# 100 Cal Snacks > 100 Cal Snacks, Inc. is a Los Angeles-based, seed-stage food and beverage company founded in 2017 by Tapasya Bali that sells all-natural, vegetarian, gut-friendly snack packs (protein bars and puffs) portion-controlled at 100 calories each, now available at Gelson's Markets across Southern California. Company page on Leadbay: https://mad-max.leadbay.ai/company/100calsnacks.com · loaded 2026-11-06 ## At a glance - Website: https://100calsnacks.com - Team based in: Losangeles (Leadbay's record; Sources disagree: Los Angeles (100calsnacks.com, a company database)) - Incorporated: California (no. 6142278) (register) - Registry: California Secretary of State 6142278 - Founders: Tapasya Bali - Industry: Food and Beverage Retail - Employees: 3 (employees and founders, investors not counted; 100calsnacks.com and 1 more) - Backed by: 3 unnamed investors - Seen in its site's code: Google Tag Manager (googletagmanager.com/gtm.js), Microsoft Clarity (clarity.ms/tag), Shopify (cdn.shopify.com), Google Workspace (MX alt2.aspmx.l.google.com) (read 2026-11-06) - Email: hi@100calsnacks.com - Address: 5551 W 6TH ST STE 3419 LOSANGELES, CA 90036 ## What it sells, to whom - 100 Cal Snacks, Inc. is a Los Angeles-based, seed-stage food and beverage company founded in 2017 by Tapasya Bali that sells all-natural, vegetarian, gut-friendly snack packs (protein bars and puffs) portion-controlled at 100 calories each, now available at Gelson's Markets across Southern California. ([linkedin.com](https://linkedin.com/company/100-cal-snacks), [100calsnacks.com](https://100calsnacks.com/pages/about-us), [tracxn.com](https://tracxn.com/d/companies/100calsnacks/__yX2lWbk-a5au_3hTjrIs81CNoDxuZ_wQPX3B1VpiFxE)) ## Why it stands out - BBQ Protein Puffs named Top 12 nominee for Dairy Product of the Year (2025, per company LinkedIn post) ([linkedin.com](https://linkedin.com/company/100-cal-snacks)) - Competes with: Plix, RXBAR, Foodnerd, Good Monk, MOSH ([tracxn.com](https://tracxn.com/d/companies/100calsnacks/__yX2lWbk-a5au_3hTjrIs81CNoDxuZ_wQPX3B1VpiFxE), [linkedin.com](https://www.linkedin.com/posts/moshlife_retailexpansion-cpg-betterforyou-activity-7420167050968326144-HZ7p)) ## Products and services - Chocolate Brownie Protein Bars ([100calsnacks.com](https://100calsnacks.com/), [100calsnacks.com](https://100calsnacks.com/pages/faqs), [100calsnacks.com](https://100calsnacks.com/collections/all)) - Peanut Butter Protein Bars ([100calsnacks.com](https://100calsnacks.com/), [100calsnacks.com](https://100calsnacks.com/pages/faqs), [100calsnacks.com](https://100calsnacks.com/collections/all)) - BBQ Protein Puffs ([100calsnacks.com](https://100calsnacks.com/), [100calsnacks.com](https://100calsnacks.com/pages/faqs), [100calsnacks.com](https://100calsnacks.com/collections/all)) - Combo Starter Kit ([100calsnacks.com](https://100calsnacks.com/), [100calsnacks.com](https://100calsnacks.com/pages/faqs), [100calsnacks.com](https://100calsnacks.com/collections/all)) ## Customers and markets - **Customers**: Gelson's Markets (retail partner across Southern California), Direct-to-consumer online shoppers via 100calsnacks.com ([100calsnacks.com](https://100calsnacks.com/pages/find-us-in-stores), [100calsnacks.com](https://100calsnacks.com/pages/faqs), [linkedin.com](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx)) - **Markets**: Southern California (primary retail market via Gelson's Markets) ([100calsnacks.com](https://100calsnacks.com/pages/find-us-in-stores), [linkedin.com](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx), [100calsnacks.com](https://100calsnacks.com/)) - **Markets**: United States (online DTC via 100calsnacks.com, shipping