# 180 Snacks

> 180 Snacks, Inc. (also known as Mareblu Naturals) is a privately held, family-founded healthy snack manufacturer based in Anaheim, California, founded in 1998 by Michael Kim, that produces Kosher, Gluten-Free, Non-GMO, Dairy-Free, and Peanut-Free snacks sold nationwide at major retail chains.

Company page on Leadbay: https://mad-max.leadbay.ai/company/180snacks.com · loaded 2026-11-06

## At a glance

- Website: https://180snacks.com
- Team based in: Anaheim (Leadbay's record and 2 more)
- Incorporated: California (no. 2612929) (register)
- Registry: California Secretary of State 2612929
- Founded: 1998 (180snacks.com and 2 more)
- Founders: Michael Kim
- Industry: Food and Beverage Services
- Employees: 30 (employees and founders, investors not counted; 180snacks.com and 1 more)
- Seen in its site's code: Shopify (cdn.shopify.com), Cloudflare (cdnjs.cloudflare.com), Google Workspace (MX aspmx.l.google.com) (read 2026-11-06)
- Email: info@180snacks.com
- Address: 1151 N. ARMANDO STREET
ANAHEIM, CA 92806

## What it sells, to whom

- 180 Snacks, Inc. (also known as Mareblu Naturals) is a privately held, family-founded healthy snack manufacturer based in Anaheim, California, founded in 1998 by Michael Kim, that produces Kosher, Gluten-Free, Non-GMO, Dairy-Free, and Peanut-Free snacks sold nationwide at major retail chains. ([180snacks.com](https://www.180snacks.com/pages/about-us), [linkedin.com](https://www.linkedin.com/company/180snacks), [tracxn.com](https://tracxn.com/d/companies/180snacks/__kxmgpwuIOdzwE5dtfrnt5wbsFmLwVK_UhOe-vUxc008))

## Why it stands out

- One Star - 9th AA TASTE AWARDS (2023) for Pistachio Squares ([antia-awards.org](https://www.antia-awards.org/prestige-the-9th/en/180-snacks-pistachio-squares))
- Competes with: Lemonilo, Sakara Life, Utz, Kind Snacks, Clif Bar, Quest, BōKU, The GFB, Hu Kitchen, GoMacro, Perfect Snacks, PepsiCo (Bare Snacks), Wonderful Pistachios & Almonds, Blue Diamond Growers, Diamond Foods, That's It., Enjoy Life Foods, Biena Snacks, Hippie Snacks, The Good Bean ([tracxn.com](https://tracxn.com/d/companies/180snacks/__kxmgpwuIOdzwE5dtfrnt5wbsFmLwVK_UhOe-vUxc008), [indexbox.io](https://www.indexbox.io/store/united-states-healthy-snacks-market-analysis-forecast-size-trends-and-insights/))

## Products and services

- Almond Crunch ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Cashew Crunch ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Organic Almond Square Crunch ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Pistachio Squares with Pink Himalayan Sea Salt ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Sweet Cinnamon Pecan Squares ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Organic Salted Caramel Almond Cashew ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Rice Bar (Blueberries, Almonds, and Himalayan Salt) ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Rice Bar (Cranberries, Almonds, and Himalayan Salt) ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Rice Bar (Almonds, Cinnamon with Himalayan Salt) ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Rice Bar (Almonds, Fig, & Apples with Himalayan Salt) ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Almond Rice Pops Blueberry ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Almond Pop with Cranberries ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Almond Cashew Pop with Blueberries ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Almond Cashew Pop with Mango and Pineapple ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Nutty Rice Bites with Blueberries ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Gourmet Squares ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Nutrition ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Skinny Pops ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Asian Snacks ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Seaweed Snacks ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- Mareblu Naturals brand products ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))
- SOBAN Korean Pantry (trademark filed 2026) ([180snacks.com](https://www.180snacks.com/pages/about-us), [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [180snacks.com](https://www.180snacks.com/collections/our-products))

## Customers and markets

- **Customers**: Costco, Trader Joe's, CVS, Kroger, Target ([newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/), [energyjobline.com](https://www.energyjobline.com/job/supply-chain-operations-associate-fullerton-29157777))
- **Markets**: United States (nationwide retail distribution) ([180snacks.com](https://www.180snacks.com/pages/about-us), [trabajos.univision.com](https://trabajos.univision.com/job/23-14660_F2A63D085D3FA1F0284D6F2D94C65853), [wemakehq.com](https://wemakehq.com/about))
- **Markets**: Club channel (Costco, Sam's Club) – 25+ years of continued success ([180snacks.com](https://www.180snacks.com/pages/about-us), [trabajos.univision.com](https://trabajos.univision.com/job/23-14660_F2A63D085D3FA1F0284D6F2D94C65853), [wemakehq.com](https://wemakehq.com/about))

