sources

- [Inlead by Adplorer's website](https://adplorer.fr)
- [Company record, via Exa](https://adplorer.fr/)
- [Nous sommes heureux d’annoncer qu’Adplorer prend désormais en charge ChatGPT Ads. | Inlead by Adplorer](https://fr.linkedin.com/posts/inlead-france_nous-sommes-heureux-dannoncer-quadplorer-activity-7512873012841517057-YpiE)
- [Une belle rencontre avec les équipes d’Inlead au siège Camif Habitat 🤝 | Inlead by Adplorer](https://www.linkedin.com/posts/inlead-france_activity-7470122201170477057-ftXb)
- [ChatGPT Ads : faites de la publicité sur ChatGPT | Inlead](https://www.adplorer.fr/service-marketing-digital/chatgpt-ads/)
- [Inlead, le spécialiste du marketing digital local, lève 1,2 millions d’euros -](https://croissanceinvestissement.com/inlead-le-specialiste-du-marketing-digital-local-leve-12-millions-deuros/)