nationwide) ([100calsnacks.com](https://100calsnacks.com/pages/find-us-in-stores), [linkedin.com](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx), [100calsnacks.com](https://100calsnacks.com/)) ## Team - Tapasya Bali, Founder & CEO, NYU alum, former Wall Street trader - Ashwin Tyagi, Employee Backed by: 3 unnamed investors ## Where to find more - [Buy 100 Calories Chocolate Protein Bars - Delicious Snack An](https://100calsnacks.com/products/chocolate-protein-bars) - [BBQ Protein Puffs – Crunchy, High-Protein, Guilt-Free Snack](https://100calsnacks.com/products/protein-puffs-bbq) - [Buy Peanut Butter Protein Bars – Healthy Energy in Every Bit](https://100calsnacks.com/products/peanut-butter-bar) - [This page in Markdown, for agents](https://mad-max.leadbay.ai/company/100calsnacks.com.md) ## Decision makers - [Tapasya Bali](https://mad-max.leadbay.ai/person/tapasya-bali--100calsnacks.com.md), Founder & CEO, NYU alum, former Wall Street trader Work emails and direct phones come with a Leadbay account: https://wow.leadbay.ai/?register=true Where it comes from: 19 sites read (100calsnacks.com, linkedin.com, tracxn.com, alumni-emporium.com, karagoldin.com, sec.gov, opendatalacity.com, usmarkdb.com, …). ## Best angle 2026-08-30 · News: 100CalSnacks.com (@100calsnacks) • Threads, Say more (1 source) ## Signals: what happened - 2026-08-30 · News: 100CalSnacks.com (@100calsnacks) • Threads, Say more (1 source: [threads.com](https://www.threads.com/@100calsnacks)) - 2026-07-23 · News: From surviving 5 surgeries and 50 extra pounds to landing on retail shelves, Tapasya Bali shares how she turned her personal health struggles into 100 Cal Snacks. (2 sources: [linkedin.com](https://www.linkedin.com/posts/alumni-emporium_meet-nyu-alum-tapasya-bali-founder-of-100-activity-7485846246201434112--G_C), [alumni-emporium.com](https://alumni-emporium.com/2026/07/26/meet-nyu-alum-tapasya-bali-founder-of-100-cal-snacks/)) - 2026-07-23 · News: 5 surgeries, 50 extra pounds, and zero good options on the snack aisle—discover how Tapasya Bali hacked the gut-brain connection to build 100 Cal Snacks. (1 source: [linkedin.com](https://www.linkedin.com/posts/amy-kesselhaut-rice-7a613a15b_meet-nyu-alum-tapasya-bali-founder-of-100-activity-7485846608501411841-1_mq)) - 2025-08-14 · News: Snack lovers, we need YOU! (1 source: [linkedin.com](https://www.linkedin.com/posts/100-cal-snacks_healthysnacking-guthealth-gutbrainaxis-activity-7361793614131154945-XpSt)) - 2025-07-21 · News: Big dreams. Bigger mission. And one seriously smart way to snack. (1 source: [linkedin.com](https://www.linkedin.com/posts/karagoldin_thekaragoldinshow-thekaragoldinshow-100calsnacks-activity-7353094119545556992-TAuS)) - 2025-07-21 · News: Tapasya Bali: Founder & CEO of 100 Cal Snacks (1 source: [karagoldin.com](https://karagoldin.com/podcasts/tapasya-bali/)) - 2025-05-30 · News: BIG NEWS!!! WE MADE IT TO GELSON’S! 🙌 (1 source: [linkedin.com](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx)) - 2025-05-01 · Product: 100 Cal Snacks launched on shelves at Gelson's Markets across Southern California as a First-to-Market brand (4 sources: [linkedin.com](https://linkedin.com/company/100-cal-snacks), [formds.com](https://www.formds.com/issuers/100-cal-snacks-inc), [sec.gov](https://www.sec.gov/Archives/edgar/data/2095648/000209564825000001/0002095648-25-000001.txt)) - 2022-05-19 · News: Parents’ awareness and perceptions of the Change4Life 100 cal snack campaign, and perceived impact on snack consumption by children under 11 years (1 source: [doi.org](https://doi.org/10.1186/s12889-022-12789-7)) ## Working on now - Launched as a First-to-Market brand at Gelson's Markets across 