## Team

- Michael Kim, Founder and CEO, arrived in the U
- Rachael Kim, Sales and Product Director
- Mary Bacugan, Business Director
- Eugene Kim, Head Of Quality Assurance
- Lewis Lee
- Jinny Kim
- Timothy Kim

## Latest news

- 2026-01-15 · [180 Snacks Leases 141,616 SQFT at Prologis Industrial Facility in Fullerton - The Registry Southern California Real Estate News](https://theregistrysocal.com/180-snacks-leases-141616-sqft-at-prologis-industrial-facility-in-fullerton/) (theregistrysocal.com)
- 2019-05-16 · [Michael Kim, EMBA 20, on snacking to success - Haas News | UC Berkeley Haas](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/) (newsroom.haas.berkeley.edu)

## Where to find more

- [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/180snacks.com.md)

## Decision makers

- [Michael Kim](https://mad-max.leadbay.ai/person/michael-kim--180snacks.com.md), Founder and CEO, arrived in the U
- [Rachael Kim](https://mad-max.leadbay.ai/person/rachael-kim--180snacks.com.md), Sales and Product Director
- [Mary Bacugan](https://mad-max.leadbay.ai/person/mary-bacugan--180snacks.com.md), Business Director
- [Eugene Kim](https://mad-max.leadbay.ai/person/eugene-kim--180snacks.com.md), Head Of Quality Assurance

Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true

Where it comes from: 17 sites read (180snacks.com, linkedin.com, tracxn.com, newsroom.haas.berkeley.edu, trademarkelite.com, theregistrysocal.com, redkitehq.com, city-data.com, …).

## Best angle

2026-11-06 · Headcount: Headcount up 36% in a year (1 source)

## Best way in

- Message on X: The company's own account

## Signals: what happened

- 2026-11-06 · Headcount: Headcount up 36% in a year (1 source: [A company database](https://www.180snacks.com/))
- 2026-06-04 · News: 180 Snacks just hit a milestone that I need to share. (1 source: [linkedin.com](https://www.linkedin.com/posts/rick-girard_founders-buildinginpublic-hiring-activity-7468301946861404160-ixbO))
- 2026-03-14 · News: After an eventful 22 months, I’m stepping away from my role as Business Director at 180 Snacks. (1 source: [linkedin.com](https://www.linkedin.com/posts/kylie-chung-360792210_after-an-eventful-22-months-im-stepping-activity-7438437764427304960-D2dq))
- 2026-02-13 · News: Checking in. It's been a minute since I've posted on LinkedIn (1 source: [linkedin.com](https://www.linkedin.com/posts/g-sofia_checking-in-its-been-a-minute-since-ive-activity-7427974388576309248-4rN2))
- 2026-01-15 · News: 180 Snacks Leases 141,616 SQFT at Prologis Industrial Facility in Fullerton - The Registry Southern California Real Estate News (2 sources: [theregistrysocal.com](https://theregistrysocal.com/180-snacks-leases-141616-sqft-at-prologis-industrial-facility-in-fullerton/), [linkedin.com](https://www.linkedin.com/posts/the-registry_2_180-snacks-leases-141616-sqft-at-prologis-activity-7417527531224043522-gNYY))
- 2025-09-15 · News: ✅ Just Leased: 4260 N. Harbor Blvd, Fullerton (1 source: [linkedin.com](https://www.linkedin.com/posts/adamhilloc_just-leased-4260-n-harbor-blvd-fullerton-activity-7373433132890402816-czx3))
- 2025-08-15 · News: Life took an unexpected turn — my role as Assistant Business Manager at 180 Snacks was recently impacted due to company changes earlier this week. (1 source: [linkedin.com](https://www.linkedin.com/posts/mariana-chavez7_life-took-an-unexpected-turn-my-role-as-activity-7362193075688935425-tfPP))
- 2025-03-12 · News: First official post and it's a good one;) (1 source: [linkedin.com](https://www.linkedin.com/posts/ssamanthalee_first-official-post-and-its-a-good-one-activity-7305430065993981953-4sms))
- 2019-05-16 · News: Michael Kim, EMBA 20, on snacking to success (1 source: [newsroom.haas.berkeley.edu](https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/))
- 2015-09-03 · Interviews: Watch (1 source: [youtube.com](https://www.youtube.com/watch?v=2HZIhV7oocw))

