# 2253 Apparel

> 2253 Apparel, LLC, operating as 2253 Apparel Group, is a privately held Los Angeles-area apparel company that designs, manufactures, sources and distributes branded, licensed and private-label clothing across multiple market segments.

Company page on Leadbay: https://mad-max.leadbay.ai/company/2253apparelinc.com · loaded 2026-10-30

## At a glance

- Website: https://2253apparelinc.com
- Team based in: Montebello (Leadbay's record and 2 more)
- Incorporated: California (no. 202115910837) (register)
- Registry: California Secretary of State 202115910837
- Industry: Retail Apparel and Fashion
- Employees: 36 (employees and founders, investors not counted; 2253apparelinc.com and 1 more)
- Backed by: No equity investors reported., Israel Discount Bank of New York, Valley National Bank
- Seen in its site's code: Shopify (cdn.shopify.com) (read 2026-10-30)
- Phone: (323) 610-5741
- Address: 1708 GAGE ROAD
MONTEBELLO, CA 90640

## What it sells, to whom

- 2253 Apparel, LLC, operating as 2253 Apparel Group, is a privately held Los Angeles-area apparel company that designs, manufactures, sources and distributes branded, licensed and private-label clothing across multiple market segments. ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/about-us), [ftc.gov](https://www.ftc.gov/rn/100696))

## Why it stands out

- Competes with: True Religion Apparel, Gap, Inditex, Vivian's Fashions LLC, Models Industry, Liquid Vinyl Clothing ([tracxn.com](https://tracxn.com/d/companies/2253-apparel-inc/__IGOZSnQNnyjmk64wT69XrZQ3i44iSEkyrP5nFY4BpbM), [rocketreach.co](https://rocketreach.co/2253-apparel-llc-profile_b6f8e8edc62bc31b))

## Products and services

- **Apparel**: denim, jeans, bottoms, shorts, jackets, tops, dresses and skirts ([2253apparelinc.com](https://2253apparelinc.com), [2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/licensed-brands))
- Branded and licensed apparel for juniors, contemporary, plus sizes, girls, men and women ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/licensed-brands), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))
- Private-label design, sourcing, product development, technical fit, manufacturing and replenishment services ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/licensed-brands), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))
- Textile products including blouses, shirts, jeans and dresses ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/licensed-brands), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))
- Fabric and wash development using denim, twill, Tencel and ponte, including recycled and eco-friendly fibers ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/licensed-brands), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))

## Customers and markets

- **Customers**: Wholesale buyers and private-label partners, Retail and digital channels ([2253apparelinc.com](https://2253apparelinc.com/pages/about-us), [2253apparelinc.com](https://2253apparelinc.com/pages/labels), [ftc.gov](https://www.ftc.gov/rn/100696))
- **Markets**: U.S. mass, department-store, warehouse-club, e-commerce and wholesale channels through named retailers and digital/retail distribution. ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/about-us), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))
- **Markets**: Global fashion and lifestyle markets supported by offices or agents across Asia, Latin America and Central America. ([2253apparelinc.com](https://2253apparelinc.com/), [2253apparelinc.com](https://2253apparelinc.com/pages/about-us), [2253apparelinc.com](https://2253apparelinc.com/pages/labels))

## Team

- Sean Connelly, VP Mens Sales and Merchandising
- Kimi Yoshida, Vice President Operations
- Sarah Vickroy, Vice President of Planning
- Anna Yam, Vice President of Merchandising
- Melia Denis, VP of Sales
- Michael Rocha, Director of Warehouse Operations
- Galit Gigi Weintraub, EVP of Design

Backed by: No equity investors reported., Israel Discount Bank of New York, Valley National Bank

## Latest news

- 2022-09-22 · [Clothing Company Secures $97M Loan for SoCal Distribution Center – Commercial Observer](https://commercialobserver.com/2022/09/california-clothing-company-finance-97m-loans-distribution-center/) (commercialobserver.com)
- 2021-09-27 · [SANCTUARY EXPANDS INTO MENSWEAR - MR Magazine](https://mr-mag.com/sanctuary-expands-into-menswear/) (mr-mag.com)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/2253apparelinc.com.md)