25+ Southern California locations (May 2025), expanding retail presence in SoCal - BBQ Protein Puffs made Top 12 nominees for Dairy Product of the Year award (August 2025) - Completed a $200K private equity offering (Form D filed Nov 6, 2025), raising $160K from 3 investors, with Tapasya Bali as CEO/Director - Featured on The Kara Goldin Show podcast (July 2025) discussing gut-brain axis functional snacking and scaling into more stores - Profiled as NYU alum founder in Alumni Emporium (July 2026), highlighting growth from ground up despite capital constraints - Selling three core products online via Shopify: Chocolate Brownie Protein Bars, Peanut Butter Chocolate Chip Protein Bars, and BBQ Protein Puffs From: [Find Us In Stores – 100calsnacks](https://100calsnacks.com/pages/find-us-in-stores), [BIG NEWS!!! WE MADE IT TO GELSON’S! 🙌 | 100 Cal Snacks](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx), [100calsnacks: 100 Calorie Snacks Packs](https://100calsnacks.com/), [Buy 100 Calories Chocolate Protein Bars - Delicious Snack Anytime – 100calsnacks](https://100calsnacks.com/products/chocolate-protein-bars), [Meet NYU alum Tapasya Bali, Founder of 100 Cal Snacks – Alumni Emporium](https://alumni-emporium.com/2026/07/26/meet-nyu-alum-tapasya-bali-founder-of-100-cal-snacks/), [100 Cal Snacks](https://linkedin.com/company/100-cal-snacks) ## Summary 100 Cal Snacks Inc. is a functional food company that produces portion-controlled, high-protein, and gut-friendly snack products, such as chocolate brownie protein bars and protein puffs [1][2][3]. Founded in 2017 by CEO Tapasya Bali, the company aims to support the gut-brain connection using natural ingredients like ashwagandha while avoiding added sugars and sugar alcohols [1][4][3][5]. Its products are targeted at health-conscious consumers seeking keto-friendly, gluten-free, and nutrient-dense snacking options [6][3]. The brand competes with companies like RXBAR, Plix, and Foodnerd [3]. As of late 2025, the firm has secured seed funding and expanded into select Southern California retail locations in addition to its online store [2][3][7]. [1]: https://karagoldin.com/podcasts/tapasya-bali/ "Tapasya Bali: Founder & CEO of 100 Cal Snacks - The Kara Goldin Show" [2]: https://100calsnacks.com/ "100calsnacks: 100 Calorie Snacks Packs" [3]: https://tracxn.com/d/companies/100calsnacks/__yX2lWbk-a5au_3hTjrIs81CNoDxuZ_wQPX3B1VpiFxE "100CalSnacks - 2026 Company Profile, Team, Funding & Competitors - Tracxn" [4]: https://100calsnacks.com/pages/about-us "About Us | 100calsnacks.com" [5]: https://alumni-emporium.com/2026/07/26/meet-nyu-alum-tapasya-bali-founder-of-100-cal-snacks/ "Meet NYU alum Tapasya Bali, Founder of 100 Cal Snacks – Alumni Emporium" [6]: https://100calsnacks.com/pages/faqs "FAQs – 100calsnacks" [7]: https://www.sec.gov/Archives/edgar/data/2095648/000209564825000001/0002095648-25-000001.txt "sec.gov" [8]: https://100calsnacks.com/products/chocolate-protein-bars "Buy 100 Calories Chocolate Protein Bars - Delicious Snack Anytime – 100calsnacks" ## Sources - [100 Cal Snacks Inc.'s website](https://100calsnacks.com) - [Find Us In Stores – 100calsnacks](https://100calsnacks.com/pages/find-us-in-stores) - [BIG NEWS!!! WE MADE IT TO GELSON’S! 🙌 | 100 Cal Snacks](https://www.linkedin.com/posts/100-cal-snacks_100calsnacks-firsttomarket-betterforyousnacks-activity-7334261590021545984-9Wfx) - [100 Cal Snacks](https://linkedin.com/company/100-cal-snacks) - [BBQ Protein Puffs – Crunchy, High-Protein, Guilt-Free Snack – 100calsnacks](https://100calsnacks.com/products/protein-puffs-bbq) - [100 Cal Snacks, Inc. - fund raising filing](https://www.formds.com/issuers/100-cal-snacks-inc)