## Working on now

- Rebranded from 180 Snacks to WeMake in 2025, positioning as the 'Zara of Food' with a mission to bring hundreds of ideas to life every year
- Leased 141,616 sq ft at Beckman Business Center (150 E Lambert Road) in Fullerton, CA from Prologis in October 2025 to expand production and distribution capacity
- Expanding into new markets beyond the club channel in 2026+, opening doors to new customers
- Serving major national retailers including Costco, Kroger, CVS, Target, and Trader Joe's nationwide
- Operating a 60,000 sq ft facility in Anaheim, CA with 50+ employees, making snacks in small batches with simple, pronounceable ingredients
- Product line spans multiple sub-brands: California Fresh, Kunin, Soban, Seafire, Happy Days, Cloud 9, Figo, Nola, and 180 Snacks
- Vertically integrated manufacturer that develops, produces, designs, and packages most products in-house at its Southern California facility

From: [WeMake | 180 Snacks](https://wemakehq.com/brands/180-snacks), [About Us | 180 Snacks, Inc. / Mareblu Naturals](https://www.180snacks.com/pages/about-us), [Account Manager - Fullerton, CA | SalesJobs.com](https://www.salesjobs.com/sales-job/51174564), [Supply Chain Operations Associate job at 180 Snacks Inc. in Fullerton](https://trabajos.univision.com/job/23-14660_F2A63D085D3FA1F0284D6F2D94C65853), [180 Snacks Leases 141,616 SQFT at Prologis Industrial Facility in Fullerton - | The Registry](https://www.linkedin.com/posts/the-registry_2_180-snacks-leases-141616-sqft-at-prologis-activity-7417527531224043522-gNYY), [weMake](https://wemakehq.com/about)

## Summary

180 Snacks, Inc. is an Anaheim-based manufacturer that produces healthy, "better-for-you" snacks such as nut and seed crunches, fruit-packed bites, and rice bars [1][2][3]. Founded by Michael Kim in 1998 [1][3], the company markets its Kosher, gluten-free, and non-GMO products to health-conscious consumers nationwide through major retailers like Costco, Trader Joe’s, and CVS, as well as online [1][2][4]. In January 2026, the company expanded its operations by leasing a 141,616-square-foot facility in Fullerton, California [5]. The company remains privately held and unfunded [4][3].

[1]: https://www.180snacks.com/pages/about-us "About Us | 180 Snacks, Inc. / Mareblu Naturals"
[2]: https://newsroom.haas.berkeley.edu/from-korea-to-california-an-emba-entrepreneurs-journey/ "Michael Kim, EMBA 20, on snacking to success - Haas News | UC Berkeley Haas"
[3]: https://www.linkedin.com/company/180snacks "180 Snacks"
[4]: https://tracxn.com/d/companies/180snacks/__kxmgpwuIOdzwE5dtfrnt5wbsFmLwVK_UhOe-vUxc008 "180 Snacks - 2026 Company Profile, Team & Competitors - Tracxn"
[5]: https://theregistrysocal.com/180-snacks-leases-141616-sqft-at-prologis-industrial-facility-in-fullerton/ "180 Snacks Leases 141,616 SQFT at Prologis Industrial Facility in Fullerton - The Registry Southern California Real Estate News"
[6]: https://www.180snacks.com/ "180 Snacks, Inc. / Mareblu Naturals"
[7]: https://www.180snacks.com/pages/an-amazing-experience "An Amazing Experience | 180 Snacks, Inc. / Mareblu Naturals"
[8]: https://redkitehq.com/portfolio/180-snacks "Red Kite Brands | 180 Snacks"

## Sources

- [180 Snacks, Inc.'s website](https://180snacks.com)
- [WeMake | 180 Snacks](https://wemakehq.com/brands/180-snacks)
- [Account Manager - Fullerton, CA | SalesJobs.com](https://www.salesjobs.com/sales-job/51174564)
- [Supply Chain Operations Associate job at 180 Snacks Inc. in Fullerton](https://trabajos.univision.com/job/23-14660_F2A63D085D3FA1F0284D6F2D94C65853)
- [180 Snacks Leases 141,616 SQFT at Prologis Industrial Facility in Fullerton - | The Registry](https://www.linkedin.com/posts/the-registry_2_180-snacks-leases-141616-sqft-at-prologis-activity-7417527531224043522-gNYY)
- [weMake](https://wemakehq.com/about)
- [Supply Chain / Operations Associate in Fullerton - Fullerton | Energy Jobline](https://www.energyjobline.com/job/supply-chain-operations-associate-fullerton-29157777)