## Decision makers

- [Sean Connelly](https://mad-max.leadbay.ai/person/sean-connelly--2253apparelinc.com.md), VP Mens Sales and Merchandising
- [Kimi Yoshida](https://mad-max.leadbay.ai/person/kimi-yoshida--2253apparelinc.com.md), Vice President Operations
- [Sarah Vickroy](https://mad-max.leadbay.ai/person/sarah-vickroy--2253apparelinc.com.md), Vice President of Planning
- [Anna Yam](https://mad-max.leadbay.ai/person/anna-yam--2253apparelinc.com.md), Vice President of Merchandising
- [Melia Denis](https://mad-max.leadbay.ai/person/melia-denis--2253apparelinc.com.md), VP of Sales
- [Michael Rocha](https://mad-max.leadbay.ai/person/michael-rocha--2253apparelinc.com.md), Director of Warehouse Operations

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 20 sites read (2253apparelinc.com, ftc.gov, tracxn.com, rocketreach.co, commercialobserver.com, rvcf.com, bloomberg.com, exa.ai, …).

## Best angle

2026-10-30 · Headcount: Headcount up 227% in a year (1 source)

## Best way in

- Call the front desk, (323) 610-5741: The front desk, in Leadbay's record, verified 2026-09-09

## Signals: what happened

- 2026-10-30 · Headcount: Headcount up 227% in a year (1 source: [A company database](https://2253apparelinc.com/))
- 2026-07-25 · News: As many of you may already know, my time at 2253 Apparel Co. came to an unexpected end this week. (1 source: [linkedin.com](https://www.linkedin.com/posts/tikilehoot_as-many-of-you-may-already-know-my-time-activity-7486658135785381888-1g4S))
- 2026-04-01 · News: 2253 Apparel LLC was named defendant in a pending TTAB opposition involving the CP JEANS mark (4 sources: [2253apparelinc.com](https://2253apparelinc.com/), [linkedin.com](https://www.linkedin.com/company/2253-apparel-llc), [ttabvue.uspto.gov](https://ttabvue.uspto.gov/ttabvue/v?pno=91306668&pty=OPP))
- 2025-06-08 · News: I am excited to share that I’ve joined 2253 Apparel as an Associate in Design and Product Development (1 source: [linkedin.com](https://www.linkedin.com/posts/marianoheliagutierrez_i-am-excited-to-share-that-ive-joined-2253-activity-7337455575674376193-9jdR))
- 2025-03-24 · News: Join our Men’s team at 2253 Apparel! The momentum for our Men's Denim is on the rise after a successful trade show season. We are now seeking key team members to join … (1 source: [linkedin.com](https://www.linkedin.com/posts/sean-connelly-b1005319_hiring-salesassociate-joinourteam-activity-7310081067766431744-yx9q))
- 2024-09-17 · News: The victims of Nova festival October 7th attacked by the monsters of Hamas terrorist rapist organization, never never forget (1 source: [linkedin.com](https://www.linkedin.com/posts/doron-kadosh-1a166991_the-victims-of-nova-festival-october-7th-activity-7241812715097223168-FFYC))
- 2023-11-23 · News: Thanksgiving News: A New Chapter Begins (1 source: [linkedin.com](https://www.linkedin.com/posts/suzanne-karkus-989a6719_2253-apparel-group-activity-7133447440350732288-WXfJ))
- 2023-04-27 · News: 2253 Apparel, LLC Dba: Celebrity Pink and Liverpool, Los Angeles are well established LA apparel lifestyle brands. (1 source: [linkedin.com](https://www.linkedin.com/posts/nick-susnjar-9a16b0a_comericabank-growth-banking-activity-7057497662845046784-EVHl))
- 2022-12-07 · News: CELEBRITY PINK- 2253 apparel inc 💝 (1 source: [linkedin.com](https://www.linkedin.com/posts/eng-nahid-hasan-29b54312b_apparel-fashion-brand-activity-7006174417286307840-b4aj))
- 2022-09-22 · Fundraising: Clothing Company Secures $97M Loan for SoCal Distribution Center (1 source: [commercialobserver.com](https://commercialobserver.com/2022/09/california-clothing-company-finance-97m-loans-distribution-center/))
- 2021-11-08 · News: Post by Doron Kadosh (1 source: [linkedin.com](https://www.linkedin.com/posts/doron-kadosh-1a166991_a-mountain-of-unsold-clothing-from-fast-fashion-activity-6863476432258121728-LL96))
- 2013-01-01 · News: 2253 Apparel v. Target (1 source: [digitalcommons.law.scu.edu](https://digitalcommons.law.scu.edu/historical/606))

## Working on now

- Expanding and managing a multi-brand apparel portfolio: Celebrity Pink, Liverpool, Roxy, Spalding, Von Dutch, Juicy Couture, BCBGeneration, Rachel Roy and private labels.
- Growing newer/category extensions launched since 2023, including Spalding Apparel, Von Dutch Denim & Workwear, Juicy Couture Denim, and Celebrity Pink extensions into jewelry, footwear and home.
- Scaling private-label design, sourcing and manufacturing across juniors, contemporary, plus, girls and men's apparel, with emphasis on denim, fabric innovation, fit and sustainability.
- Developing men's denim and recruiting sales talent following a successful trade-show season.
- Adding design/product-development capacity in denim and wovens; a new associate publicly announced joining in June 2025.
- Pursuing brand-licensing expansion, including reported Von Dutch men's/women's outerwear with WSG Brands and Juicy Couture women's outerwear with Authentic Brands Group.

From: [2253 Apparel Group](https://2253apparelinc.com/), [About Us – 2253 Apparel Group](https://2253apparelinc.com/pages/about-us), [About Private Labels – 2253 Apparel Group](https://2253apparelinc.com/pages/labels), [Owned Brands – 2253 Apparel Group](https://2253apparelinc.com/pages/owned-brands), [Join our Men’s team at 2253 Apparel! The momentum for our Men's Denim is on the rise after a successful trade show season. We are now seeking key team members to join …](https://www.linkedin.com/posts/sean-connelly-b1005319_hiring-salesassociate-joinourteam-activity-7310081067766431744-yx9q), [I am excited to share that I’ve joined 2253 Apparel as an Associate in Design and Product Development – Denim & Wovens | Maria Nohelia Gutierrez](https://www.linkedin.com/posts/marianoheliagutierrez_i-am-excited-to-share-that-ive-joined-2253-activity-7337455575674376193-9jdR)

## Summary

2253 Apparel, LLC is an apparel design, manufacturing, and distribution company based in Los Angeles [1]. It manages a portfolio of owned brands, including Celebrity Pink and Liverpool Los Angeles, and licensed brands such as Roxy, Rachel Roy, BCBGeneration, and Earnest Sewn [2][3][4]. Additionally, it operates a private label division that produces custom apparel for retailers [3][5]. The company sells to major retail partners including Walmart, Nordstrom, Macy's, Costco, and Amazon [6]. Founders and investors are not specified in the provided documentation, and no recent news regarding the company is available [2][3][1].

[1]: https://www.rvcf.com/mpage/RVCF_LINK_13_03_5 "March 2013: New Member Spotlight - RVCF"
[2]: https://2253apparelinc.com/ "2253 Apparel Group"
[3]: https://2253apparelinc.com/pages/about-us "About Us – 2253 Apparel Group"
[4]: https://2253apparelinc.com/pages/licensed-brands "Licensed Brands – 2253 Apparel Group"
[5]: https://2253apparelinc.com/pages/labels "About Private Labels – 2253 Apparel Group"
[6]: https://2253apparelinc.com/pages/retail-partners "Retail Partners – 2253 Apparel Group"
[7]: https://2253apparelinc.com/pages/owned-brands "Owned Brands – 2253 Apparel Group"
[8]: https://www.bloomberg.com/profile/company/4138021Z:US "2253 Apparel Inc - Company Profile and News - Bloomberg Markets"

## Sources

- [2253 Apparel, LLC's website](https://2253apparelinc.com)
- [Join our Men’s team at 2253 Apparel! The momentum for our Men's Denim is on the rise after a successful trade show season. We are now seeking key team members to join …](https://www.linkedin.com/posts/sean-connelly-b1005319_hiring-salesassociate-joinourteam-activity-7310081067766431744-yx9q)
- [I am excited to share that I’ve joined 2253 Apparel as an Associate in Design and Product Development – Denim & Wovens | Maria Nohelia Gutierrez](https://www.linkedin.com/posts/marianoheliagutierrez_i-am-excited-to-share-that-ive-joined-2253-activity-7337455575674376193-9jdR)
- [2253 Apparel LLC hiring Sales Assistant - Apparel in Los ...](https://www.linkedin.com/jobs/view/sales-assistant-apparel-at-2253-apparel-llc-4481172519)
- [Gateway Licensing is so excited for our Client lastest new licensing programs to launch. We’re excited to share two new licensing partnerships at iApparel Brands: | Brian V Formica](https://www.linkedin.com/posts/brian-v-formica-5720b16_iapparelbrands-juicycouture-vondutch-activity-7353444782691557378-7ccu)